201 | Matching Your Lead Magnet to Your Audience [A Case Study]
Traditional lead magnets aren't always the right choice for every business, especially when targeting time-strapped, cash-rich B2E clients who need efficient solutions rather than DIY resources. Through this client case study, I explore way you can match your lead generation strategy to your specific audience's needs and preferences (and your own!)In this episode, we'll chat...✨ The differences between B2C and B2E audiences✨ What to do when a traditional PDF lead magnet isn't right for your audience✨ Three steps to identifying the RIGHT lead magnet ✨ Some of the expected trade-offs with different types of lead magnets including conversion rates and costs per lead__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
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200 | The Balancing Act: Back to Teaching & Running My Business
In this very real and vulnerable episode, I share how I've transitioned from running my business full-time to balancing it with my return to classroom teaching, and why I believe your business should work for you, not the other way around.After many different renditions of my business, I hope the insights into how my business is working for me right now can support you! Remember, it's okay for your business to change as your life evolves. You're in control and can adjust your business model to fit your current season.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
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199 | Summit Success Series: 10 Essential Facebook Ads for Your Summit
Are you looking to fill your virtual summit with eager participants? In this third episode of the Summit Success Series, we'll explore 10 essential ad types (plus a few bonus strategies) that drive registrations, VIP upgrades and more.Part 1: The three facets of a success marketing plan for your summitPart 2: Backwards planning for summit marketing success __________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
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198 | Summit Success Series: Backwards Planning The Marketing Plan For Your Summit
Are you planning on hosting a summit this summer? Come join me as I walk through a comprehensive timeline to follow when planning an online summit. By working backward from your kickoff date, you can ensure maximum success with your marketing strategy!In this episode, we chat about...✨ The most important steps to take from 3+ months out to the day before your summit✨ How to incorporate the three essential summit marketing facets into your timeline✨ How to create a three-phase paid advertising strategy to maximize your registrations and VIP ticket sales.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
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197 | Summit Success Series: Strategic Marketing for Online Summits
Are you hosting a summit this summer? Then you'll definitely need a strategic marketing plan. With careful preparation and planning, you can ensure your summit supports your goals of audience growth and revenue generation. In this episode, we explore...✨ What a summit is and how they can make you money✨ Why it's essential to have a strategic marketing plan✨ The three facets of your strategic summit marketing planJoin us next week as we discuss backwards planning your summit promotion timeline from your kickoff date.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
About Market, Scale, Grow: Facebook Ad Marketing Strategy for Teacherpreneurs
Welcome to Market, Scale, Grow! This a podcast for ambitious teacherpreneurs looking to have a bigger impact on the work, find freedom and flexibility, and ultimately make more money! Each Saturday, join me for our Saturday Strategy Sessions! These short and actionable episodes are full of tips and strategies you can implement in your business right away. Hey, I’m Jenzaia... a tea-drinking, outdoor-loving momma on a mission to take the overwhelm out of marketing strategy and Facebook ads. Oh yeah… I’m also a teacher business owner JUST LIKE YOU! After 6 years in the classroom, I had my son and while I was fortunate to have 9 months at home with him, I just knew the SAHM life wasn’t for me. To regain my sanity, I dove into my TPT store and created a mini-course for math teachers. Working on my business helped me regain a sense of self, so I could be the best mom, wife (and human) possible. Then I found Facebook ads! I absolutely love the strategy behind marketing small businesses and totally nerd out on all things numbers & data! Since 2020, I’ve been helping teacher business owners grow their email lists and businesses using holistic marketing strategies as well as Facebook ads. I hope you'll join me on this journey!
Listen to Market, Scale, Grow: Facebook Ad Marketing Strategy for Teacherpreneurs, The Diary Of A CEO with Steven Bartlett and many other podcasts from around the world with the radio.net app
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