Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter

Today's roundtable discussion is all about the ethics of launch culture. This year, there have been some pretty huge celebrity level launches that have garnered a lot of attention and discourse in the online business world. We had a lot of strong feelings in this one, so buckle up!

Meet the Speakers

Sarah K. Heeter is the CEO of Podfox Media and host of the award-nominated Big Brave Business podcast. Her work sits at the intersection of ethical entrepreneurship, podcasting strategy, and inclusive leadership. She also teaches public policy at Arizona State University.

Launch Your Own Podcast:

Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.

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Connect with Sarah Heeter & Big Brave Business:

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Dr. Laura W. Miner is a leader development coach who helps leaders strengthen the one thing they bring to every leadership moment: themselves. She’s the author of Strengthened: Developing the Leader Within and creator of The Self-Leadership Edge. Grounded in the belief that WHO you are is HOW you lead, Laura helps leaders intentionally develop who they are so they can lead with greater clarity, confidence, and impact.

Peta O'Brien-Day is a Brand Messaging Strategist and the creator of the Regenerative Story Framework, a five-phase messaging approach grounded in the Heroine's Journey. Before running her own business, she spent over 15 years as a youth worker, where she honed her listening and empathy skills. She also hosts The Soap Box, a podcast for business owners with a social conscience who want to talk politics AND sell their stuff.

⁠https://wordsbypeta.com⁠

⁠https://instagram.com/allwordsbypeta

Jacki Hayes is a systems strategist and operations specialist for web designers... the person you call when your clients love your work but your whole client journey lives in your head. With 30 years of project management behind her (science center remodels, launch management, and now design studios), she builds done-for-you workflows that keep projects moving, clients raving, and designers actually designing. She's known for honest insights, dry wit, and making the operation behind your business feel human and doable. When she's not knee-deep in systems, she's reading smutty fantasy novels, playing D&D, lifting heavy things, or disappearing into the woods for a screen-free day.

Connect with her at ⁠https://jackihayes.co/hello

Online, you'll hear the big fish gurus both flexing how much they spend (and how much you should be spending) on paid ads, as well as bragging about doing things "completely organically" with no ad spend at all. My guest today, Jade Mc Neil, is here to talk about this falsely conflated tension between paid and organic marketing, and the ethics of advertising - from compliance, consent, and disclosure, to participating in platforms by tech billionaires, to AI, imitation, and manipulation... and so much more.

Meet the Speakers

Sarah K. Heeter is the CEO of Podfox Media and host of the award-nominated Big Brave Business podcast. Her work sits at the intersection of ethical entrepreneurship, podcasting strategy, and inclusive leadership. She also teaches public policy at Arizona State University.

Launch Your Own Podcast:

Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.

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Connect with Sarah Heeter & Big Brave Business:

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Jade Mc Neil is a Meta Ads Specialist who helps businesses generate qualified leads and sales through Facebook and Instagram ads. Using a transparent, psychology-based approach, she builds profitable campaigns for service-based businesses, e-commerce brands, and online businesses.Website: https://socialjademcneil.com/Instagram: https://www.instagram.com/jade.mc.neil/

In this episode, I’m joined by Regyna Curtis, Julianna Harry, and Sara Chambers to explore what legacy means for founders who want to build businesses differently. We move away from the patriarchal idea of legacy as a name or lineage and toward legacy as impact, with Julianna introducing the Indigenous concept of seven generations and Sara framing legacy as the reputation we build through the choices we make today. Every one of us leaves a legacy whether we intend to or not, which makes it our responsibility to be intentional about what that legacy will be.

Meet the Speakers

Sarah K. Heeter is the CEO of Podfox Media and host of the award-nominated Big Brave Business podcast. Her work sits at the intersection of ethical entrepreneurship, podcasting strategy, and inclusive leadership. She also teaches public policy at Arizona State University.

Launch Your Own Podcast:

Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.

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Connect with Sarah Heeter & Big Brave Business:

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Julianna Harry is a Registered Psychotherapist, entrepreneur, and founder of Grey Couch Counselling & Psychotherapy, a virtual psychotherapy practice focused on helping people build healthier, more connected relationships with themselves and their lives. Her work sits at the intersection of mental health, wellness, money psychology, and the real-life experiences that shape how we think, feel, and function.

Julianna is passionate about making conversations around mental health, self-worth, money, relationships, burnout, and personal growth more honest, practical, and accessible. Through her clinical work and business journey, she brings a thoughtful, relatable perspective to the complexities of building a fulfilling life while navigating ambition, identity, and everyday life.

