If asking for testimonials makes you feel awkward, self-conscious, or like you’re begging for praise — you’re not alone. And if you’ve ever sat on a pile of glowing testimonials that you don’t quite know how to share… this episode is for you.Listen to hear more about:Why you don’t actually need testimonials to validate your work (and why people still buy without them)The real purpose of testimonials (it's not what you think)How to ask for testimonials in a way that’s easeful, respectful, and gets powerful responsesA step-by-step guide to collecting, editing, and sharing testimonials that feel true and alignedYou’ll walk away with a whole new relationship to testimonials — not as proof of your worth, but as part of how you serve.
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11. Incongruence Part 2: The third way between strategy and soul
In this episode, I’m sharing the second part of my series on incongruence in marketing — why it happens, how it became the norm, and how to build a business that works AND actually feels good to run.Listen to hear more about:Why modern marketing is built on insecurity — and how we got hereHow to spot incongruence in your own business without shame or blameWhat I call “the third way”: a path that’s both soulful and skillfulFour key elements of aligned business: self-knowledge, craft, feedback, and real timelinesWhat to do when things aren’t working — even when you’re doing everything “right”This episode will help you stay grounded, skillful, and true to yourself — even when results are slow, and the noise of the industry gets loud.
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10. Incongruence, Part 1: The cost of misalignment
I'm diving into one of the most overlooked but critical issues in online business: incongruence.This is something few people name, but almost everyone feels. When what you're saying on the outside doesn't match what you're feeling on the inside, your audience can sense it — even if they don’t know how to explain it. And it’s costing you more than you think.Listen to hear more about:The three stages of incongruence that show up at every level of business — from early growth to long-term successWhy your audience picks up on energy that doesn’t match your words — and how that creates resistance and disconnectionHow unconscious fears around worth and validation get wrapped up in your marketing — and what that does to your messageA more grounded, whole, and sustainable way to market — one that builds trust, connection, and real momentumThis conversation is deep, and it matters. If you've ever felt like something is “off” in your business but you couldn’t name it, this might be what you've been feeling all along.This is the first in a two-part series on incongruence, and be sure to tune in next week for Part 2.
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9. My thoughts on intellectual theft
Let's about what to do when people copy your work — ouch!Even though it's not fun when it happens, it's still possible to protect your energy, stay focused on your creativity, and keep growing your business without getting stuck in bitterness or overvigilance.Listen to hear more about:Why your best ideas will get copied — and why that’s not the end of the worldHow to stay grounded and creative without policing or obsessing over idea theftThree mindset shifts that help you stay focused on your growth and integrityA new way to think about intellectual work — less like “property,” more like shared lineageI'll help you to reclaim your power, tend to your creative brilliance, and build something no one can steal — because it lives in how you show up, not just what you say.
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8. Building “know, like and trust” without oversharing
Yes, building "know, like, and trust" matters in marketing... ,,, but you don't need to be overly personal, pretend to be everyone's BFF, or spill your deepest secrets!Listen to hear more about:How "know, like, and trust" is actually created in both consumer products and personal servicesWhen you actually need to build relationships, as opposed to having a product that sells itselfThe difference between authenticity and "performing intimacy"Why it's worth it to build relationships with people who care about YOU, beyond the transaction
Let's build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them.We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled.
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Ireland