Behind Her Empire

Andrea Faulkner Williams is the co-founder of Tubby Todd, a cult-favorite clean baby skincare brand created for families with sensitive skin.

We’re often told that if you want to build a real empire, you need venture capital, a massive team, and a perfectly engineered growth plan from day one.

But my guest today built one of the most beloved baby skincare brands in America by doing the exact opposite.

Andrea started Tubby Todd with 750 bottles in a cluttered San Diego garage. No ad spend. No background in chemistry. Just a very real problem she couldn’t ignore. Her baby’s eczema was so severe, it completely changed the way she looked at “baby-safe” products.

Fast forward to today, Tubby Todd has tens of thousands of five-star reviews, a hero product parents swear is “a miracle in a jar”, and a major retail milestone. They’ve officially launched in Target, with a nationwide rollout underway.

In this episode, Andrea shares how her early comfort with risk shaped her path as an entrepreneur, why clarity around your why and your one goal matters more than confidence, and how community, not paid ads, became the foundation of Tubby Todd’s growth. We talk about building a business alongside her husband, the inflection points that took the brand from garage to national retail, and the discipline it took to prioritize profitability before scaling. She also opens up about navigating motherhood while running a fast-growing company, and the daily non-negotiables, like sleep, movement, and joy, that keep her grounded through it all.

In this episode, we’ll talk to Andrea about:
* Andrea’s upbringing and early exposure to entrepreneurship. [02:37]
* Andrea’s natural comfort with risk and optimism. [05:03]
* Advice on overcoming fear: start with your “why” and one clear goal. [07:14]
* How long it took Andrea to define her personal brand and goals. [11:36]
* The moment Andrea knew she wanted to build something of her own. [15:04]
* The first formula fails when their son Walker’s eczema reacts badly. [19:13]
* Buying their first 750 bottles and shipping from their garage. [20:52]
* Origin of the Tubby Todd brand value: “Be a good friend” in everything. [22:23]
* Prioritizing profitability from day one despite premium positioning. [24:39]
* The breakout success of All Over Ointment and its cult-like reviews. [27:04]
* How All Over Ointment was formulated as a healing, petroleum-free alternative that truly works. [37:38]
* Their community-first approach made ads a support tool, not the strategy. [38:45]
* Early DIY branding using iPhone photos and a scrappy website, and why it still worked. [40:13]
* Long road to Target: years of prep before ever saying yes to retail. [42:07]
* Target launch uses the exact same formula as DTC. [43:00]
* Her biggest advice: nourish your relationship with your partner weekly. [45:21]
* Daily non-negotiables: sleep, movement, and one small joy every single day. [46:48]
* How faith and community is the backbone of both her business and her family. [48:16]

This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/

Follow Andrea:
* Website: https://tubbytodd.com/
* Instagram: https://www.instagram.com/andreafaulknerwilliams/
* Instagram: https://www.instagram.com/tubbytodd/
Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode, we’re re-airing one of our top episodes with Miranda Kerr, a globally recognized model and the founder & CEO of KORA Organics, a skincare brand known for its commitment to clean, certified organic products.

For Miranda, the journey to founding KORA Organics wasn’t just about beauty — it was about healing. After her mother’s cancer diagnosis, she began questioning everything she put in and on her body, eventually realizing there was a gap in the market for truly clean, certified organic skincare that actually worked. Fueled by a personal mission and a vision for something better, she launched KORA Organics in 2009. Today, it’s a global brand available in over 30 countries, but Miranda’s approach remains deeply personal: leading with intention, staying hands-on with every product, and reminding people that real beauty begins with how we care for ourselves from the inside out.

In this episode, Miranda shares the pivotal experiences that shaped her — from growing up in a wellness-focused family to how personal loss at a young age taught her resilience, gratitude, and emotional strength. She reflects on lessons from her early modeling career — handling rejection, building confidence, and trusting her inner voice — and how those experiences prepared her for entrepreneurship. Miranda takes us behind the scenes of launching KORA in the U.S., navigating a highly competitive market, and balancing the emotional highs and lows of building a global brand while raising a family. She also shares how mindfulness, presence, and self-care have been foundational to her success — and why prioritizing inner wellbeing remains at the core of her life and business, and so much more.

In this episode, we’ll talk to Miranda about:
* Miranda’s family approach to wellness. [03:22]
* Her mother’s cancer diagnosis. [05:26]
* Losing her boyfriend & shifting her life perspective. [11:11]
* The importance of expressing love and gratitude daily. [14:32]
* Miranda’s early modeling career. [17:45]
* Navigating impostor syndrome & building confidence. [20:46]
* Lessons in resilience and learning to handle rejection. [23:50]
* Miranda’s skincare learnings from her modeling career. [27:45]
* Myths around certified organic products. [31:31]
* The passion behind building KORA Organics. [32:45]
* Launching KORA in the U.S. [36:36]
* The challenges of entering the U.S. market. [40:33]
* Managing emotional resilience as an entrepreneur. [44:56]
* Managing motherhood with entrepreneurship. [47:24]
* A behind-the-scenes look at Miranda’s life as a mom. [48:18]
* Balancing her yin and yang energy in daily life. [52:24]
* The power of mindfulness and being present. [54:04]

This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Miranda:
* Instagram: https://www.instagram.com/mirandakerr/
* Instagram: https://www.instagram.com/koraorganics/
* Website: https://koraorganics.com/
Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode, we’re re-airing one of our top episodes with Allison Ellsworth, the co-founder of Poppi, a better for you soda brand that is revolutionizing the next generation.

