The Persistent Entrepreneur

Benjamin Chen is a serial entrepreneur, supply chain expert, and black belt in Tae Kwon Do, Hapkido and Brazilian Jiu Jitsu. He has successfully built businesses across industrial, enterprise software, cloud, and consumer internet sectors. He's sat on the boards and senior management teams of 4 companies that have gone public in the U.S.; raised $500+M of investment capital; His new book is Lessons from the Mat: The 12 Martial Arts Principles that Will Help You Succeed in Business and in Life. Learn more at FromtheMatAcademy.com.
Connect with David
www.davidihill.com
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SOCIALS:
Facebook:  https://www.facebook.com/davidihill/
LinkedIn:  https://www.linkedin.com/in/davidihill
YouTube: https://www.youtube.com/c/DavidHillcoach
Youtube: ringleader-ai-crm
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he Persistent Entrepreneur Podcast with David Hill
Guest: Norman Hardeman, Hardeman Homes Team — Columbus, Georgia
In this episode, David Hill flips the script and lets top real estate agent Norman Hardeman take the wheel. Norman interviews David on one of his most powerful tools for building a real estate team: the DISC behavioral assessment. They break down each personality type, how to identify them in clients and team members, and how to adapt your communication style to close more deals and build a stronger team.
What You'll Learn:
What DISC is and how it differs from Myers-Briggs and StrengthsFinders
A breakdown of each DISC type (D, I, S, C) and their real estate applications
How to use DISC when hiring and placing team members in the right roles
How to identify a prospect's personality type within seconds of answering the phone
Why the wrong approach with an S or C personality can cost you a listing
How David uses DISC alongside John Maxwell's leadership principles
A live role-play of a for-sale-by-owner cold call using DISC in real time
Norman's firsthand experience as a high-C agent building a listing-focused business
Resources Mentioned:
DISC Assessment + 45-min consultation with David: davidihill.com/disc ($297)
GoHighLevel free 2-week trial: davidihill.com
Connect with David on all socials: @DavidIHill
All tools, webinars & AI resources: davidhill.link
Connect with Norman Hardeman: Hardeman Homes Team, Columbus, GA
Get your own DISC: www.davidihill.com/disc
Get 2 Week Trial of Go-High-Level https://www.gohighlevel.com/?fp_ref=david-i-hill-training25
#RealEstateTeam #PersistentEntrepreneur #DavidHill #NormanHardeman #BehavioralAssessment #RealEstateSales #ListingAgent #TeamBuilding #SalesTraining #JohnMaxwell #RealEstatePodcast #EntrepreneurMindset #ForSaleByOwner

Hire Better, Sell More & Communicate Better with DISC
What if you could instantly understand how someone thinks, communicates, and makes decisions — before you ever pitch them, hire them, or lead them? In this episode, David Hill breaks down the DISC behavioral assessment and how mastering it will transform the way you sell, hire, and connect with everyone around you.
David shares his own DISC profile (DCI), walks you through each of the four behavioral styles — Dominant, Influential, Steady, and Compliant — and reveals how recognizing these patterns in others (and yourself) is the single biggest lever you can pull to become more effective in business and life.
Episode: Hire Better, Sell More & Communicate Better with DISC Host: David Hill — Maxwell-certified trainer, coach & speaker | 36 years in sales | 20 years studying & teaching DISC
What You'll Learn in This Episode:
What the DISC assessment is and why it matters in sales, hiring, and leadership
The four DISC behavioral profiles: D (Dominant), I (Influential), S (Steady), C (Compliant)
How to recognize each style's patterns so you can communicate more effectively
Why 85% of your success comes from people skills — not technical skills (Carnegie Institute study)
How David went from being a high-D, task-focused top producer to a well-rounded communicator
Real-world examples: elevator test, vacation packing, checklists, and more
How to use DISC in your hiring process before bringing someone onto your team
What Shark Tank's Robert Herjavec revealed about how they choose who to invest in
A walkthrough of David's actual DISC assessment results
The history of behavioral profiling — from ancient philosophers to William Marston (1940)
Key Quotes:
"I would rather have the ability to deal with people than any other ability at all." — John D. Rockefeller
"9 out of 10 times on Shark Tank, they pick based on the person, not the project." — Robert Herjavec
Resources & Links Mentioned:
📊 Get your own DISC assessment + 45-min consultation with David → davidihill.com/disc (first 25 people get a special offer)
📖 Everyone Communicates, Few Connect — John Maxwell
📖 The 15 Invaluable Laws of Growth — John Maxwell
Get Go High Level: 2 Week Trial https://www.gohighlevel.com/?fp_ref=david-i-hill-training25
About the Host: David Hill is a Maxwell-certified trainer, coach, and speaker with 36 years in sales and 20 years teaching the DISC behavioral assessment. He trains salespeople, entrepreneurs, and business leaders how to communicate more effectively, hire smarter, and close more deals.
Enjoyed the episode? Subscribe, leave a review, and let David know who you'd like to hear from next!
Connect with David on LinkedIN: https://www.linkedin.com/in/davidihill

In this episode of The Persistent Entrepreneur Podcast, David Hill sits down with Glenn Rudin, "The Message Master," a high-energy sales and marketing coach, business strategist, and branding expert with more than 40 years of experience. Glenn breaks down why confused messaging is one of the biggest reasons businesses struggle to attract clients and grow revenue. You'll hear practical tips you can use right now to sharpen your message, communicate your value more clearly, and position your business for faster growth.
https://www.linkedin.com/in/glennrudin/
www.davidihill.com/online
https://www.gohighlevel.com/?fp_ref=david-i-hill-training25

Todd Caponi, CSP® is the author of two award-winning books, The Transparency Sale, and The Transparent Sales Leader. His third book, Four Levers Negotiating, will be released in early 2026. Todd is a multi-time C-Level sales leader, a behavioral science and sales history nerd, and has led at two companies through successful exits. He now speaks and teaches revenue organizations and their leaders on leveraging transparency and decision science to maximize their revenue capacity as Principal of Sales Melon LLC.
 https://www.linkedin.com/in/toddcaponi/
http://instagram.com/saleshistorian/
 
Connect with David
www.davidihill.com
Get 14 Day Go-High-Level Trial
https://www.gohighlevel.com/?fp_ref=david-i-hill-training25
SOCIALS:
Facebook:  https://www.facebook.com/davidihill/
LinkedIn:  https://www.linkedin.com/in/davidihill
YouTube: https://www.youtube.com/c/DavidHillcoach
Youtube: ringleader-ai-crm
TicTok: www.tiktok.com/@davidihill
Instagram: https://www.instagram.com/davidihill
X: https://twitter.com/davidihill
 
RING LEADER AI DEMO CALL 617-882-7788
www.davidihill.com/crm
 
PODCAST SUBSCRIBE & REVIEW
https://podcasts.apple.com/us/podcast/the-persistent-entrepreneur/id1081069895
 
#DavidHill
#DavidIHill
#PathToSalesMastery
#ThePersistentEntrepreneur
#PersistentEntrepreneurPodcast
#SalesTraining
#SalesCoach
#SalesLeadership