International Trademark System Talks

In the final episode of this series featuring the historical evolution of the Madrid System, we look at the driving forces behind the development of the Madrid Protocol – the governing treaty of the Madrid System.

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In Episode 9, we continue our exploration of WIPO's Madrid System's evolution in the 20th century. This episode examines how the Madrid Agreement not only withstood but also found success amidst the challenges of two world wars and other historical events. Join us as we uncover the system's resilience and growth in the face of significant historical obstacles.

In this episode, we’ll be taking a closer look at some of the milestone and pivotal 20th-century revisions to the Madrid Agreement that helped to reshape and streamline procedures for the international registration of trademarks.

In this episode, we will discuss the first of the six revision of the Madrid Agreement Concerning the International Registration of Marks that took place in Brussels, Belgium in 1900. These revisions added more detail, sophistication, and clarity to the operation of the legal mechanism.

In this episode, we talk about early trademark laws and regulations in, and some of the oldest brands from, pioneer states of the Madrid Agreement, including Italy, Netherlands, Portugal, Spain and Switzerland.