Rerun - Unlocking Your Big Sexy Idea with Marketing Legend Mark Levy
Originally aired: December 15, 2022 In this special rerun episode, I revisit one of my favorite conversations with none other than Mark Levy, renowned positioning expert and marketing legend. Mark has been instrumental in helping me clarify my own message, and in this insightful and energizing chat, we explore how to uncover what he calls your “Big Sexy Idea”—the powerful, unique concept that helps you stand out and make an impact. This episode is packed with storytelling, strategy, and golden takeaways for entrepreneurs, creatives, and thought leaders. If you’re looking to refine your message and captivate your audience, this one’s for you. Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/
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How to Craft Messages People Remember and Repeat
In this episode of Changing Minds, I’m joined by the incredible Tamsen Webster, author of Find Your Red Thread, to dive deep into the psychology and structure of messages that truly stick. We really nerd out here, which was a lot of fun. We explore why some ideas catch fire and others fade, how story shapes belief, and what it really takes to make your message repeatable. Tamsen shares her Red Thread framework, used by leaders, marketers, and changemakers to build powerful narratives that drive action. If you’ve ever struggled to explain your idea, connect with your audience, or get people to care, this conversation is for you. We unpack: The five elements of the Red Thread Why truth is more powerful than fact How to ask questions that hook attention The role of empathy and respect in persuasive communication Tune in to learn how to craft ideas that people not only understand but believe in, share, and act on. Subscribe 🔴 https://tamsenwebster.com Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/
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THE SCIENCE OF PERSUASION - HOW TO WIN HEARTS AND MINDS
In this episode of Changing Minds, I explore one of my favorite topics: persuasion—how to ethically and effectively influence others. I break down the difference between persuasion and manipulation, examine psychological roadblocks like confirmation bias and reactance, and unpack Aristotle’s classic ethos, logos, and pathos with a modern addition: demos—the audience. Whether you're leading a team, selling an idea, or having a meaningful conversation, persuasion is your superpower. I’ll share frameworks, insights, and strategies to help you win hearts and minds while staying grounded in integrity and empathy. Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/
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10 MUST-READ BOOKS ON INFLUENCE
In this episode of the Changing Minds Podcast, I dive into 10 of the most powerful books on influence and persuasion that have transformed the way I think about helping others change their minds. From Robert Cialdini’s classic principles to Jonah Berger’s insights on contagious ideas, I break down the key lessons, strategies, and how you can apply them ethically in your personal and professional life. Whether you’re a leader, marketer, parent, or coach, you’ll walk away with actionable tools to enhance your influence. Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/ Number 1: Seven Principles of Influence by Cialdini Number 2: The Power of Persuasion by Cialdini Number 3: Rhetoric by Aristotle Number 4: Nudge by Richard Taylor and Cass Sunstein Number 5: Drive by Daniel Pink Number 6: How Minds Change by Dave McRaney Number 7: Persuasion Engineering by Richard Bandler and John LaValle Number 8: The Catalyst by Jonah Berger Number 9: Words That Work by Frank Luntz 42:57 Number 10: Contagious by Jonah Berger
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HOW ARISTOTLE CAN CHANGE YOUR LIFE
What if the wisdom of a philosopher from over 2,000 years ago could change your life today? In this episode of Changing Minds, I explore how Aristotle's revolutionary ideas on persuasion, storytelling, and personal growth still hold the key to living a fulfilling life. From Nicomachean Ethics to Rhetoric and Poetics, we dive into his insights on influence, leadership, and finding purpose. I’ll uncover the timeless lessons that can transform the way you think, act, and communicate. Subscribe for more psychology, persuasion, and philosophy insights! Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/
Changing Minds Podcast is a podcast about thinking for a change. Each week, Psychologist Owen Fitzpatrick will be exploring how you can use behavioral science to learn how to run your brain better, influence others better, and believe better.
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