The Wild Sovereign Soul Show

Marketing consultant and ethical business educator Tad Hargrave returns to examine how the world's chaos, social media fatigue, and AI proliferation are changing what ethical marketing actually requires of small business owners right now.
Tad is a hippy who developed a knack for marketing (and then learned how to be a hippy again).
Since 2001, he's been weaving together strands of ethical marketing, Waldorf School education, a history in the performing arts, local culture work, anti-globalization activism, an interest in his ancestral, traditional cultures, community building and supporting local economies into this work of helping people create profitable businesses that are ethically grown while restoring the beauty of the marketplace.
Tad did improv comedy semi-professionally for 25 years, co-ran Edmonton's progressive community building network TheLocalGood.ca, founded streetcarshows.com and the Jams program of yesworld.org. He speaks Scottish Gaelic and helped to launch and co-facilitate the Nova Scotia Gaels Jam.
He is from Edmonton, Alberta (traditionally known, in the language of the Cree, as Amiskwaciy [Beaver Hill] and later Amiskwaciwaskihegan [Beaver Hill House]) and currently lives in Duncan, BC (Quw'utsun territory).
In this episode, Lian and Tad explore the questions their clients and students keep bringing lately: how (and if) to market when the world feels like it's unravelling, when social media has lost its pull, and when the proliferation of AI is changing.
They begin with the question many of us are pondering: is it even okay to be marketing when the world is on fire? They move through Joanna Macy's three types of transformative work, the way social media can function as a place to hide rather than a place to connect, and what it costs when we throw our thoughts into AI to articulate things we haven't yet wrestled into words ourselves.
From there, the conversation opens into the growing appetite for something genuinely human, something written by an actual person, something that only happens in a room with other bodies present, and what that might mean for how we show up, market, and serve.
Listen if you're feeling uncomfortable marketing your work while the world is doing what it's doing, struggling with your social media when it's not being seen, or the AI question has become one you can't keep putting off.
We'd love to know what YOU think about this week's show. Let's carry on the conversation… please leave a comment wherever you are listening or in any of our other spaces to engage.
What you'll learn from this episode:
Why knowing which lane your work actually belongs in changes how you think about marketing during difficult times

How AI can erode the very capacities that make our voices worth listening to in the first place

What happens when we stop trying to beat the algorithm and commit instead to being unmistakably, specifically human

Resources and stuff spoken about:
Visit Tad's Website

Tad's Ethical Marketing Starter Kit

Find out more about Membership for Marketing for Hippies

Join Tad on Instagram & YouTube

See Tad's Upcoming Events

Register your interest for the upcoming Wild Sovereign Soul journey here.

Join UNIO, The Community for Wild Sovereign Souls:This is for the old souls in this new world… Discover your kin & unite with your soul's calling to truly live your myth.

Be Mythical
Join our mailing list for soul stirring goodness: https://www.bemythical.com/moonly
Discover your kin & unite with your soul's calling to truly live your myth: https://www.bemythical.com/unio
Go Deeper: https://www.bemythical.com/godeeper
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Thank you for listening!
There's a fresh episode released each week here and on most podcast platforms - and video too on YouTube. If you subscribe then you'll get each new episode delivered to your device every week automagically. (that way you'll never miss a show).

