Strategy Sessions

Will Poskett is an award-winning strategist, the founder of Defiant and previously of Wieden & Kennedy, Droga5 and Saatchis.
Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here.
In this episode we discuss:
The art of strategy
Beavertown and how you help a craft beer brand go mainstream 
Is testing useful for strategists?
How brand can unify an organisation 
What’s the future for agencies?
Why agencies don’t charge for strategy 
Why direct mail is ace 
Building leads for SMEs on LinkedIn and Substack Will Poskett  
Will Poskett is an award-winning strategist and the founder of Defiant. He has advised some of the world’s most famous brands (Clipper Teas, Heineken & Coca Cola) and worked at the world’s most awarded agencies.
In 2014 he was awarded the first ever Grand Prix at the YouTube Effectiveness Awards for his work on Mattessons and gaming.
Find Will on LinkedIn or Substack.
Andi Jarvis - Strategy Sessions Host
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
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Lianre is CEO at The Marketing Academy Foundation (TMAF) and an award-winning digital marketer. She is in conversation with Andi Jarvis
In this episode we discuss:
Follow your instincts
Why TMAF is important for the marketing industry
What the opportunity is for TMAF and why they’re rebranding
Why 5 year plans don’t work
How Lianre engages with her stakeholders
Using communities in marketing
What Lianre and Seth Godin have in common
Recommendations
Sarah Shimmons on the Strategy Sessions
Seth Godin on the Strategy Sessions
Learn Like a Lobster by Helen Tupper and Sarah Ellis
Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here: https://eximomarketingstrategy.com/follow-your-instincts-with-lianre-robinson-strategy-sessions-podcast/

Tarek Sioufi is Grey’s Chief Strategy Officer. He has led brand strategy for adidas, The Financial Times, Sainsbury’s, Iceland, Netflix, Cadbury and Coca-Cola.

In this episode we discuss:
The power of imagination
Why strategy is simple
Do ideas just ‘find’ strategists
Are strategists the smartest people in the room
Three modes of thought for devising a brilliant strategy
The most debated Christmas ad of all time
The UK’s super bowl
Promoting Iceland – the country, not the supermarket
Taking on Google for Iceland (and Sweden)
Stella’s new campaign
Tarek Sioufi  
Tarek is a multi-award winning strategist with over 20 years of industry experience. He has held senior roles at some of the world’s most entrepreneurial and creatively awarded agencies including: Media.Monks, Wieden+Kennedy, The Brooklyn Brothers, Fallon and Sid Lee.
He joined Grey in 2023 as Chief Strategy Officer and leads some of the agencies key accounts including, Etihad, Sky Bet, Haleon and Vodafone Ireland. Tarek’s work has been celebrated both for its creativity and effectiveness by Cannes Lions, The Effies, D&AD and Contagious Pioneers.
And in 2022, Tarek was recognised by Campaign Magazine for outstanding contributions to the industry in their 40 over 40 category and by BIMA (The British Interactive Media Association) as one of the nation’s top strategists and consultants.
Find Tarek on LinkedIn
Show Notes
Full show notes, including a transcription andlinks to everything discussed can be found here.

Joe Rampley is the Creative Brand Manager at Forest, London’s homegrown ebike company. He joins the show to talk about their new campaign.
In this episode we discuss:
Why perfection is overrated
The insight behind Forest’s new campaign
Why they rebranded
How ad placement is as equally important as creative
How you measure success when building a brand
Why Ritson’s Mini MBA is worth the money

Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page.
Joe Rampley
Joe leads Forest’s Creative Team, shaping the brand’s voice across everything from campaigns to positioning. He began his career as a freelance designer and illustrator, always with a keen interest in cycling culture.
After a design internship with Deliveroo, he moved in-house and now serves as guardian of the Forest brand, overseeing all things creative for Forest.
Find Joe on LinkedIn

Tim Donald is the Creative Director at Sneak, the cult energy brand known for its disruptive campaigns, chaotic storytelling, and fiercely loyal fanbase.
In this episode we discuss:
Why you shouldn’t chase seniority
Building from DTC to retail
The power of design for Sneak
Satanic cults for marketing activations
Building a brand around gaming culture
Finding the sweet spot between nerd culture and popular culture
The creative pressure to stay true to the brand heritage
The impact of price promotion on brand
Building communities for marketing while not “selling out”

Full show notes, including contact details and a transcript can be found here on the show page.