Talking AI in Market Research

• Bethan Blakeley on Client-Side Insights

  Bethan Blakeley, CX and Research Manager at SimpliSafe, discusses her transition from agency to client-side research, cutting through AI hype, and why stakeholder activation matters more than perfect methodology.

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• Deep Research with LLMs: How ChatGPT, Gemini & Perplexity Super-Charge Insight Gathering

  In this Talking AI episode, co-founders Ray and Will Poynter break down the rise of Deep Research—an AI workflow that combines live web search, long-context reasoning and citation-linked summarisation. ### What You'll Learn What “Deep Research” Means Why multiple vendors (ChatGPT, Gemini, Perplexity) use the same term How it differs from standard chat prompts or Canvas sessions Speed vs. Depth Trade-offs 178 web hits & 30 sources in < 10 min: when the wait is worth it When iterative Canvas-style prompting is still faster Source Quality & Hallucination Control Forcing reputable domains, spotting blocked sites (e.g. BBC, pay-walled press) Using the final summary first, then drilling into citations Practical Use-Cases Entering new verticals (e.g., canned-coffee market in Japan, TfL transport data) Generating monthly polling digests, executive briefings, podcast scripts Limitations & Work-arounds Verbosity, missing premium sources, daily search caps on free tiers Future outlook: personalised memory, task-based scheduled research, dashboard feeds --- ### Key Takeaways Deep Research = AI research assistant on steroids—ideal for zero-to-sixty topic ramp-ups. Quality in, quality out—specify sources and always sanity-check citations. Iterate smartly—use summaries to steer; don’t wade through 20 pages blind. Free to start—Perplexity’s free tier offers one robust run per day; ChatGPT-4o currently leads on depth and reasoning but costs more.

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  14:20

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  14:20
• Mastering AI-Driven Research: Depth & Quality with Reveal’s Alok Jain

  In this free episode of Talking AI, Ray Poynter welcomes Alok Jain, co-founder and CEO of Reveal (doReveal.com), to dive into achieving true depth and quality in AI-powered research. Drawing on his journey from founding the first UX team at the World Bank through leading research at Fortune 50 Centene, Alok reveals how Reveal uses human-centric design and built-in prompt best practices to help researchers focus on craft, not busywork. Together, they explore: Why simply “10xing” breadth isn’t enough—and how depth delivers real value The pros and cons of generic LLM chat platforms versus specialist tools like Reveal Guardrails, context windows, and prompt engineering baked into research workflows Proven strategies to minimize hallucinations and ensure AI-driven insights stay tethered to your data Best go-to resources—MRX Pros, grounded theory frameworks, LinkedIn and Twitter threads—and Alok’s top tips for AI newcomers, including “wipe coding” to automate tasks in natural language Alok Jain brings over a decade of experience at the intersection of economics, UX design, and machine learning. At Reveal, he’s on a mission to synthesize qualitative interviews and focus group transcripts so that researchers can spend more time asking the right questions—and less time wrangling data. Tune in to learn how to harness AI for deeper, more trustworthy insights.

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  15:10

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  15:10
• Behavioral Science Meets AI: Elina Halonen's Deep Dive

  In-Depth Exploration of AI, Behavioral Science, and LLMs In this compelling episode of Talking AI, host Ray Poynter sits down with Elina Halonen, a pioneering behavioral strategy consultant and founder of Prismatic Strategy. With almost 20 years of experience in consumer insights and over a decade specializing in behavioral science, Elina offers a unique lens on how human behavior intersects with artificial intelligence. What You'll Discover: Behavioral Strategy & AI: How decades of expertise in human behavior are applied to unlock the full potential of AI and large language models (LLMs). LLMs & Cognitive Science: An exploration of how machine learning models mimic human thought processes, and the implications for AI adoption. Ethics and Bias in AI: A deep dive into the ethical challenges, representation issues, and bias that influence AI’s role in society. Cultural & Linguistic Influences: Insights into how language, cultural nuances, and communication shape AI behavior and trust. Practical Applications: Real-world examples of using AI as a collaborative thinking partner to enhance productivity, creativity, and decision-making. Join us for a thought-provoking discussion that bridges behavioral science with cutting-edge AI trends. Whether you're a tech enthusiast, a professional in digital transformation, or simply curious about the future of AI, this episode is packed with SEO-rich insights to keep you at the forefront of innovation.

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  35:37

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  35:37
• AI Assistants and Evolving Trends with Dr Paul Marsden

  Join us on Talking AI as host Ray teams up with guest Paul Marsden to explore the rapidly evolving world of artificial intelligence and digital innovation. This episode is packed with insights on how AI and machine learning are transforming industries, enhancing business strategies, and driving global digital transformation. In This Episode: AI Evolution: Learn about the latest trends in AI and how they are reshaping industries. Machine Learning & Data: Discover practical applications of machine learning and data-driven decision making. Future Tech Insights: Gain expert predictions on emerging technologies and digital innovation. Ethics & Regulation: Understand the ethical challenges and regulatory issues surrounding AI development. Strategic Innovation: Explore actionable strategies for leveraging AI to gain a competitive edge. Whether you're a tech enthusiast, business leader, or industry professional, this in-depth discussion provides valuable insights into the future of technology and innovation. Enhance your understanding of AI and prepare for the digital changes ahead. About the Guest: Dr Paul Marsden is a consumer psychologist known for his research on emerging technology and mental health. He featured in the award-winning film on teens and tech, I Am Gen Z, and currently researches how AI shapes wellbeing, creativity, and performance. Paul lectures in consumer psychology and positive psychology - the science of happiness - at UAL, and advises global brands through Brand Genetics on positive innovation, using insights from positive psychology to develop products and experiences that enhance wellbeing, performance and flourishing. He co-founded Brainjuicer (now System1 PLC), one of the first agencies to apply AI in market research, and is chartered by the British Psychological Society (BPS).

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  19:49

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  19:49

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