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Beauty Business School

Kimberley Haworth
Beauty Business School
Latest episode

77 episodes

  • Beauty Business School

    E77. Keeping Clients Long Term In Your Salon

    03/05/2026 | 36 mins.
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    If you are always looking for clients.. You have a retention problem.
    It costs five to seven times more to find a new client than to keep the one already sitting in your chair. And if you're aiming for a 70% rebooking rate, you're losing two thirds of your clients within three months. The maths doesn't lie.
    In this episode, Kimberly gets real about what's actually keeping beauty business owners on the hamster wheel and it's not the economy, it's not the algorithm, it's not the slow season. 

    It's the fact that most salons are not building the kind of experience that makes a client genuinely unable to imagine going anywhere else.
    This one is practical, honest and a little bit feral recorded live from the caravan with a dog, a cat and zero apologies.
    If your books aren't as full as you need them to be, start here.
    Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 
     https://beautybusinessschool.com.au/beauty-business-foundations/
  • Beauty Business School

    E76. Scaling To 20K Months With Less Hours With Jordan From Wildfire Haus

    26/04/2026 | 53 mins.
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    Jordan didn't need more clients. She needed to stop working herself into the ground for results that didn't match the effort.
    Within four years she went from 60+ hour weeks, a team she resented managing, and burning out every Christmas, to 32 hours a week, books closed, waitlisted, and consistently hitting $20K months doing only the one thing she loves. Brows.
    She let go of lashes even though they were 60-70% of her income. She let her team go even though one of them was her best friend. She closed her books even when salons around her were shutting down and she felt the pull to fill the gaps.
    Every single decision was terrifying. Every single one paid off.
    And what makes this story hit different? Jordan didn't have some overnight breakthrough. She had resistance at every level and she did the work anyway. In her own time, at her own pace, until the identity finally caught up with the strategy.
    Here's the truth: the strategy was never the hard part. Believing she was worth it was.
    This is what it looks like to go from busy to profitable. 
    The difference wasn't talent. It was the decision to stop holding herself back.
    If you're working too many hours for an income that still doesn't feel worth it, this one will hit.
    You can find Jordan HERE
    Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 
     https://beautybusinessschool.com.au/beauty-business-foundations/
  • Beauty Business School

    E75. What To Do In Your Salon When The Economy Is Sh*t

    19/04/2026 | 43 mins.
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    The world as we know it is shifting and Kimberley isn't here to sugarcoat it. 
    In this episode, she gets honest about global uncertainty, what it means for your beauty business and where your real power lies when everything outside your control feels like it's on fire.
    The short version? Economic downturns destroy businesses. They also make them. Which side you land on comes down to mindset, strategy, and how you choose to show up.
    What's not in your control: the economy, inflation, interest rates, global chaos. Stop living in the "what ifs".. that's where anxiety lives.
    What is in your control: how you think, how you serve, and the experience you create. Make your salon a sanctuary. Be the brightest light. Let clients escape the heaviness of the world the moment they walk through your door.
    What works right now: value-adding over discounting, problem-solving content, and building a community people actually want to belong to. Stop assuming your clients can't afford you, offer the full experience every single time and let them decide.
    The next year will be defined not by what the economy does but by the choices you make inside your business every single day.
    Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 
     https://beautybusinessschool.com.au/beauty-business-foundations/
  • Beauty Business School

    E74. From Skin Fairy to Baby Spa: Behind the Curtain of Success in the Beauty Industry with Carmen McNamara

    12/04/2026 | 1h 8 mins.
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    This episode of the Beauty Business School podcast is a real, unfiltered look at what it actually takes to build a successful beauty business.
    I sit down with Carmen McNamara, founder of Skin Fairy and Little Sunshine Spa, who shares her journey from waxing in her bedroom at 15 to running multiple thriving businesses. But more importantly.. she pulls back the curtain on what most people don’t talk about.
    We dive into:
     Why business is never a straight line (and why that’s normal) 
     The reality of building, growing, and sometimes struggling in business 
     Leadership, team culture, and what it really means to run an A team 
     The importance of client care over quick wins 
     Money, mistakes, and why so many salons go under 
     Showing up online authentically (even when it’s uncomfortable) 
     And the mindset shifts you need to actually make this work long term 
    This isn’t a highlight reel. It’s the truth behind the scenes hard moments, big lessons, and what it really takes to stay in the game.
    If you’ve ever thought “this feels harder than it should”… this episode will remind you that you’re not alone and you’re probably a lot closer than you think.
    Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 
     https://beautybusinessschool.com.au/beauty-business-foundations/
  • Beauty Business School

    E73. Addressing THAT Post.. Bullying in the Beauty Industry

    05/04/2026 | 32 mins.
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    After THAT post went viral… we need to talk.
    In this episode, Kimberley opens up about the real story behind a post that shook the beauty industry and what it revealed about bullying and projection in business.
    From being sent private messages and conversations to navigating the emotional aftermath, this is an unfiltered look at what actually happens behind the scenes in the beauty industry and how to handle it without losing yourself in the process.
    This isn’t about calling people out. It’s about calling the industry forward.
    Inside this episode, we dive into:
     The reality of bullying in the beauty industry (and why it’s so common) 
     What to do when you find out people are talking about you 
     How to separate projection vs. truth
     The emotional regulation tools every business owner needs 
     How to set boundaries without adding fuel to the fire
     Leading with integrity.. even when it would be easier not to 
    If you’ve ever felt judged, talked about, or misunderstood in your business… this episode will hit home.
    Because this isn’t just about one post.
    It’s about changing the way we show up in the industry, together.
    Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 
     https://beautybusinessschool.com.au/beauty-business-foundations/

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About Beauty Business School

Welcome to the Beauty Business School Podcast Beauty Business School is proving beauty therapy is more than ‘just’ a hobby. We’re your beauty business besties, your partners in crime, your ride-or-die crew with a sprinkle of Regina George’s confidence (But none of the drama). Picture us as your personal cheerleaders, the BFFs you’ve always wished for, as we tackle the beauty industry together.Beauty training taught you how to be really good at treatments, Beauty Business School podcast will teach you how to attract your dream clients by creating a beauty business that stands out in a busy industry, navigate salon owner life and talk about the mindset shifts needed to thrive in the beauty industry. It’s time to be the CEO everyone is trying to marry.. let’s get into the podcast with me your host Kimberley Haworth.
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