Velvet Rope Playbook

In this episode of The Velvet Rope Podcast, we dive into the fascinating world of high-stakes storytelling and salesmanship, featuring the unforgettable tale of "Bordeaux Bobby." Bobby wasn’t just a wine seller—he was a master of narrative, transforming simple wine tastings into grand experiences that captured the imaginations (and checkbooks) of the affluent elite.From orchestrating tastings aboard luxury yachts in Monaco to weaving scandalous tales that elevated every bottle he poured, Bobby demonstrated the incredible power of stories to turn ordinary pitches into extraordinary profits.Whether you're a service provider, luxury brand consultant, or simply curious about the art of persuasion, this episode offers actionable insights on how to:Use storytelling to create emotional connections with your audience.Turn your product or service into an aspirational lifestyle.Understand what truly motivates high-net-worth individuals to buy.Key Takeaways:The Power of Scandal and IntrigueLearn how Bobby used provocative, almost mythical stories about his wines to captivate his audience.Discover why affluent clients are drawn to products with exclusivity and an air of mystery.Creating Experiences, Not Just TransactionsBobby didn’t just sell wine—he sold an unforgettable experience. How can you do the same with your business?The Importance of Personal BrandingBobby’s linen suit, Berluti loafers, and charismatic presence were part of his “story.” Find out how your personal brand can enhance your business appeal.Action Step for Listeners:Think about a product or service you offer. What story can you tell to make it irresistible? How can you frame your pitch as an experience rather than just a transaction?

On the rooftop terrace of the exclusive St. Moritz Club, where high-stakes deals unfold over truffle risotto and vintage Champagne, one email was about to determine the fate of a multimillion-dollar transaction. The art of persuasion isn’t in the pitch—it’s in the precision of the message.Theo “Golden Quill” Saunders, a private banker known for securing yacht-sized deposits with a few well-placed words, shares a powerful insight: write like you’re already in their inner circle.🔑 What You’ll Learn:✔️ The psychology behind emails that command attention and close deals✔️ Why exclusivity and familiarity matter more than formalities✔️ How to structure a message that speaks the language of affluence✔️ The small tweaks that turn a cold email into a high-value conversation🚀 Whether you’re a luxury real estate agent, private banker, or elite service provider, mastering the $1 Million Email will elevate your client interactions—and your bottom line.Get all my recent podcasts and be notified when I post new episodes by going here: https://bit.ly/49Z3rzJ

What if I told you that one of the greatest direct response ads of all time wasn’t on TV, wasn’t digital, and didn’t rely on celebrities or influencers? It was a simple comic strip ad that ran for nearly 50 years and turned a scrawny weakling into an icon of masculinity.In this episode, we’re diving into the legendary “97-Pound Weakling” ad campaign—the direct response masterpiece that sold millions, built a fitness empire, and shaped modern marketing principles still used today.What You’ll Learn in This Episode:✅ The genius behind Charles Atlas’ famous comic strip ad and why it worked so well✅ How emotional triggers like humiliation and aspiration fueled sales for decades✅ The storytelling and copywriting techniques that made this campaign irresistible✅ What modern marketers and service providers can learn from a 1920s print ad✅ Why exclusivity, transformation, and a clear hero’s journey are timeless marketing toolsMake sure to visit https://mark-satterfield.mykajabi.com/the-velvet-rope-playbook-podcast to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint

Welcome to The Velvet Rope Playbook: Selling to the Wealthy with Wit & Style—your exclusive backstage pass to the art of marketing to the affluent. If you’ve ever wondered how to attract high-net-worth clients or build a business that thrives on exclusivity, you’re in the right place.I’m Mark Satterfield, and for over 30 years, I’ve worked with clients in more than two dozen industries, helping them attract wealthy clients and grow their businesses. Now, I’m sharing the strategies, stories, and secrets that have proven successful in the affluent market.Here’s the best part: each episode is under 10 minutes—short enough to fit into your busy day but powerful enough to leave you thinking long after. Packed with stories that amuse, inspire, and educate, The Velvet Rope Playbook equips you with actionable insights to elevate your branding and create irresistible offers that command attention.Ready to step behind the velvet rope? Let’s get started!

If you’re trying to attract wealthy clients using the same tired marketing tactics as everyone else, you’re wasting your time. The ultra-rich aren’t clicking on your Facebook ads with stock photos of yachts and champagne glasses, they don’t care about your credentials, and they definitely aren’t responding to cold calls.So what actually works? In this episode, we dive into the psychology of high-net-worth buyers—why they make decisions based on emotion, status, and trust rather than logic. More importantly, you’ll learn how to use storytelling to trigger those emotions and position yourself as the only choice for affluent clients.What You’ll Learn in This Episode:✔️ The outdated marketing tactics that wealthy clients ignore (and why they fail)✔️ The real reasons affluent buyers make decisions—and why logic doesn’t matter✔️ How to craft stories that build trust, elevate status, and create desire✔️ Real-world examples of brands and service providers using storytelling to attract high-net-worth clientsMake sure to visit https://mark-satterfield.mykajabi.com/the-velvet-rope-playbook-podcast to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint