IA X Fresh Clinics: Franziska Iseli- 'Authenticity over algorithms for your branding & marketing strategy'
This is the third chapter of our mini-series of bonus episodes in collaboration with Fresh Clinics. After 300 episodes we've decided to try something different - recording in a new studio, getting back to real life and in person recordings and to work with Fresh Clinics and some of their brand partners. You can also watch the entire video of these podcasts either on Spotify or our YouTube channel. In chapter 3 we host Franziska Iseli (Entrepreneur, marketing and branding specialist and founder of Basic Bananas) We explore her journey from Switzerland to Australia, her transition to become a thriving entrepreneur, and the inception of her company. We discuss key marketing strategies, the significance of personalized branding, and the rising importance of AI tools like ChatGPT in business. Our discussion also touches on the nuances of local area marketing, innovative focus groups, and tailored programs. This episode is a comprehensive guide for clinics and small businesses aiming to elevate their marketing game and enhance their entrepreneurial mindset. 00:00 Introduction 01:17 Meet Franziska Iseli: A Journey from Switzerland to Australia 04:07 Entrepreneurial Spirit and Overcoming Challenges 08:26 The Importance of Marketing and Business Strategy 10:37 Mindset Shifts and Overcoming Imposter Syndrome 17:49 Finding Passion and Building a Supportive Environment 26:23 Marketing Strategies for Small Businesses 35:20 The Importance of Passion in Marketing 35:45 Navigating Multiple Marketing Channels 36:37 Starting with Passion and Measuring Success 37:29 Diversifying Marketing Strategies 39:49 Old School Marketing Tactics 45:01 Leveraging AI for Marketing 48:09 Effective Social Media Posting 54:32 Building a Strong Clinic Culture 57:44 Focus Groups and VIP Programs 01:01:01 Emerging Trends in Marketing 01:02:00 The Fresh Clever Bunch Program 01:03:41 Conclusion and Special Offers MORE INFORMATION ABOUT THE FRESH LIFE CONFERENCE JOIN OUR PATREON AS A FREE MEMBER TO DOWNLOAD THE STATE OF MEDICAL AESTHETICS REPORT SUBSCRIBE TO OUR PATREON FOR EXCLUSIVE PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US
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Dr Lisa Dinley - 'Masterclass Series (Chapter 6) - Juvelook & Lenisna' #305
Episode 305 hosts Dr Lisa Dinley (Dental Surgeon from Nottingham, UK) In our 'Masterclass Series' we host global experts to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other products. (For toxin insights, check out our other mini-series, 'The Tox Talks') In Chapter 6 we explore the new PDLLA-based biostimulators called Juvelook and Lenisna. These are made by Vaim based in South Korea and are soon to be distributed globally by Fillmed. We cover the products applications, safety profiles and perceived benefits when compared to other well known biostimulators. Lisa shares her treatment protocols, early insights and research using the products in combination. 00:00 Introduction to Inside Aesthetics 03:02 Special Guest: Dr. Lisa Dinley 03:20 Dr. Lisa's Background in Aesthetics 04:26 The Dentist-Doctor Debate in Aesthetics 06:20 Introducing Juvelook and Lenisna 12:46 Understanding Collagen and Elastin 18:13 Practical Applications and Patient Considerations 25:07 Reconstitution and Injection Techniques 29:41 Understanding Glass Transition Temperature in Biostimulators 30:22 Addressing Complications and Risks 32:18 Treatment Recommendations and Techniques 33:54 Patient Results and Expectations 35:43 Comparing Biostimulators in the Market 37:42 Exploring Treatment Areas Beyond the Face 44:35 Safety Data and Clinical Research 50:23 Introducing New Products in Clinical Practice 54:50 The Future of Regenerative Aesthetics 01:00:14 Conclusion and Final Thoughts CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! CONTACT US
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IA X Fresh Clinics: Building a Business in the USA (Chapter 2)
In chapter 2 of our new bonus mini-series with Fresh Clinics we host Dr John Holbrook (Co-founder of Fresh Clinics from Sydney, Australia) & Ryan Bourgeois (Nurse Practitioner from Texas, USA). (If you missed chapter 1, these episodes are published on Wednesday's and chapter 3 will be out on July 9th! You can also watch the entire video of these podcasts either on Spotify or our YouTube channel) In chapter 2 we discuss how two very different businesses established themselves so successfully in the USA - and then eventually became intertwined! We discuss Ryan's transition from acting and TV fame to emergency medicine and then to aesthetics. We get insights into his opening and operating of his successful med spa, and the vital role of proper training, dedication, ethics and compliance. John sheds light on Fresh Clinics' innovative approach to supporting med spas in the USA. Practical business advice and the future of injectables, including the role of AI and bio-regenerative treatments, are also explored. This episode underscores the importance of education, safety, and strategic business planning in the competitive and evolving aesthetic industry. 