In this inspiring and grounded conversation, Kim speaks with Tara Jarrett, founder and CEO of @Pilates 24/7. Tara shares the story behind building one of the fastest growing Pilates franchises across Australia and New Zealand. From her early career in education and running RTOs to launching more than 50 studios, Tara’s journey is shaped by resilience, adaptability, and a deep commitment to making Pilates accessible to everyone, including those in regional and remote communities.
Tara reflects on the pivotal COVID period, when extended shutdowns forced a complete rethink of the business. Out of challenge came innovation, by creating @Pilates, a flexible, personalised Pilates experiences anytime, anywhere.
The conversation explores the rapid rise of Pilates as a global fitness movement, and Tara’s mission to break down barriers around cost, flexibility and intimidation often associated with traditional fitness spaces.
Beyond business, Tara speaks candidly about family, with her children actively involved in the company, and the realities of building a purpose driven enterprise. Her perspective on self-care reframes it as intentional living, creating financial freedom, protecting energy, and showing up meaningfully for others. She highlights the importance of surrounding yourself with people of integrity, enthusiasm, and intelligence, and embracing both feedback and adversity as catalysts for growth.
At its core, this episode is a powerful blend of entrepreneurship, wellness, and mindset, offering practical wisdom for anyone looking to build a business, prioritise their wellbeing or navigate change with clarity and purpose.
About Tara
Tara Jarrett is an entrepreneur, educator and wellness advocate whose career has been driven by a passion for solving real problems and creating meaningful change.
She launched her first business at just 22, beginning what she now calls the world’s longest apprenticeship. Over the past three decades, Tara has built and led multiple ventures across education, fitness and health – from teaching in schools and owning fitness RTOs, to co-owning Australia’s largest personal training centre, establishing a wholesale homewares business and co-creating a multidisciplinary health and fitness centre.
Like many entrepreneurs, Tara’s journey has included both triumphs and setbacks, personal loss and constant reinvention. These experiences have shaped her leadership style and her belief that true growth comes through resilience, curiosity and a willingness to evolve.
As Founder and CEO of @pilates 24/7, Tara is passionate about making wellbeing more accessible, creating spaces where people feel supported to move, grow and reconnect with themselves.
Her definition of Self Love is: It is creating circumstances and making sure I have the capacity to be present for the people I love and support. Putting myself in a position where I can live intentionally.
Her favourite quote is: Accept people as they are but place them where they belong. You are the CEO of your life. Hire, fire and promote accordingly
Links to follow:
Website: https://atpilates.studio/
Instagram: https://www.instagram.com/pilates.247/
TikTok: https://www.tiktok.com/@pilates.247
Facebook: https://www.facebook.com/atpilates247
Special Offer:
$100 off their upcoming Mat and Reformer Pilates instructor training through The @pilates Academy. Launching in April 2026.
Before enrolling, simply email
[email protected] and mention The Self Love Podcast to receive your unique discount code.
Quotes:
As a young woman in my 20’s, I was incredibility fortunate to come across great role models at that time.
Another pivotal moment for me would have been COVID which has a huge impact on where I am right now and the business I am doing.
We are one of the success stories that have come out of a terrible situation.
I knew we had to pivot and pivot fast to survive the fitness industry.
There were low moments, but I had great people around me.
Good people need people.
Everyone will have a pity party at some point.
You have to be at the lowest to appreciate the highs.
You’re allowed to have that time, but don’t let it go on for too long.
@ Pilates actually saved me.
It gave me purpose and it gave me something to focus on. It became who I was for a period of time.
I thought this is a good idea and women needed something.
They are getting financial freedom by doing something meaningful which is pretty cool.
There are three pillars in the business, the member, the studio and HQ. All three need to get something out of it.
It is about the member. Communities is everything.
We are always thinking about the member because we know if the member is succeeding, the business will succeed.
If you are working with family and friends have a clear direction of what you are trying to achieve. Have exit strategies in place and do the boring stuff.
Be responsible for who is affecting your world and the decisions that you are actually making.
For me self-care is about creating freedom.
To have financial independence and have the time and capacity to be there for the people that I love.
Don’t waste your time on people that have no influence over your day to day.
Don’t let them live rent free.
Everything I do now. I am trying to constantly think about 2 steps forward.
How does this affect the people around me?
All of the things we have done wrong have taught us way more than what we have done right.
Don’t close yourself off to negative feedback.
Surround yourself with superstars.
You are never too old to start exercising.
Three qualities in people to look for is enthusiasm, intelligence and integrity.
Integrity is incredibly important for you and also everyone in your world around you.
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MUSIC INTRO & OUTRO
Many thanks to Wes and Charlotte Carr – https://wesleydeanmusic.com/
Ireland