Printing's Alive

After almost 30 years in the parking business, Cliff Hoinowski found an overlooked problem: signs that could not be seen were doing nothing. He and Warren Werbitt discuss developing rugged solar-powered illuminated signs, working with print partners, protecting an idea, and learning through costly mistakes. As Cliff says, “Persistence, I think, is the biggest thing that you can have if you want to be successful.”

Why can every department look busy while cash remains tied up? Dave Kreisler and Warren Werbitt examine the difference between local efficiency and end to end flow, why equipment speed does not solve a bindery bottleneck, and how consistent leadership, honest conversations, and accurate data help print businesses understand their real current state.

Why do some print companies outperform without adding equipment or capabilities? Bob Rosen tells Warren Werbitt that the difference starts with CEOs who focus relentlessly on what matters. They discuss selling value instead of price, setting clear standards, making tough people decisions, tightening shop floor habits, and improving existing processes before investing in new equipment.

In this episode of Printing's Alive, Warren Werbitt talks with Michael Ginley about his path through design, print, and entrepreneurship, and the launch of the Connected Designer newsletter. They discuss how AI is changing the designer’s role, with more responsibility for messaging, copy, and marketing. The conversation covers high-volume ad production, training designers in print basics, and working with printers on large magazine runs, paper choices, color matching, and mailing logistics. They also touch on client education, embellishments, networking, remote work, designer communities, and advice for aspiring designers on staying adaptable and prepared for print.

In this episode of Printing's Alive, Warren Werbitt and Brian Franz discuss building relationships in the print industry, stressing connections over immediate sales. They explore print's evolving role in the digital age and the importance of understanding customer needs. The conversation covers managing numerous jobs with a small team, the benefits of direct mail, and bridging the age and experience gap among print buyers. They emphasize customer education through plant tours and Warren shares his defining career moment with the Printing's Alive video, highlighting authenticity in business. The episode concludes with insights on effective communication and gratitude.