Marketing Your Practice

Most chiropractors plateau for reasons that have nothing to do with marketing, money, or motivation.The real problem? They get trapped in one of two extremes: blind optimism or defeated realism. In this episode, we explore the Stockdale Paradox—a mindset framework that helps you hold unshakeable faith in your vision while confronting the brutal facts of your current reality. You’ll learn how this paradox shows up in the three core problems facing every chiropractic practice—no one knows you, no one stays, and no time—and how to use it to create more clarity, stability, and predictable growth. If you’ve been feeling stuck, frustrated, or unsure of your next step, this episode will show you the mindset shift that breaks the cycle.See omnystudio.com/listener for privacy information.

If your team slows down when you’re not in the room—or if you feel like everything in your practice depends on you—you might be making the #1 leadership mistake most chiropractors don’t even know they’re making. In this episode, you’ll learn why traditional “doctor-first” leadership creates stress, turnover, and hesitation… and how a simple shift toward servant leadership can transform your team’s confidence, clarity, and performance. We’ll cover the 4 steps that help your staff think for themselves, make better decisions, and take ownership—so you stop carrying the entire practice on your back.See omnystudio.com/listener for privacy information.

If great patients are still slipping away, this episode is your retention tune-up. In Part 2, we explore five more hidden mistakes that push people away—and simple ways to create connection, confidence, and community that keep them coming back.See omnystudio.com/listener for privacy information.

If patients drop out once they feel better, the problem might not be results—it might be how you’re communicating the journey. In this episode, I share five common retention mistakes chiropractors make and the simple shifts to help patients stay, engage, and thrive under care.See omnystudio.com/listener for privacy information.

If your team needs constant reminders or lacks follow-through, the problem might not be effort—it might be culture. In this episode, we unpack the leadership shortcut most chiropractors overlook: praising progress over perfection. You’ll learn the 3-step system that boosts motivation, builds confidence, and creates a team that takes initiative without needing to be micromanaged.See omnystudio.com/listener for privacy information.