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Behind Her Empire

Podcast Behind Her Empire
Yasmin Nouri
Behind Her Empire is focused on highlighting self-made women leaders & entrepreneurs and how they tackle their career, money, family and life.Each episode cover...

Available Episodes

5 of 323
  • Doubling Down on Faith in the Most Uncertain Times & Pivoting Your Way to a 9 Figure Business with Jamie O’Banion, Founder of BeautyBio
    In this week’s episode, we’re re-airing one of our top episodes with Jamie O’Banion, the founder and CEO of BeautyBio, a clean skincare and tool brand that leads with transparency and efficacy.Jamie’s passion for science came at a young age as she watched her father, a cosmetic chemist, in his lab developing products and eventually joined him after college. Ten years later, having witnessed brands using minimal concentrations of active ingredients to cut costs and make false clinical claims, Jamie knew she had to address this issue in the industry. That's when the idea for BeautyBio was born. The aim was to provide clients with what they were paying for and help them understand the ingredients behind the products.She debuted on HSN that same year and sold out on the first day. Five years later, she launched one of the brand's flagship products, GloPRO, an at-home micro-needling device that generated $4 million in sales within its first 24 hours and has since surpassed the $100 million mark. Fast forward to 2023, BeautyBio is available in over 1,700 stores, including Ulta, Sephora, Neiman Marcus, Nordstrom, and more.In this episode, we’ll talk to Jamie about:* The concept of “breadcrumbs” in life and how everything happens for a reason. [03:13]*Growing up with a family of six has influenced the woman Jamie is today. [06:39]*Managing the challenges of motherhood. [15:06]*Jamie’s upbringing and what sparked her interest in science. [22:03]*The importance of team and how they’ve been integral in her journey. [26:42]*Dealing with challenging experiences as an entrepreneur. [29:28]*Co-founding Organicare with her physician father in 2008. [33:09]*Adapting to consumer demand without compromising business ethos. [37:38]*Pivoting from selling ingredients to launching BeautyBio. [43:14]*Future plans for BeautyBio post-acquisition. [49:09]In this week’s episode, Jamie guides us through the various "breadcrumbs" of life and how every individual experience she had before launching her business led her to exactly where she is today. We dive into her upbringing as one of six children, how she stumbled into entrepreneurship, why her initial business idea failed, and how she quickly pivoted to what eventually became BeautyBio. We talk about all the challenging experiences in her over ten year journey running the business, how they ended up selling the business last year, and so much more. This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri* Website: https://www.behindherempire.comFollow Jamie:* Website: https://beautybio.com* Instagram: https://www.instagram.com/beautybio* Instagram: https://www.instagram.com/jamieobanion Hosted on Acast. See acast.com/privacy for more information.
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  • Your Periods Don’t Have to Suck: Life-Changing Hacks Every Woman NEEDS to Know with Kat Schneider, Yasmin Nouri & Alisa Vitti
    Say goodbye to painful periods and hello to healthier hormones! I’m so excited to share this week’s episode with you. My dear friend Kat Schneider, founder of Ritual, just launched a brand-new podcast with Dear Media called For The Real Body Builders, and I had the honor of being a guest on their very first episode alongside hormone expert Alisa Vitti. We discuss everything from seed cycling to the stigma surrounding periods, sharing practical tips that could transform your relationship with your body.Don’t miss out on insights that could save you years of pain and discomfort. Trust us, this is a conversation you won’t want to miss.Hit play, get inspired, and be sure to subscribe to For The Real Bodybuilders for more health-forward discussions like this!In this episode you’ll learn: * Life-changing hacks for better periods* What causes period pain* How seed cycling can support you* The truth about alcohol and caffeine* And more…This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri* Website: https://www.behindherempire.comFollow Alisa:* Instagram: https://www.instagram.com/alisa.vitti* Website: https://floliving.com/Follow Ritual:* Instagram: https://www.instagram.com/ritual* Youtube: https://www.youtube.com/@ritualvitamins * Episode link: https://podcasts.apple.com/gb/podcast/periods-dont-have-to-suck/id1785058196?i=1000683057228 Hosted on Acast. See acast.com/privacy for more information.
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  • Zero Orders, Countless Rejections: How This Founder Went From Being Lost in Her Career to Closing a Deal on Shark Tank with Rosa Li, Founder of wildwonder
    Rosa Li is the founder and CEO of wildwonder, a beverage brand revolutionizing gut health with the world’s first prebiotic and probiotic sparkling drink. Growing up in Beijing, Rosa spent countless hours with her grandmother, learning about the healing power of traditional herbs and remedies. These early lessons in food as medicine planted the seeds for Rosa’s passion for wellness. However, it wasn’t until years later, while building a successful career in finance, that she realized the importance of prioritizing her own well-being. The high-pressure environment took a toll on her health, and she struggled with gut issues and fatigue. Determined to make a change, Rosa returned to her roots and began experimenting with herbal remedies in her kitchen and that’s when the first version wildwonder was born. In this episode, Rosa shares her inspiring journey—from growing up in Beijing with her grandmother to navigating cultural shocks after moving to Indiana at 12, which shaped her belief in representation in business. She recounts her career transitions, from finance and startups to launching Rosali Tea, which she later pivoted to wildwonder. Rosa opens up about feeling lost in her career, creating her first product in her kitchen, and how COVID forced her to rethink her business after losing all purchase orders—a challenge she calls a blessing in disguise. She gives us a behind-the-scenes look at her Shark Tank experience, why she initially turned them down, and how it impacted her brand’s success, and so much more.In this episode, we’ll talk to Rosa about:* How perfectionism delays product launches. [03:07]* Rosa’s upbringing in Beijing and