Iron Sights

Welcome back to another After Dark episode of the Iron Sights Podcast.
Recorded at SHOT Show 2026, I sit down with Bryan Williams — better known as the Unicorn Chief. From SWAT operator to Chief, a stint in City Hall, and back to policing, Bryan’s career has given him a perspective that most people in the profession never get. He’s seen leadership from the street, the admin side, and the political layer in between.
In this conversation, we dig into police culture, mentorship, accountability, and why standards in training actually matter. As a USPSA Grandmaster, Bryan doesn’t just preach performance — he lives it. If he’s not in the office handling the administrative side of the job, he’s on the range sharpening his edge and pushing others to do the same.
Brian is direct. He doesn’t sugarcoat. He’s not interested in protecting feelings — he’s interested in protecting the mission. Sit back and enjoy this After Dark episode with the Unicorn Chief, Bryan Williams.
Timestamps:
00:00 Intro
08:38 Bryan’s Career
18:52 Leadership Path
28:42 Public Perception
40:03 Leadership Struggles
48:16 City Management
01:04:53 Leadership Defined
01:14:07 Accountability Crisis
01:22:27 Mentorship
01:27:21 Training Challenges
01:42:57 Competition & Standards
01:55:09 Execution Mode
02:02:09 Self-Care
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Online Membership (Full Access To All Programs & Virtual Coaching):
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Website - https://ironsightspodcast.com/
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At SHOT Show 2026, I sat down with Joe Hamilton, CEO of Vortex Optics, for a conversation that goes way beyond optics, sales, or gear.
Joe’s journey started on the floor of his family’s small retail shop in Wisconsin, long before the boardroom. That early exposure to people, service, and doing things the right way shaped what would become Vortex’s defining edge: a relentless focus on human connection.
In this After Dark episode, we dig into leadership, the Care Movement, and why people-first culture beats short-term efficiency every time. We talk about building trust, leading with purpose, and creating loyalty that can’t be bought.
This one’s about heart, hustle, and human performance — the kind that actually lasts.
Sit back and enjoy this After Dark conversation with Joe Hamilton, CEO of Vortex Optics, here on the Iron Sides Podcast.
Timestamps:
00:00 Intro
04:38 Joe’s Background
11:49 Vortex Growth
24:19 Leadership
43:31 Efficiency vs People
48:58 Customer First
57:57 Hiring
01:04:45 Scaling
01:21:28 Caring Culture
01:39:42 Family Business
01:46:47 Innovation
Red Dot Fitness Train Online: http://rdftrainonline.com/
Online Membership (Full Access To All Programs & Virtual Coaching):
https://www.reddotfitness.net/online-membership

Virtual Coaching:
https://www.reddotfitness.net/virtual-coaching

Self-Guided Programs:
https://www.reddotfitness.net/Self-Guided-Programs1

Connect With Us:
Website - https://ironsightspodcast.com/
Instagram - https://www.instagram.com/ironsightspodcast/
Facebook - https://www.facebook.com/

In this After Dark episode of the Iron Sights Podcast, I sit down with Hunter Freeland at SHOT Show 2026. About a year in the making, this conversation covers Hunter’s journey through the military, law enforcement, contracting, and his transition into launching Hunter Freeland Shooting.
We talk philosophy, methodology, mindset, and what really matters beyond just shooting performance. Hunter is known for being stoic, disciplined, and serious about the craft—but his vision goes deeper than marksmanship. He’s focused on building responsible individuals, strong advocates for the Second Amendment, and better humans overall.This one’s honest, thoughtful, and packed with perspective for shooters, instructors, and anyone trying to do things the right way.
Sit back and enjoy this After Dark episode with Hunter Freeland on the Iron Sights Podcast.
Check out Hunter's website here: hfshooting.com
Timestamps:
00:00 Intro
09:58 Teaching & Training
14:24 Business & Image
17:42 Community & Culture
38:18 Pro vs Hobby
45:33 Sport Evolution
48:47 Responsibility
54:10 Industry Challenges
01:22:17 LE & Competition
01:38:04 Skill & Growth
02:05:31 Closing
Red Dot Fitness Train Online: http://rdftrainonline.com/
Online Membership (Full Access To All Programs & Virtual Coaching):
https://www.reddotfitness.net/online-membership

