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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Consumer Behavior Lab
BusinessMarketing
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Latest episode

114 episodes

  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    The 4 P's of Marketing: Pricing

    29/04/2026 | 45 mins.
    In part two of our miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science can improve pricing decisions. They discuss how price signals quality, why delaying costs boosts uptake, how fairness shapes willingness to pay, and how framing upgrades as small differentials can increase conversion.
  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    Interview: Nick Chater on the illusion of stable preferences and how decisions are shaped in the moment

    22/04/2026 | 48 mins.
    In this episode, MichaelAaron Flicker and Richard Shotton speak with Nick Chater about the “flat mind” theory and what it means for marketers. They discuss why people improvise decisions in the moment, how context shapes behavior, and why simple cues can be more powerful than deep persuasion.
  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    The Four P's of Marketing: Promotion

    15/04/2026 | 52 mins.
    In this episode, MichaelAaron and Richard explore how behavioral science can strengthen the promotion pillar of the four Ps. They cover the power of language framing, why admitting the right flaw can increase credibility, and how the “but you are free” technique boosts compliance without pressure.
  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    Interview: Karen Nelson-Field, author of The Attention Economy, on why not all reach is equal

    08/04/2026 | 48 mins.
    In this episode, MichaelAaron Flicker and Richard Shotton speak with Karen Nelson-Field about why attention has become one of the most important metrics in modern advertising. They explore how attention differs from reach, what drives it across channels, and how brands can plan media more effectively by focusing on real human engagement.
  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    Awarded Campaigns: How DP World changed global shipping by questioning a hidden assumption

    01/04/2026 | 35 mins.
    MichaelAaron Flicker and Richard Shotton unpack how DP World helped shift a global shipping standard that no one had questioned for nearly a century. By challenging status quo bias and rallying competitors around a shared change from −18°C to −15°C, the campaign cut emissions, reduced costs, and reshaped an entire industry.

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About Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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BusinessMarketing

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