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Velvet Rope Playbook

Mark Satterfield
Velvet Rope Playbook
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  • Inside the Inner Circle: Selling to the Clients Everyone Wants (But Few Can Reach)
    Some deals aren’t made in boardrooms.They’re made between courses at private dinners—where no one says what they do, because everyone already knows.In this episode, we take you inside a candlelit brownstone in the West Village…Where Jules Whitman, a man without a title, orchestrates seven-figure introductions—without pitching, promoting, or even speaking much at all.What you’ll learn:Why presence and precision matter more than persuasion at the highest levelsHow to build a reputation that travels ahead of youThe art of suggestion, not sellingWhy high-net-worth clients crave discretion over visibilityHow “I might” is sometimes the most powerful sales line in the worldIf you want to attract clients who don’t flinch at price—and don’t respond to pressure—this episode shows you how to move closer to the circles where wealth quietly circulates.🗝️ Want more?Download your free copy of The Affluent Marketing Blueprint at GetWealthyClients.com#VelvetRopePlaybook #ProximityOperator #HighNetWorthClients #LuxuryRealEstate #PrivateWealth #EliteNetworking #AffluentClientStrategy #DiscreetInfluence #ElegantSales #InnerCircleAccess #OffMarketDeals #LuxuryMarketing #TrustedAdvisor #GetWealthyClients
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  • The Velvet Canvas: Sell the Vision Not The Process
    Welcome to the 100th episode of The Velvet Rope Playbook, the podcast where selling to the wealthy isn’t just strategy—it’s theater.Today, we meet Marian “Moxie” Martindale—a painter with the soul of a poet and the hustle of a card shark in pearls and vintage Chanel.Moxie doesn’t just sell art. She sells aura. Her canvases buzz with memory, tension, and that rare kind of beauty that lingers. She had what most artists would call success: a real studio with northern light, a decent waitlist, and collectors who sent her holiday cards—and checks that usually cleared.But Moxie wasn’t after respect. She was chasing reverence.She didn’t just want to sell paintings. She wanted to sell something unforgettable.And what she built to do that? Well, it’s a lesson in positioning, presence, and the magic that happens when you refuse to blend in.🔥 Want to work with wealthy clients—consistently, confidently, and without selling your soul?If you're a consultant, real estate pro, or financial advisor who wants to attract ultra-high-net-worth clients, I've got a page that shows all the ways I can help you. From free tools to premium programs, it's all right here:👉 www.getwealthyclients.com/mark-satterfield#luxurymarketing #getwealthyclients #highnetworth #trustedadvisor #artandaffluence #affluentclients #thevelvetropeplaybook #premiumpositioning #brandwithgravity #realestateelite #financialadvisorbranding #exclusiveaudience
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  • Crafting the Dream: Selling Ideas, Not Just Services
    In this episode of The Velvet Rope Podcast, we explore what it truly takes to attract and captivate affluent clients. The wealthy don’t just buy products or services—they buy into dreams. They’re drawn to the promise of a lifestyle, the allure of a story, and the idea of acquiring more than just tangible value.Learn why facts and figures are not enough and how crafting a compelling vision can make all the difference. Whether you're in luxury real estate, financial services, or any premium market, this episode will help you understand how to sell the dream, not just the product.What You’ll Learn in This Episode:Why affluent clients value lifestyle and aspiration over price and practicality.The importance of storytelling in luxury marketing.Practical strategies for creating an irresistible vision for your services.How to align your brand with the dreams and desires of affluent buyers.Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients.
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  • The Calm Close: Handling Objections with Quiet Authority
    In this episode of The Velvet Rope Playbook, we’re talking about something every professional faces—but few handle correctly when selling to the affluent:Objections that aren’t really questions—they’re tests.At the high end of the market, objections are rarely about needing more information.They’re about something deeper:“Do you belong in my world?”“Can I trust you under pressure?”“Are you going to get defensive—or stay composed?”Today, you’ll learn:Why high-net-worth clients throw "objections" that aren’t logical—they’re emotionalHow most professionals flinch, explain, or argue their way out of the dealWhat affluent clients are really looking for when they push backHow to pass the objection "status test" without losing your authorityElegant ways to reframe concerns without sounding desperate or defensiveIf you’ve ever felt rattled by a smart, skeptical, affluent prospect, this episode will show you how to stay in control—without ever chasing, pleading, or explaining your value.🎁 Want to learn how to position yourself as the trusted advisor affluent clients say yes to—without lowering your standards?Grab your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com#HandlingObjections #AffluentClients #LuxurySales#StatusBasedSelling #TrustedAdvisor #HighTicketSales#EliteClientAttraction #VelvetRopePlaybook #SalesWithAuthority#ObjectionHandling #AffluentMarketing #LuxuryServiceBusiness
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  • Overcoming Objections Through Storytelling — The Elegant Way to Move Affluent Clients to Yes
    In this episode of The Velvet Rope Playbook, we’re unpacking a subtle—but critical—skill for selling to the affluent:Overcoming objections without confrontation—through storytelling.Because in high-ticket sales, objections are inevitable.But here’s the catch:Wealthy clients don’t want to be argued with.They don’t want to be "closed."They want to be shown… naturally, gracefully, without pressure.Today you’ll learn:Why aggressive persuasion backfires with affluent buyersHow real-world examples reframe hesitation better than facts or statsWhy stories trigger action when logic stalls outHow to tell micro-stories that lower defenses and raise urgencyExamples from financial advising, luxury real estate, and high-end consulting that show storytelling in actionWe’ll talk about:A financial advisor who turned hesitation into decisive action with a client’s true cautionary taleA luxury broker who helped clients move faster by illustrating the real regret of missing outAnd how you can build a library of strategic client stories that naturally move people from “I’ll think about it” to “Let’s do it.”🎁 Want to learn how to use storytelling to close premium clients with elegance and authority?Request your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com#StorySelling #LuxurySales #AffluentClients#ObjectionHandling #TrustedAdvisor #HighTicketSales#SalesThroughStories #VelvetRopePlaybook #EliteClientAttraction#AffluentMarketing #PersuasionThroughStory #LuxuryConsulting
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About Velvet Rope Playbook

Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury. Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients. The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."
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