Nick Hague interviews world-renowned business experts from a range of disciplines to discuss their favourite strategies, models, frameworks, and their latest bo...
#22: Advertising and the Power of Behavioural Science (with Rory Sutherland, Vice Chairman at Ogilvy UK and TED Global Speaker)
Today I’m joined by Rory Sutherland, Vice Chairman at Ogilvy UK and TED Global Speaker, for a masterclass on all things advertising and behavioural science. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
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#21: How to Create the Most Effective Marketing Campaigns (with Les Binet, World-Renowned Expert in Marketing Effectiveness)
Today I’m joined by Les Binet, world-renowned expert in the field of marketing effectiveness, for a fascinating discussion on how marketing and advertising really works and how to create the most effective campaigns. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
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1:22:31
#20: How to Become More Customer-Centric (with Peter Fader, Co-Founder, Author and Keynote Speaker)
Today I’m joined by Peter Fader, author, keynote speaker, and co-founder at Theta and Encompass Labs, for a fascinating discussion on how to develop your company’s customer-centricity and how to be more strategic in your conversations with your CFO. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
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1:03:13
#19: Changing the World Through Brands (with Chris Baker, Author, Founder and Keynote Speaker)
Today I’m joined by Chris Baker, author of ‘Obsolete: How Change Brands are Changing the World’ and Founder and CEO of Serious Tissues, for a fascinating discussion on how changing the way we spend our money has the potential to change the world. Use the code obsolete25 on the Bloomsbury website to buy a discounted copy of the book. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
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#18: Innovation in Marketing (with Tom Goodwin, Business Transformation Consultant)
Today I’m joined by Tom Goodwin, business transformation consultant and highly-acclaimed author and keynote speaker, for a exciting discussion on why brands are so important in today’s digital age, how AI will impact the marketing sector, and how to innovate to stay competitive in the future. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
Nick Hague interviews world-renowned business experts from a range of disciplines to discuss their favourite strategies, models, frameworks, and their latest book releases on how to achieve business success.
Sponsored by B2B Frameworks.
Ireland