Úna is the co-founder of The Indie List, Ireland’s leading platform for connecting businesses with top-tier freelance talent across marketing, creative, and digital disciplines.In this episode we discuss:Why it’s OK not have everything figured outBuilding a community of marketersThe Indie ListWhy pitching as an independent is toughThe benefit of using freelancersThe mindset shift between being a freelancer and running a businessSurviving the retirement of a business partner Dealing with imposter syndromeLinksThe Inner Game of Tennis by W Timothy GallweyAlchemy by Rory SutherlandRory Sutherland on the Strategy Sessions – he’s been on twice, so this is episode 1 and this is episode 2.A full set of show notes, including transcript, can be found on the episode page on the Eximo Marketing website.
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49:59
Tracksuit Marketing with James Hurman | Strategy Sessions
James Hurman does a lot. He’s a strategist, a creative, an entrepreneur, an investor, a teacher and a great bloke.In this episode we discuss:The lessons from ancient culturesThe power of delegationMaking not drinking cool AFInfluencer partnerships with the KardashiansThe story behind Tracksuit, the brand tracking platformHow James approaches brand namesWhy you can be fun in B2BBecoming an investor using a different thesis to most VCsThe impact of Binet & Field on marketingThe ‘problems’ with Binet & Field’s workSharing the success of his agency with his teamJames HurmanOver the course of his advertising career, James won more than 50 awards for advertising effectiveness. In 2013, he was named the world’s number-one strategic planning director.Since then, James has co-founded and scaled multiple global brands, including brand health trackerTracksuit and non-alcoholic canned cocktail producerAF Drinks. He also foundedPreviously Unavailable, a venture studio that helps startups create new products, scale business ventures, and build their brand. James has published multiple books; the most recent,Future Demand, explores how startups can expand beyond their initial audience of early adopters. He’s also authored multiple marketing effectiveness studies, including “The Effectiveness Code” and “The B2B Effectiveness Code.”https://www.jameshurman.com Khloe Kardashian and Kris Jennerpromoting Free AF on LinkedIn orInstagramThe power on emotion in brand buildingJames writing in Marketing WeekThree books by Jonathan Haidt:The Anxious Generation,The Happiness Hypothesis andThe Righteous MindStrategy Masterclass with Seth GodinI’m doing a series of strategy masterclasses with Seth Godin in 2025. If you use codeEximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265.You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke.Ticketsavailable from here.Host Andi JarvisIf you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn orInstagram.Make sure you subscribe to get the podcast directly orsign up for it here to have it emailed when it's released.If you enjoyed the show, please give it a 5* rating.Find the full show page including transcription, here: https://eximomarketingstrategy.com/tracksuit-marketing-with-james-hurman-strategy-sessions-podcast/
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1:08:39
Architect, Plumber and Pipe Wrench | Strategy Sessions
Nils Wimby is an experienced leader in marketing with a strategic mindset and a proven track record of generating value.
In this episode we discuss:
The architect, plumber and pipe wrench
Problemformuleringsprivilegiet (a great word to say if you don’t speak Swedish)
Volvo and their journey to premium
Jaguar’s rebrand and if it as a good idea
How Mindshare approaches sustainable growth
Strategy Masterclass with Seth Godin
I’m doing a series of strategy masterclasses with Seth Godin in 2025. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265.
You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here.
The full show notes, including transcript can be found here.
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56:19
Relaunching an Icon with Dan Knowlton | Strategy Sessions Podcast
Dan Knowlton, the co-founder of Knowlton, has delivered millions in trackable sales for some of the world’s leading brands.
In this episode we discuss:
How he grew Knowlton from working with micro business to big brands
Learning from mistakes
Having your dad as a non exec
How to write marketing reports
Working with Barry from Eastenders
Why nostalgia never gets old
When campaigns win for clients
Dan Knowlton
Dan Knowlton, the co-founder of Knowlton, accidentally discovered a game-changing marketing strategy in 2017 called 'Advertainment' that has delivered millions in trackable sales for some of the world’s leading brands.
Starting with humorous videos crafted in a spare room with his brother, now co-founder Lloyd, Knowlton has propelled brands like Wahl, BBC Storyworks, and Sunny D to new heights. Additionally, Dan shares his insights as the co-host of the Business Anchors podcast & on stages around the world.
Find Dan on LinkedIn or via his company website, https://knowltonmarketing.co.uk/
Links
Sunny D campaign
My First Million Podcast
Strategy Masterclass with Seth Godin
I’m doing a series of strategy masterclasses with Seth Godin in 2025. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265.
You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here.
Show Page
Find the full episode home page, including a transcript here: https://eximomarketingstrategy.com/relaunching-an-icon-with-dan-knowlton-strategy-sessions-podcast/
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49:36
Customer Insight with Suzanne Claassen | Strategy Sessions
Suzanne is the Director CEE, Google Customer Solutions and a long time Googler.
In this episode we discuss:
Planning (or not) for a career
How digital marketing has changed in the 25 years
Has brand loyalty changed over the years
Do you need to be always on with your marketing
Talk to your customers
Working across counties and customs
Using AI as a BFF
What companies are worried about with AI (it’s not what you think)
The full episode page, including links and a transcription can be found here: https://eximomarketingstrategy.com/customer-insight-with-suzanne-claassen-strategy-sessions-podcast/
Ireland