Printing's Alive

In this episode of Printing's Alive, Warren Werbitt chats with Sheilae Siagian and Steve Falk about the enduring appeal of print. Sheila shares her passion for hands-on print work and the tactile aspects that draw people to the trade. They discuss print's significance in daily life, Canadian Print Scholarships, and Sheila’s visits to printing facilities. The conversation covers attracting young talent, the role of packaging and print embellishments, and modernizing industry associations. Ideas for engaging the next generation, like a young print party and student print day, are also explored

In this episode of Printing's Alive, Warren Werbitt is joined by Jessica DeCola to discuss the Sheet for Brains initiative, emphasizing the importance of mental health in the print industry. They explore strategies for attracting and retaining new talent, the significance of company culture, and managing generational differences. Jessica shares her transition from vendor to printer and the support she receives from her new employer. The conversation highlights the role of social media engagement, particularly LinkedIn, and the emotional impact of Sheet for Brains sessions. The episode concludes with insights into Jessica's new role at Blooming Color, their services, and her passion for her work.

In this episode of Printing's Alive, Warren Werbitt and Clark Scherer explore the evolution of the printing industry. They discuss Clark's transition from Komori, the longevity of various presses, and challenges in offset printing. Topics include private equity's impact, offset vs. digital profitability, and digital press lifecycles. They also cover technological advancements, service importance, staffing challenges, and creating a one-stop shop for printing supplies. The episode highlights attracting young talent with AI, social media strategies, sourcing press parts, future digital trends, and cost-effective inventory management.

In this episode of Printing's Alive, Warren Werbitt engages with Vladimir Gendelman, CEO of Company Folders, to explore his journey from computer repair to the print industry, focusing on niche printing's significance. Vladimir shares insights into starting in the folder business, transitioning from outsourcing to insourcing, and the benefits of trade houses. They discuss Company Folders' specialties, geographic reach, and early SEO success. The conversation delves into the impact of AI on customer acquisition and the challenges of rapid growth. They touch on finding market niches, the importance of company culture, and using customer testimonials for marketing. The episode concludes with reflections on business stability and future growth plans.

In this episode of Printing's Alive, Warren Werbitt sits down with Jamie McLennan to explore his journey from commodity selling to strategic selling in the print industry. They discuss the challenges of print pricing, managing customer expectations, and the importance of building strong customer relationships. Jamie shares insights on training newcomers, embracing new technologies, and the evolution from DMR to Invoke. The conversation touches on the significance of self-marketing, the relevance of 'premium' in print, and trends in paper quality. They delve into the future of print with AI integration, industry challenges, and strategies for engaging younger generations. The episode concludes with a focus on sustainability and the ongoing relevance of print.