Linkedin: ⁠www.linkedin.com/in/juliannaharry⁠ IG: @greycouchcounselling/@juliannasaskia

Regyna Curtis is a business strategist, educator, and creator of the Charting Your Course® System, a framework for understanding your natural timing, strengthening self-trust, and making more meaningful decisions. Her work challenges the idea that there is one right way to build a business, lead, or define success. Through Charting Your Course® and her broader work in collaborative leadership, business strategy, and community building, Regyna is creating practices and ecosystems that support people in building businesses they actually enjoy and lives they want to live.Learn more here: ⁠https://www.regynacurtis.com/

Sara Chambers is a brand strategist, TEDx speaker, best-selling author, and the CEO of Elly and Nora Creative, a full-service agency that builds magnetic, unapologetic brands for female entrepreneurs ready for their next identity upgrade.

With a background in marketing, PR, and communications for nonprofits and a variety of personal and lifestyle brands, Sara has spent nearly two decades helping thought leaders clarify their message, amplify their mission, and own their space. She’s also the founder of Chicks Who Give a Hoot, a nonprofit mobilizing women entrepreneurs as a force for good through media, mentorship, and community. Learn more and connect at sarachamberscreative.com

Elly and Nora Creative - https://ellyandnoracreative.com/

Chicks Who Give a Hoot - https://chickswhogiveahoot.com/

Do It Fat Book - https://www.doitfatbook.com/

Internalized ableism drives many disabled and chronically ill people to overperform, avoid asking for accommodations, and question whether they are “disabled enough,” often because outside systems and narratives define who deserves support. These standards harm everyone, showing up in exclusionary event habits, pressure on new mothers, and the expectation that disability must be overcome rather than accepted and grieved. Entrepreneurship can offer a way out by letting founders build their businesses around their own needs, rest without guilt, and attract clients who respond to flexibility with understanding. Join me and some of my favorite returning guests for this week's small group conversation about internalized ableism.

Meet the Speakers

Sarah K. Heeter is the CEO of Podfox Media and host of the award-nominated Big Brave Business podcast. Her work sits at the intersection of ethical entrepreneurship, podcasting strategy, and inclusive leadership. She also teaches public policy at Arizona State University.

Launch Your Own Podcast:

Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://launchmyshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Sarah Heeter & Big Brave Business:

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Erin Perkins is a deafblind designer and CEO of Mabely Q, the company behind Successible, a plain-language accessibility checker for anyone who publishes online. After 20+ years in graphic design and eight years teaching accessibility to small business owners, she saw the same pattern: accessibility treated as a fix for later instead of part of building the brand.

Successible catches issues like missing alt text and hard-to-read color before they go live. A 2026 Social Impact Award Honoree by The Power Table and a Rising Tide Society 20 On The Rise recipient, Erin shows business owners that being accessible doesn't mean giving up their brand. It means catching the small things before they ship.

ColorReady.Successible.co (try for 3 free brands) Successible.co (lifetime access one time cost)

⁠https://www.mabelyq.com/⁠

⁠https://www.linkedin.com/in/erineperkins⁠

Ali Cameron is a writer, speaker, and community builder based in Vancouver. She is the founder of Seated Perspectives, an advocacy space that disrupts narratives around disability and amplifies disabled voices, with a growing focus on disabled joy. She also leads the Disabled Joy Collective, a community grounded in the belief that disabled joy can live alongside every other experience of disability. The Collective hosts In the Sitting Room, a monthly conversation series with disabled guests. On her Substack, Ali writes about disabled joy, existence, and community, and what it means to build a life that makes room for all three.

⁠https://seatedperspectives.co⁠

⁠https://instagram.com/seated.perspectives

Dr. Catrina Mitchum is a recovering academic and adult learning specialist who helps small and solo businesses create courses like they give a shit about clients getting real results. She uses learning science and instructional design theory to make it easy to create something you love and they get transformation from.

⁠⁠https://www.cmlearningdesign.com/⁠⁠

⁠⁠https://www.linkedin.com/in/catrina-mitchum-learning-design/

This week I'm joined by my dear friend, Dr. Laura Miner. She's an expert in all things self-leadership, and in this episode we are chatting all about PQ & EQ and the games our brains play on us. If you know what it means to feel like you're "spiraling," this episode is for you.

Meet the Speakers

Sarah K. Heeter is the CEO of Podfox Media and host of the award-nominated Big Brave Business podcast. Her work sits at the intersection of ethical entrepreneurship, podcasting strategy, and inclusive leadership. She also teaches public policy at Arizona State University.

Launch Your Own Podcast:

Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://launchmyshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Sarah Heeter & Big Brave Business:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/sarahkheeter/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Dr. Laura W. Miner is a leader development coach who helps leaders strengthen the one thing they bring to every leadership moment: themselves. She’s the author of Strengthened: Developing the Leader Within and creator of The Self-Leadership Edge. Grounded in the belief that WHO you are is HOW you lead, Laura helps leaders intentionally develop who they are so they can lead with greater clarity, confidence, and impact.