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Mission Admissions

Podcast Mission Admissions
Jeremy Tiers
Welcome to Mission Admissions with Jeremy Tiers — a show that features candid conversations with industry leaders and difference makers that will help Higher Ed...

Available Episodes

5 of 60
  • Ep. 57: Utilizing Video In Higher Ed Marketing
    In Episode 57 of the Mission Admissions podcast, host Jeremy Tiers sits down with John Azoni, a video storytelling expert and owner of Unveiled, to explore how colleges and universities can leverage video content to engage prospective students. From crafting student testimonials to creating scalable video systems, this episode dives into actionable strategies for enrollment marketers to harness the power of video in an increasingly digital and visual world. If you're looking to better connect with Gen Z or improve your institution's video marketing strategy, this episode is a must-listen.Key TakeawaysVideo is the preferred medium for Gen Z: Over 70% of students say they’d rather watch a video on a college’s social media page than read an email.Start small with scalable content: Focus on low-input, high-reward formats like man-on-the-street interviews or video podcasts that can be repurposed across multiple platforms.Focus on storytelling, not just promotion: Authentic student stories showcasing transformation resonate far more than generic promotional content.Match video to platform: Avoid repurposing polished, commercial-style videos on Instagram or TikTok. Instead, align content style with user expectations on each platform.Test and adapt: Use metrics like watch time, click-through rates, and audience engagement to refine your video strategy and double down on what works.Why Video is a Must-Have in Enrollment Marketing Jeremy kicks off the episode with data that underscores the importance of video in higher education marketing. With platforms like YouTube, TikTok, and Instagram dominating the daily habits of Gen Z, colleges that fail to incorporate video content into their strategies risk falling behind. John emphasizes that video is particularly powerful for storytelling because it resonates with younger audiences who’ve grown up in a video-first world.But the challenge isn’t just creating videos—it’s creating systems for video production. John notes that many schools feel overwhelmed by the idea of consistently producing content, often citing budget constraints and lack of bandwidth. His advice? Start small with simple, repeatable formats like "man-on-the-street" interviews or video podcasts that can generate a wealth of content in one shoot.Overcoming Barriers to Video Production When asked why more schools aren’t embracing video, John points to two main obstacles: a lack of systems and a misunderstanding of ROI. Many higher ed leaders view video as a one-off project rather than an ongoing strategy. This mindset can lead to hesitation, as video doesn’t always deliver immediate results. However, John explains that video is a long-term investment that builds brand trust and awareness over time.To combat concerns about bandwidth, John suggests prioritizing scalable content. For example, interviewing multiple students in a single day can provide months of social media content. Similarly, video podcasts can be broken into smaller clips for different platforms, ensuring a steady stream of engaging content without overwhelming your team.Creating Impactful Student Testimonials One of the most valuable uses of video in enrollment marketing is showcasing authentic student testimonials. John highlights a simple yet powerful format:Old Normal: Where the student was before they joined the institution.Turning Point: What happened to shift their perspective or decision.New Normal: How the institution transformed their life or career trajectory.By focusing on transformation and “side door” content—unique, personal stories that don’t feel like marketing speak—schools can create testimonials that resonate deeply with prospective students. For example, instead of asking generic questions like “What do you like about this school?” focus on specific moments or challenges that shaped the student’s journey.Balancing Authenticity and Brand Guidelines  Another common hurdle for higher ed marketers is balancing authenticity with brand consistency. John argues that while a baseline level of consistency is essential (e.g., fonts, logos, and colors), schools shouldn’t be so rigid that they miss opportunities to create engaging content.He points out that Gen Z values realness over polish. Overly glossy, commercial-style videos can come across as “fake” to students, especially when they’re looking for genuine insights into campus life. Schools should embrace a mix of polished and raw content, leveraging vlogs, user-generated content, and unfiltered stories to build trust.Distribution is Key: Meeting Students Where They Are Creating great videos is only half the battle—distribution is just as important. John emphasizes the need for a strategic approach to where and how videos are shared. For example:Use short, snappy videos on Instagram and TikTok to capture attention at the top of the funnel.Place longer, more detailed videos (like testimonials or program overviews) on landing pages or in email follow-ups for students deeper in the decision-making process.Think beyond traditional platforms. For instance, embed videos in automated emails or include them in SMS campaigns to create a more dynamic communication experience.Ultimately, John urges marketers to view video as part of