$37 billion. That's how much gets wasted annually on marketing budgets because of poor attribution and misunderstanding of what actually drives results. Companies' credit campaigns that didn't work. They kill initiatives that were actually succeeding. They double down on coincidences while ignoring what's actually driving outcomes. Three executives lost their jobs this month for making […]
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How To Improve Your Logical Reasoning Skills
You see a headline: “Study Shows Coffee Drinkers Live Longer.” You share it in 3 seconds flat. But here's what just happened—you confused correlation with causation, inductive observation with deductive proof, and you just became a vector for misinformation. Right now, millions of people are doing the exact same thing, spreading beliefs they think are […]
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Why Thinking Skills Matter Now More Than Ever
The Crisis We're Not Talking About We're living through the greatest thinking crisis in human history—and most people don't even realize it's happening. Right now, AI generates your answers before you've finished asking the question. Search engines remember everything so you don't have to. Algorithms curate your reality, telling you what to think before you've […]
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How to Build Innovation Thinking Skills Through Daily Journaling
Most innovation leaders are performing someone else's version of innovation thinking. I've spent decades in this field. Worked with Fortune 100 companies. And here's what I see happening everywhere. Brilliant leaders following external frameworks. Copying methodologies from people they admire. Shifting their approach based on whatever's trendy. But they never develop their own innovation thinking […]
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The WSJ Got Quarterly Reporting Wrong
Michael Dell and his investors spent twenty-five billion dollars to buy back Dell Technologies. But they weren't really buying a company. They were buying freedom from quarterly earnings pressure. I'm Phil McKinney, former CTO of Hewlett-Packard, and I witnessed how this pressure shaped decisions for years. Today, we are exploring why the WSJ's recent […]
About Killer Innovations with Phil McKinney - A Show About Ideas Creativity And Innovation
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