Tropical MBA: Entrepreneurship & Founder Lifestyle

• #805 What Every Profitable Business Gets Right

  This week, Dan goes back to the basics—because that’s where the breakthroughs often live. This might be the single most important episode you listen to, especially if you feel like you’ve hit a plateau. He lays out the fundamentals of crafting a compelling offer, why most founders avoid doing it, and how your aversion to rejection might be holding you back from growth. Resources Mentioned: Download Dan's Offer Worksheet (https://docs.google.com/document/d/1KeJZIy006b-EijEcXnA2aFuQuhRlACoKkX4p-baY8s4/edit?usp=sharing) $100M Offers by Alex Hormozi (https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/173747574X/ref=sr_1_1_sspa?dib=eyJ2IjoiMSJ9.WferudpATTv2sOO4MGczmtxmW2Pa5ynbJaA1CnNLXmo2q9EsJBSBtlmjGQlP2NUurzmf7rM_RhgyNZ_tdvWeB_dLUC78-SnrCwlDmrPJqZiqoMNZi4-n5YZHg9ptwnpVfu2DvL8XCSjs829vOg7VtJ9qfmlJGK8yxD6NarM13uc4OUgqAFXDNdAWRY733cXG84l56HLe_WB6WczCgkIf48C7Uwo6e9kyFUH6MRUKQhKmziBIjX29td7_n4BsOgZcEWgtHEnsXH4_35z1rb-zI3a8gYVPEFh_vs8TFMu_ROY.tzKMDIY6NUrehnGctwxRplladKrVPGFXoqvTf_rJPBU&dib_tag=se&keywords=100m+offers+alex+hormozi&qid=1746029751&sr=8-1-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&psc=1) The Ultimate Sales Letter by Dan Kennedy (https://www.amazon.com/Ultimate-Sales-Letter-4th-Customers/dp/B07P19G3Q5/ref=sr_1_1?crid=3LBCPUX4R97TN&dib=eyJ2IjoiMSJ9.7tPW5zZqKUD21ytW_EwU1w.IC1Pl_8nl-B0qO-c1XCTr9ohT9iW4zw6OiUZ2I2ZRvI&dib_tag=se&keywords=dan+kennedy+ultimate+sales+letter&qid=1746029799&s=audible&sprefix=dan+kennedy+ultimate+sales+lette%2Caudible%2C139&sr=1-1) CHAPTERS (00:00:00) – The Biggest Lever Under $300K (00:00:29) – Back to Basics: Offers (00:02:07) – Offer vs Product (00:03:57) – Why Founders Avoid Offers (00:07:34) – Testing in the Market (00:08:57) – The Offer Framework (00:13:14) – Iterate and De-Risk (00:16:08) – Final Thoughts & Resources CONNECT Dan “at” tropicalmba dot com Ian “at” tropicalmba dot com LINKS Join the DC Subscribe to the newsletter Follow us on Instagram MORE EPISODES The Roadmap for Turning a Skill Into a $1M Business (https://tropicalmba.com/episodes/7-figure-productized-business) The Unexpected Downsides of Selling Your Business (https://tropicalmba.com/episodes/exit-founders-disappointed) Success Without Sacrifice? (https://tropicalmba.com/episodes/success-without-sacrifice) Shiny Object Syndrome (https://tropicalmba.com/episodes/shiny-object-syndrome) The Anti-Agency Agency + High ROI Customer Service Strategies (https://tropicalmba.com/episodes/anti-agency-high-roi)

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  17:33
• #804 Marketing to High-Dollar Clients