00:00 Introduction 00:56 Today's Topic and Guests 01:35 Ryan's Journey into Aesthetics 05:06 The Evolution of Aesthetic Treatments 13:55 Fresh Clinics' Expansion and Services 23:24 The Genesis of Bougie Aesthetics 32:32 Marketing Strategies and Clientele Evolution 36:41 Navigating Regulatory Challenges in the US and Australia 40:17 Operational Models and Compliance in Med Spas 50:59 Balancing Clinical Duties and Business Management 55:06 Future Trends in Aesthetic Medicine and AI Integration 01:05:23 Final Thoughts and Special Offers SPECIAL OFFER: As mentioned in this podcast, Fresh Clinics are offering our listeners a $500 credit to use on skincare or training when signing up! Use the links below and submit an enquiry to get started: IF YOU'RE BASED IN AUSTRALIA IF YOU'RE BASED IN THE USA FRESHLIFE CONFERENCE 2025: FreshLife is happening from September 2nd to 4th at Howard Smith Wharves in Brisbane! You don’t have to be a Fresh member to come along — it’s open to everyone! Click here for more info and ticketing IA LINKS: SUBSCRIBE TO OUR PATREON FOR EXCLUSIVE PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US
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Dr Jake Sloane & David Segal - What's trending in aesthetics (Chapter 12)' #304
Episode 304 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking. In chapter 12 we discuss the decline of HA filler use around the world and the rise of biostimulators. We then predict a future potential serious problem as a result of this new trend. We reflect on how these trends intersect with the continuing consolidation on the market and pressures on clinics, suppliers and the shifting role of pharma BDM's (reps). We then explore the ramifications of the FDA's decision to compounded GLP 1 medications in the USA. Finally we update our audience about our IA Competition draw (join us tonight on IG Live), new bonus content, and Dr Jake & David's upcoming travel plans. 00:00 Introduction 00:31 Exciting Announcements and Updates 01:28 Exploring Bonus Content and Collaborations 03:50 Trends in Aesthetic Treatments 05:36 Concerns with Overuse of Biostimulators 12:21 Regenerative Aesthetic Solutions 21:04 Counterfeit Devices in the Market 23:27 The Risks of Buying Aesthetic Products 23:55 Economic Pressures and Desperate Solutions 24:26 Counterfeit Products and Regulatory Support 27:25 The Role of Reps in the Changing Market 36:25 Compounded Drugs and FDA Regulations 43:10 Final Thoughts and Upcoming Content CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! CONTACT US
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Telisa Larken & Jill McIver - 'The Business of Injecting (Chapter 18)' #303
Episode 303 hosts Telisa Larken (Registered Nurse from Newcastle, Australia) and Jill McIver (Registered Nurse from Sydney, Australia). In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In this episode we host two quite different clinic owners to share and reflect on their businesses. Our guests share their journeys, insights into the initial challenges of opening, how they market, find new staff and more. Our conversation also highlights the importance in Australia for nurses to have a reliable scripting partner in InstantCosmetics - to support their compliance, purchasing of products, training and upskilling. 00:00 Introduction 00:33 Partnership with InstantCosmetics 00:56 Final IA Competition Announcement (Ending tonight!) 01:58 Meet Telisa Larken: The Injectables Queen 03:59 Jill McIver's Journey in Aesthetics 05:38 Starting and Growing Your Own Clinic 09:36 Challenges and Strategies in Clinic Management 15:45 Expanding Services: Injectables to Skin 18:49 Investing in Devices and Technology 26:21 Scaling Up: Opening Multiple Clinics 36:13 Overcoming Initial Hesitations and Marketing Success 38:10 Support from InstantCosmetics 39:13 Day-to-Day Operations with Instant Cosmetics 43:25 Navigating Regulations and Legal Support 46:19 Choosing Products and Managing Stock 55:56 Recruitment and Team Management 59:34 Marketing Strategies and Community Engagement 01:05:32 Reflections and Future Plans 01:15:53 Final Thoughts and Advice This episode was supported by InstantCosmetics APPLY FOR OUR IA COMPETITION (This closes midnight tonight AEST!) SUBSCRIBE TO OUR PATREON FOR EXCLUSIVE PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US
Inside Aesthetics (IA) is the world's leading podcast for injectors and aesthetic businesses. Co-hosted by Dr Jake Sloane & David Segal, each episode of IA explores aesthetic topics, injectable-related content and insider business knowledge.
With over 1.75 million listens in over 100 countries, IA's weekly episodes have become a vital source of information for the aesthetics industry to connect and learn together.
IA also hosts a very popular Patreon for injectors wanting extra education and business support: Check it out: www.patreon.com/insideaesthetics
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