Beauty Business School

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Rhiannon Davis packed up her Queensland salon, moved her family to East Gippsland, and opened Skin Bar by Rhiannon in a town of 1400 people. She took 38 bookings in the first three days.
She did not arrive with a client base. She did not know a single person there. She built the demand months before she unlocked the door.
In this episode we pull the whole launch apart. The waitlist she opened on a whim that hit 11 signups on day one and 92 by launch. The local Facebook groups she posted into three times a week. The emails she sent to strangers about who she is, before she ever asked them to book. Changing her location and SEO while she was still trading in Queensland. And the decision most people get wrong: she did not run an opening special. She raised her prices.
Three weeks in, her book runs into October and her clients are rebooking.
If you have ever told yourself your town is too small, this one is for you.

You can find Rhi on instagram HERE

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 
https://beautybusinessschool.com.au/beauty-business-foundations-2025/

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This one was by request, and there was no plan.
I had a tarot reading at a castle in Ballarat with a woman who did not know my name, could not have looked me up and proceeded to describe the exact thing I had not been able to put words to for six months. Then I had a second reading in Bali four days later and she said almost the same thing word for word.
So this is the full debrief. What was said, what I have actually done about it and the business decisions that came out of it.
I talk about the comparison spiral I have been stuck in, the trap of believing I have to keep giving more value to be valuable, why I doubled the price of Beauty Business School after teetering on it for far too long and the decision I made to stop travelling to speak unless I am paid.
What we cover
The comparison spiral and why comparing yourself to someone 11 years ahead of you is a trap
Starting over in a new field still means putting in the reps. It does not accelerate just because you have experience elsewhere
"The universe has put you in a waiting room and you're not allowed to leave"
Why simplicity is the thing standing between where you are and where you want to be
The value trap: constantly adding more so you feel worthy of the money
How over-delivering robs your clients of proving to themselves that they can do it
Why 600 members was the wrong goal and 200 engaged members is the right one
Doubling the price of BBS, and the two aligned clients who signed up within 48 hours
Redesigning the ideal client by looking at the best people already inside the community
Releasing control, and why controlling every outcome was the thing keeping her stuck
The decision to stop speaking for free
The one filter she now runs every business decision through: will this add more work for me?
Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 
https://beautybusinessschool.com.au/beauty-business-foundations-2025/

Loved it? Leave a five-star review, it helps more beauty business owners find the show.

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I have never sat across from a guest and forgotten my interview questions before. This episode did that to me.
Lilliane Caron has run the same salon for 45 years. Not a franchise, not multiple locations, one salon that now has 16 rooms and sees around 2,000 clients a week. She's waxing third generations of the same families. Then at the same time build one of the biggest waxing supply businesses in Australia (which is also in the UK and USA)
In this episode she tells me how it actually happened. Buying the business with money her family trusted her with. Making sugar wax at the back of the salon at night. Driving to massage parlours to teach the girls how to wax because she needed a bigger audience than one front door at a time, then coming home at 4am with wads of cash to fund her product development. Getting her products into pharmacies and supermarkets, then getting deleted after five years and learning the hard way what retail loyalty really looks like.
She also shares the client complaint that could have ended everything and instead became the reason her clients now fall asleep during Brazilians. That story alone is worth the listen.
We talk staff retention (she keeps her team for 10 years in an industry that struggles to get three), why she runs her salon like McDonald's, what she'd tell anyone starting a product line today and the part nobody posts about: how lonely building something really is.
If you've ever felt like you're too far behind, too unqualified or too unsupported to build something that lasts, this is your episode.

You can find Lilliane's incredible products here: https://caronlab.com.au/ 
Stalk the Smooth and Tan salon here: https://smoothandtan.com.au/
Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 
https://beautybusinessschool.com.au/beauty-business-foundations-2025/

Loved it? Leave a five-star review, it helps more beauty business owners find the show.

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Rebecca MacArthur is a solo therapist specialising in Brazilian waxing from a studio behind her house in Helena Valley. Two kids, eight and a half years of working from home and a business that had gone from busy to boring.
Four and a half months after joining Beauty Business School she is on track to double her income, she has a minimum of five people on her waitlist and she has not added a single hour to her week.
In this episode Rebecca walks through the whole thing: failing business class in year 12, winning State Therapist of the Year twice, burning out in a high pressure salon, learning connection in a salon she still gets emotional about  and finally sticking a sign up across the road from a school.

What's covered
Why a home-based business is not the lesser option (lower overheads, more control, better wage)
What "ticking along" actually looks like, and why steady is a warning sign
Getting specific about the ideal client, and why that was the single biggest lever in her business
How to market an intimate service like Brazilian waxing without putting vaginas all over your feed
Two Brazilian specialists, two completely opposite marketing directions, both working
Rebooking, retail, and the client journey lessons she carried out of two very different salons
Trusting the process before you have proof it works
Why the goal does not have to be a team, a second location, or education

Rebecca is what I call a silent assassin. No live calls, no noise, just implementation.
You can fine Rebecca here: https://www.instagram.com/rebeccamacarthur.wax/
Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 
https://beautybusinessschool.com.au/beauty-business-foundations-2025/

Loved it? Leave a five-star review, it helps more beauty business owners find the show.

Send us Fan Mail
My students are getting 30 to 60 new clients within days or months, at full price, with no discounting. In this episode I pull back the curtain on exactly how we do it inside Beauty Business School.
You'll hear the real numbers behind three students: Rhi, who moved to a town of 1400 people, put her prices up and booked 38 clients in three days with a 90% retention rate. Kayla, who consistently brings in 30 to 60 new clients from her offers. And Shanna, who built her audience before she ever opened and hit 69 bookings in her first three months.
Then I break down what they all have in common: visibility, community and multi-channel marketing. Plus the ideal client work that has to happen first, how to build an offer that solves a real problem and why your email list will out-convert your Instagram every time.
This one comes with a warning. If you have to go and find 30 new clients every single month, something is broken in your retention, not your marketing. Sort the client experience and the rebooking first.
There is no get-booked-quick scheme. There is a plan. This is it.
What's covered:
Why "I'm for everyone" is the reason you're struggling to fill your books
The three student case studies and the exact numbers
Visibility, community and multi-channel marketing (the pattern behind every result)
Why small town does not mean small prices
Building an offer that solves a real problem instead of discounting
Optimising the clients you already have before chasing new ones
Signature premium service as the starting point for every new client
Social media is visibility. Email is conversion. Ads are volume.
The 3 emails a week structure: social proof, education, community
Posting in Facebook groups to educate, not sell
The seven days of my own launch where nobody bought
Why gratitude for one new client changes your energy and your referrals
Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 
https://beautybusinessschool.com.au/beauty-business-foundations-2025/

Loved it? Leave a five-star review, it helps more beauty business owners find the show.