The Persistent Entrepreneur

I'm Matt Diamante, the founder of HeyTony, a multi-million dollar SEO agency I bootstrapped from the ground up in Hamilton, Ontario. No investors, no paid ads, just organic growth from day one. I'm also the Amazon #1 bestselling author of Get Found, a no-fluff guide that shows business owners how to rank higher on Google and become their customers' first choice without relying on paid ads. I've also built an audience of 600K+ across Instagram and TikTok through daily content. These days I split my time between running the agency, writing, and teaching SEO and organic growth strategies that actually work.
ww.instagram.com/heytony.agency
www.tiktok.com/@heytonyagency
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Meet Annie Yatch—a former counterterrorism analyst turned elite performance coach for billionaires, CEOs, and special operations leaders. Trained in business intelligence, neuroscience, and advanced energy work, Annie helps high performers do what strategy alone never could: eliminate the internal patterns that quietly cap their success. Her work bridges future-focused action plans with deep nervous system and identity rewiring—unlocking more money, stronger leadership, and healthier relationships at the highest levels. When it comes to Annie, expect precision, depth, and insights that permanently shift how you lead, decide, and perform
www.reinventionxo.com
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PODCAST SUBSCRIBE & REVIEW
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Connect with David
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#DavidIHill
#PathToSalesMastery
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AI is getting smarter, but most people are still forced to use it like a puzzle. Tim Lidman reveals why that's backwards and how Clyde is built to let humans and AI actually collaborate on real problems, without needing to become a prompt engineering expert.
David Hill talks with Tim Lidman, founder of Clyde, about a more practical way to use AI in real work. The big idea is simple: instead of forcing people to master prompt hacks and model settings, Clyde is built to help humans and AI work together inside a shared collaboration workflow.
Tim explains why he believes today's LLMs are powerful but still limited by pattern recognition, and why that matters for consulting, sales, proposal writing, and problem-solving. He also walks through how Clyde structures a session with problem clarification, AI advisors, human contributors, and fact checking to improve both speed and trust.
Key topics Tim breaks down Clyde as an AI native collaboration platform designed for humans and AI to work on real problems together.
He argues against the idea that AI will simply replace all software because most users still need to learn prompt engineering, context engineering, loop engineering, and related methods.
Tim explains his background in collaboration software, including work on ThinkTank, which was acquired by Accenture in 2021.
He distinguishes between what humans do best and what AI does best, saying humans are stronger at ideation, new information, judgment, and change implementation.
He describes how Clyde starts by helping users clarify the real problem before generating solutions, instead of guessing intent the way many LLMs do.
He shares how Clyde brings in AI advisors with different domain expertise, such as finance, sales, operations, and talent, depending on the task.
He explains Clyde's AI advisor studio, which lets users build custom advisors using their own knowledge, past projects, and thought leadership.
He gives a detailed example of proposal and RFP response workflows, where Clyde can pressure test a deal, surface win themes, and improve trust with fact checking and source breadcrumbs.
David shares how he uses AI in sales for prospect research, industry research, and creating personalized presentations and templates. Tim compares Clyde to Perplexity by saying Perplexity is more like a researcher, while Clyde is more like a consultant. 
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David speaks with Alison Barrows of Ronn Tech Web Solutions about how search has changed in the age of AI, what businesses need to focus on to stay visible, and why clarity matters more than ever. The conversation breaks down practical ways to improve discoverability across websites, Google Business Profile, reviews, and AI-generated search results. Alison explains how she helps local service businesses get found online by combining traditional SEO, keyword and prompt research, Google Ads data, and AI visibility checks. The episode is especially useful for entrepreneurs who are trying to decide where to spend limited time and budget. Key topics
In this episode, Alison explains why the old keyword-first SEO model is giving way to prompt-based search behavior, where people ask full questions instead of typing short phrases.
She emphasizes clarity as the starting point - businesses need to know exactly what they want to be known for before they can rank for it.
We discuss the difference between what business owners think people search for and what customers actually ask AI or search engines.
Alison shares that the best answer wins: your website needs to provide the most useful, specific response to the real question people are asking.
She recommends putting FAQs on every page of a website, not just a single FAQ page, so both users and bots can quickly find answers.
The conversation covers why owned content still matters, and why a website remains more valuable than relying only on social media platforms.
Alison explains how traditional SEO still matters in AI search, including hierarchical headings, meta titles, meta descriptions, trust signals, and strong site structure.
We discuss how Google Ads can be used as a research tool, even on a small budget, to find the questions and terms real customers are using.
She breaks down domain authority and why backlinks from high-authority sites can still help visibility.
The episode closes with practical advice for businesses: make the website clear, structure the headings properly, and get an AI audit to see whether you are showing up in AI answers at all
 
"The most important thing is clarity."

 

 
"You have to have the best answer to the question online."

 

 
"What question do I want to have the best answer to on the internet?"

 

Action items
Decide what your business wants to be known for in one clear sentence.
Write your site content around the real questions customers ask, not just the keywords you wish they used.
Add FAQs to each important page of your website.
Make sure your headings are structured logically with an H1, H2s, and H3s.
Review your meta titles and meta descriptions for each page.
Check what AI says about your business and whether you appear in its answers.
Compare your page against competitors in an incognito search and look for gaps.
Use Google Ads data, if possible, to learn what people actually search for.
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SOCIALS:
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PODCAST SUBSCRIBE & REVIEW
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Connect with David
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#DavidIHill
#PathToSalesMastery
#ThePersistentEntrepreneur
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AI search optimization is rewriting how buyers find businesses, and SEO alone no longer gets you in the answer. Callum Kennard, Head of Sales at ClickSlice, joins David Hill to unpack the difference between SEO, GEO, and AEO — and what it takes to get recommended by ChatGPT, Claude, and Gemini.
Most people think AI killed SEO. It didn't. SEO became the infrastructure layer underneath a much bigger system, and the businesses figuring that out right now are getting a first-mover advantage in a $750 billion market.
Three things you'll take away:
Why SEO didn't die — it became the foundation AI search is built on
How reviews, content, and reputation drive whether an AI names your business
The first-mover window that's open right now, and what to do inside it
Small brands are already outranking household names like Argos and IKEA in AI recommendations. Callum explains how — and what you can do this week without a multi-year timeline or a seven-figure budget.
CONNECT WITH CALLUM KENNARD
ClickSlice: https://www.clickslice.co.uk/
LinkedIn: https://www.linkedin.com/in/callum-kennard/
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CONNECT WITH DAVID
Website: https://www.davidihill.com
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SUBSCRIBE & REVIEW
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