The Coach Business School Podcast

“Who am I to coach someone else when I haven’t got everything figured out myself?”
It’s one of the biggest barriers I see, both for people thinking about becoming a coach and for newly qualified coaches trying to put themselves out into the world.
We convince ourselves that we need to have the perfect life, the perfect career, the perfect story and all the answers before we’re qualified to help somebody else.
But after more than a decade of coaching, I’ve learned the opposite.
Real people want to work with real people.
In this episode, I explore why being perfectly imperfect can actually be one of your greatest assets as a coach. Your struggles, experiences and the obstacles you’ve overcome are part of what allows the right clients to see themselves in your story and connect with you.
You don’t need a perfectly polished story. You need the courage to own your story, share it and use it to help someone who might be where you once were.
What You’ll Learn:
Why you don’t need to be perfect to become a brilliant coach

How your struggles can become some of your greatest coaching assets

Why real people connect with authenticity rather than polished perfection

How sharing your story can help the right coaching clients find you

Why fear of not being “good enough” could be stopping you from making an impact

Timestamps:
00:00 – 03:00 Who am I to coach someone else?
03:00 – 06:00 Why people don’t want Photoshopped perfection
06:00 – 09:00 Turning your struggles into your greatest coaching asset
09:00 – 12:00 Why your story attracts the right people
12:00 – End Getting over yourself and having the courage to show up
If this episode has inspired you to explore coaching, I’d love to invite you to discover the training available at Coach Business School.
Whether you’re starting from scratch and want to become a qualified coach, looking to develop a specialist coaching skill set, or you’re already accredited and want to master the business and marketing side of coaching, there’s training designed to support your next step.
Explore Coach Business School: https://coachbusiness.school/
And don’t forget to follow the podcast so you never miss an episode.
Let’s do this.
Andy

One of the biggest lessons I’ve learned in coaching is this: specialists stand out.
Finding my own niche in alcohol-free performance coaching completely transformed my coaching career. It gave me clarity around who I wanted to help, allowed me to develop genuine expertise, and opened doors I could never have predicted.
And right now, there’s another coaching specialism that I believe is absolutely exploding: ADHD and neurodiversity coaching.
In this episode, I explore why awareness around ADHD and neurodiversity is growing so rapidly, why more clients are looking for coaching support to help manage busy brains, and why developing specialist skills in this area could be incredibly valuable for coaches.
I also explore the fascinating crossover between ADHD coaching and alcohol-free performance coaching, and why I believe these are two coaching specialisms worth watching.
What You’ll Learn:
Why specialising can help you stand out as a coach

Why ADHD and neurodiversity coaching is growing rapidly

How coaching can support clients with busy brains

Why alcohol-free performance coaching continues to be a powerful niche

The important crossover between ADHD and alcohol-free coaching

Timestamps:
00:00 – 02:30 Why finding a coaching niche matters
02:30 – 05:00 Why ADHD coaching is growing so quickly
05:00 – 07:30 Supporting clients with busy brains
07:30 – 10:00 Two coaching specialisms worth watching
10:00 – End The crossover between ADHD and alcohol-free coaching
If this episode has inspired you to explore coaching, I’d love to invite you to join my Diploma in Coaching & Positive Psychology (DCPP) cohort.
Apply here: https://coachbusiness.school/diploma-capp/
Already a coach and looking to develop a new specialism? At Coach Business School, we also offer specialist training in ADHD Coaching and Alcohol-Free Performance Coaching, helping you expand your skills and support even more clients.
Explore the specialist training:
ADHD Coach Specialism: https://coachbusiness.school/adhd-coaching-specialism/ 
Alcohol Performance Coach: https://coachbusiness.school/alcohol-free-performance-coach/ 
And don’t forget to follow the podcast so you never miss an episode.
Let’s do this.
Andy

If I could go back and speak to the coach I was in my first year, I'd have a lot to say.
I made plenty of mistakes. I waited too long. I undercharged. I gave too much advice. I worried about being ready. And I almost gave up more than once.
The good news?
Every one of those mistakes taught me something that helped shape the coach I've become today.
In this episode, I share the lessons I wish someone had taught me from the very beginning. Whether you're thinking about becoming a coach, you're in your first year, or you've been coaching for years, these insights could save you years of trial and error.
Because coaching isn't just about mastering the craft. It's about learning how to build a meaningful, sustainable coaching career.
What You'll Learn:
Why giving advice often weakens great coaching

The biggest pricing mistakes new coaches make

Why selling outcomes matters far more than selling your time

How finding your niche can transform your coaching business

The lessons I wish I'd learned years earlier that would have accelerated my journey

Timestamps:
00:00 – 05:00 The biggest mistakes I made in my first year of coaching
05:00 – 10:00 Why advice giving can hold coaches back10:00 – 15:00 Pricing, confidence, and getting paid for your coaching
15:00 – 20:00 Selling outcomes instead of selling your time
20:00 – End Finding your niche and building a coaching business that lasts
Going Dry Documentary Premiere
Join us for the first public screening of Going Dry at the Melbourne Documentary Film Festival on 8th July 2026 at Cinema Nova, Melbourne. Tickets available here: Going Dry at MDFF 2026
If you're in Australia, I'd love for you to come along and be part of this special first screening.
If you’re curious about becoming a coach, I run a free live workshop where I’ll show you how this all works and how you can turn it into something meaningful and purposeful. Click here to register. (https://coachbusiness.school/discover-coaching/)
If you’re already a coach, you can join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches.
And don't forget to follow the podcast so you never miss an episode.
Let's do this.

Everyone seems to be talking about AI.
Will it replace jobs? Will it replace creativity? Will it replace human connection?
And as a coach, you might be wondering where coaching fits into all of this.
In this episode, I share why I believe AI will be one of the best things that ever happened to the coaching profession.
Yes, AI will change the world. Yes, it will transform how we work. And yes, it will make many things faster, cheaper, and more accessible.
But there is one thing it can never replicate.
Being human.
I explore why coaching is uniquely positioned to thrive in an AI-driven world, why human connection will become more valuable than ever, and why I believe we're about to see an explosion in demand for great coaches.
What You'll Learn:
Why AI will increase demand for human coaches, not decrease it

The difference between information, automation, and human connection

Why "AI slop" is creating a renewed appreciation for authentic voices

How coaching could grow from millions of people to billions worldwide

Why now might be the best time in history to become a coach

Timestamps:
00:00 – 03:00 Why AI is dominating every conversation right now
03:00 – 06:00 The rise of AI content and what people are already rejecting
06:00 – 09:00 How AI coaching could transform access to coaching globally
09:00 – 11:00 Why human connection will become more valuable than ever
11:00 – End Why coaching is one of the most future-proof careers available
If you want to go deeper and actually learn how to rewire your thinking, come and join me at Coach Business School (https://coachbusiness.school/).
If you’re curious about becoming a coach, I run a free live workshop where I’ll show you how this all works and how you can turn it into something meaningful and purposeful. Click here to register. (https://coachbusiness.school/discover-coaching/)
If you’re already a coach, you can join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches.
You can also explore my free courses, including The Alcohol Free Advantage and Train Your Brain, over at andyramage.com (https://andyramage.com/).
Let’s do this.

People often assume I became a coach because I had some grand plan.
That I always knew I wanted to help people. That coaching was the dream from day one.
The truth is very different.
I never intended to become a coach at all.
In fact, I stumbled into coaching by accident while trying to solve my own problems. I was searching for answers, looking for a better way to think, perform, and live. What I found completely changed the direction of my life.
If you've ever wondered whether coaching might be for you, this episode might just surprise you.

What You'll Learn:
How one book completely changed the direction of my life

Why I nearly walked out of my coaching training

The lesson that taught me the true power of the mind

How coaching transformed my career, health, and relationship with alcohol

Why I eventually left a successful corporate career to become a full-time coach

Timestamps:
00:00 – 04:00 How I accidentally discovered coaching
04:00 – 08:00 Training with John Grinder and feeling completely out of my depth
08:00 – 12:00 The lesson that almost made me quit the course
12:00 – 16:00 Using coaching to transform my own life
16:00 – End Leaving my old career behind and stepping into purpose

If you want to go deeper and actually learn how to rewire your thinking, come and join me at Coach Business School (https://coachbusiness.school/).
If you’re curious about becoming a coach, I run a free live workshop where I’ll show you how this all works and how you can turn it into something meaningful and purposeful. Click here to register. (https://coachbusiness.school/discover-coaching/)
If you’re already a coach, you can join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches.
You can also explore my free courses, including The Alcohol Free Advantage and Train Your Brain, over at andyramage.com (https://andyramage.com/).
Let’s do this.