Mythosomatic guide Ian MacKenzie explains why men get psychologically stuck at the hero archetype, what the older, pre-heroic masculine archetypes of the shaman and trickster actually offer, and why the absence of initiatory culture is shaping so much of what we see in men today.
Ian MacKenzie is a mythosomatic guide, filmmaker, and founder of The Mythic Masculine, a platform dedicated to realigning masculinity with thriving life.
In this episode, Lian and Ian explore the deep masculine as a layer of archetypal soil that predates the hero, one that men in the West have largely lost access to, and what that loss is costing us. Drawing on the work of Alan B. Chinen, Robert Bly, and Martin Shaw, they look at why the heroic stage of masculine development, though necessary, was never meant to be the final destination, and how an entire culture stuck there begins to look a lot like the one we're living in now. They move through the trickster's gift of holding complexity without collapsing it, and what erotic initiation actually means when it's held within a proper relational ecology.
The conversation turns to what gets unleashed when men reach for sacred sexuality, the wilderness, or community without the initiatory frameworks to hold it, why good intentions aren't enough, and what the land itself has to teach about belonging, reciprocity, and the kind of love that doesn't dominate.
Listen if you're a man who has reached a point where doing more, achieving more, or proving more has stopped feeling like it leads anywhere worth going.
We'd love to know what YOU think about this week's show. Let's carry on the conversation… please leave a comment wherever you are listening or in any of our other spaces to engage.
What you'll learn from this episode:
Why the hero archetype is a necessary stage of development and what happens when a man, or a culture, never moves beyond it

How the trickster holds the capacity to see complexity without forcing resolution, and why that quality is among the rarest and most needed things right now

What happens when men reach for erotic energy, sacred community, or wilderness experience without the initiatory containers that make those things safe for everyone involved

Resources and stuff spoken about:
Ian's Website

Ian's course The Deep Masculine

Ian's substack

Ian's upcoming men's conference

Register your interest for the upcoming Wild Sovereign Soul journey here.

Join UNIO, The Community for Wild Sovereign Souls: This is for the old souls in this new world… Discover your kin & unite with your soul's calling to truly live your myth.

Be Mythical
Join our mailing list for soul stirring goodness: https://www.bemythical.com/moonly
Discover your kin & unite with your soul's calling to truly live your myth: https://www.bemythical.com/unio
Go Deeper: https://www.bemythical.com/godeeper
Follow us:
Facebook
Instagram
TikTok
YouTube
Thank you for listening!
There's a fresh episode released each week here and on most podcast platforms - and video too on YouTube. If you subscribe then you'll get each new episode delivered to your device every week automagically. (that way you'll never miss a show).

Lian Brook-Tyler and Jonathan Wilkinson, Wild Sovereign Soul co-founders, trace their own soul paths together, from childhood rupture and chronic mystery illness, through decades of searching, to turning their wounds into medicine, and suffering into a path worth walking.
Lian and Jonathan sit down together for their monthly, free-flowing conversation honouring the path of the Wild Sovereign Soul. It's challenging to live in this crazy modern world, the Wild Sovereign Soul path is what we know will help.
Each month, they meet live themes from the modern world head on, weaving together what they're currently consuming and creating, how wildness, sovereignty, and soul are showing up in their own lives, along with questions from listeners and the team, and the patterns they're seeing across our students and clients. There is room for curiosity, disagreement, and humour, alongside reflections drawn from their own experiences and initiations, as well as insights from ancient wisdom traditions, astrology, Gene Keys, shamanism, and more.
The show offers grounded perspective, practical insights, and stirring activations for staying soul-led, aware, and responsive inside a modern culture that continually asks us to flatten and deaden ourselves. Each episode is also an invitation to journey deeper with the themes within the Wild Sovereign Soul community, UNIO.
In this episode, Lian and Jonathan open the veil on their own soul paths, tracing the ruptures, the mystery illnesses, the chronic pain and long years of not knowing, through to the moments that cracked something open and made it medicine.
Jonathan shares how decades of autoimmune conditions and brain fog became the precise material his soul needed to pull him out of his mind and into something softer and truer, and how the path of Christ consciousness, Gene Key 22, and a daily Post-It note are currently where that work lives. Lian traces her own path from the abandonment wound that set her against the Feminine, through a physical attack that began fifteen years of facial pain, through to her father's death and the morning the pain simply left, and the Gene Key of the Shaman that had been waiting for her all along.
From there, the conversation moves into the questions the team had waiting for them: what each would bottle from the other and dispense into the world, and the most valuable thing eleven years of working together has actually taught them.
Listen if you've spent years trying to fix something that nothing has touched, keep cycling back to the same pattern and wondering when you'll be done with it, or suspect the life you're actually here to live is still waiting for you to show up.
We'd love to know what YOU think about this week's show. Let's carry on the conversation… please leave a comment wherever you are listening or in any of our other spaces to engage.
What you'll receive from this episode:
Why autoimmune and mystery conditions so often have a soul call at their root, and what it means to finally stop trying to cure them and begin to understand what they're trying to show us

