Mixed Signals from Semafor Media

Call Her Daddy host and Unwell co-founder Alex Cooper joins Mixed Signals live at Cannes Lions to talk about what it takes to turn a hit podcast into a real media business. Max and Ben ask Alex how Unwell's creative agency ended up going toe-to-toe with Call Her Daddy in revenue, what she learned from her interview with Michelle Obama, and why she's more interested in the marketing than most talent in her field.

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David Droga is the vice chair of Accenture Song and the most decorated creative in Cannes Lions history. He joins Mixed Signals to talk about what it actually takes to sell a CMO on a bold idea (and why the boldest of ideas are sometimes the easiest to sell). Max and Ben ask David about how AI is changing the advertising business he's spent his life building, whether the creative visionary still has a place at the top of the industry, and what the New York Times' "Truth Is Worth It" campaign can teach struggling news brands about their own value. He also walks through some of his most famous ads.

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New_Public co-director and coiner of the "filter bubble," Eli Pariser, joins Mixed Signals to walk through his new report on what news consumption looks like when AI takes over. Max and Ben ask Eli how soon your morning routine will change, which platforms are most exposed to AI disruption, and whether centralizing everyone's attention was actually a mistake.

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For more from Think with Google, check out ThinkwithGoogle.com.

Find us on X: @semaforben, @maxwelltani

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The hosts of The New York Times’ Popcast show join Mixed Signals to talk about how a two-decade-old music podcast became one of the most coveted interview slots in music — landing Taylor Swift, A$AP Rocky, Olivia Rodrigo, and Bad Bunny — by offering something most celebrity press won't: no question approval, no topic restrictions, and critics who've actually been covering these artists for years.

Image Credit: Lucia Bell-Epstein for The New York Times/Reuters

Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media 

For more from Think with Google, check out ThinkwithGoogle.com.

Find us on X: @semaforben, @maxwelltaniIf you have a tip or a comment, please email us mixedsignals@semafor.com

Fox News' Special Report host Bret Baier joins Mixed Signals to talk about what it's like to sit at the center of American political media. Max and Ben ask Bret how he navigates tough questions while maintaining access to President Trump,  what he actually learned from the Fox News Dominion discovery process, and why he doesn't vote. They also get into his new book, his 2028 predictions, and whether CBS News has any shot at replicating what he's built.

Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media 

For more from Think with Google, check out ThinkwithGoogle.com.

Find us on X: @semaforben, @maxwelltani

If you have a tip or a comment, please email us mixedsignals@semafor.com