Indian Business Podcast

INTRODUCTION: Today on Indian business podcast we have the biggest business guest — Mr. Jayen Mehta, the Managing Director of Amul, India’s largest FMCG brand and a global dairy giant. From running a ₹80,000 crore empire to revolutionising the lives of millions of farmers, Jayen Mehta is here to unveil the secrets behind Amul’s iconic success. This episode is a must-watch if you're an aspiring entrepreneur or simply curious about business growth! Share your thoughts in the comments below!

⭐️ Check out Odoo : https://www.odoo.com/r/y3O Think School’s flagship Communication course with live doubt sessions : https://thethinkschool.com/sp/communication-masterclass/ VIDEO INTRODUCTION: In this episode of the Indian Business Podcast, we’re thrilled to host two dynamic guests: Shlok Srivastava, popularly known as  @TechBurner  and Neel Gogia. Shlok, Together, they’ve launched the Layers Anarc smartwatch, a product that’s making waves in the tech and lifestyle markets with its innovative features and stylish design. We dive deep into their journey of building the Layers brand, exploring what it takes to create a successful smartwatch brand in India’s competitive tech space. From concept to launch, we uncover the challenges, strategies, and inspiration behind Layers Anarc. If you’re curious about entrepreneurship, tech innovations, or the secrets behind creating a standout product, this episode is a must-listen! Our Best Indian Business Case Studies: 1. Asian paints - https://youtu.be/jGT6ob8hV6M 2. Amul - https://youtu.be/nnwqtZiYMxQ 3. Haldiram - https://youtu.be/Z7P-t_yc8gE 4. Lijjat Papad - https://youtu.be/EdpoEmifW7M timestamps: 00:00 - Intro, Sponsored Segment 03:37 - 04:54 - Introduction to the guests 04:55 - Why watch brands in India are not successful 13:00 - Economics of the Smart Watch Market 14:20 - Finding the gap in the market 21:00 - Why are Indian Smart Watch brands lazy 25:25 - The Journey of Anarc 35:02 - The Cost to bear to enter this market 44:02 - Understanding Design Leverage 49:45 - Factors behind the sales of the watch - Efficiency / Story / Design 52:03 - Success of Yeezy shoes 54:17 - Unit Economics of Watch 1:02:45 - What makes a watch look premium 1:12:58 - The blueprint of Supreme 1:15:31 - Content Marketing Strategy 1:44:52 - Performance Marketing and E-Commerce 1:59:39 - Finding the Perfect Creator-Product fit 2:18:25 - Summary of the Podcast

VIDEO INTRODUCTION: This Video is Sponsored By Google Play. In today's episode of the Indian Business Podcast, in collaboration with Google Play’s Startup Spotlights, we’re excited to welcome Harshil Karia and Aayush Anand, the founders of Level Supermind. Join us as they share their journey in creating a leading mental wellness app that has garnered over a million downloads and a significant number of paying subscribers, all while being named Google Play's App of the Year. Discover the challenges they faced during app development, their innovative growth strategies, and how they built a loyal user base in a price-sensitive market. This episode is perfect for aspiring app developers, entrepreneurs, and anyone interested in the mental wellness tech landscape. If you’re an aspiring entrepreneur or just curious about business growth, this episode is a must-listen! We’d love to hear your thoughts in the comments below! Level Supermind App: https://install.lvl.fit/c832evwe0qt0k73e8m2a0u Youtube channel:  @LevelSuperMind.  0:00 - Trailer 1:40 - Intro 3:50 - How did you find a gap in the market? 8:30 - What kind of Market Research did you do? 12:20 - What is the MOM Test? 16:45 - What were the major insights from the MOM Test? 17:57- Breaking down the Science of Meditation 21:13 - When is the right time to develop an App? 23:39 - What are some Cost-effective Tools for App Development? 26:36 - How do you grow your User Base? 29:16 - What is the Product-Market Fit test? 34:53 - How do you prioritise problems as a Founder? 39:09 - Hyper-optimising with the help of Google’s Appscale Academy 41:46 - What is App store optimization (ASO)? 44:21 - What is a Benchmark Test? 46:55 - Understanding the AARRR Framework? 48:16 - What is an Aha Moment? 49:05 - Feature Based Retention 54:32 - Communication based Retention 00:59:05 - How to leverage and convert users into paying customers? 01:01:49 - How do you Catalyse Referrals? 01:03:20 - What is the Traction Market Fit? 01:05:15 - Tapping into Identified and unidentified segments 01:08:46 - Power of Content Marketing 01:13:35 - How effective is YouTube marketing? Our Best Indian Business Case Studies: 1. Asian paints - https://youtu.be/jGT6ob8hV6M 2. Amul - https://youtu.be/nnwqtZiYMxQ 3. Haldiram - https://youtu.be/Z7P-t_yc8gE 4. Lijjat Papad - https://youtu.be/EdpoEmifW7M ✅Study Materials: 1. PMF Article: https://blog.superhuman.com/how-superhuman-built-an-engine-to-find-product-market-fit/ 2. PMF Tool: https://forms.gle/WDTsMnMogr41Vos7A 3. Pricing survey (not competition benchmarking): https://forms.gle/NxkLy8bZnudWQEpPA 4. Sample RICE: https://docs.google.com/spreadsheets/d/1s6VE0QsFm5WqsiIiQYvyWmMV4Tyz68N_fxfwBJIgY5E/edit?usp=sharing 5. Product Newsletter to subscribe: https://dovetail.com/product-development/top-product-newsletters/ If you want to work with Level Supermind please do reach out to founders or write to us at [email protected] Think School is a Digital School that we all deserved, but never had ►►Check out Think School's Online courses: https://www.thethinkschool.com #thinkschool #businesscasestudy #geopolitics Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost.