How the Gene Keys spheres of Life's Work and Evolution tend to be the ones we most resist, forget, and keep cycling back to

What it actually looks like when two people with polar opposite natures use each other as the material for their liberation over more than a decade

Resources and stuff Lian spoke about:
Excalibur clip that Lian mentioned

Register your interest for the upcoming Wild Sovereign Soul journey here.

Join UNIO, The Community for Wild Sovereign Souls: This is for the old souls in this new world… Discover your kin & unite with your soul's calling to truly live your myth.

Be Mythical
Join our mailing list for soul stirring goodness: https://www.bemythical.com/moonly
Discover your kin & unite with your soul's calling to truly live your myth: https://www.bemythical.com/unio
Go Deeper: https://www.bemythical.com/godeeper
Follow us:
Facebook
Instagram
TikTok
YouTube
Thank you for listening!
There's a fresh episode released each week here and on most podcast platforms - and video too on YouTube. If you subscribe then you'll get each new episode delivered to your device every week automagically. (that way you'll never miss a show).

Wild Sovereign Soul co-founder and guide, Lian, has spent over a decade studying and applying the psychological principle of priming - she explains how your environment shapes your attention and behaviour every day, and how to consciously change what is training your mind, body and identity.
This episode is Lian's All The Everything show… her solo space where she dives deeply into a theme that is alive for her, which, if you know her, could be literally anything - explored through the lenses of science, spirituality and story - hence the name of the show!
It is created for those who feel called toward a soulful life shaped by meaning, depth, truth, and love… for those who feel unsatisfied with quick answers or surface level takes. This is a rich rabbit hole that Lian journeys through alongside you. She speaks from her own lived experience and unfolding process… while inviting you into your own as you listen.
The LIVE making of All The Everything is recorded live on YouTube… to join Lian for the next one: Make sure you're subscribed to our YouTube channel, subscribed to our Moonly News email list and/or are a member of our Facebook group and we'll let you know when the next one is happening.
In this episode, Lian explores the powerful principle of priming, the way exposure to words, images, spaces and repetition shapes what we notice, how we interpret events, and even how our bodies respond.
She traces the idea from its Latin roots through cognitive science, including research showing how older men immersed in a younger environment showed measurable changes in posture, memory and grip strength, and then widens into myth, from the Lotus Eaters to Persephone, to show how land and culture train identity.
She brings it home to the rooms we sit in, the clothes we wear, the pace we keep, and the symbols we wake up to each morning, asking what qualities our spaces repeatedly reinforce, and what future self they are rehearsing.
Listen if you scroll late at night without meaning to, walk into certain rooms and feel your shoulders tighten, or sense that your days are shaping you in ways you have not consciously chosen.
We'd love to know what YOU think about this week's show. Let's carry on the conversation… please leave a comment wherever you are listening or in any of our other spaces to engage.
What you'll receive from this episode:
Why exposure to simple cues like language, décor and repetition can alter posture, memory, mood and behaviour without you noticing

How the environment of the story of the Lotus Eaters mirrors modern life, and the way comfort and noise can soften longing and dull direction

What happens when you deliberately change one sensory element in a daily space, and the identity that begins to form as a result

Resources and stuff Lian spoke about:
Make sure you're subscribed to our YouTube channel, subscribed to our Moonly News email list and/or are a member of our Facebook group and we'll let you know when the next one is happening.

Register your interest for the upcoming Wild Sovereign Soul journey here.

Share what showed up for you listening to this show, including any questions, either in the Be Mythical facebook group or in UNIO.

