15. A more relational way to handle sales objections
Most sales training treats objections as obstacles to be conquered. This episode introduces a radical shift in how we perceive and respond to the hesitation we encounter in sales conversations.Listen to hear more about:A surprising approach that treats "objections" as valuable information that points to a direction of genuine service rather than obstacles to be overcomeThe subtle but powerful distinction that guides every sales conversationHow to honor both the mind and body wisdom in decision-makingWhy prioritizing relationship over conversion creates more sustainable successYou'll discover a decision-making framework that not only transforms your business interactions but can illuminate clearer paths in all areas of your life.LQtcqXkiDjotOfu8jYHd
--------
12:18
14. The uncomfortable paradox of business coaching
Let's talk about the elephant in the room: how business coaching profits from financial anxiety in an unstable world, and how we can navigate this tension with integrity.Listen to hear more about:The paradox at the heart of business coaching — how an industry can both help people and profit from their deepest fearsWhy there's no such thing as a "fireproof house" in business, and why promising certainty in an uncertain world creates problematic dynamicsHow binary thinking (good/bad, right/wrong) keeps us trapped in cycles of shame and disconnection from our wisdomPractical questions to help both business coaches and clients navigate this complex landscape with more authenticityI'll help you move beyond moral purity or cynical detachment into a more nuanced space where you can hold paradox, question systems, and still do meaningful work that aligns with your values.It's not about being perfect. It's about being awake and honest within the messy complexity of doing business in today's world, and being willing to learn and do a little bit better today than we did yesterday.
--------
28:19
13. Part 2: The Six Pillars of merging marketing strategy with soul
--------
31:37
12. Part 1: The Six Pillars of merging marketing strategy with soul
I'm sharing something that I've been refining for years working with thousands of entrepreneurs who care about more than just profit.Introducing: the Six Pillars that will allow you to feel like your marketing strategy isn't separate from the tenderest, truest heart and soul of your creative work. This isn't just a clever reframe of conventional ideas. It's a completely different way of thinking that looks at marketing as a vehicle of service.Listen to hear more about:Why the most effective strategy emerges from your spirit, heart, and devotion — not in spite of itHow these six pillars dissolve the false boundary between strategy and service, showing that intentional pathways in your business aren't manipulative but can be profound acts of careWhy the choices that feel most authentic to you are actually the best strategic choices you can makeA sustainable approach to growing your work without compromising your values or missionIn this first episode of a two-part series, I'm diving deep into the first three pillars. Check the next episode for part two, where I will explain the last three pillars.
--------
34:48
Pricing strategies that actually work
If setting prices for your creative work makes you feel unsure, anxious, or like you're constantly second-guessing yourself — you're not alone. And if you've ever found yourself bouncing between prices, feeling resentful of clients, or apologizing for your rates... this episode is for you.Listen to hear more about:Why "charge what you're worth" is flawed advice (and what to consider instead)The pricing sweet spot: finding the balance between your "drama number" and your "resentment number"Why no price point is inherently "cheap" or "expensive"How to commit to your pricing decisions with confidence You'll walk away with a whole new relationship to pricing — not as a reflection of your worth, but as a strategic decision that allows both you and your clients to thrive.
Let's build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them.We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled.
Ireland