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104 episodes
Interview: Mark Ritson on consistency, pricing power, and the myths holding marketers back
18/2/2026 | 1h 5 mins.In this episode, we’re joined by the brilliant Mark Ritson - marketing professor, columnist and founder of the MiniMBA in Marketing. We talk about the underestimated power of consistency in marketing, his “Bothism” approach to strategy and why insights from B2C marketing also work in B2B.How to use behavioral science to create positive social impact
11/2/2026 | 49 mins.In this episode, we start our mini-series on behavioral science for social good. This time, we’re discussing how to encourage people to stop smoking. We explore three principles – social proof, the importance of starting small, as well as why fear-mongering can backfire.Interview: Kevin Chesters, co-author of The Creative Nudge, on why great creativity requires discomfort, not consensus
04/2/2026 | 1h 1 mins.In this episode, we speak with Kevin Chesters, author of The Creative Nudge and ex-CSO at Ogilvy UK, about the behavioral science of creativity. Kevin explains how small tactics can boost creativity, why time pressure kills it, and how organizations can build a culture of lateral problem solving.Inside Hacking the Human Mind: lessons from the world’s most effective brands
28/1/2026 | 48 mins.In this episode, we celebrate our new book Hacking the Human Mind. We share our favorite chapters, unpack the behavioral science behind the brands featured, and reflect on what we’d add if we were writing it again.MichaelAaron Flicker and Richard Shotton on 100 episodes of behavioral science, brands, and ideas that actually work
21/1/2026 | 42 mins.In this 100th episode, MichaelAaron and Richard look back on their favorite moments from the podcast so far, including standout brand case studies like Guinness and Aperol, and key behavioral science principles like the generation effect and reverse benchmarking. They also share a preview of what’s ahead.
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About Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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