Printing's Alive

In this episode of Printing's Alive, Warren Werbitt and Josh Fineman dive into the origins and philosophy of the Be More Mensch group. They explore what it means to be a "Mensch," focusing on personal growth, integrity, and evolving roles of men. The conversation covers accepting help, community impact, and balancing responsibilities with self-care. They discuss cultural backgrounds, societal pressures, and integrating masculine and feminine aspects. Touching on the emotional impact of movies and meditation benefits, the episode highlights compassion, mental resilience, and technology's influence on mental health, encouraging listeners to seek help and use community resources.

In this episode of Printing's Alive, Warren Werbitt chats with Bettylyn Krafft about her journey in the print industry and the impact of the Phoenix Challenge. They discuss differences between high school and college competitions, workforce development challenges, and student engagement. Bettylyn highlights the Phoenix Challenge's unique education program and the importance of industry involvement. They explore creating connections for workforce development, contributions from suppliers, and engaging students with hands-on demonstrations. The episode wraps up with success stories, addressing misconceptions about print, and a call to involve young people in the industry.

In this episode of Printing's Alive, Warren Werbitt chats with Dharminder Biharie about his journey in imaging technology, starting at Xerox. They discuss marketing mistakes, the shift to direct mail, and the impact of handwritten letters. Dharminder shares insights from a rubber company case study, exploring sales letter psychology versus metrics-based marketing. They cover AI's effect on marketing, outsourcing sales challenges, and the importance of follow-ups in direct mail. The episode highlights educating young marketers on print's potential, tackling digital fatigue, and innovative business card designs, ending with a call to action.

In this episode of Printing's Alive, Warren Werbitt and Kelvin Gage discuss their journeys in the printing industry, focusing on Kelvin's path from starting his business to selling it to Australia's largest print company. They delve into the complexities of deciding to sell, involving external help, and negotiating while maintaining leverage and secrecy. The conversation addresses emotional and family considerations, financial discipline, and business readiness. Kelvin shares insights on creating win-win acquisition deals, managing staff reactions, and the emotional aftermath of selling. They also explore challenges working for the acquiring company, offering advice for potential sellers, and balancing outsourcing with new equipment investments.

In this episode of Printing's Alive, Warren Werbitt is joined by Mark Stephenson from Fuji to delve into the intricacies of OEM partnerships, focusing on trust-building and decision-making. They discuss the challenges and improvements in OEM-printer relationships, marketing strategies, and the reality of supplier infrastructure. The conversation highlights support for small and medium printers, emphasizing sales transparency and customer relations. Mark shares career insights and discusses the industry's evolution, addressing aging and youth engagement. They also explore leadership challenges, the importance of listening to younger voices, and the benefits of trade shows. The episode concludes with a focus on fostering industry unity and a call to action.