Creating Effective Product-Led Content with Tom Whatley
In this episode of plugin.fm, Patrick Rauland speaks with Tom Whatley, the founder and CEO of Grizzle, a content marketing agency specializing in driving organic growth for SaaS and tech companies. Tom shares his expert insights on how to develop a product-led content strategy that not only educates customers but also highlights your product as the solution to their problems.Tom explains the concept of product-led growth (PLG) and how it differs from traditional marketing approaches, emphasizing the importance of creating content that aligns with customer pain points while naturally showcasing your product’s features. He provides actionable strategies for creating content that converts, particularly for bootstrapped companies with limited resources.plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.Episode Contributors:Tom Whatley — GuestPatrick Rauland — HostZee Hazan — Audio and video quality controlEgzon Salihu — Audio and video editingGoran Mirkovic — Content research and preparationScott Murcott — Content QAStefana Zaric — Research and preparation
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From Zero to 13K Contributors: Tamara Omerovic on Mastering User-Generated Content
In this episode, Tamara Omerovic from Underdogs Marketing shares how she built a thriving content community, scaling Databox’s newsletter to 13,000 contributors using expert-driven UGC. Her innovative approach enabled the company to produce authoritative content with minimal internal resources.We break down how software companies can harness UGC to build credibility, strengthen community, and create marketing assets that drive long-term impact. Whether you're struggling with content production or looking to enhance trust with your audience, this episode delivers a practical roadmap for making user-generated content work for you.plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.
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Lifecycle Marketing 101: Build, Scale, and Retain with Ashley Faus
We cover how to implement lifecycle marketing, increase customer lifetime value, and ensure that every touchpoint strengthens relationships and fuels business growth. Whether you're just starting or looking to refine your approach, this episode is packed with actionable insights to help you create a marketing engine that works.plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.
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Owning Your Niche and Building a Personal Platform with Erica Schneider
Erica reveals her best strategies for defining content pillars, engaging with your audience, and balancing self-expression with strategic growth. Whether you're a solopreneur, founder, or just starting out, this episode will help you craft a platform that truly resonates.plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.
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How to Build Authority as a Solopreneur and Stand Out – with Devin Bramhall
With years of experience helping SaaS businesses grow through content, Devin provides actionable strategies for solopreneurs to create value, foster trust, and position themselves as industry leaders. If you want to grow your influence and build lasting authority, this episode will give you the insights you need.plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head t plugin.fm to check out previous episodes.
plugin.fm is a value-first podcast that aims to inspire, entertain, and educate indie developers and software product makers by diving into discussions with industry experts.
In each episode, we’ll explore their perspectives and firsthand learnings to share actionable tips and insights to help you launch and grow your software product business.
Ireland