Simplify

Strategy. It can sound abstract, intimidating, and vaguely corporate. So who better to help demystify it than Seth Godin?

Seth returns to Simplify to talk about his book This Is Strategy, and to reframe strategy not as a rigid plan or a set of tactics, but as a philosophy of becoming. In this conversation, Caitlin Schiller and Seth Godin explore what strategy really is, why tension is not only inevitable but necessary, and how pricing, trust, and generosity fit into long-term thinking about work.

If strategy has ever felt overwhelming, or if you’ve been told to “be more strategic” without anyone explaining what that means, this episode is for you.
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Resources
Seth's Blog (going strong for 30 years without missing a day!) and his new book, This is Strategy
Caitlin's rec: Considered Chaos, Substack of Eugene Healey
Ben's rec: Good to Great by Jim Collins
Let us know what you thought of this episode! Find us on instagram at @simplifypod. Subscribe to our newsletter here. Email us at [email protected]
This episode of Simplify was produced by Caitlin Schiller, Ben Schuman-Stoler, and Ody Constantinou in Berlin, Germany, for Kollo Media.

Simplify is back! When you leave the doctor with a protocol for what ails you, do you wonder where the knowledge behind your prescription came from? In fact, we know how to treat today's woes thanks to the bodies of people who suffered—and nowhere is that data more inexact and editorialized than in women's health. Feminist cultural historian Dr. Elinor Cleghorn, who specializes in women’s health and its history, is just the person to set the story straight. 
Her book, Unwell Women, demystifies myths around women’s health—stories about what women's bodies are for, whether pain is just a necessary side effect of being a woman, and why women's bodies have been policed and traded as political capital, yet we still have to fight to be believed about our own bodily experiences. Women's bodies aren't mysteries—they are our own to care for and make decisions about.
In this episode, Caitlin Schiller talks with Dr. Cleghorn about the relevance of this history today, as women's sexuality and reproductive freedoms are being redefined in response to a threatened patriarchy and budding pronatalist movements across the west.
In the Bookend, Ben and Caitlin make reading recommendations and discuss Simplify's new, independent era. 
Caitlin's rec: Eve: How the Female Body Drove 200 Million Years of Evolution by Cat Bohannon
Ben's rec: The Confessions of Frannie Langton by Sara Collins
Let us know what you thought of this episode! Find us on instagram at @simplifypod on instagram. Subscribe to our newsletter here. Email us at [email protected]
This episode of Simplify was produced by Caitlin Schiller, Ben Schuman-Stoler, and Ody Constantinou in Berlin, Germany, for Kollo Media.

Simplify is back on January 12, 2026! We’ve got a new look, we’re independent now, and we can’t wait to share new episodes with you every other Monday from January 12th onward. This episode features one of Caitlin's favorite-ever interviews, with Kathryn Mannix.
To warm you up, we’re reissuing 5 of our favorite episodes. So, catch up on the great ideas you might’ve missed and get ready for Monday: you’ll hear from a cultural historian who will change the way you interact with the medical system. 
 
Sign up for our new newsletter, follow us on instagram. See you there!

Simplify is back on January 12, 2026! We’ve got a new look, we’re independent now, and we can’t wait to share new episodes with you every other Monday from January 12th onward. This episode features Liz Fosslien.
To warm you up, we’re reissuing 5 of our favorite episodes. So, catch up on the great ideas you might’ve missed and get ready for Monday: you’ll hear from a cultural historian who will change the way you interact with the medical system. 
Sign up for our new newsletter, follow us on instagram. See you there!

Simplify is back on January 12, 2026! We’ve got a new look, we’re independent now, and we can’t wait to share new episodes with you every other Monday from January 12th onward. This episode features Eli Finkel, and it's one of our personal favorites.
To warm you up, we’re reissuing 5 of our favorite episodes. So, catch up on the great ideas you might’ve missed and get ready for Monday: you’ll hear from a cultural historian who will change the way you interact with the medical system. 
Sign up for our new newsletter, follow us on instagram. See you there!