her grandmother’s influence. [05:24]* How her culture impacted her personal identity. [08:00]* Rosa’s career in finance and business school journey. [12:53]* Career transitions can be challenging but rewarding. [18:15]* Rosa’s struggles after business school and feeling “lost”. [20:26]* Launching Rosali Tea and going full-time. [22:15]* From Rosali Tea to founding wildwonder. [25:42]* Rosa’s first purchase order story and the challenges she faced. [31:43]* Persistence is key in overcoming rejection. [36:15]* How COVID-19 reshaped business strategies. [40:48]* Adapting to market changes is essential for survival. [45:00]* Rosa’s Shark Tank experience. [46:12]* The influence of packaging on consumer preferences. [47:39]* How she sold out on Amazon. [49:45]* Understanding your finances is key to building a sustainable, successful business. [52:52]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri* Website: https://www.behindherempire.comFollow Rosa: * Instagram: https://www.instagram.com/drinkwildwonder* Instagram: https://www.instagram.com/rosalisays* Website: https://drinkwildwonder.com Hosted on Acast. See acast.com/privacy for more information.
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  • This Founder Had an “Aha Moment,” Quit Her Dream Job & Disrupted a $70 Billion Industry with Laura Modi, Co-Founder of Bobbie
    Laura Modi is the co-founder and CEO of Bobbie, the first woman-owned organic infant formula brand in the U.S.Before starting Bobbie, Laura spent over a decade at Google and Airbnb, earning a reputation for taking risks and thinking big. Growing up in Ireland, entrepreneurship surrounded her, but becoming a mom sparked her passion. Struggling to find a formula she trusted for her daughter, Laura saw a gap in the U.S. market. While pregnant with her second child, she left her tech career to launch Bobbie, the first FDA-approved organic, European-style infant formula in the U.S. Since its January 2021 launch, Bobbie has nourished over 4.5% of U.S. babies and is set to serve even more in the years ahead.In this episode, Laura shares her journey from growing up in an entrepreneurial family in Dublin to working at Google, joining Airbnb in its early days, and eventually moving to the U.S. She discusses lessons learned from working with Airbnb CEO Brian Chesky, finding the courage to bet on herself, and how motherhood inspired her to create Bobbie. Laura also addresses the stigma around formula feeding in the U.S. and the emotional challenges many mothers face when feeding doesn’t go as planned.We discuss the challenges of launching a product in a highly regulated industry, including navigating FDA roadblocks, rebounding after their pilot launch was shut down, and fundraising while visibly pregnant. She shares the value of vulnerability in leadership, the discipline required to succeed as an entrepreneur, and the importance of continuous learning as a CEO. She also discusses the misconceptions about entrepreneurship, the need for innovation in stagnant industries, the power of community and support systems in navigating the ups and downs of business, and so much more.In this episode, we’ll talk to Laura about:* Entrepreneurial upbringing shaped Laura's mindset. [03:29]* Transitioning from Google to Airbnb. [08:20]* Success requires betting on yourself. [11:27]* How motherhood reshaped Laura's career. [18:13]* Feeding challenges can be emotionally taxing for new mothers. [22:52]* Formula feeding stigma in the U.S. [27:24]* Bobbie’s early beginnings. [29:20]* The inspiration behind Bobbie. [31:37]* Launching a pilot program and biggest learnings. [35:00]* Resilience drives success amid challenges. [39:52]* Fundraising while pregnant. [42:40]* Education is vital for marketing Bobbie. [45:54]* The importance of curiosity as a CEO. [47:24]* Designing the world you want. [53:43]* Misconceptions about entrepreneurship. [55:02]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri* Website: https://www.behindherempire.comFollow Laura: * Instagram: https://www.instagram.com/lauraclairemodi* Instagram: https://www.instagram.com/bobbie* Website: https://www.hibobbie.com/ Hosted on Acast. See acast.com/privacy for more information.
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  • Sober Curious? The Truth About Quitting Alcohol & How It Could Change Your Life with Jyoti Chand
    This week, we sat down with a fellow mom, comedian, influencer, and OG beeya fan turned dear friend, Jyoti Chand, who opens up about how drinking to fit in during her younger years turned into a full-blown habit. After trying Dry January a few years ago, she realized she was more dependent on alcohol than she’d thought and decided to stay sober for good. Now, she fills her time with self-care, building her online community, exploring new hobbies and showing up as the best mom she can be. She shares the highs and lows of her sobriety journey, offering real talk on breaking old habits and finding fulfillment without the booze.In this episode you’ll learn: * Real talk about quitting alcohol for good* How to navigate the social pressures of drinking* The truth about how alcohol is normalized* How to have more energy and focus by abstaining* And more…Jyoti Chand, known as @mamajotes across social platforms, is a dynamic writer, comedian, and passionate advocate for self-care and maternal mental health. With a foundation in stand-up comedy and improv, Jyoti captivates audiences through her highly engaging content across her social and digital platforms, offering an unfiltered look into the realities of motherhood. Her work inspires others to embrace joy and authenticity in their own lives. Represented by Haley Henning at YMU Social, Jyoti holds an MFA in Writing for Children and Young Adults from Hamline University and is currently working on her second book, among other creative projects. This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri* Website: https://www.behindherempire.comFollow Jyoti: * Instagram: https://www.instagram.com/mamajotes* TikTok: https://www.tiktok.com/@mamajotes Hosted on Acast. See acast.com/privacy for more information.
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About Behind Her Empire

Behind Her Empire is focused on highlighting self-made women leaders & entrepreneurs and how they tackle their career, money, family and life.Each episode covers their unique journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what’s possible & inspire you to create financial freedom in your own life. Hosted on Acast. See acast.com/privacy for more information.
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