Strategy Sessions

Colleen Babcock is Head of Partner Marketing at Rightmove, one of the UK’s most trusted and best‑loved brands.
In this episode we discuss:
Learning that personal development isn’t selfish
Re-branding and differentiation as the market leader
Evolving Rightmove’s income streams
Ensuring people remain central to the brand
Why emotion matters in b2b marketing
Why customer complaints are like a big dog
Marketing Lessons from theatre
The importance of ‘Interactive WTFs’
Colleen Babcock
Colleen Babcock leads the B2B marketing teams helping agents and developers grow through smarter, more effective marketing. With over 20 years in the property industry and more than a decade at a FTSE 100 brand, she combines a love of storytelling with a sharp strategic lens and a strong belief that even B2B marketing is always personal.
She’s known for building high‑performing teams, using data to guide decisions and turning brand strategy into commercial action - without losing the human touch (or her trademark energy). Alongside her leadership role, Colleen is a national media spokesperson on the housing and rental market, regularly appearing on Sky News, LBC and the BBC to make Rightmove’s insights clear, useful and never boring..
Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here: https://eximomarketingstrategy.com/interactive-wtf-with-colleen-babcock-strategy-sessions-podcast/

Shantanu Srivastava is a global marketing and innovation leader whose career spans leadership roles across Twinnings, Danone, Sanofi, and Reckitt.
In this episode we discuss:
The risks and benefits of evolving a brand
Customer led innovation
Making innovation work inside a company
How challenger brands see innovation v mega brands
Innovating inside a start up
Humans v AI in research
Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here.

Mike works in strategy at Made Brave, one of Scotland’s finest agencies. He talks about how marketing can make a real difference to people’s lives.
In this episode we discuss:
Career advice to your younger self
Working with brave brands
Changing perceptions of T1D
Working with a sales led organisation
Brand v community ownership of campaigns
How to get great work from your agency
Strategy as part of the sales process
Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here.
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00:00 - Early career and trusting the process13:48 - Introduction16:52 - Launching Real Madrid TV22:00 - Online abuse39:22 - Using social media positively 52:10 - Quick fire football questions1:02:45 - Recommendations and wrap up

Alison Bender is an award-winning football presenter, reporter, podcaster, author and producer who has worked for Sky News, Sky Sports News, ITV, BBC and ESPN.

In this episode we discuss:
Early career
Online abuse
Using social media positively to build a career
Quick fire football questions
Who’s going to win the Premier League
One Question
One Question is a start up I’m building (that’s me, Andi Jarvis). If you hear this episode before Tuesday 10 March, you can vote for me in a start up competition and I might win £50,000 to help build it. Just visit this page on the Belfast Telegraph website, scroll down until you see One Question, click it, then click next and you’ve voted! No registration required.  
Show Notes and Transcript
Full show notes, including a transcription and links to everything discussed can be found here.

00:00 - Mental health in marketing
15:15 - Introduction
16:30 - David's career background at Unilever
18:30 - Dollar Shave Club
40:37 - Who Gives A Crap
54:55 - Lynx
1:04:15 - Recommendations and wrap up