👉Check out Odoo : https://www.odoo.com/r/JKWg ⭐️ Think School’s flagship Communication course with live doubt sessions : https://thethinkschool.com/sp/communication-masterclass/ 👉Introduction: In this episode, we have Vedant Modi, CRO of Vedant Fashions Limited. This company owns Twamev, Manthan, Mebaz and Manyavar-Mohe, Vedant Fashions Limited, was founded in Kolkata in 2002 by Ravi Modi. If you are deeply interested in Brand building, in-store Experience, and the Fashion Industry, this is a must-watch for you! 00:00 - Trailer 01:10 - Introduction 04:00 - Manyavar is bigger than Zara and H&M combined? 8.10 - Strategies to keep deadstock below 3%? 13:45 - Defining products using data points 15:33 - Ganesh’s in-store experience 17:55 - Scaling stores using pincode wise data 21:35 - What data points help you maintain 3% deadstock? 26:35 - Training fashion advisors/ Door-to-door Training? 29:34 - How to start a Manyavar franchise? 33:21 - How does Manyavar choose a prime store location? 36:32 - Do you buy or lease the Manyavar stores? 40:22 - Vedant’s Childhood and and Personal Life 50:50 - How was Manyavar built as a brand in such a large unorganized market ? 53:34 - How to manage working capital ? 56:58 - How did Manyavar manage such a quick and massive growth ? 1:00:1 - Why did Manyavar succeed when others could not ? 1:05:28 - Is there a SAAS data product for small retail stores available today ? 1:05:43 - Why do family run businesses fail to scale to a high level ? 1:11:25 - At what point of profit should a company bring in external auditor like KPMG ? 1:14:30 - Manayvar’s marketing strategy 1:18:30 - Why does Manyavar advertise in theatres? 1:20:06 - How does Manyavar gather insights without research firms? 1:23:24 - Lessons learnt from Pulse’s marketing research 1:27:30 - Different research stages in building a marketing strategy 1:30:53 - How advertising and marketing affects Manyavar's sales? 1:32:45 - Decoding the trend of celebrities marrying after featuring in Manyavar ads 1:34:15 - Why did Manyavar start as a men’s wear brand? 1:36:42 - Breakdown of Manyavar's product range by price and category 1:39:44 - How does Manyavar manage to have 90-95% Free Cash Flow? 1:41:25 - How does it feel to be the son of a billionaire? 1:42:57 - Do you ever feel like your achievements came more easily than expected? 1:45:13 - Do you ever feel the pressure of achieving more? 1:46:35 - How is Mr Ravi Modi as a Boss? 1:47:00 - What are IPO road shows? 1:49:40 - What are the questions investors ask at the roadshow? 1:51:14 - How did you feel when the IPO came out? 1:53:05 - What are the three most important attributes of Mr Ravi Modi? 1:55:40 - Summary Our Best Indian Business Case Studies: 1. Asian paints - https://youtu.be/jGT6ob8hV6M 2. Amul - https://youtu.be/nnwqtZiYMxQ 3. Haldiram - https://youtu.be/Z7P-t_yc8gE 4. Lijjat Papad - https://youtu.be/EdpoEmifW7M Think School is a Digital School that we all deserved, but never had ►►Check out Think School's Online courses: https://www.thethinkschool.com #thinkschool #businesscasestudy #geopolitics Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost.