Buyers and Builders

Greg Geronemus bought a ~$5M EBITDA business with no operating experience, financed half the purchase price with a seller note, and spent his first year doing something most new owners struggle to do: almost nothing.

Four years later, the business was larger, professionally managed, dramatically delevered, and sold at roughly 9x EBITDA—producing just under a 5x net return and ~50% net IRR for investors.

Greg breaks down the entire journey: finding the deal, negotiating the structure, taking over from a deeply embedded founder, deciding what not to change, discovering the growth channels that actually worked, and ultimately selling the company.

Above all, this is an episode about buying well.

Because you can change your team, strategy, marketing, systems, and operations after closing. You cannot change the price you paid or the structure you agreed to.

For anyone searching for, buying, financing, or operating a business, this is a case study worth studying.

Timestamps:
0:00 From Private Equity to Buying a Business
5:12 The High-Volume Strategy for Finding Deals
7:42 The Unlikely Chain of Introductions That Found smarTours
10:01 The Deal: ~5x EBITDA and 50% Seller Financing
13:50 From First Meeting to a $29M Acquisition
17:18 What Made This Business So Attractive
23:14 How the $29M Acquisition Was Financed
25:21 The First 100 Days: Don’t Screw It Up
31:35 Why Great Buyers Go Slow Before They Go Fast
35:23 Modernizing the Business—and What Didn’t Work
39:39 The Growth Breakthrough Nobody Expected
44:12 Selling the Business, ~5x Returns

This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Eric Tan and Patrick Grove are building one of Southeast Asia's most interesting serial acquirers. As CEO of Catcha Digital, they've completed 14 acquisitions while creating a permanent home for market-leading businesses across digital media, B2B exhibitions, and vertical software.

In this conversation, Eric shares why his failed startup became the foundation for Catcha Digital, how they evaluate hundreds of acquisition opportunities, why culture matters more than spreadsheets, and what he's learned from studying companies like Constellation Software, Danaher, Roper and Europe's leading compounders. We also dive deep into capital allocation, decentralized operations, buy-and-build strategies, and why live events may become even more valuable in the AI era.

Timestamps:
0:00 Building Southeast Asia's serial acquirer
1:00 From failed startup to Catcha Digital
8:20 How Catcha Digital operates a decentralized holding company
13:05 Why 99 out of 100 acquisition opportunities get rejected
15:25 Lessons from Sweden's best serial acquirers
24:00 Why B2B trade exhibitions are exceptional businesses
28:40 The software acquisition strategy inspired by Constellation Software
30:15 The buy-and-build playbook behind Catcha Digital's growth
39:00 Learning from Danaher, Roper, Constellation & other compounders
43:50 Why live events become more valuable in an AI world
47:00 Working with Patrick Grove & building an acquisition machine
51:00 Capital allocation, going public & balancing long-term thinking with quarterly results

This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Frederik Brandis was one of the key minds behind Arsipa, a buy-and-build platform focused on acquiring occupational medicine and workplace safety consultancies. As one of the earliest investors and strategic partners, he helped scale the business through dozens of acquisitions before it achieved an exit to Warburg Pincus just three years after its founding.

Today, he is the Founder & General Partner of Aven Capital Partners, where he backs exceptional entrepreneurs before they even own a business—helping them acquire, integrate, and scale small companies into market-leading platforms.

In this conversation, we discuss what separates AAA entrepreneurs from everyone else, why emotional intelligence matters more than pedigree, how Frederik evaluates founders before they've built anything, why buy-and-build remains one of the most attractive opportunities in investing, and the biggest lessons from building one of Europe's most successful acquisition platforms.

We also explore:

• What makes an exceptional buy-and-build entrepreneur
• How to evaluate people before they've built a track record
• Why relationships outperform spreadsheets in acquisitions
• The biggest misconceptions about roll-ups and ETA
• When to sell—and why leaving value for the next owner matters
• The future of buy-and-build investing

Whether you're interested in private equity, entrepreneurship through acquisition (ETA), search funds, capital allocation, or building businesses through acquisitions, I believe this episode is packed with practical insights.

