Strategy Sessions podcast | Listen online for free

Available Episodes

5 of 101

Never Average With Paul Makaya
Paul Makaya is the Founder and CEO of Bergast House, one of Zimbabwe’s most progressive integrated advertising agencies, that produces work that fuses insight, design, and purpose to drive both business growth and cultural impact.In this episode we discuss:Being authentically yourselfClients using AIRadio being the dominant media platform across AfricaShooting for greatnessWhy diverse teams perform betterTalk To Your Customers ResearchI'm running a survey at the moment to find out how frequently marketers speak to customers and what they learn if/when they do.All the details and the survey are on this page.A full transcription, contact details and enhanced show notes can be found here: https://eximomarketingstrategy.com/never-average-with-paul-makaya-strategy-sessions-podcast/
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Changing Adland With Chloe Harris
Chloë Davies is a multi award-winning founder, a transformation consultant, chef and creative visionary whose work sits at the intersection of creativity, culture and social.In this episode we discuss:Understanding what matters and what doesn’t Reflecting on how culture shapes usHow It Takes A Village Collective came aboutUsing social impact to change the world The story behind Virgin’s ‘See The World Differently’ campaign Why real relationships are essential to the agency / client magic Creating a ruckus in Ad LandThe continuation of poor male behaviour in the marketing industry The challenges of trying to change an industry perspective of Black womenHow you can support It Takes A Village CollectiveTalk To Your Customers ResearchI'm running a survey at the moment to find out how frequently marketers speak to customers and what they learn if/when they do.All the details and the survey are on this page.Show NotesThe full show notes, transcription and links to everything Chloë talks about can be found on the episode page here.
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50:18
Where the Magic Happens – Cynthia Harris
Cynthia Harris, MBA, leads 8:28 Insights, a consumer insights and marketing strategy agency rooted in cultural competence and human understanding.In this episode we discuss:How we deal with change Getting good briefs from clientsThe magic sauce between agencies and clientsHarnessing imagination Speeding up researchLessons from P&GCelebrating client winsCynthia HarrisCynthia Harris, MBA, leads 8:28 Insights, a consumer insights and marketing strategy agency rooted in cultural competence and human understanding. With a pre-agency career spanning Abbott Nutrition, P&G, McCormick, and Bath & Body Works, she blends nearly 20 years of experience with a passion for empathy and human stories. An award-winning industry leader and a distinguished Insights Association Laureate, Cynthia is a sought-after speaker and thought leader, recognized for her contributions to the industry and her ability to make brands more human. A tennis enthusiast and world traveler, Cynthia calls Columbus, Ohio, home. Cynthia also serves as an Insight's Association North Central Chapter Board Director.If you enjoyed the show, please give it a 5* rating.Find the full show notes, transcript and links on the episode page.
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Building a brand people love with BPerfect's Brendan McDowell
Brendan McDowell is the founder of BPerfect Cosmetics and Voduz Hair. He’s built two amazing brands (from a background in sales) by investing in community and social media. In this episode we discuss:Work life balanceBuilding a community of fansFollowing social trends and social sellingDragons Den and Made Up In Belfast Opening on the High Street when everyone said “the High Street is dead”Staying close to the customer as your role evolves into CEOLaunching in Superdrug Rethinking sales from a strategic perspectiveWhat comes next Brendan McDowell Founded in Belfast in 2012 by visionary entrepreneur Brendan McDowell, BPerfect Cosmetics set out to revolutionise the beauty industry with products that are easy to use, versatile, and transformative. Brendan’s game-changing approach caught the spotlight in 2017 on Ireland’s Dragons’ Den, where he wowed all five Dragons and secured offers from two, to which he later declined.Since then, Brendan has been nominated for Ernst & Young’s Entrepreneur of the Year and earned multiple awards for his bold entrepreneurial spirit. Today, BPerfect is a global beauty powerhouse, stocked in over 2,000 locations across Ireland, the UK, and internationally.Known for its cult-favourite makeup, tanning essentials, and more recently, skincare, BPerfect has also partnered with top makeup artists and influencers to create standout collections like the Stacey Marie Carnival Collection, LMD Collection, and Annalivia Collection.With record-breaking sales on TikTok and a spot among the top five beauty brands in the UK and Ireland, BPerfect is leading the way with exciting new revenue streams and unstoppable growth.Find Brendan on TikTok and Instagram Andi JarvisIf you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. If you want the podcast emailed to you sign up for it onthe Eximo Marketing website. Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.Andi Jarvis, Eximo Marketing.
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Walk The Floor with Phillip Oakley | Strategy Sessions Podcast
Phillip Oakley is a brand strategist and marketing consultant with over 20 years of experience helping brands stand out and grow.In this episode we discuss:The power of questions and curiosity Talking to your customers and the power of bringing the customer voice into the roomOvercoming objections for talking to your customersWhat the movie Arthur Christmas can teach us about marketingRiches in NichesThe power of visiting the store where your product is soldPhillip OakleyPhillip Oakley is a brand strategist and marketing consultant with over 20 years of experience helping brands grow and stand out across industries like technology, medtech, and consumer goods. In 2012, he founded Common Giant, a boutique consultancy that helps businesses leverage branding as a competitive advantage in a crowded marketplace.Phillip has also served as VP of Brand Strategy, helping retail brands sell in, stand out, and sell through while consulting on marketing strategy and creative execution for various business models.An energetic keynote speaker, Phillip shares insights on branding and creativity. He also lectures junior creatives and small businesses on effective marketing and is an eternal student of branding and marketing, having completed the Marketing Week Mini MBA and MAD//Masters. Find Phillip on LinkedIn.RecommendationsMan's Search For Meaning by Viktor FranklStrategy Masterclass with Seth GodinI’m doing a series of strategy masterclasses with Seth Godin in Ireland this spring. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265.You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here.Strategy Sessions Host - Andi JarvisIf you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating.TranscriptA full transcript is available on the episode page here.
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