Liberatory Business with Simone Seol

I'm turning 40, and I could not be more excited about it. I LOVE getting older.
As I reflected on this milestone, I realized there are four things I'm officially done carrying into this next chapter.
If you're at any kind of threshold — 30, 40, 50, or otherwise — this episode is an invitation to ask yourself what you're finally ready to put down, and leave in your past.

Here is a completely different way to think about pricing — one that has nothing to do with industry norms or value propositions, and everything to do with what your ancestors planted inside you and what it actually requires to steward that.
Listen to hear more about:
Why the conventional pricing conversation is missing the most important part of the picture
The question your ancestors would ask if they saw your current price tag 
The invisible costs of underpricing
How to tell the difference between a real ethical concern and a fear dressed up in the language of justice
If you have any suspicion you might be undercharging, this episode will give you clarity. And clarity to move past any fears that might be blocking you from taking coherent action.
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Prices on all existing courses are increasing on Tuesday, February 17th, 2026. 
Grab my favorite courses before the prices go up: 
 👉 https://play.simonegraceseol.com/2026-prices

Prices on all existing courses are increasing on Tuesday, February 17th, 2026 (Lunar New Year). 
Here's what's changing, and why they're changing.
Grab my favorite courses before the prices go up: 
How to Write Specific Copy — $25 → $97
Simone's Summer Camp — $100 → $750
Truth or Dare — $250 → $750
The Way of the Dragon — $360 → $750
👉 https://play.simonegraceseol.com/2026-prices

It's 2026. What does this mean for coaches? 
Is AI coming for our jobs? Is the market oversaturated? Here's what I actually think is going to happen — and what it means for people building practices right now.
Listen to hear more about:
Why the coaching market isn't going anywhere, but the term "coach" is becoming meaningless as a category
The bifurcation happening in both coach trainings AND the market itself — and why the middle is getting squeezed from both ends
What AI will threten, and what it won't
Why "culturally neutral" coaching is becoming a liability, not an asset
These shifts are already happening. What's your move?

If you’ve ever written copy that felt amazing — full of passion, fire, excitement — only to have it land with a dull thud… this episode is for you.
Today Simone breaks down why “I’m so excited!” energy often repels rather than connects, and what to do instead.
You’ll learn:
The hidden flaw inside passion-driven copy (and why it disconnects you from the person reading)
How to shift out of your emotional enthusiasm and into your client’s lived experience
Why your passion is fuel — but not the message
Real examples of how to transform “I’m passionate about helping ___” into grounded, client-centered language
The 5-question checklist Simone uses to audit her own copy before publishing
The simplest form of “market research” (that isn’t corporate, gross, or extractive)
How to let your passion shine through your work, not through over-excited marketing that confuses your audience
If your writing feels heartfelt but isn’t converting… if people say your posts are “beautiful” but don’t actually buy… this episode will shift the way you think about communication forever.
In this episode, Simone covers:
The trap of self-centric excitement
How passion can distort clarity
The difference between information and value
Why people hire expertise before enthusiasm
How to write copy that speaks to their problem, in their language
When passion becomes a bonus — not the hook
Your passion is sacred and necessary — but your copy needs to center them, not you. When you do, everything becomes clearer, stronger, and more effective.