Ep423. Your Business Isn’t Broken—Your Relationship With It Might Be. Angus Pyke
If your practice feels heavy—like you’re the only one who cares, the only one holding it together—it’s probably not a system problem. It’s a relationship problem. In this episode of the Marketing Your Practice Podcast, we’re flipping the script on leadership and asking a bold question: What kind of relationship do you have with your business? Because here’s the truth: most chiropractors think about their patients and their team… but never stop to think about the relationship they’ve built with the business itself. In this episode, you’ll learn: Why most chiropractors are stuck in an unhealthy relationship with their business (and how to fix it) The 5 signs of a healthy, CEO-level relationship with your practice How to lead with clarity, boundaries, and vision—without burning out Why systems, metrics, and time off aren’t cold—they’re connection A simple mindset shift to help your business start showing up for you If you’re ready to lead your business—not just survive it—this episode will help you reset, reframe, and recommit. 🎧 Hit play now and start building a business that loves you back.See omnystudio.com/listener for privacy information.
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Ep422. Escape Competition by Being More You. Angus Pyke
Most chiropractors are working harder than ever—matching prices, mimicking marketing, copying scripts—only to find themselves stuck, exhausted, and invisible. In this episode of The Marketing Your Practice Podcast, we explore a bold, often uncomfortable truth: you don’t win by blending in—you win by showing up as yourself. From Angus’s early years of walking in someone else’s practice footsteps to the powerful transformation that followed, this episode is a wake-up call for any chiropractor tired of building someone else’s version of success. Here’s what you’ll learn in this episode: The one mindset shift that unlocks fulfilment, impact, and momentum. What “strategic authenticity” really means—and how to practice it. A 5-question audit to uncover where you’re hiding, blending, or holding back. Why most marketing falls flat—and how to make yours resonate. Real-world examples from Dr. Andrea Huddleston and Dr. Tim Leeming that prove authenticity attracts. Five simple actions you can take this week to start showing up more like you. If you’ve ever felt like you’re working hard but not gaining traction, this episode will help you reconnect with your message, your mission, and your magic. 🎧 Hit play now—and start building a practice no one can compete with.See omnystudio.com/listener for privacy information.
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Ep421. The Most Important Visit You’re Probably Overlooking. Angus Pyke
Most chiropractors spend hours refining their Day 1 and Day 2—but the visit that actually shapes retention, trust, and long-term growth? It’s the adjustment visit. In this episode of the Marketing Your Practice Podcast, we’re continuing our journey through the 7-Figure Lifestyle Triangle and wrapping up the second leg: solving the “No One Stays” problem. You’ll discover why the adjustment visit is your most frequent—and most influential—touchpoint, and how turning it into a Signature Adjustment Experience can radically improve patient loyalty, word-of-mouth referrals, and your overall enjoyment in practice. Here’s what you’ll learn in this episode: Why the adjustment visit is the most underleveraged part of your patient journey The 3-act structure that turns routine care into a high-impact experience How psychology (like the primacy effect and peak-end rule) shapes patient memory What your C.A. should really be doing—and why they’re part of the healing process The simple adjustment ritual that regulates the patient’s nervous system and builds deep trust If you want to stand out without doing more, and create a practice where patients stay because they feel the difference—you won’t want to miss this one. 🎧 Hit play now and learn how to master the moment that matters most.See omnystudio.com/listener for privacy information.
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Ep420. Why Your Report of Findings Feels Hard (and How to Fix It). Angus Pyke
Ever feel like your Report of Findings is harder than it should be? Like you’re saying all the right things… but patients still hesitate? The problem isn’t your care plan. It’s not your pricing. It’s trust—and in this episode, we’ll show you how to build it. In this episode of the Marketing Your Practice Podcast, we’re breaking down 7 trust-building shifts that transform your ROF from an awkward sales moment into a natural, confident conversation—where patients say yes because they feel seen, heard, and understood. Here’s what you’ll learn in this episode: Why being fully present is more powerful than having the perfect script How to use reflective listening to create instant emotional safety The mindset of calm confidence (without being rigid or salesy) How to explain care using simple, relatable language that builds belief The power of visual aids and storytelling to make your message stick Why offering choices increases commitment (and reduces pressure) How to set expectations that reduce doubt and keep patients on track If you want your ROF to feel lighter, smoother, and more effective—without feeling like a pitch—this episode is for you. 🎧 Hit play now and start making your Report of Findings effortless.See omnystudio.com/listener for privacy information.
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Ep419. Why Patients Don’t Come Back (And What to Do About It). Angus Pyke
The real goal of the new patient visit isn’t to educate or impress. It’s to make your patient feel: Seen Heard Safe enough to trust you And hopeful about what’s possible When you nail those four things, everything gets easier. But when you miss even one? The report of findings becomes harder. The chances of them making it to a progress exam drop. And the path to long-term, lifetime care gets blocked—before it’s even begun. In this episode, I walk you through the 7 subtle mistakes that chiropractors make during the new patient visit—mistakes that quietly undermine trust, connection, and follow-through, even if the clinical care is excellent. You’ll learn: Why scripting might be hurting more than helping The one phrase that instantly deepens connection How to lead with authority without coming across as pushy And why the last 30 seconds of the visit might be the most important part These aren’t dramatic blunders—but they create friction you don’t need. Fix them, and you’ll set the stage for trust, ease, and long-term commitment—starting from visit one.See omnystudio.com/listener for privacy information.
Hi I'm Angus and welcome to the Marketing Your Practice Podcast where I help natural health and wellness practitioners with their branding and marketing. Each week I share simple, effective, easily actionable and proven heart centred marketing strategies to help you build that predictable, profitable and enjoyable practice you've always dreamed of.
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