The Circular Economy Show Podcast

In this episode of the Circular Economy Show, our guests Georgie Rose from Selfridges and Simon Davies from VISA tell us how they have been working together to find out how to make circular behaviours irresistible for consumers.

Collaborating with Mindworks Marketing to optimise messaging and branding for promoting circular shopping behaviours, Georgie and Simon discuss how their behavioural lab has been bridging the gap between customer intent and action.

Listen to this episode to hear:

How the behavioural lab initiative focuses on subtle language variations to influence customer behaviour towards circularity

How current efforts are focusing on beauty products to make refills as appealing as buying new ones

How the initiative is working to embed circular shopping as a norm and make it more intuitive and exciting

This August on the Circular Economy Show, we’re revisiting four conversations that help to navigate the marketing challenges and opportunities of switching to a circular economy. So listen in if you want to learn how to take something from a good idea to something that actually sells.

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For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in this episode of the Circular Economy Show, we explore how they can harness their skills to unlock the opportunities that the circular economy provides. 

We’re joined by experts Deb Caldow, former Global Marketing Director at Diageo, and Rachel O’Reilly, Global Research Lead at Accenture Song. Their experiences provide an insight into how we can turn ideas into impactful actions that deliver both economic growth and environmental benefits.

Join us to find out:

How marketers are leveraging storytelling to inspire interest in circular products

Why they should engage closely supply teams to ensure innovations align with market demand

The importance of internal buy-in and a willingness to experiment when scaling circular solutions

This August on the Circular Economy Show, we’re revisiting four conversations that help to navigate the marketing challenges and opportunities of switching to a circular economy. So listen in if you want to learn how to take something from a good idea to something that actually sells.

Subscribe to The Ellen MacArthur Foundation for more insightful videos: https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1

Follow us online on these channels:

Instagram: http://instagram.com/EllenMacArthurFoundation

LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/

Website: http://www.ellenmacarthurfoundation.org

How can businesses sell circular propositions in a world that's rapidly changing? This episode of the Circular Economy Show tackles the marketing challenges and opportunities head-on. Pippa sits down with Jonathan Hall, Managing Partner at Kantar’s Sustainable Transformation Practice, and Amanda Gandolpho, former Head of Brands at bike subscription service Swapfiets, to explore how to connect with today's consumers and drive demand for circular products and services.

In this episode you'll discover:

The surprising shift in societal values that's reshaping consumer buying habits    

How to overcome marketing roadblocks like the value-action gap (where consumers say they want sustainability but don't always buy it) and the greenwashing problem    

Practical strategies for marketing circularity effectively: Focus on consumer benefits, convenience, and solving real problems    

Real-world examples: Learn how Swapfiets is using a circular business model (bike subscription) to disrupt transportation and prioritise customer experience

This August on the Circular Economy Show, we’re revisiting four conversations that help to navigate the marketing challenges and opportunities of switching to a circular economy. So listen in if you want to learn how to take something from a good idea to something that actually sells.

Subscribe to The Ellen MacArthur Foundation for more insightful videos: https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1

Follow us online on these channels:

Instagram: http://instagram.com/EllenMacArthurFoundation

LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/

Website: http://www.ellenmacarthurfoundation.org

This August on the Circular Economy Show, we’re revisiting four conversations that help to navigate the marketing challenges and opportunities of switching to a circular economy. So listen in if you want to learn how to take something from a good idea to something that actually sells.

For years, the circular economy conversation has generated significant research, policy development, and business action around finite materials. But the same attention has not been given to bio-based materials. How can products and components made from these materials circulate and create value in a circular economy?

In this episode of The Circular Economy Show, Fin is joined by Guilherme Suertegaray, co-author of the Ellen MacArthur Foundation's new report — Circular by nature: a policy agenda for bio-based materials in a circular economy — and Beto Bina, CEO and founder of Farfarm, to explore why circular economy and bio-based material policies have developed in silos, and what's needed to align them.

We cover the policy gap on both sides, real supply chain examples, and the social stakes for smallholder farmers and rural communities. We also explore bio-based resource production as a key driver of biodiversity action as well as the policy recommendations the report puts forward ahead of COP17 — where we’ll be demonstrating that the circular economy offers a practical route to tackling biodiversity loss and meeting national biodiversity targets.

For more on COP17, listen to our previous episode on this topic — Circular economy, biodiversity, and the road to COP17 — and look out for the next one in September.

If you enjoyed this episode, then please share it with your colleagues, or leave us a review or comment on Apple Podcasts, Spotify, or YouTube. 

Circular by nature: a policy agenda for bio-based materials in a circular economy

Subscribe to The Ellen MacArthur Foundation for more insightful videos: https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1

Follow us online on these channels:

Instagram: http://instagram.com/EllenMacArthurFoundation

LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/

Website: http://www.ellenmacarthurfoundation.org