The Jim Fortin Podcast

Have you ever wondered why you try and try and try to change but nothing changes? If so, you’re not alone and it’s not your fault, it’s your brain keeping you trapped in your old subconscious identity.

In this episode, I delve into the BE-DO-HAVE model of performance which you’ve probably heard me talk about over and over and I talk about why some people still fail with it. I share with you how to up-level and make the BE-DO-HAVE strategy of performance work for you!

In this episode I talk about:[1:43] How your current subconscious identity keeps you trapped[7:48] How your reptilian brain does not want you to change[12:22] How predictability keeps you trapped[13:48] Why anxiety sets in when you’re trying to change[18:43] How “Resistance” is not your friend[20:33] Why there is no time but NOW to work from[23:12] And, how your brain tries to protect you but keeps you trapped

If you’ve ever wondered, “WHY, why do I want to change so badly but I keep finding myself right back in my old patterns” then this episode is for you.

In this episode, I dig into brain-based function as well as the psychological aspects of change and transformation.

Start Your Transformation Now

In this episode of The Jim Fortin Podcast, Jim Fortin unpacks the provocative statement "today is a good day to die"—not referring to physical death, but to the death of the ego. Drawing from shamanic wisdom and decades of personal evolution, Jim reveals how every fear, shame, anger, resentment, and struggle in life stems from ego identification. The masks we wear in different situations—at work, home, social events—aren't who we truly are, yet most people have forgotten they're even wearing them. Jim explains that transformation isn't about becoming better or acquiring more; it's about removing the illusion of who we think we are and recognizing the soulful being beneath the ego.

Throughout the episode, Jim shares personal stories and observations about how the ego plays out in everyday life—from road rage incidents to political divisions to relationship conflicts. He explains why the ego, formed hundreds of thousands of years ago as a survival mechanism, still drives our reactions today. The key isn't eliminating ego (which is impossible), but recognizing when it shows up and choosing how we want to demonstrate it. When we stop identifying with our ego and start seeing ourselves and others as soulful beings temporarily wearing masks, everything shifts.

If you've been struggling with fear, conflict, or feeling stuck in life, this episode offers a profound reframe that can help you see beyond the mask and reclaim your true self.

What You’ll Discover in This Episode: 

(05:14) Why we wear different masks in different situations How the masks we learned as children for survival still run our lives decades later, keeping us small and inauthentic. 

(09:03) The power of separating ego from soul A parking lot encounter that demonstrates how recognizing someone's ego behavior—rather than taking it personally—creates instant peace. 

(13:25) How your ego was formed and why it persists Understanding the ancient survival mechanisms that created the ego and why fears of rejection and judgment still control modern behavior. 

(18:41) Why reacting to someone's ego with your own ego keeps you stuck How judging people for being assholes makes us the asshole, and what to do instead to break the cycle. 

(23:28) The choice between being right and being kind Why wanting to be right in relationships is pure ego, and how shifting this one pattern transforms conflict into connection. 

(26:55) Seeing every person as a soulful being The train metaphor that helps us recognize everyone—even the "bad" people—are on the same journey home, just at different locations. 

Listen, apply, and enjoy! 

Transformational Takeaway 

Today is a good day for your ego to die—not your physical body, but the mask you've been wearing that was never truly you. Every fear, shame, anger, and struggle in your life is ego-based, not soul-based. When you recognize that you are a soulful being having a human experience, and that everyone else is too, everything changes. The antagonists in your life aren't assholes—they're souls wearing masks, just like you. Stop judging their ego with your ego. Instead, choose to see beyond the mask. You'll never eliminate ego completely, but you can decide how you want to demonstrate it. Will you choose being right or being kind? Will you react from fear or respond from soul? The mask you wore as a child to survive no longer serves you. It's time to remember who you truly are beneath the illusion, and when you do, you'll discover that transformation isn't about getting more—it's about releasing what was never you in the first place. 

Let’s Connect: 

Instagram | Facebook | YouTube | LinkedIn

Start Your Transformation Now

If you’ve tried to change before and failed you’ll love this short episode. It’s not your fault, it’s your brain and you’re not getting the changes you want because you’re working against your brain’s natural function.

It’s epidemic…people trying to change yet they get little to no change in life and then they usually become more and more frustrated and just give up.In this episode I talk about:[2:44] Habits and episode # 83[3:19] Subconscious reprogramming and episode # 80[3:59] How all habits and patterns come from your reptilian brain[6:55] Why your brain craves predictability[10:06] Why you get anxious when you try to change[15:59] And, why change is so hard

In this episode, I refer you back to a few others and then share the simple attitude you must embrace to create long term change in life.