Allison always knew she wanted to be an entrepreneur, but her journey began in the oil and gas industry, where she spent years on the road building a successful career. During this time, she struggled with bloating and other gut health issues, inspiring her to take charge of her wellness. She adopted a clean diet, started working out, and discovered apple cider vinegar's benefits. However, she wasn’t a fan of its taste and sought a way to make it more enjoyable.

Allison created an apple cider vinegar-based soda, "Mother Beverage" in her kitchen and quit her day job—nearly going broke while selling it at farmers' markets. After an appearance on Shark Tank while nine months pregnant and a complete product rebrand, the prebiotic soda became "Poppi," the viral, #1 selling soda on Amazon with over 2 billion TikTok views and the most-watched Super Bowl ad this year.

In this week’s episode, Allison shares her journey of leaving a stable career to start her own business—without any prior experience. She reveals how she landed Whole Foods distribution with no connections and took a chance on Shark Tank to secure funding. Allison breaks down why they decided to rebrand Poppi, how they executed a successful relaunch during the pandemic, the social media strategies that helped them grow awareness and build a loyal community, and so much more.

In this episode, we’ll talk to Allison about:
* Saying "yes" and figuring things out. [03:32]
* Allison’s career journey and how it shaped her. [04:52]
* Passion is key to entrepreneurial success. [07:32]
* Allison’s health journey inspired Poppi. [09:22]
* Self-funding, entering Whole Foods, and joining Shark Tank. [14:16]
* Pivoting to work on Poppi full-time. [15:21]
* Preparing for Shark Tank while pregnant. [18:49]
* Poppi’s rebranding as a strategy for growth. [23:07]
* Persistence and adaptability in entrepreneurship. [25:25]
* Taste is crucial in the beverage industry. [27:55]
* Having over 2 billion TikTok views. [30:36]
* Allison’s first viral TikTok video. [32:31]
* Approachable content creation process. [36:25]
* Prioritize mental health and learn to say "no." [42:24]
* Allison’s experience bringing in a CEO. [44:47]
* Learnings from rapid business growth. [47:52]
* Managing burnout by prioritizing self-care. [50:29]
* Future plans for Poppi. [52:41]
* Let go of “should haves” and focus on your priorities. [53:57]

This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/

Follow Allison:
* Website: https://drinkpoppi.com/
* Instagram: https://www.instagram.com/drinkpoppi/
* Instagram: https://www.instagram.com/allisonellsworth/
Hosted on Acast. See acast.com/privacy for more information.

I’m so excited to share this week’s episode with you. I joined my friend Carly on her podcast, Care Less with Carly, and wanted to share our conversation here.

We talk about the moment I realized my “perfect on paper” finance career wasn’t right for me, and how I navigated the messy, scary transition into entrepreneurship. We also get into my relationship with burnout and perfectionism, how Behind Her Empire truly began, and the early steps that eventually led to building my business beeya.

If you’ve ever felt torn between stability and a deeper calling, this episode is for you. That uncomfortable feeling is often the sign that something bigger is ahead. I hope it reminds you that you don’t need every step figured out to begin, and that trusting yourself can be the most powerful choice. I hope you enjoy this one!

In this episode, we’ll talk about:
* Discovering Yasmin’s early career path and what drew her into finance. [02:15]
* Feeling out of place in the corporate world and the moment she knew banking wasn’t for her. [05:51]
* Signs of burnout and the pressure to constantly prove herself. [06:44]
* Transitioning out of finance and exploring new paths in tech and startups. [08:19]
* Why learning from others became Yasmin’s source of clarity and inspiration. [10:10]
* Launching Behind Her Empire during the pandemic. [10:33]
* Yasmin’s support pillars early on. [15:09]
* Facing the fear of judgment and posting publicly for the first time. [16:00]
* Why most people aren’t actually paying attention and why that’s freeing. [18:41]
* Strengthening the muscle of not caring what others think. [22:05]
* How building the podcast helped Yasmin develop boundaries and confidence. [22:33]
* Traits shared by the world’s most accomplished women. [23:27]
* Learning to enjoy the journey rather than chase the destination. [25:16]
* Starting beeya: Yasmin’s health struggles and how her business idea was born. [27:31]
* Honoring wellness: why sleep, food, and movement matter. [31:51]
* Advice for listeners stuck between a safe career and their creative calling. [33:23]
* What Yasmin is dreaming about next and what she hopes to inspire in others. [34:19]

This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Carly:
* Instagram: https://www.instagram.com/carlylynn/
* Instagram: https://www.instagram.com/carelesswithcarly/
Hosted on Acast. See acast.com/privacy for more information.

Allison Evans’ journey began when her period disappeared in middle school. She was later diagnosed with PCOS, told she’d never get pregnant naturally, and prescribed birth control to “fix” it. Years later, she proved the opposite—healing her hormones and restoring her fertility through food, lifestyle changes, and a radical shift in how she viewed “clean.”

In this conversation, we explore the power of removing toxins from our homes and our minds, and how choosing a toxin-free lifestyle isn’t about fear—it’s about empowerment.

In this episode you’ll learn:
* How to detox your life without fear
* The power of mindset in healing
* What to know about non-stick pans and other household items
* The truth about synthetic fragrances
* What makes a home truly clean
* And more…

Allison Evans is the co-founder of Branch Basics, a wellness brand dedicated to creating non-toxic cleaning products held to the highest standards of safety and transparency. After overcoming her own health challenges, Allison has become a trusted voice in the wellness space, helping people rethink what “clean” really means and empowering others to create healthier homes and lives.

This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

You can listen to our first conversation with Allison where we talk about building Branch Basics here:
* https://www.behindherempire.com/episode/allison-evans

Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Branch Basics:
* Instagram: https://www.instagram.com/branchbasics/
* Website: https://branchbasics.com/
Hosted on Acast. See acast.com/privacy for more information.