Join UNIO, The Community for Wild Sovereign Souls: This is for the old souls in this new world… Discover your kin & unite with your soul's calling to truly live your myth.

The Soul of the Rose by John William Waterhouse - see image here




Be Mythical
Join our mailing list for soul stirring goodness: https://www.bemythical.com/moonly
Discover your kin & unite with your soul's calling to truly live your myth: https://www.bemythical.com/unio
Go Deeper: https://www.bemythical.com/godeeper
Follow us:
Facebook
Instagram
TikTok
YouTube
Thank you for listening!
There's a fresh episode released each week here and on most podcast platforms - and video too on YouTube. If you subscribe then you'll get each new episode delivered to your device every week automagically. (that way you'll never miss a show).

Barbara McAfee, voice coach and author, explores how your voice carries early silence, family secrecy, cultural training, and unrealised gifts in the body, and how working directly with sound can restore range, authority, and emotional truth.
Barbara is a voice coach, author, speaker, and performer, with over 30 years of experience helping people unlock their full voice through practical vocal techniques and tools for authentic, flexible self expression.
In this episode, Lian and Barbara, explore voice as the muscle of the soul, something physical and behavioural that reveals where we have been silenced, where we adapted, and where we still hold unused range - not just vocal but all kinds of aspects of us. Barbara reflects on growing up as a secret keeper, how silence shaped her early sound, and how her voice expanded beyond what she believed possible through the Roy Hart lineage.
Together they consider archetypes as living forces, energies looking for a job, and how older cultures worked with them through ritual, invocation, and sound. They look at the Five Elements as a living map of vocal expression, how earth, fire, water, metal, and air each carry distinct qualities in the body, and how landscape, gender, and class shape which of these we are permitted to use.
Lian offers herself as a live example, including how partial deafness affects volume and self perception, before they experiment with laughter, yawns, and the awkward freedom of taking up more sonic space than feels polite.
Listen if you notice your voice shifting depending on who you are with, like you become softer with authority, sharper with family, or uncertain about how loud you really are, and wonder what your truest, fullest expression might be.
We'd love to know what YOU think about this week's show. Let's carry on the conversation… please leave a comment wherever you are listening or in any of our other spaces to engage.
What you'll learn from this episode:
Why suppressed parts of you often show up as missing range, pitch, or volume in the voice

How landscape, culture, and gender subtly train which vocal qualities feel safe to use

What happens when you treat voice as a set of movable elements rather than a fixed identity

Resources and stuff spoken about:
Visit Barbara's Website

Join Barbara on:
YouTube

Facebook

Instagram

LinkedIn


Watch Barbara's TEDx talks:
Bringing Your Full Voice to Life

How Oral Tradition Singing Helps Us Work & Live Better Together


Listen to Barbara's audiobooks:
Full Voice for Leaders: Cultivating Vitality, Presence, and Impact in a Changing World  (soon to be renamed Vocal Intelligence) 2025

Full Voice: The Art and Practice of Vocal Presence, 2011


Barbara's paperbacks:
Full Voice: The Art and Practice of Vocal Presence

Vocal Intelligence: Leading with Vitality, Presence, and Impact (coming in Spring of 2026)


Bandcamp: A catalogue of Barbara's original music

Join UNIO, The Community for Wild Sovereign Souls: This is for the old souls in this new world… Discover your kin & unite with your soul's calling to truly live your myth.

Be Mythical
Join our mailing list for soul stirring goodness: https://www.bemythical.com/moonly
Discover your kin & unite with your soul's calling to truly live your myth: https://www.bemythical.com/unio
Go Deeper: https://www.bemythical.com/godeeper
Follow us:
Facebook
Instagram
TikTok
YouTube
Thank you for listening!
There's a fresh episode released each week here and on most podcast platforms - and video too on YouTube. If you subscribe then you'll get each new episode delivered to your device every week automagically. (that way you'll never miss a show).