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Behind Her Empire

Yasmin Nouri
Behind Her Empire
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  • Q&A: Top Wellness Fads We Quit, Business Advice That Keeps Us Sane and What We’ve Learned About Marketing & Driving Growth with Yasmin Nouri and Kaya Purohit, Co-Founders of Beeya
    In this week’s episode, we’re doing a solo episode. I’ve invited my co-founder at beeya wellness and sister-in-law, Kaya Purohit, to join me for a candid conversation where we dive into the top questions from our community.From wellness routines to business strategy, we’re getting real on how we actually live, work, and build behind the scenes. We get into things like: * The wellness fads we tried (and why they left us drained)* The daily rituals that keep us grounded while running a fast-paced startup* The best business advice we’ve ever received—and how it keeps us sane* The marketing lesson that completely changed the way we grow beeya* The messy truth of building a brand, from product development headaches to customer winsWe’re keeping it honest, a little messy, and hopefully super helpful - we hope you enjoy this one! This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Kaya: * Instagram: https://www.instagram.com/kayapurohit/Follow Beeya:* Instagram: https://www.instagram.com/beeyawellness/* Website: https://beeyawellness.com/ Hosted on Acast. See acast.com/privacy for more information.
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  • “My Plan B Was No Plan B” - Game Shows, Grit & Glamour in Building a Multi-Million Dollar Jewelry Empire with Melinda Maria Spigel, Founder of Melinda Maria Jewelry
    Melinda Maria Spigel is the founder and Chief Creative Officer of Melinda Maria Jewelry, a leading e-commerce jewelry brand. From a young age, Melinda was drawn to creativity and jewelry, spending hours sketching and experimenting with designs. What began as a childhood passion quickly evolved into something bigger when, at 23, she moved to Los Angeles to pursue her dreams. She started selling her handmade pieces out of a Starbucks, sometimes making $1,000 a day, until her bold, statement designs began catching the eyes of stylists and celebrities. That early momentum would eventually grow into a namesake brand worn by icons like Beyoncé, Rihanna, and Taylor Swift, and featured in major retailers around the world.In this week’s episode, Melinda opens up about the real journey behind the brand: how she overcame fear of judgment, why authenticity is her biggest competitive edge, and what it really took to build a company from scratch while raising three kids. We talk about the hustle of her early days, the grassroots strategies that got her into celebrity hands, the lessons she learned navigating challenges during key growth stages, and how passion continues to fuel her resilience and long-term success. Melinda’s story is a masterclass in resilience, resourcefulness, and creativity, and a reminder that true success isn’t about a perfect path but about showing up with courage, again and again.In this episode, we’ll talk to Melinda about:* Why authenticity is the foundation of brand-building. [03:03]* Melinda’s relationship with creativity growing up. [07:16]* Discovering her passion for jewelry at a young age. [09:00]* Hustle and scrappiness in the early days. [11:47]* Driving growth through community engagement. [13:46]* Navigating challenges during key growth stages. [19:08]* Lessons on fulfillment and growth. [28:07]* Finding the right manufacturer and why it matters. [38:10]* Content creation and showing up authentically online. [41:32]* Taking time for family and returning full-time. [45:01]* How passion sustains resilience and long-term success. [53:55]This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Melinda: * Instagram: https://www.instagram.com/melindamaria_jewely/* Website: https://www.melindamaria.com/ Hosted on Acast. See acast.com/privacy for more information.
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  • Feeling Like Crap? A Doctor’s Guide to Aging Well, HRT, Perimenopause & More with Dr. Amy Killen
    If you’ve ever felt overwhelmed by the sea of conflicting advice on hormones, aging, and how to truly take care of your body, you’re not alone. From social media trends to quick-fix solutions, it can be hard to know what actually works and what’s just noise. In this conversation, Dr. Amy Killen breaks down complex science into clear, actionable insights. You’ll walk away not only with knowledge, but also with a sense of empowerment to make decisions that support your long-term vitality, energy, and confidence as hormones shift throughout life.In this episode you’ll learn: * Misconceptions about estrogen* How to navigate hormone shifts in midlife* The latest science on HRT* When hormone testing really matters* The truth about creatine, red light & collagen* When women age the fastest* And more…Dr. Amy Killen is a longevity and regenerative physician, entrepreneur, and international speaker. A former ER doctor, she now helps people look and feel their best through lifestyle medicine, hormones, peptides, and cutting-edge regenerative therapies. She is the founder of the Human Optimization Project and co-founder/Chief Medical Officer of Humanaut Health, while also pioneering advanced stem cell procedures in her Utah-based practice.This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Dr. Amy: * Instagram: https://www.instagram.com/dr.amybkillen/* Website: https://dramykillen.com/ Hosted on Acast. See acast.com/privacy for more information.