Virtual Coaching:
https://www.reddotfitness.net/virtual-coaching

Self-Guided Programs:
https://www.reddotfitness.net/Self-Guided-Programs1

Connect With Us:
Website - https://ironsightspodcast.com/
Instagram - https://www.instagram.com/ironsightspodcast/
Facebook - https://www.facebook.com/

In this episode of the Iron Sights Podcast, I’m back in the studio with Ryan and Cece breaking down flexibility and mobility without the hype. We talk physiology, anatomy, programming, and where mobility work actually fits into a real training week.
We also hit on some of the trends floating around right now—fascial training, mobility “systems,” and why a lot of this stuff misses the point. If you’re trying to move better, train smarter, and stop wasting time on things that don’t matter, this one’s for you.
Sit back and enjoy.
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FFA Program:  https://reddotfitness.net/fitforaction
Red Dot Fitness Training Programs:
rdfprograms.com

Online Membership (Full Access To All Programs & Virtual Coaching):
https://www.reddotfitness.net/online-membership
Virtual Coaching:
https://www.reddotfitness.net/virtual-coaching
Self-Guided Programs:
https://www.reddotfitness.net/Self-Guided-Programs1
(NEW) Iron Sights Podcast Website:
ironsightspodcasts.com
Timestamps:
00:00 Intro
02:39 Flexibility Struggles
05:34 Flexibility vs Mobility
07:32 Nervous System Role
09:22 Rehab & Post-Surgery
11:02 Improving Mobility
18:33 Mobility Tools
23:08 Strength vs Mobility
29:58 Range of Motion
33:52 Hyperflexibility Issues
40:31 Fascia & Mobility
49:04 Making Mobility Stick
54:32 Training Sessions
Connect With Us:
Website - https://ironsightspodcast.com/
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This is a special SHOT Show 2026 edition of the Iron Sights Podcast, recorded on the floor in collaboration with Good Dude Concepts.
I’m joined by Chris Kuras (Good Dude Concepts), Bruno Fallon (Born Primitive), Jon Dufresne (Connecticut’s Consulting / See The Night), Blake Cook, and Jack Lewis (Black Tiger International). We talk about what brought us to SHOT, what stood out, and then let the conversation go where it needed to go — firearms training, health and fitness, leadership, culture, and the realities behind the industry.
No scripts. No marketing pitches. Just honest conversations, new connections, and perspectives from people doing real work.
If you’ve somehow missed Good Dude Concepts, they make the BRB breacher bar for real-world entry work—grab yours at good-dude.com and save on shipping with code IRON SIGHTS.
Timestamps:
00:00 Intro
04:06 SHOT Show  
05:44 Night Ops Summit  
12:50 Community Ties  
26:25 Sobriety Journey  
30:43 Good Dude Concepts  
40:58 Mentorship  
45:19 LE Training  
55:28 Standards  
01:12:16 Close Call  
01:17:55 High Standards  
01:31:07 Leadership  
01:39:48 Positive Energy  
01:41:48 Culture Shift  
01:51:44 Final Thoughts  
02:08:56 Closing  
Red Dot Fitness Training Programs:
rdfprograms.com

Online Membership (Full Access To All Programs & Virtual Coaching):
https://www.reddotfitness.net/online-membership

Virtual Coaching:
https://www.reddotfitness.net/virtual-coaching

Self-Guided Programs:
https://www.reddotfitness.net/Self-Guided-Programs1

Connect With Us:
Website - https://ironsightspodcast.com/
Instagram - https://www.instagram.com/ironsightspodcast/
Facebook - https://www.facebook.com/