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Higher Ed Pulse

Mallory Willsea
Higher Ed Pulse
Latest episode

651 episodes

  • Higher Ed Pulse

    Pulse Check: Funnel Vision: One Campus, Two Markets — Part 3

    09/07/2026 | 48 mins.
    In Part 3 of Funnel Vision, host Rishab Malhotra welcomes Anna Esaki Smith, author and co-founder of Education Rethink, to examine the critical state of higher education. Moving past the usual focus on demographic cliffs, they discuss the systemic health of colleges, framing the industry's condition as a need for urgent care rather than a simple checkup.

    Anna and Rishab explore the root causes of current challenges, including self-inflicted issues like rising tuition costs, administrative bloat, and the complex data game of merit aid discounting. Anna introduces her book, Make College Your Superpower: It's Not Where You Go, It's What You Know, advocating for a shift in student focus from brand prestige to skill acquisition. This transition is essential as the global economy shifts toward knowledge-based employment and AI integration.

    The conversation expands to the global demographic crisis, comparing the U.S. to Japan’s struggles with an aging population, and analyzes how institutions must adapt to survive. They forecast a future defined by consolidation, mergers, and a stronger alignment with workforce needs. Despite the bearish climate, both remain optimistic, arguing that these challenges provide a unique opportunity for institutions to become more resilient, innovative, and deeply responsive to the evolving needs of students.

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    Connect With Our Host:
    Mallory Willsea
    https://www.linkedin.com/in/mallorywillsea/
    https://twitter.com/mallorywillsea
    About The Enrollify Podcast Network:
    The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
    Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
  • Higher Ed Pulse

    Higher Ed's Fundraising Model Is Broken

    06/07/2026 | 40 mins.
    Howard Heevner, co-founder of the National Alumni Survey, argues the core problem with institutional giving isn’t debt, apathy, or generations rejecting philanthropy—82% of alumni gave or volunteered last year—but a “30-point cliff” between 87% who love their education and only 17% satisfied with the post-graduation relationship. Alumni who feel their priorities are extremely well known give about $500,000 lifetime versus under $4,000 when they don’t, highlighting the cost of not listening. Heevner critiques transactional, forced-choice fundraising and warns technology and AI can make outreach more efficient but not more trustworthy.

    2026 National Alumni Survey Results

    - - - -

    Connect With Our Host:
    Mallory Willsea
    https://www.linkedin.com/in/mallorywillsea/
    https://twitter.com/mallorywillsea
    About The Enrollify Podcast Network:
    The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
    Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
  • Higher Ed Pulse

    The LinkedIn Double Standard Costing Higher Ed Its Best Marketers

    29/06/2026 | 37 mins.
    The higher education sector is facing a quiet talent crisis: a staggering 74% of higher ed marketers are actively considering an exit from the industry. Mallory sits down with Shane Baglini, Executive Director of Marketing and Branding at William & Mary, to uncover the systemic issues fueling this exhaustion and explore how institutions can reverse the trend. Drawing from his own journey climbing from a small four-person team at Muhlenberg College to overseeing 22 creatives at a historic flagship university, Shane breaks down the unique hurdles of stepping into a high-visibility executive marketing role. They dive headfirst into a problematic culture where leadership often misinterprets professional development and personal LinkedIn branding as a “flight risk” rather than a powerful, organic extension of the university's reach.

    Related Articles: 
    What the 2026 salary report reveals about retention risk in higher ed marketing
    CMO Tenure Statistics (2026)

    - - - -

    Connect With Our Host:
    Mallory Willsea
    https://www.linkedin.com/in/mallorywillsea/
    https://twitter.com/mallorywillsea
    About The Enrollify Podcast Network:
    The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
    Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
  • Higher Ed Pulse

    Pulse Check: Funnel Vision: One Campus, Two Markets — Part 2

    25/06/2026 | 46 mins.
    In Part 2 of this Pulse Check series, host Rishab Malhotra sits down with Clay Harmon, executive director of the Association of International Enrollment Management (AIRC), and Clare Overmann, CEO of the Association of International Education Administrators (AIEA), to discuss the vital intersection of domestic and international enrollment strategy. The conversation highlights how higher education institutions have historically managed these areas as separate, siloed entities, often leading to fragmented institutional strategy.

    - - - -

    Connect With Our Host:
    Mallory Willsea
    https://www.linkedin.com/in/mallorywillsea/
    https://twitter.com/mallorywillsea
    About The Enrollify Podcast Network:
    The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
    Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
  • Higher Ed Pulse

    Live from Engage Summit 2026: Conference First Impressions from Carrie Phillips and Brian Piper

    23/06/2026 | 12 mins.
    Carrie Phillips chats with Brian Piper, host of AI for U, live at Engage Summit 2026 in Charlotte, NC.

    - - - -

    Connect With Our Host:
    Mallory Willsea
    https://www.linkedin.com/in/mallorywillsea/
    https://twitter.com/mallorywillsea
    About The Enrollify Podcast Network:
    The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
    Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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About Higher Ed Pulse
Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.
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