Marketing Your Practice

If you’ve ever worried that stepping back from the day-to-day means standards will slip, this episode is for you.
In Episode 450, I break down how great practices keep quality high without the chiropractor needing to be everywhere — and why structure, not presence, is what actually stabilises standards.
We’ll explore the quiet architecture that allows your team to operate with clarity, confidence, and consistency, while freeing you from constant involvement.
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If you feel like your mind never really switches off — even when the practice is going well — this episode is for you.
In Episode 448, I explore why most chiropractors aren’t exhausted by the work itself, but by the constant stream of decisions they’re carrying in their head. I’ll walk you through why decision fatigue quietly drains energy, how leadership pressure builds without you realising it, and how deciding once can dramatically reduce mental load.
This is a calm, practical conversation about leadership, clarity, and creating relief without working more.
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Many chiropractors don’t realise they’ve become the bottleneck in their own practice.
Not because they want control —but because being needed feels validating, responsible, and safe.
In this episode, we explore The CEO Transition — the leadership shift that helps chiropractors stop being the bottleneck without losing care, trust, or standards.
You’ll learn how dependency quietly forms, why letting go feels harder than it should, and why forcing delegation often backfires.
If your practice feels like it can’t function without you, this episode will help you understand why — and show you a calmer way forward.
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Most chiropractors don’t feel short on time because they’re disorganised.
They feel short on time because they never create space to think like a CEO.
In this episode, we introduce the CEO Check-In — a simple weekly habit that helps chiropractors move out of constant reaction and into intentional leadership.
You’ll learn why “no time” is a leadership problem (not a scheduling one), how thinking time actually creates leverage, and how one short conversation with your business can reduce pressure without working more.
If your practice feels busy, reactive, or heavier than it should, this episode will help you see why — and what to do differently.
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Most chiropractors don’t feel stuck because they’re bad clinicians.
They feel stuck because they’re still showing up to their practice like an employee — not a CEO.
In this episode, we explore the subtle but critical shift from employee mode to CEO mode and why so many successful chiropractors plateau, burn out, or feel trapped by the very practice they worked so hard to build.
This is the first episode in a new leadership-focused series designed to help chiropractors think differently, lead intentionally, and build practices that feel lighter, calmer, and more sustainable.
If your practice feels heavy — even when things are “working” — this conversation will help you see why.
See omnystudio.com/listener for privacy information.