The new loyalty: What Gen Z really wants from brands
Analysts claim Gen Z is redefining loyalty. We delve into this, questioning if they're truly less loyal or simply loyal in a new way. Join our experts in brand loyalty, youth marketing, and social media as we unpack this crucial question for marketers seeking to connect with the next generation of consumers. Hosted on Acast. See acast.com/privacy for more information.
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33:31
What keeps CMOs up at night?
Following major research by Team Lewis last year into the things that really bother CMOs (and what they can do about them), two senior brand-side marketers and Team Lewis' own Yvonne van Bokhoven tell us just how frightened senior marketers should be about the outlook ahead. Hosted on Acast. See acast.com/privacy for more information.
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37:06
Bonus ep: The culture wars come for media buying
Live from a late night saloon bar at the recent WFA Global Marketer Week, The Drum's editor Cameron Clarke chatted with Ebiquity's Ruben Schreurs and veteran mediaman Nick Manning. The topic: how Elon Musk's lawsuit indicting the WFA and a new White House approach to trade are changing the media landscape. Hosted on Acast. See acast.com/privacy for more information.
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42:08
The attention revolution w/ Karen Nelson-Field & Mike Follett
There's no-one who's been more instrumental in making the ad industries take attention seriously than Dr Karen Nelson-Field, founder of Amplified Intelligence and author of The Attention Economy, and Mike Follett, chief executive of Lumen Research. We brought the pair together to talk attention's journey into the center of marketing effectiveness thinking and why so many are finally waking up to the power of attention. Hosted on Acast. See acast.com/privacy for more information.
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46:10
How science-informed design is redefining sensory branding
We sit down with neuroaesthetics specialist and cognitive scientist Katherine Templar Lewis and Wonder's executive creative director David Crease to unpick how scientific thinking about all five senses is pushing forward experience design. For more on sensory branding's cutting edges, check out this story on The Drum. Hosted on Acast. See acast.com/privacy for more information.
A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.
Ireland