On marketing and overshoot | with Phoebe Barnard, scientist and system strategist | S4E9
If marketing is a key driver of behaviour that leads to ecological overshoot, can it be used to reverse it?Each year, we collectively use up more resources than the planet can regenerate. A new paper names the human behaviour crisis as the driver for this ecological overshoot and analyses the role of marketing. Tamsin Walker sat down with Phoebe Barnard who co-authored the paper to discuss the history of our collective consumer behaviour, what role marketing could have in slowing overshoot and what it takes to reach a social tipping point. Phoebe is a biodiversity and climate scientist, systems and policy strategist, societal futurist, writer and film producer. She is campaign advisor at the Global Evergreening Alliance, convenor of the Global Restoration Collaborative, Affiliate Professor at the University of Washington, and Researcher at the University of Cape Town. If you enjoyed this episode, please consider subscribing to our podcast or leaving a review. In doing so you make it easier for people to discover our podcast. We thank you for your support. In the four years since it has been running, the Inner Green Deal podcast has been entirely self-funded and we are committed to keeping it that way, which means commercials-free. To live up to this ambition, we are inviting you to support us. Every contribution, however small, makes a difference and allows us to continue sharing inspiring stories that highlight how understanding what is going inside can help in tackling the climate crisis. If you would like to donate, click here for more details. Linkshttps://www.phoebebarnard.com/Paper: the behavioural crisis driving ecological overshoothttps://www.evergreening.org/https://www.stableplanetalliance.org/restoration About the Inner Green Deal The Inner Green Deal is a non-profit organisation based in Cologne and Brussels with a growing community around the world. We address the human dimension of sustainability and support leaders, change makers and facilitators to accelerate the green transformation. We offer a range of short and longer programmes cultivating capacities such as collaboration, systems thinking and compassion. In addition to programmes for organisations, we empower facilitators and offer train-the-trainer programmes, access to curricula and digital tools to create cohesive communities of change. Our podcast is hosted and produced by Tamsin Walker. Executive producer is IGD co-founder Jeroen Janss. For more information, visit us on LinkedIn, innergreendeal.com or write to
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