Indian Business Podcast

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👉 LinkedIn:   / saad-khaj.  .

Video Introduction
Why do some businesses blame their salespeople when the real problem is the entire sales system?

In this episode, Saad breaks down the system behind it, from creating an offer people actually want to buy to generating leads, qualifying them, running the sales call, handling objections and finally closing the deal.The surprising part?
According to Saad, sales may be the last thing you should fix. If your offer or distribution is broken, even a great salesperson can only do so much.In this episode, you'll learn:
1. The Offer Stack that can turn a generic service into something people actually want to buy
2. Why “We help you grow your business” is a terrible offer and how specificity changes pricing
3. How organic distribution + paid ads + brand work together to create a predictable sales engine
4. Why responding to a lead within 5 minutes can completely change the sales funnel
5. The “Gates of Hell” framework for qualifying a prospect before you ever pitch
6. How asking “why?” repeatedly can uncover what a prospect actually wants
7. The belief-breaking question → proof → pitch framework used inside the sales call
8. Why the best salespeople sometimes need to stop talking to close the deal
9. How to handle “too expensive” and other objections using information collected during discovery
10. Why tracking every leak in the funnel can increase revenue without changing your sales pitch

If you've ever wondered, how to build a sales engine that can scale a service business to ₹50 crore, and why fixing the salesperson is often the wrong place to start, this episode is for you.

Chapters:
00:00 - If You Had 6 Months to Make Money, Do This
02:16 - How to Build a ₹50 Crore Business With Just Two Offers
03:02 - The No.1 Sales Problem You Haven't Identified
08:45 - How Make Your Price Look Ridiculously Cheap
12:39 - Why a Money-Back Guarantee Kills Your Margins
16:49 - Foolproof Method which gets you insane margin
20:27 - Why 50% of Leads Saying Yes Means You're Too Cheap
26:39 - How to Cut Your Cost Per Lead by 10x
34:47 - How You Can Double Your Revenue Without Touching Sales
40:50 - Why the First Five Minutes Decide Every Sale
47:10 - Take Every Client Through the Three Gates of Hell
1:06:00 - Why You Should Never Say Your Price First
1:21:54 - The One Hire That Stops Clients Complaining Publicly

👉 Video Introduction
Your startup can have 10,000 customers and STILL have zero Product-Market Fit.In the age of Meta ads, vanity metrics and AI, it has never been easier to convince yourself that your startup is working.But according to Eric Ries, the creator of the Lean Startup, most founders are measuring the wrong things.In this episode, we sit down with Eric Ries to break down what actually separates a startup with real Product-Market Fit from one that is simply buying growth, why Anthropic chose to move slower than OpenAI, and why some of the world's biggest companies are built around engines of growth that most founders completely ignore.From fake PMF and vanity metrics to hiring, culture, mission, customer validation and the skills every 21-year-old needs in the AI era, this conversation is a masterclass in building companies without fooling yourself.In this episode, you'll learn:- How Meta ads can make a startup look like it has Product-Market Fit when it doesn't- The exact metrics Eric Ries uses to separate real growth from vanity metrics- The 3 Engines of Growth that can determine whether a company actually scales- Why Amazon has made one of the most important startup metrics almost impossible to measure- Why hiring for "culture fit" can secretly create groupthink- Eric Ries' biggest startup mistake and how it cost years of work and millions of dollars- The 3 skills every 21-year-old should build in the age of AI

What if the fastest way to get a job, validate a business idea, or reach a billion-dollar company is simply picking up the phone?Most people think cold calling is spam. Saad argues it can be one of the most powerful business skills you can have because, with the right approach, you can reach people who would otherwise be almost impossible to access.In this episode, we sit down with Saad, a salesman and sales trainer who has spent over a decade studying how people buy, to break down the psychology, strategy, and mechanics behind high-level sales and cold calling.You'll discover:• Why a $20,000 cold-calling exercise saved a company nearly $500,000 by proving its business idea was wrong before it invested heavily.• Why cold calling may be the fastest way to get a job, including how Saad got a job offer after just his third cold call.• The 30-second rule that determines whether a cold call survives, and why most salespeople lose before they even start pitching.• The "Old Friend" opening that makes strangers ask YOU who you are instead of immediately hanging up.• Why the person asking questions controls the conversation, and how salespeople use questions to move prospects toward a decision.• The "Value Delta" that makes selling dramatically easier, and why the best salespeople aren't really taking money from customers.• The four pillars of tonality, and how changing them can completely change how a prospect feels.• How to handle "too expensive" and "we don't have the budget" objections by discovering what the objection actually means.• The BANT framework, Budget, Authority, Need, and Timeline, that separates genuine prospects from people who are merely interested.• Why saying "When do you want to get on a call?" is a mistake, and the tiny change that makes it easier for prospects to actually commit.If you've ever wondered how the best salespeople make strangers listen, uncover what customers actually want, and turn a cold call into a business opportunity, this episode is for you.Watch the full episode and learn how to master the art of cold calling, sales, customer research, and persuasion.

