Big Brave Business: Revolutionary Leadership and Entrepreneurship for Millennials with Sarah Heeter

We have access to more business information than ever before — podcasts, YouTube, Google, coaches, social media, ChatGPT, masterminds, business besties... And even though the barrier to entry for entrepreneurs is lower than ever, decision-making now faces an over-analysis problem.

In this solo episode, I'm sharing the framework I actually use to cut through the noise and figure out what advice is worth taking — and what to leave behind. Because here's the thing: good advice and bad advice aren't as easy to tell apart as black and white. The real filter is a two-part system, and once you have it, you'll use it on everything.

We also get into pricing (because of course we do), AI as a thought partner (with caveats), and why the goal of this podcast was never to hand you a to-do list.

In this episode:

Why more opinions lead to more paralysis — and what to do instead

The two-factor framework for distinguishing good advice from bad advice

Why something can "work" mathematically and still be ethically misaligned

Why I fundamentally disagree with the "reverse engineer your income goal" approach to pricing

How to use AI as a mirror for your own thinking (and when not to)

"Take what you want, leave the rest" — and why this applies to this very podcast

Why your values are step zero for all of this to actually work

Key Takeaways:

Quieting the noise is always step one. Seeking more input when you're overwhelmed usually makes things worse.

The two criteria for evaluating any advice: Does it work? Is it ethically aligned with your core values?

This creates a four-part matrix: doesn't work + not aligned (bad), works but not aligned (still bad), aligned but doesn't work (also bad), and works AND aligned (the only real good advice).

Related Episodes:

Using Your Personal Filter to Make Decisions in Life & Business (Ep. 91, Lisa Zawrotny)

Tapping Into Your Intuition: What does 'being in alignment' even mean? (Ep. 111, Regyna Curtis)

Ethical Pricing for Service Providers (Ep. 139, Jaryn Dominique, Beatriz Victoria Albina, Becky Mollenkamp)

Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.

Launch Your Own Podcast:

Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://launchmyshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What happens when you share pieces of yourself instead of your whole story? How do the narratives we create about success, failure, and worthiness shape our businesses? This week's conversation gets raw about the role storytelling plays in entrepreneurship—from building trust with clients to battling the pressure of perception.

Mentioned in this episode:

Podcast Launch Prep Week Round 2: February 23-27, 2026

Registration: ⁠podfoxmedia.com/launch-prep-week⁠

Standard: $199 | VIP with hot seat coaching: $299 (*recommended)

If you've been thinking about starting a podcast in 2026, this is your week to plan your launch, strategy, and first six months of episodes. Join us.

Meet the speakers:

Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.

Launch Your Own Podcast:

Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://launchmyshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Sarah Heeter & Big Brave Business:

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Ebony Fleming:[email protected]://www.linkedin.com/in/ebonylfleming/https://stan.store/thriveempoweredhttps://www.instagram.com/thrivelikeamother.podcast/https://www.instagram.com/eats_with_eb/https://www.facebook.com/ebonylynnfleminghttps://www.tiktok.com/@thrive.empoweredhttps://www.threads.com/@thrive.empowered

Melissa [email protected]://www.instagram.com/girlspositivityclub/https://www.girlspositivityclub.org/https://www.girlspositivityclub.org/general-7-1

Tiffany Joy [email protected]://www.instagram.com/thekapwacoach/https://www.instagram.com/thestudioligaya/https://www.thestudioligaya.com/https://www.facebook.com/thestudioligayawww.linkedin.com/in/tiffanyjoyargonza

What if the very stories you've spent your whole life running from—being "too sensitive," "too much," never quite enough—are actually the exact superpowers that make you unstoppable in business?

Meet the speakers:

Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.

Launch Your Own Podcast:

Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://launchmyshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Sarah Heeter & Big Brave Business:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/sarahkheeter/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Emily Rose Ozynska-Keith:[email protected]://www.instagram.com/the.sensual.ceo/

Elena [email protected]://www.instagram.com/wellrootedyou/Wellrootedkitchen.comhttps://www.linkedin.com/in/elena-tedeschi-2622048?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Julie [email protected]://www.instagram.com/iamjulietran/www.gooeylove.co

Sometimes the most successful launches don't look like you expected them to.

I set out to sell 50 spots in Podcast Launch Prep Week. I sold 15.

By traditional metrics, I "failed." But here's what actually happened: 66% converted to ongoing clients, participants showed up live all week, I felt more alive in my work than I had all year, and I knew immediately I'd run it again.

This episode pulls back the curtain on what success actually looks like when you're not measuring it purely by revenue. I'm sharing real numbers, real struggles with 2025's political chaos draining my business energy, and how an "unsuccessful" launch taught me more about my zone of genius than any six-figure win ever could.

In this episode:

Why I went MIA (and why your podcast can survive it)

The real numbers behind Podcast Launch Prep Week Round 1

How I measure success beyond signup numbers

What surprised me most about delivering the program

The December timing mistake I won't repeat

Why your revenue goals aren't your clients' responsibility

Where we're going from here with Round 2

Mentioned in this episode:

Podcast Launch Prep Week Round 2: February 23-27, 2026

Registration: podfoxmedia.com/launch-prep-week

Standard: $199 | VIP with hot seat coaching: $299 (*recommended)

If you've been thinking about starting a podcast in 2026, this is your week to plan your launch, strategy, and first six months of episodes. Join us.

Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.

Launch Your Own Podcast:

Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://launchmyshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Sarah Heeter & Big Brave Business:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/sarahkheeter/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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I'm kicking off 2026 with something I haven't done in a while... business predictions. This is a callback to early Big Brave Business days when Amanda and I would predict what's coming for the year ahead.

My friend Kaili sparked this conversation in her community on Threads, and the responses got me thinking about what I actually believe is coming for online business in 2026 (and what I'm not buying into).

What I'm NOT predicting:

Subscription fatigue means the end of memberships and MRR

A mass return to in-person events (virtual isn't going anywhere)

The AI bubble bursting in 2026

What I AM predicting:

The great online business exodus... people returning to traditional employment after years of hustling

More direct commerce integration on social media platforms

A very competitive job market as entrepreneurs pivot back to W-2 work

The ethics of AI will continue to be contentious, but the tech isn't going anywhere

On subscription models:
Your revenue goals are not your customer's responsibility. When we create offers based on what WE need rather than what our customers actually want... that's when subscription fatigue becomes real. There's still room for quality memberships and MRR models, but only if they genuinely serve your ideal client.

On the exodus from online business:
A lot of people entered online entrepreneurship in 2020 out of necessity or because they were sold the dream. Years later, without profits or sustainability, many will choose the stability of traditional employment. And honestly? Jobs still suck. So this is going to be complicated.

Related Episodes:

Episode 102: The Ethics of Community-Building and Networking (with Gabby Borrero)

Episode 63: Revolutionary Leadership, Business Ethics, and More (with Amanda Nelson)

What are YOUR predictions for 2026? Come find me on social media and let's talk about it.

Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.

Launch Your Own Podcast:

Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://launchmyshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Sarah Heeter & Big Brave Business:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/sarahkheeter/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@sarahkheeter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/bigbravebusiness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@bigbravebusiness ⁠⁠⁠⁠⁠⁠