The WedPro Podcast

• E157: Stop Ghosting & Close More Wedding Leads

  In this episode, we’re tackling the big question: how do you stop ghosting and turn more enquiries into bookings? The simple answer is you need to track your funnel and give couples the speed, clarity, and trust signals they’re looking for. Katie and Roxy are following the data and sharing a data that books framework , from diagnosing where couples drop out, to fixing that first touch and impression, to using the 3-message close to keep couples engaged. Plus, real wedding industry stories that prove persistence pays off.If you want to stop ghosting and start closing, this episode is your playbook.For Tickets to the No1 Wedding Industry Conference in November 26th head to www.wedcon.co.uk. With speakers such as Terry Lewis, Bernadette Chapman, Sadauf Saleem, Joel Stone and Michelle Jacobs these speakers have built and scaled businesses into the 6 and 7 figures and are ready to share what they did and didn’t do to get there. There’s limited seats available PLUS there’s can’t find anywhere else resources available to attendees on the day. Head to www.wedcon.co.ukIn a Nutshell. This episode coversstop wedding enquiry ghostinghow to close more wedding leadswedding business pricing transparencyconvert wedding enquirieswedding supplier sales tipsfollow-up for wedding enquiriesEpisode Highlights Why ghosting is a funnel problem, not a couple problemThe key stats showing how couples really choose suppliersHow to diagnose your funnel and see where leads drop offWhy transparent pricing matters (even for bespoke services)The balance between too much and too little info on lead formsThe 3-message close that keeps enquiries warm without feeling pushyReal success stories from suppliers who booked clients months laterSneak peek at the tools and resources waiting at Wedcon 2025

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• Back to School, Back to Bookings

  September is here – and that “back to school” feeling isn’t just for the kids. For wedding suppliers, it’s the perfect time to reset, refocus, and set yourself up for the busiest booking months of the year.In this episode, Katie and Roxy dive into why Q4 is your secret weapon for growth. From Christmas and New Year proposals sparking the January contract boom, to Valentine’s engagements fuelling March bookings – the work you do now determines how booked you’ll be next year.We’ll cover:Why nothing changes if nothing changes – and how to break the cycleHow algorithms, SEO and content flow need Q4 to gain tractionSmart ways to use styled shoots, networking and planning to get aheadWhy Wedcon in November is the ultimate accelerator for wedding business owners🎟 Join us at Wedcon – the UK’s must-attend wedding business event, packed with strategy, inspiration, and connections that will power your 2026 bookings: www.wedcon.co.uk👉 Follow the podcast for more straight-talking growth strategies for wedding pros.

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• Fake Weddings: Fun Trend and New Revenue Stream or End of Real I Do's?

  The fake wedding trend is taking over social feeds and it’s not just happening in India anymore. From luxury venues in Dubai to campuses in the US, these full-scale wedding events have everything… except the actual marriage.In this episode, join Katie and Roxy as they unpack exactly what a fake wedding is, where the trend is headed, and their thoughts on whether it’s an opportunity or a threat to the meaning of weddings.We’ll share how suppliers can turn this into off-season wedding bookings, fresh marketing content, and collaborative events that generate real revenue. Plus, we get into the big debate – does this undermine the emotional and cultural significance of marriage, and should it even be called a wedding?We want to know what you think: Would you work a fake wedding? DM us on Instagram or email [email protected] Notes / Episode HighlightsWhat exactly is the fake wedding trend and how it startedWhere it’s going global (India, Dubai, US, UK)Why Gen Z and Millennials are driving demandHow wedding pros can monetise the trend without losing brand integrityThe ethical debate - does it undermine “real” weddings?

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• E154 Why Wedding Pros STILL Need to Blog in 2025 (and How to Make Google LOVE You)

  In this episode, we’re tackling the big question: is blogging still worth it for wedding suppliers in 2025? The simple answer: yes - if you do it strategically.You need to focus on building EEAT (Experience, Expertise, Authoritativeness, Trustworthiness), showing your real behind‑the‑scenes know‑how, and writing content that AI search engines can trust.Katie and Roxy share actionable tips on choosing the right topics, weaving in client stories, adding credibility signals (think bios, data, testimonials), and optimising for AI-driven search.You’ll walk away knowing exactly what to blog about, how it helps visibility now, and which blog in the archives you should tackle next.Tune in and get ready to elevate your blog game, get found more often… and book more weddings.Don't forget to follow The Wedding Business Hub (LINK INSTAGRAM) and share this episode if it lands for you!

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• E153: It's not a Dirty Word! Building Your Wedding Business Roadmap for Real Profit

  In this episode, we’re cutting through the fluff and talking about something too many wedding pros avoid planning for - profit.If you're booking weddings but not seeing the income you expected, this episode is your wake-up call.Katie and Roxy break down exactly how to roadmap your way to a profitable wedding business using smart pricing, intentional forecasting, and dive into the Profit First method.It's not about confusing or scary spreadsheets, just strategy that actually works and makes your accountant fall in love with you.You’ll hear how real wedding suppliers hit six-figure profits using the framework we shared at last year’s Wedcon and how you can do the same.If you're ready to ditch burnout and finally pay yourself properly, this is the episode for you. Listen now to learn how to plan for profit, not just hope for it.GET YOUR WEDCON TICKETS HERE

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