The Marketing Millennials

What does it take to create $100 million in incremental pipeline in a single year?

Kyle Coleman, Global VP of Marketing at ClickUp, unpacks his mission to help the company reach $1B in ARR and why “normal f***ing sucks” might be the best company value he’s ever worked under.

From his start as an SDR to becoming a two-time CMO, Kyle shares lessons on category design, uniting sales and marketing, and creating demand in a saturated AI-hyped world. 

Plus, what’s ClickUp’s “No Lead Left Behind” initiative all about? Kyle breaks it down, along with how to productize a horizontal platform, why brand awareness makes or breaks regional sales success, and how to build strategic messaging that resonates. 

Whether you’re scaling a PLG motion or trying to land 7-figure enterprise deals, this is the episode for you. 

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm

Follow Kyle:

LinkedIn: https://www.linkedin.com/in/kyletcoleman/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

You’ve got a great idea, operations, and some funding. But how do you actually build the brand…and make it the best it can possibly be? With AI disrupting the space, what do we need to change and what should stay the same?

Matt Kerbel, Head of Global Brand Strategy at Turo, joins the show to unpack what marketers are missing in the age of AI. He and his team are on a mission to change the way we rent cars and it turns out, it’s working in major cities. 

From building soft skills like vulnerability, storytelling, and confidence, to launching high-impact brand campaigns rooted in human insight, Matt shares a compelling case for why the fundamentals still matter.

Whether you’re an entrepreneur at a startup or in growth at a large company, this is the episode for you. 

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm

Follow Matt:

LinkedIn: https://www.linkedin.com/in/matthewkerbel/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Birthday week energy is in the air and Jay and Daniel are celebrating by dropping some of the most practical AI tips they've actually been using.

Jay breaks down how to use Gemini to instantly pull a summary of every new social ad unit across Meta, LinkedIn, TikTok, Reddit, and Pinterest from the last 30 days so you're never behind on what to test. Daniel shares how he uses Perplexity to build a daily Marketing news feed pulling from Reddit, blogs, and news articles so he always knows what's happening before it hits mainstream channels.

Daniel also walks through how he used Claude Code and Visual Studio to build an internal brand voice tool in about an hour, and how you can flip that same idea into a public lead gen tool like an ROI calculator or brand voice grader. Jay rounds it out with his love for Gamma, the AI deck builder that has saved his team an embarrassing amount of time on slide decks.

Oh, and somewhere in the middle, there's a deep dive into birthday Eves. Yes, plural.

Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That

Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:
https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
https://workweek.com/

What if your marketing team could predict revenue like a finance team predicts cash flow?

Daniel sits down with Aviv Canaani (CRO & CMO of DataRails) to break down how to actually build a predictable revenue engine. Aviv shares how he reverse engineers aggressive revenue targets into pipeline, meetings, and budget, and why most companies get this wrong by hiring more reps instead of fixing demand.

They go into the mechanics: cost per meeting, conversion rates, tiered lead scoring, and how to align marketing, SDRs, and sales into one machine. Aviv also explains why he eliminated prospecting for AEs entirely…and instead built a system where marketing fills calendars at scale.

If you're trying to prove marketing ROI, scale pipeline predictably, or turn marketing into a true revenue driver, this episode is for YOU. 

⁠https://customer.io⁠⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at ⁠https://customer.io/tmm⁠

Follow Aviv:

LinkedIn: https://www.linkedin.com/in/avivcanaani/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Social media isn’t getting easier, it’s getting crowded. And most brands are playing the wrong game.

In this episode, Daniel sits down with Nick Tran (President & CMO of First Round, ex-TikTok, FARFETCH) to break down what’s actually happening in social media right now…and what’s coming next.

They dive into why content is starting to feel the same, how AI is raising the floor (and killing differentiation), and why the future of marketing won’t be won in the feed. Nick shares how brands should think beyond trends, what it really takes to build brand love, and why most marketing playbooks are already outdated.

If you’re relying on hacks, templates, or chasing virality, this episode will challenge how you think about social, creativity, and brand building.

⁠https://customer.io⁠⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at ⁠https://customer.io/tmm⁠

Follow Nick:

LinkedIn: https://www.linkedin.com/in/nicholastran/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com