The Millionaire Real Estate Agent | The MREA Podcast

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

Genevieve Haldeman runs a $30 million solo agent business with systems so simple, most agents would miss the power in them.

Genevieve got licensed in 2004 after working in her family’s heating and air conditioning business. She wanted more freedom, more time with her kids, and a business she could build around her life. Today, she has built exactly that.

In this episode, we dig into the lead generation levers that drive her business year after year: a $50-per-closing school donation that has turned into more than $25,000 for local causes, a town-wide yard sale that brought in three listings this year for just $916.57, and a social media strategy built on story, fun, and real human connection.

Genevieve shows us that great systems do not need to be complex. They need to be clear, useful, and easy to repeat. Her model is built around serving the community, staying visible, and making people smile.

If you have been overthinking your lead gen, this conversation will bring you back to what works.

Resources:
Visit genhaldeman.kw.com 
Genevieve Haldeman on Instagram at @genhaldemanrealtor
Learn more: Keller Williams Command
Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:
Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

Most agents are on social media. Far fewer are getting real business from it.

Tony Giordano joins us today to show us the difference between being present online and having true online presence. Tony is the author of The Social Agent 2.0, a speaker, teacher, and expert in social media, AI, SEO, PPC, crypto, blockchain, and real estate marketing.

In this episode, Tony breaks down the simple truth most agents miss: social media is still about people. We do not need to sound like robots. We do not need to chase every buyer or seller who is ready today. But we do need to build trust with people moving in the next six months by showing up with value and staying close enough that they think of us first.

Tony shares how to grow your audience by 10 people a day, how to make listing content sound human, how luxury agents should show up online, and how to use local micro influencers to reach more people in your market. He also gives us a step-by-step model for using restaurants, local brands, past clients, and social media stories to build real reach.

If you are posting every day and wondering why it is not turning into deals, this episode gives you the play.

Resources:
Read: The Social Agent 2.0 by Tony Giordano
Coming soon: The Social Agent 3.0 by Tony Giordano
Visit: RiseMasterminds.com 
Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:
Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

What if growth is not the thing that creates freedom?

Liz Landry has spent 16 years as a MAPS coach, completed more than 35,000 coaching calls, and helped some of the top real estate agents in the industry solve one of the biggest problems in business: people.

Today, Liz joins us to unpack the path from operator to owner. She breaks down the four levels of leverage, from doing it all yourself to building leaders who can build leaders. We talk about why task leverage can trap us, how to hand off outcomes instead of chores, and why the best leaders stop being the answer machine.

Liz also gives us simple language we can use right away with our team. When someone brings us a question, we do not need to fix it. We can help them think. We can ask for possible solutions. We can connect each task to the bigger vision. And over time, we can build a business where people own results, not just check boxes.

This is a bold, clear conversation for any real estate agent who wants freedom inside their business, not freedom from it.

Resources:
Interest List for Operator to Owner: The Entrepreneur’s Guide to Running a Business That Doesn’t Run You by Liz Landry: fromoperatortoownerbook.com 
Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:
Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

What if social media could bring us clients without cold calling, door knocking, or begging the algorithm to notice us? Jess Lenouvel, founder of The Listings Lab, joins us to show real estate agents how to turn social media into a real source of inbound business. Jess started in real estate at age 21, built her first 100 deals through Facebook, and has since helped more than 5,000 real estate agents use social media with purpose, service, and strategy.

This conversation is about how we can build a clear niche, create content that serves the right people, and move strangers toward trust through personal content, authority content, and social proof. We dig into why “luxury” is not a niche, why our social media should not be a billboard, and why the right message matters more than the perfect post.

If we have ever wondered why we are posting every day but not seeing more clients, this episode gives us the answer. Jess advises, we are not posting for ourselves. We are posting what our ideal client needs to hear today. Tune in to learn Jess’ framework for building a brand that attracts the right people, starts better conversations, and turns content into clients.

Resources:
Visit: The Listings Lab
Follow Jess Lenouvel on Instagram: @jesslenouvel
Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:
Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

What happens to your real estate business when you want more time, more freedom, or a new chapter? Jeannette Spinelli has sold nearly $3 billion in real estate in Austin, Texas. But after years of building a great business, she realized she had also built what she calls a “gorgeous cage.” The money was there. The awards were there. The success was real. But the business still needed her.

So Jeannette spent four years interviewing more than 1,000 entrepreneurs, agents, and business owners to answer one big question: How do we build a real estate business we can step back from without watching it fade away? In this episode, we dive into the models from her book, The Real Estate Exit Blueprint. Jeannette walks us through the awareness, valuation, systems, talent, economics, and processes needed to create a business that is attractive, transferable, and low risk.

We also hear Jeannette’s powerful origin story, from losing her fiancé five weeks before their wedding and taking on six figures of debt to breaking into luxury real estate and building a career of incredible scale. If we want a business that can live beyond our daily effort, this conversation gives us the roadmap. It is not about retirement. It is about choice.

Resources:
Visit realestateexitblueprint.com
Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:
Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.