Velvet Rope Playbook

Are you ready to stop selling like a door-to-door salesman and start selling like the VIP concierge of your dreams? Buckle up—it’s time to ditch the dull sales talk and embrace the glitz, glamour, and (let’s face it) ridiculous quirks of marketing to the ultra-wealthy.In this first episode of The Velvet Rope Playbook, we roll out the red carpet and dive into:What’s Behind the Velvet Rope: Is it a literal barrier? A metaphor for exclusivity? Or just the place where all the champagne is? (Hint: It’s all three.)Our Backstage Pass: A sneak peek into how our host became the go-to marketing maven for the rich and fabulous. Spoiler alert: It wasn’t by clipping coupons.The Secret Sauce: Why exclusivity works, how to wield it, and why you definitely shouldn’t try selling yachts with memes.What You’ll Learn (and Laugh About):How to use exclusivity like a velvet-clad ninja (yes, that’s a thing).The weird and wonderful psychology of wealthy buyers—because they’re not like everyone else, and that’s kind of the point.Why selling luxury doesn’t mean sucking up—it means showing up as someone they actually want to deal with.Get In on the Action:Got a crazy story about selling to the wealthy? Or just dying to know why your marketing strategy isn’t working? Send a message, and don’t forget to hit subscribe.Let’s pop some champagne, crank up the charm, and have some fun while we master the fine art of selling luxury. After all, behind every velvet rope is where the magic happens. Cheers!Make sure to visit https://VelvetRopePodcast.com to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint Check out all my resources specifically developed to get you more wealthy clientsMy newest book: The Gilded Revival: America’s Return to an Age of Wealth & Glamour https://amzn.to/49I6FaN. Read Real-World Case Studies HEREhttps://www.getwealthyclients.com/case-studiesMy Best Selling Book: The Affluent Marketing Blueprinthttps://www.getwealthyclients.com/affluent-marketing-blueprint-free-book-mainWhales Not Minnows Video Newsletterhttps://www.getwealthyclients.com/whales-not-minnows-newsletterPlatinum Consulting Program https://www.getwealthyclients.com/platinum-marketing-consulting-programUltimate Affluent Branding Blueprinthttps://www.getwealthyclients.com/branding-masterclass-optinUnshakable Inner Confidence

In this episode, we dive into the fascinating challenge of marketing to the unsellable elite. Meet "Banker Benny," a billionaire whose tailored suit could pay off a year of mortgages but whose presence in a room full of millionaires was shockingly forgettable.From his glass-and-chrome fortress on the 52nd floor, Benny reveals a critical issue facing high-level financial services: the invisibility crisis. As the ultra-luxury boutiques swoop in with their bespoke personal touch and mega-brands dominate the top tiers, where does that leave the "middle-ground" billionaires trying to stay relevant?We explore:Why even billionaires need a strong personal brand.The war between bespoke boutiques and corporate powerhouses.How to craft a message that resonates with the world’s wealthiest clients.This episode is packed with insights into breaking through the noise, building exclusivity, and standing out in the crowded marketplace of the ultra-affluent. Whether you’re in luxury real estate, financial services, or high-end consulting, this is a conversation you can’t afford to miss.Subscribe now to learn how to sell dreams to those who seem unsellable.Make sure to visit https://VelvetRopePodcast.com to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint Want to learn more about me?https://www.getwealthyclients.com/bio#VelvetRopePodcast #LuxuryMarketing #HighTicketSales #WealthyClients #AffluentMarketing #SellingExclusivity #LuxurySales #StorySelling #ExclusiveBrands#ClientExperience #HighTouchBusiness #SalesStrategies

In this episode of The Velvet Rope Playbook, we’re stepping into the shadowy elegance of true elite influence—the kind that isn’t broadcast, boosted, or optimized for engagement.Meet Augustin Laroque, a Paris-based consultant with no podcast, no newsletter, no LinkedIn carousel slides, and zero interest in the current conversation.He hasn’t posted on Instagram in six years.He doesn’t pitch frameworks.He doesn’t comment on trends.And yet—He’s the go-to name among the discreet elite:CEOs who only appear during shareholder meetingsHeiresses who buy historic estates under LLCs named after extinct birdsBillionaire philanthropists who sign donations with a watermark instead of a signatureAugustin is trusted not because he’s known by many…But because he’s known by the right few.Inside this episode, you’ll learn:Why irrelevance can be a strategic asset in high-trust, ultra-wealth marketsHow to build quiet authority that moves behind the scenesThe psychology of clients who don’t want trend-chasers—they want timeless advisorsWhy "being seen" is not the goal, and how relevance in elite circles works differentlyHow to position yourself as essential… without ever being visible to the public🎁 Want to attract elite clients without playing the algorithm game or shouting for attention?Request your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com#LuxuryClients #QuietAuthority #AffluentMarketing#TrustedAdvisor #VelvetRopePlaybook #EliteClientAttraction#HighEndConsulting #InvisibleInfluence #DiscreetBranding#StatusSelling #RelevanceIsOverrated #PrivateClientStrategy

In today’s episode, we dive into the whispered legends surrounding The Ivy Vault, a mysterious venture that redefines exclusivity. Unlike traditional clubs or luxury brands, The Ivy Vault operates on an entirely different plane—no invitations, no applications, just a silent understanding of belonging.Tune in as we explore:What makes The Ivy Vault more than just a club or brand.How scarcity fuels desire in the world of the ultra-affluent.Lessons on crafting exclusivity for businesses aiming to attract high-net-worth clients.The psychology behind feeling "untouchable" and its power in marketing.What You’ll Learn in This Episode:The Art of Creating Desire Through Scarcity:Discover how scarcity isn't just about limiting access but about amplifying desire. We’ll break down how ventures like The Ivy Vault turn their exclusivity into a magnet for the ultra-wealthy, and how you can do the same in your business.Building a Sense of Belonging Among the Elite:Learn why affluent clients crave more than just luxury—they want to feel part of something larger than themselves. We’ll explore how Rupert “Keys” Kensington and The Ivy Vault masterfully create this sense of untouchable belonging.Designing Experiences That Resonate with High-Net-Worth Individuals:Uncover the elements that make an experience irresistible to the wealthy, from personalization to creating moments of awe and aspiration.Shifting from Transactions to Transformations:The ultra-wealthy don’t just buy products—they invest in transformation. We’ll share actionable ways to position your service as a life-enhancing experience they can’t resist.Understanding the Psychological Drivers of Wealthy Clients:Dive into the motivations and values that drive affluent buyers, from status and exclusivity to legacy and impact, and how to align your offerings with these desires.How to Sell Without Selling:Learn the subtle art of making your offering irresistible without coming across as salesy. By adopting a “they come to you” approach, you’ll discover how to position your business as the ultimate solution they can’t ignore.Don't forget to visit http://www.VelvetRopePodcast.com for all my episodes and some really cool free stuff!

Ever heard a financial advisor or real estate agent say, "Luxury clients don’t care about social media" or "If you’re good enough, your services should sell themselves"? If so, you’ve just met someone stuck in the Marketing Myth—the outdated belief that personal branding, social media authority, and content marketing don’t matter in the high-net-worth world.But today, I’ve got a story that proves otherwise. Meet No-Hashtag Hank, a real estate broker who swore that social media was a waste of time. Then there’s Viral Vincent, a tech billionaire who wouldn’t even consider working with someone who lacked an online presence. This episode unpacks the moment Hank realized that in 2025, luxury clients don’t just engage with modern marketing… they expect it.What You’ll Learn in This Episode:Why the Marketing Myth is holding professionals back in the luxury spaceThe story of No-Hashtag Hank and his wake-up call from Viral VincentHow today’s high-net-worth clients vet and choose their advisors and agentsThe modern marketing strategies that make affluent clients take noticeWhy being “good enough” is no longer enough—without visibility, you’re invisibleResources & Next Steps:📌 Ready to master luxury client acquisition? Explore my Platinum Consulting Program—designed for serious professionals ready to dominate their market. Learn more http://www.morewealthyclients.comWant more Affluent Clients to seek you out (rather than vice versa)? You'll love thishttps://www.getwealthyclients.com/mastering-influence-with-the-wealthy#VelvetRopePodcast #LuxuryMarketing #HighTicketSales #WealthyClients #AffluentMarketing #SellingExclusivity #LuxurySales #StorySelling #ExclusiveBrands#ClientExperience #HighTouchBusiness #SalesStrategies