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Tourpreneur Tour Business Podcast

Tourpreneur
Tourpreneur Tour Business Podcast
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  • Building a Next-Generation Multi-Day Tour Brand through Community
    Katalina Mayorga is the powerhouse founder of El Camino Travel, a multi-day tour company reimagining the group trip experience for a new generation.But she's also much more than a tour operator. To sell her trips she's leaned heavily into community, creating a membership that serves not only as a customer base, but a space for likeminded 'bold women' to share recommendations and advice. And to power this community, she's created a new tech platform that is re-imagining the travel booking flow in an age where we're all drowning in the mediocre recommendations of AI and endless clickbait blog posts.In this episode, Tourpreneur's Mitch Bach talks to Katalina about: what it takes to design and market the group travel experience to millennials.what makes a great DMC relationship, from both perspectives.what social responsibility really meansbuilding a community-driven brandHow to build a brand when you’re smallthe growing ‘nichification’ of travel...and so much more.For show notes and more info, visit tourpreneur.com. And be sure to join nearly 20,000 Tourpreneurs in our bustling Facebook group.Timestamps00:00 - Introduction to El Camino Travel01:50 - Katalina's Journey to Founding El Camino06:50 - Reinventing Group Travel Experiences11:39 - Building Unique Travel Experiences17:33 - Community Engagement and Co-Creation23:54 - The Importance of DMC Relationships32:12 - Defining Brand and Community in Travel35:40 - Defining Your Customer Avatar38:36 - Building a Strong Brand Identity40:59 - The Role of the Founder in Brand Success44:58 - Creating a Community Around Travel50:18 - The Future of Travel and Community57:43 - Navigating Conflict and Kindness in Travel
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  • GetYourGuide analyzed 3.1 Million Reviews. Here’s What Tour Operators Need to Know.
    We all know good reviews are important, but what deeper insights can reviews give us about our tour businesses, and our industry?To answer that, Anna Cashman, Head of B2B Brand & Insights for GetYourGuide, led an effort to analyze 3.1 million reviews with comments. Her team parsed the data to understand trends and takeaways for tour operators. She joins Peter, Chris and Mitch on the podcast to talk through what this all means for tour operators.We were surprised by some of the report's insights: What countries leave the most reviews? Who are the most critical reviewers? How many reviews ensures a successful product? Why are attractions so popular but so poorly reviewed? What kinds of tours get the best reviews?Download the Review ReportGetYourGuide's Spring 2025 Unlocked Release for SuppliersJoin GetYourGuide as a supplierAnna Cashman on LinkedIn
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  • A Look at the New Airbnb Experiences Reboot
    Well, the new Airbnb 2025 Summer Release is upon us. The just hosted a big, splashy launch event for its reboot of Experiences, and also introduced Airbnb Services, featuring dozens of categories of new bookable offerings, from nail care to personal chefs. What does this mean for the future of Airbnb, for the tours & activities sector, and for Experience Hosts? Let's dive in!Mitch Bach and Peter Syme invited Ben Gollan to share his insights. Ben is one of Airbnb's most popular NYC hosts, and has been with the platform since the early days. He's hugely optimistic about the new direction and investment Experiences is taking, and it's nice to hear his positivity about the platform's potential. Given the launch of Airbnb Services, Mitch and Pete look at what all of this means in the bigger picture for Airbnb, for the tours & activities sector, and where Airbnb gets it right and where there's room for improvement.
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  • The Transformational Power of Walking (w/ Joao of Walking Mentorship)
    Mitch Bach sat down with João Perre Viana, the founder of Walking Mentorship, to talk one thing we tour operators are all familiar with: walking.But not many of us design week-long trips where all you do is walk. Sometimes alone. Sometimes in a group. That's it. Beyond some shared meals and moments, there isn't much of a plan. Each group takes on a different spirit, but it's all guided by a mentor who along the way tries to facilitate and gently foster personal transformation. What that looks like is up to the individual guest.This conversation veered away from the nitty-gritty of business, and towards diving into the importance and magic of what we do as experience creators.For more show notes, visit tourpreneur.com. And be sure to join nearly 20,000 tour operators in our Facebook group!1. Introduction to Walking Mentorship [00:00:09]Joao’s background and origins in PortugalIs Walking Mentorship a tour company?2. Joao’s Personal Journey and Spark for Walking Mentorship [00:01:16]The first Camino de Santiago in 1993The impact of the walk and self-discoveryRealization of a calling to this work3. Founding and Early Development of Walking Mentorship [00:04:23]Corporate career delay and returning to the ideaEmail to “fools, friends, and family,” and pilot programsEarly feedback and attempts to give up on the idea4. The Nature of Walking Journeys as Transformational Experiences [00:07:14]Layers of experience: curiosity, physicality, purpose, self-understanding, spirituality, cultureDoors in a room analogy for guiding participant journeys5. Participant Freedom, Responsibility, and Structure [00:12:06]Emphasis on total freedom and responsibilityRare participant withdrawal and the ethos behind the program6. Difference Between Typical Travel and Mentorship Walking Journeys [00:13:10]Critique of traditional, structured, checklist-driven toursDeprogramming guests and creating space for transformation7. Risk, Challenge, and Your Personal “Everest” [00:17:26]Meaning of risk (internal vs. external threats)The “wolves” participants face within themselvesEnsuring physical and psychological safety8. Common Motivations and Unique Outcomes [00:19:55]The universal quest or search among participantsEvery individual’s unique journey and needs“There is no replay” principle9. The Mentorship Structure and Methodology [00:22:20]Mentor’s responsibilities and boundariesPreparing participants for returning homeStructured support with eventual independence10. Designing for Difficulty and Personal Growth [00:26:53]Backpack packing as a life metaphorBalancing physical challenge with adaptabilityReading the group and tailoring the journey11. Practical Aspects and Device Usage [00:32:22]Approach to phone/device use on programsFostering mindful interaction with technology12. Lessons for Day Tour Operators and Short-Form Experiences [00:35:16]Applying listening, eye contact, and personalization even to short toursOffering small but impactful experiences13. The Art of Listening and Asking Questions [00:40:04]Listening as a crucial guiding skillAsking questions through...
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  • Connectivity Series: Multi-Day Tour Connectivity - Past, Present & Future
    Kelly Tompkins is the Founder & CPO of ReserveX, building software infrastructure that connects the components of our whole industry: Multi-Day tours, Day tours, Travel Advisors, OTAs, Meta-Search, and more.He's also been in the industry for a long, long time.Together with Tourpreneur host Peter Syme, Kelly talks about where the industry has been, and where it's going. He specifically looks at the disconnects in selling multi-day tours, how API connectivity can open your company up to more sales channels, but also the challenges in creating digital multi-day inventory.Along the way he also talks to Peter about how AI will change tour booking flows, and much much more.As always, visit tourpreneur.com for more resources and join our nearly 20,000 member free Facebook community!
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About Tourpreneur Tour Business Podcast

Tourpreneur is a community of passionate tour business owners eager to improve their skills and increase their profits. Our community is passionate about helping each other. As small tour business owners, we understand it’s a lonely job, a daily grind, and easy to become a busy fool… working harder but not smarter. The Tourpreneur community helps you get advice from your peers as well as experts in the areas you need to grow your business and make it more profitable. Whether you explore our hundreds of free articles, podcasts and other resources, or join our Tourpreneur+ community, we’re here to help!
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