the student journey, not just a standalone asset.Common Mistakes in Higher Ed Video Marketing Jeremy and John also discuss common pitfalls schools should avoid:Generic Messaging: Repeating buzzwords like “small class sizes” or “dedicated faculty” fails to differentiate your institution.Overly Glossy Content: Polished commercials often feel inauthentic to Gen Z.One-Size-Fits-All Strategy: A video designed for YouTube might not resonate on Instagram or TikTok. Tailor content to each platform’s audience and format.Looking Ahead: What’s Next for Higher Ed Video? While higher ed is slow to change, John sees growing interest in short-form video and scalable content systems. He predicts more schools will experiment with student-led vlogs, user-generated content, and videos that directly address prospective students’ concerns. The key, he says, is to focus on what works for your audience. Test, analyze, and iterate. With data-driven insights and a willingness to experiment, schools can create video strategies that truly move the needle. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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  • Ep. 56: A Big Mistake Higher Ed Needs To Stop Making
    In this quick take episode, Jeremy shares some important advice that will help admissions teams and enrollment marketers increase their school’s yield. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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  • Ep. 55: Listen To This If You Want To Be A Better Leader In 2025
    In this episode, Jeremy and Ken Anselment talk through a variety of common situations that many leaders face each year - including retaining staff, micromanaging, giving constructive criticism, and navigating the transition from being a colleague to being someone’s boss. They also unpack why so many leaders continue to deal with imposter syndrome.Guest Name: Ken Anselment, Vice President for Enrollment Management, RHBGuest Social: https://www.linkedin.com/in/kenanselment/Guest Bio: Ken Anselment is Vice President for Enrollment Management at RHB, a division of Strata Information Group. He joined RHB in May 2022 after serving as the Vice President for Enrollment at Lawrence University in Appleton, Wisconsin, where he worked for 18 years. Ken’s background in higher ed enrollment spans nearly three decades, beginning at his alma mater, Marquette University. He’s also the host of The Admissions Leadership Podcast, and recently self published a book titled ‘Climbing the Admissions Leadership Peak: Lessons from the ALP.’ - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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  • Ep. 54: Advice On Being Confident And Growing As A Gen Z Young Professional
    In this episode, newly elected 26 year old South Dakota State Senator Amber Hulse shares her thoughts on self awareness, gaining confidence, the importance of mindset and daily habits, as well as other things that have helped her grow and experience success as a young professional.Guest Name: Amber HulseGuest Social: https://www.linkedin.com/in/amber-hulse/Guest Bio: Amber Hulse is a rising leader and lawyer who recently became one of the nation’s youngest legislators when she was elected to the South Dakota State Senate at age 26. Originally from Hot Springs, South Dakota, Amber graduated Phi Beta Kappa, Summa Cum Laude from the University of South Dakota, and went on to receive her law degree from Georgetown Law this past spring. Amber’s dedication to public service extends beyond her legal career, having been named Miss South Dakota 2019 and Miss South Dakota USA 2023. Currently, Amber is an associate at Dhillon Law Group, the law firm of renowned lawyer Harmeet Dhillon. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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  • Ep. 53: Creating Memorable And Immersive College Visit Experiences
    In this episode, Jeremy and Dr. Matt McLendon from the University of Alabama talk about their new, state-of-the-art welcome center, and how the Crimson Tide works hard to create a memorable and immersive visit experience for prospective students and families.Guest Name: Dr. Matt McLendon, Associate Vice President and Executive Director of Enrollment Management at The University of AlabamaGuest Social: https://www.linkedin.com/in/matthew-mclendon/Guest Bio: Dr. Matthew B. McLendon leads the University of Alabama’s enrollment efforts, providing strategic leadership for enrollment planning, implementation and assessment. He also has fiscal responsibility for all facets of enrollment management. During Matt’s time at UA the university has seen a continued increase in enrollment, setting a new enrollment record of 40,486 students enrolled in fall 2024. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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About Mission Admissions

Welcome to Mission Admissions with Jeremy Tiers — a show that features candid conversations with industry leaders and difference makers that will help Higher Ed become better recruiters, communicators, and managers. Too many admissions counselors, leaders, and enrollment marketers limit themselves by only looking for professional and personal development in their particular space. In this podcast, you can expect helpful advice, tips, and strategies to improve things like customer service, communication, building relationships, marketing, and leadership from all kinds of industry leaders and difference makers in other spaces.
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