Strategy Sessions

Noam is a marketing leader who has grown brands like Marmite, Pot Noodle, Andrex and Huggies.
In this episode we discuss:
The need for caring leaders
Managing a brand during a war
Category expansion for heritage brands
Working with Paddington Bear
Evolving iconic brands
Distinctive brand assets and early crowdsourcing of content
Doing well by doing good - a case study from Andrex
Noam Buchalter
Noam helps turn around and accelerate established brands leveraging his 24+ years experience as a Marketing leader, from Unilever UK Local Jewels like Marmite and Pot Noodle, to $1bn international brands like Andrex and Huggies at Kimberly Clark EMEA.
He has experience in consultancy and PE owned businesses and takes a holistic, pragmatic and commercial approach to managing brands. With specialisms in Brand Strategy, Innovation and Shared Value (Sustainability & Social Impact), Noam delivers results through a care for performance leadership style that builds Marketing teams who are motivated, skilled and resilient.
Find Noam on LinkedIn
Strategy Sessions Host - Andi Jarvis
This is the last episode of Season 6 and it's been a hell of a ride! I've loved meeting some amazing people this season and I hope you've enjoyed it too. I'll be back in September with a new Season. Until then, enjoy the summer!
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
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If you enjoyed the show, please give it a 5* rating.
Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here: https://eximomarketingstrategy.com/care-for-performance-leadership-with-noam-buchalter-strategy-sessions-podcast/

JP Castlin is an internationally recognised authority on strategy, a writer and keynote speaker.
In this episode we discuss:
Why the world is complex not ordered
Why the strategy process is flawed
Complexity science and it’s practical application
What most of the great strategic thinkers got wrong (think: Porter, Mintzberg, Rumelt, Drucker, Taylor, Martin… everyone!)
Find JP on LinkedIn
Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here.
You'll also find Andi on LinkedIn or Instagram.

Colleen Babcock is Head of Partner Marketing at Rightmove, one of the UK’s most trusted and best‑loved brands.
In this episode we discuss:
Learning that personal development isn’t selfish
Re-branding and differentiation as the market leader
Evolving Rightmove’s income streams
Ensuring people remain central to the brand
Why emotion matters in b2b marketing
Why customer complaints are like a big dog
Marketing Lessons from theatre
The importance of ‘Interactive WTFs’
Colleen Babcock
Colleen Babcock leads the B2B marketing teams helping agents and developers grow through smarter, more effective marketing. With over 20 years in the property industry and more than a decade at a FTSE 100 brand, she combines a love of storytelling with a sharp strategic lens and a strong belief that even B2B marketing is always personal.
She’s known for building high‑performing teams, using data to guide decisions and turning brand strategy into commercial action - without losing the human touch (or her trademark energy). Alongside her leadership role, Colleen is a national media spokesperson on the housing and rental market, regularly appearing on Sky News, LBC and the BBC to make Rightmove’s insights clear, useful and never boring..
Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here: https://eximomarketingstrategy.com/interactive-wtf-with-colleen-babcock-strategy-sessions-podcast/

Shantanu Srivastava is a global marketing and innovation leader whose career spans leadership roles across Twinnings, Danone, Sanofi, and Reckitt.
In this episode we discuss:
The risks and benefits of evolving a brand
Customer led innovation
Making innovation work inside a company
How challenger brands see innovation v mega brands
Innovating inside a start up
Humans v AI in research
Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here.

Mike works in strategy at Made Brave, one of Scotland’s finest agencies. He talks about how marketing can make a real difference to people’s lives.
In this episode we discuss:
Career advice to your younger self
Working with brave brands
Changing perceptions of T1D
Working with a sales led organisation
Brand v community ownership of campaigns
How to get great work from your agency
Strategy as part of the sales process
Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here.
If you enjoyed the show, please give it a 5* rating or share it with a friend.