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  • Outdoor Voices Founder on The Top Lessons Every Entrepreneur Needs to Hear - Ty Haney
    Ty Haney is the founder of Outdoor Voices, the brand that made moving your body feel cool, inclusive, and fun again.. She’s also the founder of Joggy, a natural energy brand, and TYB (“Try Your Best”), a fast-growing platform helping brands build stronger communities through its community commerce model.Ty started Outdoor Voices as a college project, and it ended up becoming one of the most recognizable names in activewear. She had this fresh take on movement and community that made the brand stand out and quickly grow into a national success. At its peak, Outdoor Voices was bringing in over $160 million in revenue under her leadership and became a playbook for how community can drive real growth. After stepping away, Ty didn’t slow down - she launched Joggy and later TYB, which now powers over 200 companies like Rare Beauty, Poppi, and Urban Outfitters.In today’s episode, Ty gets real about the full arc of Outdoor Voices from its scrappy beginnings to becoming a national brand, and then the tough moments that led her to step away. She opens up about the challenges behind the scenes, what it felt like to walk away from something she built, and why she’s now coming back to the company with a fresh perspective. We also dive into what she’s learned launching Joggy from scratch, building TYB with powerhouse brands, and how she rebuilt her confidence through it all. Ty shares the lessons she wishes more founders talked about - why ownership equals control, how to manage your time and energy, and why trusting yourself is everything. This one’s for anyone who’s building, rebuilding, or just figuring it out as they go, Ty’s story is packed with honesty, grit, and the kind of inspiration we all need to hear.In this episode, we’ll talk to Ty about:* Why ownership equals control in business. [02:16]* Childhood influences and early entrepreneurial spirit. [05:16]* The origin story of Outdoor Voices. [07:57]* Outdoor Voices’ unique approach to activewear. [14:08]* Product development challenges behind the scenes. [15:57]* Fundraising and relationship-building lessons. [22:23]* Scaling Outdoor Voices and the biggest lessons she learned. [28:23]* Why a strong team makes all the difference. [29:29]* The decision to leave Outdoor Voices. [30:40]* Motherhood and personal growth. [37:04]* Starting over with Try Your Best and Joggy. [39:52]* Rebuilding her confidence from the ground up. [44:04]* Time management and how Ty sets her priorities, managing three companies. [47:19]This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Ty: * Instagram: https://www.instagram.com/ty_haney/* Instagram: https://www.instagram.com/outdoorvoices/* Website: https://www.outdoorvoices.com/ Hosted on Acast. See acast.com/privacy for more information.
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  • What Your Dentist Isn’t Telling You: Fluoride, Cavities, Mouth Breathing & More with Dr. Staci Whitman
    Is your mouth making you sick? Turns out, your mouth is the gateway to your whole body’s health, yet most of us don’t realize just how much our oral care impacts everything from digestion to heart health. Whether you want to prevent cavities, avoid unnecessary dental work, or learn holistic strategies for keeping your mouth healthy, this conversation will open your eyes to the bigger picture of oral wellness.In this episode you’ll learn: * How oral health is deeply connected to overall health* The role of saliva and minerals in keeping teeth strong* Early signs of poor oral health (and how to address them)* How breastfeeding impacts jaw development in babies* The fluoride debate—what you need to know* Why so many kids (and adults) need braces today* The surprising link between mouth breathing and dental health* And more…Dr. Staci Whitman is a leading authority in functional dentistry. With a unique blend of scientific expertise and compassionate care, she’s dedicated to creating a cavity-free world. Dr. Staci is a triple board-certified in pediatrics, integrative dentistry, and naturopathic dentistry and is one of only five dentists in the world to have her Functional Medicine Certification from the Institute of Functional Medicine. She founded one of the country’s leading Functional Pediatric Dental offices, where she takes a whole-body and holistic approach to her care. She co-founded the Institute of Functional Dentistry, launching in 2025, and lectures globally on Functional Dentistry and the Oral Systemic Connection.This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Get 15% off at fygg.com with code BEEYA.Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Dr. Staci: * Instagram: https://www.instagram.com/doctor_staci/* Website: https://linktr.ee/doctorstaci Hosted on Acast. See acast.com/privacy for more information.
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About Behind Her Empire

Behind Her Empire is focused on highlighting self-made women leaders & entrepreneurs and how they tackle their career, money, family and life.Each episode covers their unique journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what’s possible & inspire you to create financial freedom in your own life. Hosted on Acast. See acast.com/privacy for more information.
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