Ep. 41: The Growth Hack No One Shares
SUMMARYIn this episode of REBLutionize, we sit down with Jennifer Barnes, founder and CEO of Optima Office, to break down the crucial (and often misunderstood) roles of controllers, CFOs, and HR in scaling a business. From financial strategy to AI-powered insights, we cover the tools and mindsets every entrepreneur needs to thrive—without drowning in spreadsheets.TakeawaysStart with a controller, not a CFO. Many businesses think they need a CFO, but without clean books, even the best CFO can’t help.Don’t DIY HR. Especially in states like California, relying on Google for HR compliance can be a huge liability.Debt vs. equity. Jennifer shares a compelling argument for funding growth through loans rather than partnerships.Marketing is not optional. Investing in brand awareness and lead gen is vital—even if ROI isn't instant.Data is power. Tools like Power BI are transforming how CEOs access and understand their business performance.Guest BioJennifer Barnes is the CEO and founder of Optima Office, a firm specializing in outsourced accounting, finance, and HR leadership. With a team of over 100 local professionals, Optima supports startups to public companies with fractional roles, gap-filling, and full departmental leadership. Jennifer is a passionate advocate for smart financial strategy, clean books, and a culture of collaboration and fun.---------------------------------------------------------------------------------------------------🔊If you’re like most B2B professional services businesses, you’re fed up with spending money on marketing that doesn’t work. If you knew what to do differently, you would—but marketing is complicated, so you feel stuck. Here’s the good news: It doesn’t have to be that way. REBL works with companies generating💲2 million or more in annual revenue that are keen to grow by investing in marketing. If your sales are 📉lagging, your bottom line isn’t budging, you have no marketing plan, or you are throwing marketing at the wall, we can help. At REBL Marketing, we understand the frustration with how complicated marketing is today. Our agency addresses this issue by providing marketing solutions like Marketing Strategy and Marketing Services done with you or for you. With us, you have a guiding partner to oversee your marketing strategy to execution. Here’s how it works: 📞Step 1: Book a call with us. 🖌️Step 2: We'll craft a personalized marketing strategy tailored to your business needs.⬆️Step 3: Watch your brand thrive and yield increased revenue.REBL services include: ➡️Strategic Marketing ➡️Marketing Strategy & Plans➡️Marketing Advisory & Consulting ➡️Brand Messaging Strategy & Development ➡️Small Business Coaching ➡️Workshops & Webinars ➡️SpeakingMarketing Services (Done with You or For You): 📜Marketing Materials 🕸️Website Wireframes (Copy and layouts that convert) 📈Sales Funnels 📩Email campaigns 📲Social media strategy and management 🎥Video Production 🎙️Podcast Production (Digital and In-studio)👉 https://reblmarketing.com𝙍𝙀𝘽𝙇𝙐𝙏𝙄𝙊𝙉𝙄𝙕𝙀 𝙔𝙊𝙐𝙍 𝙈𝘼𝙍𝙆𝙀𝙏𝙄𝙉𝙂 Learn about our offerings 💡 https://rebl.win/servicesSubscribe for more content 💎https://rebl.win/subscribeSign up for our newsletter 📰 https://rebl.win/newsletter________________________________ 🎬 𝙁𝙊𝙇𝙇𝙊𝙒 𝙍𝙀𝘽𝙇 𝙈𝘼𝙍𝙆𝙀𝙏𝙄𝙉𝙂 ▷ Official Site: https://rebl.win/official► Facebook: https://rebl.win/fb► Instagram: https://rebl.win/ig► Twitter: https://rebl.win/tw► LinkedIn: https://rebl.win/in⚡ Don’t stay stuck in your marketing, squandering more resources without yielding results. Contact us TODAY📧 info@reblmarketing.com☎️ (858) 848-7325 #business #marketing #digitalmarketing #marketingstrategy #contentstrategy #marketingservices #contentcreation #b2bbusinessmarketing
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