TIMESTAMPS
00:00 The gap in private equity that led to Aven Capital Partners
06:04 What makes a true "AAA Entrepreneur"
09:00 How Frederik evaluates founders before they've built anything
13:34 Is now still the best time for buy-and-build?
16:43 The Arsipa story: from first investment to major exit
20:20 Why Frederik chose investing over becoming a searcher
27:00 Holding periods, exits & leaving upside for the next owner
32:50 Designing businesses that private equity actually wants to buy
37:16 How young entrepreneurs earn credibility without pedigree
43:25 Why many searchers and roll-up founders fail
46:06 Frederik vision for building Europe's operating system for buy-and-build

This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Greg Geronemus is the Co-Founder and Managing Partner of Footbridge Partners, where he backs entrepreneurs pursuing search funds and other forms of Entrepreneurship Through Acquisition (ETA).

Before becoming an investor, Greg lived the search fund journey himself. In 2013, Greg and his partner David acquired a tour operator generating roughly $5 million of EBITDA. Over the next four years, they grew EBITDA by approximately 50%, paid down most of the company's $20 million debt load, and ultimately exited the business at approximately 9x EBITDA—around four turns higher than their acquisition multiple.

In this episode, Greg and I explore how the search fund ecosystem has evolved from a tiny, relatively unknown corner of entrepreneurship into a rapidly growing asset class and career path.

We discuss why buying a great small business has become more competitive, the differences between traditional and self-funded search, and why owning a larger percentage of a smaller company doesn't necessarily create greater economic upside.

Timestamps:
0:00 Greg's acquisition story and introduction to ETA
1:03 How search funds have changed since 2010
6:40 Raising equity and debt when almost nobody understood search
10:40 Is buying businesses actually harder today?
17:30 The Harvard ETA course that changed the industry
24:42 The mindset required to survive a two-year search
27:16 Traditional search vs. self-funded search explained
35:33 The biggest misconception about ownership and wealth
40:22 Why committed capital vehicles are exploding
48:38 What Greg looks for when backing acquisition entrepreneurs
50:24 If you had $500k today—which path would you choose?
53:08 Greg's advice for future searchers

This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Nathan Lindley is the CEO of Lindley Home Services, an HVAC platform that has completed 11 acquisitions across Texas.

But this story almost ended before it began...

After acquiring his first two companies with an SBA loan, Nathan watched revenue collapse, burned through his cash, nearly lost his father's retirement savings and came dangerously close to bankruptcy. The turning point was  a complete rethink of incentives, compensation, and how to build an acquisition platform that actually compounds.

In this conversation, Nathan shares the brutal reality behind his first acquisitions, the lessons that reshaped his operating philosophy, and why he now believes buying a business is really about buying opportunities—not revenue.

Timestamps:
00:00 Introduction: Nathan's 11 acquisitions and $16M run-rate HVAC platform
00:25 The acquisition timeline: from the first deal in 2020 to acquisition #11
01:24 From Christian book publishing to buying HVAC businesses
03:55 Selling real estate to fund the first acquisition
04:33 Buying a one-technician HVAC company—and the costly assumptions that followed
07:58 Losing 40% of revenue almost immediately after closing
10:26 Acquisition #2 makes every problem much bigger
11:20 Running out of cash—twice
14:18 The decision to put everyone on commission
15:15 Every employee quits on the same day
16:21 The Indeed hire who changed the entire business
18:59 The emotional toll: fear, alcohol, and nearly going bankrupt
23:13 One technician outperforms the rest of the company
25:52 Why Nathan waited a full year before doing acquisition #3
27:00 Acquisitions #3 and #4—and buying businesses the second time around
28:46 How his M&A due diligence completely changed
29:30 The "buying at-bats" framework for acquisitions
33:08 Why Lindley spends almost nothing on marketing
34:15 Turning acquired customer databases into new revenue
36:27 Hiring exceptional technicians and building repeatable systems
37:35 The company today: 50 employees across three markets
39:13 How Lindley integrates acquired businesses
42:38 Teaching acquired technicians to double their income
43:17 The acquisitions that didn't work—and why
46:47 Planning an exit and doing it all over again
49:04 Where to connect with Nathan

This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.