How do you get someone to reveal what they really think, without forcing them to say it?Most people think negotiation is about speaking better, arguing harder or having the perfect counteroffer. Chris Voss believes the real skill is getting the other person to talk, and knowing exactly what to listen for.In this episode of The Indian Business Podcast, Chris Voss, former FBI lead international kidnapping negotiator and author of Never Split the Difference, breaks down the negotiation techniques he used with hostage takers, bank robbers and terrorists, and explains why the same skills can help you negotiate a salary, close a deal, handle conflict and even deal with people at home. His book has sold more than 5 million copies worldwide.In this episode, you'll learn:1. The 2 negotiation skills Chris Voss says everything revolves around: mirroring and labeling, and how repeating just a few words can make people reveal information they never intended to share.2. How mirroring helped expose a third bank robber during a Chase Manhattan Bank hostage situation3. How “what” questions uncover problems while “how” questions force the other side to think about implementation.4. How labeling emotions can reduce conflict instead of escalating it5. The negotiation trick that works when someone is ghosting you: 6. Why you should stop trying to make people say YES7. How Chris Voss spots different types of liars, and accommodating personalities tend to behave under pressure.8. Why silence after a label can completely change a negotiationIf you've ever wondered how FBI hostage negotiators get people to cooperate, reveal information and change their position without force, this conversation shows how those same principles can transform the way you negotiate at work, in business and in everyday life.

👉 Check Odoo: https://www.odoo.com/r/qM47👉 Think School’s flagship Communication course with live doubt sessions:https://thethinkschool.com/sp/communi...👉 Who would you like to see next on The Indian Business Podcast:https://forms.gle/37daEPEy7mAzhvv29👉 Follow Our GuestLinkedIn: https://www.linkedin.com/in/j1berger/👉 Video IntroductionCan you make a boring product go viral with less than $1,000?Most brands think virality requires a huge marketing budget, an exciting product, or a genius advertising campaign. But Jonah Berger spent nearly 20 years studying thousands of brands, and found that word of mouth isn't random, luck, or chance. There is a science behind why people talk and share.In this episode, we sit down with Jonah Berger, Wharton Professor and author of Contagious, to reverse-engineer how ordinary products can generate extraordinary word of mouth.In this episode, you'll learn:1. The 6 psychological triggers that make people talk about and share anything2. How a blender generated 200M+ views and 700% higher sales with just $503. Why making something viral may actually be the WRONG goal4. How KitKat used coffee to create a trigger that increased sales by over 30%5. Why a boring 80-year-old's corn trick became a viral video6. How to make people remember your product without spending millions on advertisingChapters00:00 - Why Do Boring Products Go Viral?3:21 - Interesting Brands Get ZERO Extra Word of Mouth5:54 - The Secret Framework Behind Everything That Goes Viral7:36 - How the Ugliest Ad Ever Made Grew Sales 700%11:10 - Your Ad Should Never Be About You14:22 - Sell Chips Like a Hermès Bag18:36 - Your Brain Cannot Ignore a Broken Pattern19:10 - Why Chasing Virality Backfires22:50 - An 80-Year-Old Out-Marketed the Professionals25:15 - The Oldest Marketing Trick Still Working27:41 - How to Make Boring Water Worth Talking About32:33 - The Ad That Only Works One Day a Week35:54 - The Chai and Biscuit Trick That Makes You Impossible to Forget38:07 - How to Own a Trigger With Almost $044:48 - How to Sell a Pen Without Talking About the PenIf you've ever wondered why some products become impossible to ignore while others disappear despite millions spent on advertising, this conversation reveals the psychology behind what makes people talk, share, remember and ultimately buy.