The Marketing Millennials

We all know social media is important. But what’s the difference between those who DO social media and those who are social media managers? 

This episode’s guest, Jon-Stephen “JS” Stansel, breaks down what it really means to be a social media manager. Just because you have a car doesn’t make you a mechanic, and just because you have social media accounts doesn’t make you a manager. From scheduling content to making the content and posting it, managers wear a lot of hats. What’s within their actual scope and what’s not? How do you set your social media manager up for success?

Plus, what does compromise look like as a manager when your client wants something that clashes with your strategy? JS gives an example of this and how making difficult decisions is just part of the job. 

And, JS reveals why change has to happen little by little, even if you want to revamp things right away. 

If you’re a marketer who wants to polish your social media operations, this is the episode for you. 

⁠https://customer.io⁠⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at ⁠https://customer.io/tmm⁠

Follow JS:

LinkedIn: ⁠https://www.linkedin.com/in/jsstansel/⁠

Follow Daniel:

YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠

Twitter: ⁠https://www.twitter.com/Dmurr68⁠

LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠

Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

“Authenticity” is one of the most overused words in Marketing. And if you’re still chasing it like it’s a strategy, you’re already behind.

Daniel sits down with Christina Le, Head of Marketing at Slate, to unpack what “authentic” content actually means in a world where every post is performative, reviewed, and optimized for attention.

From why audiences don’t really want raw unfiltered honesty, to what people actually mean when they say “be authentic,” Christina shares how social teams can stop chasing gimmicks and start building a message that sticks.

They also dive into why depth beats distribution in the age of AI sludge, how to avoid shiny object syndrome, and why social media only works when you treat it as social and media, not just posting and ghosting.

If you’re a Marketer trying to win on social without burning out your team or pumping out forgettable content, this is the episode for YOU.

https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm

Follow Christina:

LinkedIn: https://www.linkedin.com/in/thesechapters/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most Marketing gains right now aren’t coming from big overhauls. They’re coming from small, overlooked nuances.

Jay and Daniel break down subtle shifts that are quietly driving major performance gains across email and AI search.

They unpack why traditional listicles like “7 Tips” are getting outperformed by “Top Three,” “Number One,” and “Best” formats, especially in AI-powered search results. Daniel shares a smart AI content strategy most marketers aren’t using: leveraging tools like Perplexity and Claude not just to write, but to identify and curate authoritative sources that improve credibility and visibility.

Jay also reveals a newsletter subject line test that contradicted years of advice…and boosted open rates by 20 percent simply by reintroducing edition numbers in brackets.

If you want fast wins without rebuilding your entire Marketing strategy, this episode is all about the small changes that make a huge impact.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

SEO isn’t dead…but if you’re not adapting to how AI surfaces answers, you’re already behind.

Daniel sits down with Mike Roberts, Founder of SpyFu and CEO of RivalFlow AI, to discuss what’s actually happening in search right now, from zero-click results and AI overviews to the new rules of ranking in a world powered by LLMs.

Mike explains how traditional SEO principles still apply, but need to be sharpened. Four page rankings? They still matter. 

They dive into how AI re-ranks results, why answering more competitor questions wins, how to close content gaps that are costing you traffic, and why most Marketers misuse data by creating stories after the fact instead of forming hypotheses first.

If you’re a marketer trying to understand how to show up in AI search (without chasing hacks that will disappear in six months) this is the episode for YOU.

https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm

Follow Mike:

LinkedIn: https://www.linkedin.com/in/mrspy/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Email isn’t dead. But most Marketers are measuring it the wrong way.

Daniel sits down with Naomi West, Senior Product Marketing Manager at Customer.io, to break down what actually makes a “good” email and why beautiful design, open rates, and fancy templates aren’t the metrics you should be obsessing over.

From why web design trends fall apart inside the inbox, to why text-based emails often outperform heavily designed ones, Naomi unpacks the myths that are holding email marketers back.

They also dive into lifecycle strategy, event-triggered emails, working with engineers, testing frameworks that actually produce statistically significant results, and why communication skills might matter more than any tool you use.

If you’re an email marketer who wants to move beyond templates and start driving real engage

ment and conversions, this is the episode for YOU.

https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm

Follow Naomi:

LinkedIn: https://www.linkedin.com/in/naomiwest1000/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com