Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

• Cracking the LinkedIn Code

  Wondering how to actually stand out on LinkedIn without sounding robotic or desperate? In this episode, we sit down with marketing strategist Cassie Tucker to unpack exactly what works (and what doesn’t) when it comes to personal branding, content creation, and meaningful networking on LinkedIn.Cassie shares her step-by-step tips for optimizing your profile, crafting a headline that attracts the right people, and building trust without oversharing. Whether you’re looking for new clients, networking opportunities, or a job, this conversation breaks down the strategies that help LinkedIn work for you—without feeling cringey or overwhelming.From dealing with imposter syndrome to writing posts that actually get engagement, Cassie offers practical, clear advice to help you show up with confidence and build a presence people want to follow.Key Points:What to include (and avoid) in your LinkedIn profile and headlineHow to balance professionalism with personality in your postsThe do’s and don’ts of connecting and networking on LinkedInContent strategies that build credibility and spark real engagementTips for job seekers: how to show up without oversharingUsing the PIE Framework (Performance, Image, Exposure) to build authorityCassie’s favorite ways to generate story-driven content that resonatesResources:Cassie Tucker on LinkedIn – www.linkedin.com/in/cassaundrapalmer/Marketing Happy Hour Podcast – marketinghappyhr.comWant Cassie’s LinkedIn Post Prompts? Send her a message on LinkedIn and she’ll share it with you!----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a

  --------  

  55:49
• Digital Stage Mastery – The Art of Live Video with Alec Johnson of Take One Tech

  What does it really take to deliver confident, polished live video that connects? Whether you’re presenting in Zoom, hosting a live stream, or recording for your course or business, your digital stage matters more than ever. In this episode, we sit down with Alec Johnson of Take One Tech and the Digital Stage Academy to talk about delivering value with clarity, confidence, and connection—without the overwhelm.Alec shares how he went from struggling to create a single course video to building an entire business around “one-take” live production. We explore the difference between live streaming and live-to-tape content, the tools he recommends for boosting presence and polish, and why using Ecamm and presentation software together is a game-changer.If you want to elevate your online presence without spending hours in post-production, this conversation is packed with practical advice to help you show up like a pro.Key Points:The difference between live video, live-to-tape, and live productionHow to build confidence on camera—even if you feel awkward or unpolishedWhy digital stage presence is your modern-day business suitHow to keep live video engaging without relying on post-editingTools and strategies for running smooth virtual presentations and Zoom callsWhy Ecamm and Keynote or PowerPoint make the ultimate pairingBuilding muscle memory and removing friction from content creationResources:Alec Johnson’s Website – takeonetech.ioFree Ecamm Live MasterclassDigital Stage Summit – digitalstagesummit.com----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and

  --------  

  55:45
• Should YouTube Be Your Podcast’s New Home?

  Is YouTube the future of podcasting? In this episode, we’re joined by Shannon Hernandez—radio personality, podcast strategist, and host of The Podcast Therapist—to break down everything you need to know about YouTube’s role in the evolving podcasting landscape.We explore what makes a podcast on YouTube “official,” the difference between uploading via RSS vs. going native, and how YouTube’s search tools and visual features give creators a powerful way to boost discoverability. Shannon shares insights from YouTube’s own podcasting team, offering a behind-the-scenes look at how creators can leverage playlists, end screens, thumbnails, and titles to extend their reach and grow their audience.From audio purists to brand-new creators, if you’re wondering whether to bring your show to YouTube—or how to do it the right way—this episode lays out the strategy, tools, and mindset needed to make it work.Key Points:The difference between a YouTube video and an official YouTube PodcastWhy uploading native video beats pulling in RSS feedsHow playlists, titles, and timestamps affect discoverabilityCommon optimization mistakes podcasters make on YouTubeHow to think through your podcast’s core objective before going all-in on videoTips for repurposing audio and building workflows that promote sustainablyResources:The Podcast TherapistShannon Hernandez on YouTube----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences...

  --------  

  56:35
• The Creator’s Playbook: The Mindset and Systems You Need

  What does it actually take to stay consistent and build momentum as a content creator? In this episode, we’re joined by Doc Rock and Marilou Mandl, co-hosts of Creators Unstuck, to break down the real mindset shifts and systems creators need to succeed in today’s fast-moving digital world.Doc and Marilou share how small shifts in thinking—like embracing imperfection, blocking your time, and ditching outdated ideas about “balance”—can lead to big progress. They walk through the exact frameworks they use to stay accountable, how to move from overthinking to taking action, and why recording live content is a secret weapon for visibility and growth.Whether you’re a small business owner, aspiring influencer, or a creative just trying to get your content flow back, this episode is packed with practical advice and a lot of real talk (and a little tough love).If you’re ready to get unstuck and start creating with clarity and consistency, you don’t want to miss this one.Key Points:Why perfectionism is just procrastination in disguiseThe “Block it, Lock it, Rock it” system for consistent content creationHow to use live recording for better SEO and faster workflowWhat traditional media taught them—and what today’s creators must do differentlyHow building in public strengthens community and content momentumPractical tools they use (and what creators should stop over-relying on)Resources:Creators Unstuck YouTube Channel – youtube.com/@creatorsunstuckVideo Creator Club with Marilou Mandl – videocreator.clubDoc Rock’s Doc Pops Mic Covers – docmerch.com----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and

  --------  

  58:06
• Can You Really Profit From Your Podcast?

  You’ve launched the podcast. You’ve recorded the episodes. But now what? Can your show actually make money? In this episode of Social Media News Live, podcasting legend Dave Jackson joins us to separate fact from fantasy when it comes to podcast monetization.Dave, Hall of Fame podcaster and author of Profit from Your Podcast, shares battle-tested strategies for turning your passion project into a profit-generating asset. We explore why most creators overestimate sponsorship potential, what really builds listener trust, and how your show can become a launchpad for opportunities far beyond downloads and ad reads.From episode structure to authentic calls to action, listener surveys to affiliate programs—this conversation is full of practical advice for podcasters ready to go beyond the basics and start building a business.If you’re serious about growing your podcast and making it work for you, this is the episode that will be perfect for you!Key Points:Why “being in the phone book” (aka Apple Podcasts) isn’t enough to get discoveredHow to ask for feedback without fear—and why you absolutely shouldThe importance of building listener trust before expecting supportSponsorship myths, download realities, and smarter revenue optionsMonetization methods that go beyond traditional adsCrafting better calls to action that actually workResources:Dave Jackson’s Book: Profit from Your Podcast – https://amzn.to/4jzESx3 (affiliate link)School of Podcasting – schoolofpodcasting.comJoin Dave’s Live Show on YouTube – Saturdays at 9:30 am ET----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and

  --------  

  57:40

More Business podcasts

Trending Business podcasts

About Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers