#27: Predicting Future Company Valuations (with Dan McCarthy, Associate Professor of Marketing at the Robert H Smith School of Business)
Today I’m joined by Dan McCarthy, Associate Professor of Marketing at the Robert H Smith School of Business, for a fascinating discussion on how customer-based corporate valuations can be used to predict the future. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
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#26: How to Win on Purpose & Create Loyal Customers For Life (with Fred Reichheld, Bain Fellow and NY Times Best-Selling Author)
Today I’m joined by Fred Reichheld, Bain Fellow and NY Times Best-Selling Author, for a fascinating discussion on all things loyalty and CX. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
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#25: How to Become an Entrepreneur (with Greg Fisher, Professor of Entrepreneurship at Kelley School of Business)
Today I’m joined by Greg Fisher, Professor of Entrepreneurship at Kelley School of Business, to discuss strategies and tips on how to become a successful entrepreneur . Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
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1:06:31
#24: How Brands Grow (with Jenni Romaniuk, Research Professor at Ehrenberg-Bass Institute)
Today I’m joined by Jenni Romaniuk, Research Professor at Ehrenberg-Bass Institute, for a hugely valuable discussion around evidence-based marketing and insights. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com Further links: https://www.jenniromaniuk.com/ https://business.linkedin.com/marketing-solutions/b2b-institute/how-b2b-brands-grow https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/resources/pdfs/byron-sharp-v1.pdf https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/resources/pdfs/b2b-buying-behaviour-double-jeopardy.pdf https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/resources/pdfs/b2b-duplication-of-purchase.pdf https://business.linkedin.com/marketing-solutions/b2b-institute/cep-in-b2b
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#23: How to Create Mischief in the Advertising Industry (with Greg Hahn, Co-Founder & CCO of Mischief USA)
Today I’m joined by Greg Hahn, Co-Founder & CCO of Mischief USA, for an exciting discussion on how to build a brand admired around the world and how to create award-winning adverts. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
Nick Hague interviews world-renowned business experts from a range of disciplines to discuss their favourite strategies, models, frameworks, and their latest book releases on how to achieve business success.
Sponsored by B2B Frameworks.
Ireland