Beauty Business School

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I need to say something that might annoy you a little bit…
You don’t actually hate selling. You just hate how it feels when you do it.
When it’s awkward… when it feels forced… when you can literally feel yourself cringing mid sentence because it sounds like you’re trying to push something onto your client… so you avoid it.
You don’t bring it up, you don’t lean into retail conversations in your salon, you just hope your clients will ask. And when they don’t, it turns into “my clients just don’t buy retail” or “no one can afford to buy retail products.”
But that’s not actually what’s happening.
What’s happening is no one has shown you how to sell retail in a salon in a way that feels natural. In a way that actually feels like you. In a way that builds trust with your clients instead of feeling like you’re pushing products or trying to increase sales in a forced way.
Because when it clicks, retail sales don’t feel like selling at all. It feels like you’re just talking. Like you’re recommending products as a beauty professional. Like you’re genuinely helping your clients get better results between appointments.
And that’s when clients start buying retail. That’s when your salon retail sales increase. That’s when your revenue grows without needing more clients or more appointments.
In this episode, I properly break down:
💋 Why your salon retail sales aren’t increasing
💋 What’s actually missing in your retail strategy
💋 How to sell retail products without being pushy or salesy
💋 The simple shifts that will help you increase retail sales in your beauty business
If you’re a beauty therapist, lash artist, brow artist or salon owner who wants to increase retail sales, boost salon revenue and feel more confident recommending products to your clients… this is the episode you need to listen to.
If you’ve ever thought “I hate selling” or “I don’t want to feel salesy,” I think this is going to completely change the way you see retail in your beauty business.
Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 
 https://beautybusinessschool.com.au/beauty-business-foundations/

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In this episode, I sit down with Emma, a registered nurse of 14+ years who completely changed her life in 2021 when she discovered the power of cosmetic medicine and skin - first as a client, then as a practitioner. What started as a $1,000 bank balance and a dream turned into a thriving solo clinic in Redcliffe, a $75,000+ revenue increase in just 12 months, and signing her very first commercial lease.

But it wasn't always this way.

Before joining Beauty Business School, Emma was juggling two jobs six days a week, second-guessing herself constantly, and wondering if she should just go back to nursing for good. The financial pressure was real. The self-doubt was real. And the path forward felt anything but clear.

Then she decided to bet on herself and everything changed.

In this episode we talk about:

→ Why Emma left a high-level nursing career to start over in beauty (and why she has zero regrets)
→ The reality of marketing an injectable business in today's regulatory landscape in Queensland
→ How she grew revenue by over $75k in 12 months while raising four kids
→ Leaving her nursing role entirely and going all in on her business
→ The identity shift that happens when you level up and why it's supposed to feel hard
→ What's next: a brand new commercial shopfront and her first overseas trip (hello, Bali retreat!)

This one is emotional, honest, and full of real talk about what it actually takes to build a beauty business from scratch. Grab your fave drink and get ready to feel all the feels and get seriously inspired.

Find Emma: https://www.instagram.com/bae_aesthetic_studio/
Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 
 https://beautybusinessschool.com.au/beauty-business-foundations/

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The Moment Every Beauty Business Owner Dreads… A Client Complaint
That sinking feeling when your phone lights up with a message from an unhappy client.
Your heart races.. Your brain spirals... And suddenly you're questioning your entire business.
Sound familiar?
In this episode of Beauty Business School, Kimberley Haworth breaks down exactly how to handle complaints like a true CEO without spiralling, people-pleasing or burning your business to the ground.
Because here’s the truth…
One complaint won’t destroy your business but how you respond absolutely can.
Inside this episode, Kimberley walks you through the exact framework she teaches beauty professionals to handle complaints with confidence, emotional intelligence, and strong boundaries.
You’ll learn:
✨ Why complaints aren’t always a bad thing for your business
 ✨ The biggest mistake salon owners make when replying to unhappy clients
 ✨ How to regulate your emotions before responding
 ✨ The difference between emotional complaints vs factual issues
 ✨ When to stand your ground (and when to take responsibility)
 ✨ The exact structure for a calm, professional response that protects your reputation
If the thought of a negative review or unhappy client makes you want to hide under a blanket… this episode is for you.
Because when you know how to handle complaints properly, you stop reacting like a stressed therapist…
…and start responding like the CEO of a serious beauty business.
This might just change how you handle complaints forever.
Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?
https://beautybusinessschool.com.au/beauty-business-foundations/

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Awards in the beauty industry can feel intimidating… like something only the “big salons” or “industry elites” go for.
But what if entering awards could actually grow your business, sharpen your strategy and build serious credibility?
In this episode, I’m joined by Nicola from Red Lipstick Effect, an industry powerhouse who has helped clinics win 30+ beauty industry awards and judged some of the biggest awards in Australia.
Nicola shares her journey from a shy beauty therapist to becoming one of the industry's leading award experts and breaks down exactly how salons can start entering awards (even as a solo operator).
We talk about:
✨ Why awards are actually a powerful business growth tool
✨ The biggest mistakes salons make in applications
✨ How to know if you're “good enough” to enter
✨ The real reason the same businesses keep winning
✨ Simple strategies to make your application stand out to judges
✨ Why the process alone can transform how you run your salon
If you’ve ever looked at awards and thought “that’s not for me”  this episode might change your mind.
Because sometimes the thing holding you back… is just putting yourself out there.
You Can Find Nicola Here:

Instagram: https://www.instagram.com/nicolalelievre/
Website: https://nicolalelievre.com/
Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?
https://beautybusinessschool.com.au/beauty-business-foundations/

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You’re hunting for the “one thing” that will change your business. Here’s the truth:
 “There is no one marketing trick that is actually going to get your business to where you want to go.”
Social media? Podcasts? Ads? “If you are relying on one sole source of marketing in your business, I can guarantee you at some point it’s going to fall flat.” When it does, you have nothing.
The real trick isn’t a trick. It’s showing up, being seen, solving a problem. “If you are the best-kept secret in your town, that ain’t helping no one.” 
Build trust. Connect. Educate. Be founder-led. 
“Your ideal client is hanging out there looking at other businesses because they don’t even know you exist.”
And yes... you need to sell. “The only person who can stop you from doing new, incredible, insane things is you… You are here to solve a problem.” Your products, your services, your expertise — that’s the solution.
Stop waiting for the one thing. Step into visibility. Solve the problem. Sell. 
Thats the trick.

Madi Cured Masterclass: https://beautybusinessschool.com.au/madi-cured-collab/

You can find Madi Here: https://www.instagram.com/madi_cured/
Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?
https://beautybusinessschool.com.au/beauty-business-foundations/