  Dan shares a relationship-first strategy for landing bigger deals—no funnels, no ads, just a focused system that’s often more affordable and effective than a social media strategy. He’s joined by agency owner James Feng, who’s using this approach to grow from $300K to $1M. (Dan's template) The Rolodex Method + Marketing Tracker (https://docs.google.com/document/d/1jRV_ncgCWAMRB7tZZtnO7x0Tn5sE46-tYkwN6paVG3A/edit?usp=sharing) CHAPTERS (00:00:00) Intro (00:01:01) The Old School Way to Get Your Dream Clients (00:04:00) How high-level decision makers make decisions (00:06:03) Agency Owner $300K to $1M (00:07:38) Who is James Feng? (00:11:22) Adjusting Pricing for Better Client Acquisition (00:13:49) Understanding the Landscape of High-Level Accounts (00:15:34) Building Relationships with Key Decision Makers (00:22:36) The Rolodex Hustle: Creating a System for Networking (00:27:22) Leveraging Cultural Insights for Business Success CONNECT Dan “at” tropicalmba dot com Ian “at” tropicalmba dot com LINKS Join the DC (http://dynamitecircle.com) Subscribe to the newsletter (https://tropicalmba.com/subscribe) Follow us on Instagram (https://www.instagram.com/tropicalmba/) MORE EPISODES The Roadmap for Turning a Skill Into a $1M Business (https://tropicalmba.com/episodes/7-figure-productized-business) The Unexpected Downsides of Selling Your Business (https://tropicalmba.com/episodes/exit-founders-disappointed) Success Without Sacrifice? (https://tropicalmba.com/episodes/success-without-sacrifice) Shiny Object Syndrome (https://tropicalmba.com/episodes/shiny-object-syndrome) The Anti-Agency Agency + High ROI Customer Service Strategies (https://tropicalmba.com/episodes/anti-agency-high-roi)

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  35:27
• #803 I Can’t Stick With It. Should I?

  What if your struggle to follow through isn’t a discipline problem — but a signal? This week, Dan unpacks why many entrepreneurs bounce between ideas early on, and how that phase might be necessary, not broken. He shares a simple framework for telling the difference between just another project… and a business worth going all-in on. CHAPTERS (00:00:13) Intro + Listener Question (00:02:03) Why $150/Month Is a Great Start (00:02:58) The 100 Ideas Phase (00:03:48) Recognizing Early Market Signals (00:04:51) Execution Only Matters After Momentum (00:07:18) The Classic Founder Venn Diagram (00:07:59) Pitfalls of Passion Projects (00:11:54) High Ticket vs. Consumer Products (00:13:54) Designing Your First Offer (00:15:04) Why Market Feedback Solves the Focus Problem (00:16:17) Final Advice: Stay Playful and Keep Experimenting CONNECT Dan “at” tropicalmba dot com Ian “at” tropicalmba dot com LINKS Join the DC (http://dynamitecircle.com/) Subscribe to the newsletter (https://tropicalmba.com/subscribe) Follow us on Instagram (https://www.instagram.com/tropicalmba/) MORE EPISODES The Roadmap for Turning a Skill Into a $1M Business (https://tropicalmba.com/episodes/7-figure-productized-business) The Unexpected Downsides of Selling Your Business (https://tropicalmba.com/episodes/exit-founders-disappointed) Success Without Sacrifice? (https://tropicalmba.com/episodes/success-without-sacrifice) Shiny Object Syndrome (https://tropicalmba.com/episodes/shiny-object-syndrome) The Anti-Agency Agency + High ROI Customer Service Strategies (https://tropicalmba.com/episodes/anti-agency-high-roi)

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  17:21
• #802 The 10 Behaviors Killing Your Business — Masked as Productivity

  Some of the “smart moves” founders make might be signs of hidden resistance. This week, Dan and Ian break down 10 behaviors that can quietly kill momentum, from expanding marketing channels too early to pausing sales during busy stretches. They also dive into why scaling too soon backfires, the hidden risks of declining assets, and what happens when you delay building management layers. CHAPTERS (00:00:13) Introduction (00:01:09) Understanding Resistance in Business and In Life (00:04:51) A Balanced Marketing Diet (Finally!) (00:09:15) Pause Selling Because We’re So Busy! (00:12:03) Keeping Team Members Maximally Busy (00:16:08) Cutting a Clever Deal With a Declining Asset (00:20:47) I Simply Won’t Do ideas That Don’t Scale! (00:25:01) I’m Going to Quit My Job! (00:28:04) The Myth of the Great Idea (00:32:11) I’m Re-Investing In My Product! (00:35:38) Building an Audience: Start With The Basics (00:38:33) Should I Build Out a Management Layer? Tempting! CONNECT Dan “at” tropicalmba dot com Ian “at” tropicalmba dot com LINKS Join the DC (http://dynamitecircle.com/) Subscribe to the newsletter (https://tropicalmba.com/subscribe) Follow us on Instagram (https://www.instagram.com/tropicalmba/) MORE EPISODES The Roadmap for Turning a Skill Into a $1M Business (https://tropicalmba.com/episodes/7-figure-productized-business) The Unexpected Downsides of Selling Your Business (https://tropicalmba.com/episodes/exit-founders-disappointed) Success Without Sacrifice? (https://tropicalmba.com/episodes/success-without-sacrifice) Shiny Object Syndrome (https://tropicalmba.com/episodes/shiny-object-syndrome) The Anti-Agency Agency + High ROI Customer Service Strategies (https://tropicalmba.com/episodes/anti-agency-high-roi)

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  41:54
• #801 Why Founders Stall at $300K + The Blank Sheet

  Dan shares strategies for creating value as an entrepreneur - from maximizing personal productivity to defending your creative space so you can build something meaningful. He breaks down the common roadblocks entrepreneurs face at the $300K revenue mark and shares practical wisdom for navigating difficult personalities in business and in life. Book recos form the episode: “Getting Things Done” (https://www.amazon.com/Getting-Things-Done-Workbook-Productivity/dp/0143133438/ref=asc_df_0143133438?mcid=8cf409580165307c978272271b141e8d&hvocijid=15444100736713862639-0143133438-&hvexpln=73&tag=hyprod-20&linkCode=df0&hvadid=721245378154&hvpos=&hvnetw=g&hvrand=15444100736713862639&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9007527&hvtargid=pla-2281435179258&psc=1) “5 Types of People Who Can Ruin Your Life” (https://www.amazon.com/Types-People-Ruin-Your-Life/dp/B0DV6KLYC6/ref=sr_1_1?crid=2XI6HASJOC1CI&dib=eyJ2IjoiMSJ9.vB7JCEt3Og8cDygXrXeEWuprrnGZbCo9bXz_8hivMgw.ljlmur6bThrAhnt8mX938E0x47HbPWXHVGLTBrS1JwI&dib_tag=se&keywords=5+types+of+people+who+can+ruin+your+life+workbook&qid=1743617303&sprefix=5+types+of+peo%2Caps%2C121&sr=8-1) “The Courage to Be Disliked” (https://www.amazon.com/The-Courage-to-Be-Disliked-audiobook/dp/B07BRPW98K/ref=sr_1_1?crid=2J6KLS4URJPZ&dib=eyJ2IjoiMSJ9.6M0xO7k-7OIyut3WpFLx89nhn98gTCAwAFJbzRcsBAsPYnWu8eYEzx6UuC9P43UDe-4GfUHDnBPOxhPsiCPZ5EjePC6L_-mhWJ0xAy26V-M.wyFwtN60MQaRbI5NabZRkzp2HRhm4B4dCdxhHMjIgjg&dib_tag=se&keywords=the+courage+to+be+disliked&qid=1743617338&s=audible&sprefix=the+courage+to+b%2Caudible%2C133&sr=1-1) CHAPTERS (00:00:13) Intro (00:00:45) “Entrepreneurs create more value than they consume” (00:02:12) Create & define space for creativity (00:03:52) Consistency in daily activities (00:04:55) “Getting Things Done” (00:05:59) What’s your “one thing”? (00:06:22) Setting up for reactive success (00:08:30) Being your own leader (Manage productive time) (00:11:40) Change meeting structure to protect creative time (00:15:17) The $300K sticking point (00:15:55) Key blockers: marketing systems & hiring decisions (00:17:46) Taking a pay cut in order to grow (00:18:53) Scale beyond one-to-one service delivery (00:19:56) Organizational design is critical (00:21:18) “The Five Types of People Who Will Ruin Your Life” (00:23:07) “The Courage to Be Disliked” (00:24:11) Improving business and personal relationships (00:25:39) Wrap Up CONNECT Dan “at” tropicalmba dot com Ian “at” tropicalmba dot com LINKS Join the DC (http://dynamitecircle.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) PLAYLIST "The Tailwind Index" & Dodging Business Blindspots (https://tropicalmba.com/episodes/tailwind-index-dodging-business) The Unexpected Downsides of Selling Your Business (https://tropicalmba.com/episodes/exit-founders-disappointed) Success Without Sacrifice? (https://tropicalmba.com/episodes/success-without-sacrifice)

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  26:37

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