Strategy Sessions

00:00 - Early career and trusting the process13:48 - Introduction16:52 - Launching Real Madrid TV22:00 - Online abuse39:22 - Using social media positively 52:10 - Quick fire football questions1:02:45 - Recommendations and wrap up

Alison Bender is an award-winning football presenter, reporter, podcaster, author and producer who has worked for Sky News, Sky Sports News, ITV, BBC and ESPN.

In this episode we discuss:
Early career
Online abuse
Using social media positively to build a career
Quick fire football questions
Who’s going to win the Premier League
One Question
One Question is a start up I’m building (that’s me, Andi Jarvis). If you hear this episode before Tuesday 10 March, you can vote for me in a start up competition and I might win £50,000 to help build it. Just visit this page on the Belfast Telegraph website, scroll down until you see One Question, click it, then click next and you’ve voted! No registration required.  
Show Notes and Transcript
Full show notes, including a transcription and links to everything discussed can be found here.

00:00 - Mental health in marketing
15:15 - Introduction
16:30 - David's career background at Unilever
18:30 - Dollar Shave Club
40:37 - Who Gives A Crap
54:55 - Lynx
1:04:15 - Recommendations and wrap up

Will Poskett is an award-winning strategist, the founder of Defiant and previously of Wieden & Kennedy, Droga5 and Saatchis.
Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here.
In this episode we discuss:
The art of strategy
Beavertown and how you help a craft beer brand go mainstream 
Is testing useful for strategists?
How brand can unify an organisation 
What’s the future for agencies?
Why agencies don’t charge for strategy 
Why direct mail is ace 
Building leads for SMEs on LinkedIn and Substack Will Poskett  
Will Poskett is an award-winning strategist and the founder of Defiant. He has advised some of the world’s most famous brands (Clipper Teas, Heineken & Coca Cola) and worked at the world’s most awarded agencies.
In 2014 he was awarded the first ever Grand Prix at the YouTube Effectiveness Awards for his work on Mattessons and gaming.
Find Will on LinkedIn or Substack.
Andi Jarvis - Strategy Sessions Host
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
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If you enjoyed the show, please give it a 5* rating.

Lianre is CEO at The Marketing Academy Foundation (TMAF) and an award-winning digital marketer. She is in conversation with Andi Jarvis
In this episode we discuss:
Follow your instincts
Why TMAF is important for the marketing industry
What the opportunity is for TMAF and why they’re rebranding
Why 5 year plans don’t work
How Lianre engages with her stakeholders
Using communities in marketing
What Lianre and Seth Godin have in common
Recommendations
Sarah Shimmons on the Strategy Sessions
Seth Godin on the Strategy Sessions
Learn Like a Lobster by Helen Tupper and Sarah Ellis
Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here: https://eximomarketingstrategy.com/follow-your-instincts-with-lianre-robinson-strategy-sessions-podcast/

Tarek Sioufi is Grey’s Chief Strategy Officer. He has led brand strategy for adidas, The Financial Times, Sainsbury’s, Iceland, Netflix, Cadbury and Coca-Cola.

In this episode we discuss:
The power of imagination
Why strategy is simple
Do ideas just ‘find’ strategists
Are strategists the smartest people in the room
Three modes of thought for devising a brilliant strategy
The most debated Christmas ad of all time
The UK’s super bowl
Promoting Iceland – the country, not the supermarket
Taking on Google for Iceland (and Sweden)
Stella’s new campaign
Tarek Sioufi  
Tarek is a multi-award winning strategist with over 20 years of industry experience. He has held senior roles at some of the world’s most entrepreneurial and creatively awarded agencies including: Media.Monks, Wieden+Kennedy, The Brooklyn Brothers, Fallon and Sid Lee.
He joined Grey in 2023 as Chief Strategy Officer and leads some of the agencies key accounts including, Etihad, Sky Bet, Haleon and Vodafone Ireland. Tarek’s work has been celebrated both for its creativity and effectiveness by Cannes Lions, The Effies, D&AD and Contagious Pioneers.
And in 2022, Tarek was recognised by Campaign Magazine for outstanding contributions to the industry in their 40 over 40 category and by BIMA (The British Interactive Media Association) as one of the nation’s top strategists and consultants.
Find Tarek on LinkedIn
Show Notes
Full show notes, including a transcription andlinks to everything discussed can be found here.