Marketing Your Practice

Most chiropractors don’t feel short on time because they’re disorganised. They feel short on time because they never create space to think like a CEO. In this episode, we introduce the CEO Check-In — a simple weekly habit that helps chiropractors move out of constant reaction and into intentional leadership. You’ll learn why “no time” is a leadership problem (not a scheduling one), how thinking time actually creates leverage, and how one short conversation with your business can reduce pressure without working more. If your practice feels busy, reactive, or heavier than it should, this episode will help you see why — and what to do differently.See omnystudio.com/listener for privacy information.

Most chiropractors don’t feel stuck because they’re bad clinicians. They feel stuck because they’re still showing up to their practice like an employee — not a CEO. In this episode, we explore the subtle but critical shift from employee mode to CEO mode and why so many successful chiropractors plateau, burn out, or feel trapped by the very practice they worked so hard to build. This is the first episode in a new leadership-focused series designed to help chiropractors think differently, lead intentionally, and build practices that feel lighter, calmer, and more sustainable. If your practice feels heavy — even when things are “working” — this conversation will help you see why.See omnystudio.com/listener for privacy information.

Most chiropractors don’t avoid performance reviews because they don’t care — they avoid them because they feel awkward, confrontational, or unnecessary. In this episode, I break down why performance reviews are actually one of the most important leadership skills you can develop — and how avoiding them quietly caps your growth. You’ll learn: • Why performance reviews aren’t about grading, but growth• The simple 3-part framework that makes reviews calm and productive• The difference between routine, performance, growth, and reset reviews• The questions great leaders ask to create clarity and accountability If you want a more self-managed practice, stronger culture, and less time spent micromanaging, this episode will change how you think about leadership.See omnystudio.com/listener for privacy information.

Before you plan 2026, there’s a step most chiropractors skip — and it’s often why planning feels unclear, heavy, or forced. In this episode, I guide you through a simple but powerful end-of-year review designed to help you understand where your practice actually is right now. We look at what worked, what drained you, where you may have become the bottleneck, how patients experienced your practice, and what created real leverage this year. This episode will help you gain clarity on what to keep, remove, and modify — so planning for 2026 becomes simpler, calmer, and far more effective. See omnystudio.com/listener for privacy information.

Most chiropractors plateau for reasons that have nothing to do with marketing, money, or motivation.The real problem? They get trapped in one of two extremes: blind optimism or defeated realism. In this episode, we explore the Stockdale Paradox—a mindset framework that helps you hold unshakeable faith in your vision while confronting the brutal facts of your current reality. You’ll learn how this paradox shows up in the three core problems facing every chiropractic practice—no one knows you, no one stays, and no time—and how to use it to create more clarity, stability, and predictable growth. If you’ve been feeling stuck, frustrated, or unsure of your next step, this episode will show you the mindset shift that breaks the cycle.See omnystudio.com/listener for privacy information.