Marketing Your Practice

After 465 episodes, I’m pressing pause on Marketing Your Practice. Not a full stop. Just a pause.
In this episode, I share the honest story behind that decision — the two years of debilitating anxiety, the stage four prostate cancer diagnosis, and the philosophy that has carried me through every step of it. This is not happening to me. It is happening for me.
It’s the last MYP episode for now, and part thank you, part honest update, part invitation to follow me into what comes next — a new show called The Reclaimed Man, for men who’ve built everything they were supposed to want and feel like something essential is missing inside.
Listen to The Reclaimed Man on Apple or Spotify .
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Most chiropractors obsess over the new patient consult and the report of findings. But the moment that quietly decides whether a patient stays for life… is the one we treat as routine.
In this episode, I unpack the most underrated trust moment in your entire practice — the adjustment — and the five things that quietly break presence on the table. I share the story of a patient who taught me what it really means to be with someone, even in a busy open plan practice.
You’ll walk away with a simple framework — the Signature Adjustment Experience™ — and five practical shifts you can bring into your very next adjustment to deepen trust, retention and internal referrals.
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You're not sitting on a marketing problem. You're sitting on a goldmine — and most chiropractors walk past it every single day.
In this episode, I share how one of my clients reactivated 27 patients in just ten days. No ads. No agency. No automation. Just a hand-picked list, a simple offer, and three emails sent by her front desk.
You'll learn the three elements of The Reactivation Blueprint™ — and how to use what's already inside your database to create the fastest practice growth you'll see this quarter.
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Your systems are sitting in a folder. Your team has quietly stopped living them. And the numbers are starting to tell the story.
In this episode, I share why most practices don’t suffer from a systems problem — they suffer from a drift problem. Small compromises. Quiet exceptions. The slow, invisible erosion of the standards you set when you first built the place.
I’ll walk you through the phrase that changed how I lead my practice — it’s not what’s written down that matters, it’s what you tolerate — plus the three habits that keep your Practice Operating System alive, your team aligned, and your growth consistent.
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You post. You wait. Crickets. The same handful of likes from the same handful of people. Nothing travels.
In this episode, I unpack the shift that turned a string of ignored posts in our practice into content the community started actively pulling into football clubs, school groups and Facebook chats — without us asking.
It’s the difference between marketing content (which only ever reaches the people already following you) and a public service announcement (which gets shared with the people who’ve never heard of you).
You’ll learn the four ingredients that turn a post into a PSA, the five-step roadmap to build one on purpose, and the simple test to know — before you publish — whether your next piece of content has any chance of travelling.
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