Listen, apply, and enjoy!

Transformational Takeaway

1) Your reptilian brain loves predictability, 2)Your reptilian brain creates anxiety as a survival mechanism and, 3) Your old habits are simply that, habits.

Mentioned Resources:

Master Thought Formula

The Power of your Subconscious Mind-Joseph Murphy

Episode 8: Reprogramming Your Subconscious Mind For Health, Wealth And Happiness

EPISODE 80: Q&A – How do I increase my self-worth?

EPISODE 83: You speak your life into existence.

Disclosure: Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a small commission if you make a purchase.

Let’s Connect:Instagram | Facebook | YouTube | LinkedIn

LIKED THE EPISODE?If you're the kind of person who likes to help others, then share this with your friends and family. If you have found value, they will too. Please leave a review on Apple Podcasts so we can reach more people.

Listening on Spotify? Please leave a comment below. We would love to hear from you!

With gratitude,Jim

Start Your Transformation Now 

In this episode of The Jim Fortin Podcast, Jim Fortin explores why so many people feel lost, stuck, or overwhelmed in life—not because life is difficult, but because their attention is divided. Drawing from consciousness-based principles, Jim explains that when attention is split between inner truth and outer circumstances, progress stalls. Wherever attention goes, consciousness follows—and whatever consciousness serves becomes the master shaping results in health, money, and relationships.

Jim unpacks how most people unknowingly give authority to the world of appearances—bank accounts, symptoms, relationship dynamics—while claiming to trust spirituality or higher intelligence. This inner contradiction creates tension, fear, and exhaustion. By learning to manage attention and live from consciousness rather than conditions, listeners begin reclaiming personal power and peace of mind.

If you’ve been trying harder but feeling more frustrated, this episode offers a profound reframe that can help you stop serving the wrong master and start creating from alignment instead.

What You’ll Discover in This Episode: 

(02:50) Why divided attention creates divided results How focusing on both fear and faith at the same time keeps people stuck. 

(08:45) The real role of attention in creation Why where you place your attention determines what you experience in life. 

(12:11) Why circumstances are effects—not causes How health, money, and relationships reflect consciousness rather than define it. 

(17:49) The hidden mistake spiritual seekers often make Why trying to use spirituality to fix a life you still identify with doesn’t work. 

(26:53) The true measure of progress in life Why peace of mind—not improved conditions—is the real sign of transformation. 

(29:30) Two questions that reveal who you’re serving A simple self-check to see whether consciousness or circumstances runs your life. 

Listen, apply, and enjoy! 

Transformational Takeaway 

You are not stuck because life is against you—you’re stuck because you’re serving the wrong master. When circumstances dictate your peace, they control your life. But when you reclaim authority over your attention, conditions lose their power. Shift the cause, and the effects must follow. Master your attention, and you master your experience from the inside out. 

 

Mentioned Resources:

http://Jimfortin.com/soul

Let’s Connect: 

Instagram | Facebook | YouTube | LinkedIn 

LIKED THE EPISODE? 

If you're the kind of person who likes to help others, then share this with your friends and family. If you have found value, they will too. Please leave a review on Apple Podcasts so we can reach more people. 

Listening on Spotify? Please leave a comment below. We would love to hear from you! 

With gratitude, Jim

Start Your Transformation Now

Hopefully not, but if you’re like 79% of Americans you’re living paycheck to paycheck.

Ironically, money is easy to make and there are a million ways to make a million dollars yet most struggle.

In this episode I touch briefly on the mental aspect of money, and I make it brief because Episode 9 clearly lays out how to attract money and how to stop repelling it.

In this episode I go over some of the earlier stuff again, and I expand a little on things you can do in behavior that will attract more money into your life.

In this episode I discuss:[16:42] How small shifts in behavior can attract more money[19:27] Why carrying $100 in your pocket can up your money consciousness[23:11] How trusting the universe 10% opened the money flood gates for meAnd, to the question of the week, how to reprogram your money identity.

HINT: I’ve suggested this before but you and others may have missed it so I make reference to it in this episode.

Listen, apply, and enjoy!

Transformational Takeaway

You’ll never have money on the outside until you first have it on the inside.

Let’s Connect:Instagram | Facebook | YouTube | LinkedIn

LIKED THE EPISODE?If you're the kind of person who likes
to help others, then share this with your friends and family. If you have found value, they will too. Please leave a review on Apple Podcasts so we can reach more people.

Listening on Spotify? Please leave a comment below. We would love to hear from you!

With gratitude,Jim