The Drum Podcast

Move over 'attention economy' - strategist Tom Gray says that the modern media world can be understood through the lens of the 'experience economy'. From immersive theater to the new Tottenham Hotspur stadium, Gray says, anyone trying to stand out in the world of real experiences needs to be paying attentoon to the best work being done throughout the world. Hosted on Acast. See acast.com/privacy for more information.

What connects the tradwife movement, brands making their own entertainment properties, and the marketing world's fervor for 'unhinged' ads? We're joined by GUT's Natalia Davila to pick our way through some of 2026's most fascinating trends. Hosted on Acast. See acast.com/privacy for more information.

Live from the judging day at London's Big Sky Studios for The Drum Marketing Awards EMEA, we're joined by the president (HSBC's Nicole German) and vice-president (Arla Foods' Patrik Hansson) of the jury for a peak behind the curtain at what judges really want and how top marketers are adapting to a world of certain uncertainty. Hosted on Acast. See acast.com/privacy for more information.

We're joined by music journalist, manager and promoter Sean Adams to discuss one of the month's nosiest marketing spats: The argument whether social tactics to build a "narrative" around a musical artist through 'user generated content' generated by a paid-for agency amount to tricking both algorithms and real people into becoming a fan. As popular social media accounts across the globe declare recent indie rock heroes Geese of being a 'psy-op', Adams and host Sam Anderson discuss what that means and what music marketing really consists in in 2026. Stay tuned for some expert music recommendations. Hosted on Acast. See acast.com/privacy for more information.

On The Drum Podcast, we hear a lot from the brands who buy ad space and the agencies they work with, but we rarely hear from the people doing the selling - especially at the social platforms that take a greater share of the ad pie every day. And no platform is growing faster than Reddit, which has built a multi-billion dollar ad platform in just a few years since its post-pandemic IPO. So: What's the pitch to advertisers, and what's working? Hannah Walker talks us through it all. Hosted on Acast. See acast.com/privacy for more information.