Templates suck.
Daniel and Jay dive into how templates (like the ones you find on Canva and Illustrator) may actually be hurting your content, not helping it. Relying on cookie-cutter templates, whether for email, social media, or design, can make your brand invisible. When everyone’s using the same templates, how can you stand out?
Daniel argues that people subconsciously scroll past templates on social feeds because they look like everything else. Jay even says breaking patterns and not doing what everyone else is doing is the real key to standing out in social or email. Plus, is it a greater conversation about formulaic thinking?
This short ‘n sweet Bathroom Break is all about getting creative and thinking outside of the box. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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10:27
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10:27
How to Win with Zero Click Content with Amanda Natividad, VP Marketing at SparkToro | Ep. 336
If your content isn’t getting clicks, it might not be broken. It might be brilliant. You’re just measuring it wrong.
Daniel sits down with Amanda Natividad, VP of Marketing at SparkToro and the creator of the now-legendary concept “zero click content.” They break down how to develop world-class marketing taste, why linkless content wins, and what most teams misunderstand about modern content strategy.
Amanda unpacks the origins of zero click marketing, how she turned a casual comment into a viral framework, and why content that lives natively on social is more powerful (and measurable) than you think. She and Daniel explore how to reverse-engineer content that sparks DMs, shares, and real-world conversations, not just vanity metrics.
And, how do you align your team to define “good” if everyone has differing opinions?
If you’ve ever struggled to justify social ROI, align your boss around modern KPIs, or just want to create content that makes your audience say “holy sh*t, that’s me,” this episode is your playbook.
Follow Amanda:
LinkedIn: https://www.linkedin.com/in/amandanat/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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48:37
Guide to Fan-First, Brand-Second Marketing with Dan Salkey and Dean Harrison | Ep. 335
What happens when the world’s biggest sandwich brand collides with one of the most quotable comedies of all time?
In this episode, Daniel sits down with Dan Salkey (Founder of Small World) and Dean Harrison (Senior Director of Social at Subway) to unpack Subway’s campaign tied to the release of Happy Gilmore 2.
Dean and Dan dive deep into how Subway built a fully integrated, 360-degree campaign, complete with sweepstakes, in-store collectible cups, a Happy Gilmore-themed digital hub, a golf cart giveaway, and even the return of the infamous Shooter McGavin as a central character.
Plus, why isn’t just nostalgia enough? They break down why nostalgia sells, but you need to be intentional about it.
Whether you’re a Happy Gilmore fan or Brand Marketer looking to improve your campaigns, this is the episode for you.
Follow Dan and Dean:
Dan’s LinkedIn: https://www.linkedin.com/in/dan-salkey/?originalSubdomain=uk
Dean’s LinkedIn: https://www.linkedin.com/in/dean-harrison-b376a81b/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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55:26
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55:26
Does Follower Count Even Matter? | Bathroom Break #66 🚽
Having thousands of followers seems like the peak of social media. BUT, does that number actually matter?
Truth is, while follower count is important, social is evolving past just follower count. It’s becoming more and more about engagement, content, and playing the algorithm. How does social proof play a role in whether or not someone engages with your content? Why does having too many followers look sketchy to others?
Daniel shares how some brands are creating multiple accounts to get way more views on clips. Jay dives into his opinions on LinkedIn brand accounts..and how having 7,000 followers but no posts is a bad look. And, YouTube is pushing Shorts in their algorithm. How can you play this to your advantage?
This short ‘n sweet Bathroom Break is all about playing the circulation game. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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10:31
Biggest Mistakes To Avoid in Your Marketing Strategy with Erik Huberman, Founder + CEO of Hawke Media | Ep. 334
Why do so many marketing strategies fall flat? What separates the brands that scale from those that stall?
In this episode, Daniel sits down with Erik Huberman, founder and CEO of Hawke Media, a Marketing agency that’s worked with over 6,000 brands and built one of the largest Marketing analytics engines in the space.
Erik breaks down the biggest mistakes companies make, from misjudging ROAS to underestimating the power of brand trust and consistent nurturing.
Plus, why isn’t a great product enough? Erik tells us why AND gives a crash course in how to share your value in just 5-7 words.
Whether you’re new to Marketing or a seasoned vet, this is the episode for you.
Follow Erik:
LinkedIn: https://www.linkedin.com/in/erikhuberman/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.
From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.
If you want to be part of The Marketing Millennials community, join in the conversation.
Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials
And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Listen to The Marketing Millennials, The Delighted Customers Podcast with Mark Slatin and many other podcasts from around the world with the radio.net app
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