Printing's Alive

In this episode of Printing's Alive, Warren Werbitt and Jason Leonard explore the importance of customer visits and hands-on experiences in the print industry. They discuss perceptions of uncoated paper, the rise of print embellishments, and generational differences. The duo examines challenges in paper manufacturing, mentoring younger generations, and using social media for engagement. They also cover print sales, paper choices, and digital printing trends, emphasizing collaboration and software integration. The episode highlights communication, print shows, partnerships, and learning from younger generations, along with personal reflections and hobbies.

In this episode of Printing's Alive, Warren Werbitt and Paul Gardner explore Nuance.Ink's rebranding journey from AlphaGraphics. They discuss the early days of Dscoop, Rastar’s acquisition by Transcontinental, and Xerox’s current challenges. The conversation touches on outsourcing, selling digital embellishments, and transitioning from offset to digital print sales. They also navigate OEM and dealer relationships, print equipment deals, and service contract evolution. Emphasizing print's vital role in everyday life, they highlight the importance of addressing customer pain points and attracting young talent to the industry.

In this episode of Printing's Alive, Warren Werbitt and Bill Farquharson dive into the intricacies of sales and marketing in the print industry. They discuss the importance of persistence in sales, the value of personal connections, and the role of LinkedIn profiles in effective marketing strategies. Bill shares insights on cold calling, solving business needs, and engaging young employees. The conversation explores modern sales trends, including leveraging AI for lead generation and communication. They also address common mistakes printers make today and the excitement surrounding the future of print. The episode wraps up with free sales tips and resources from Bill.

In this episode of Printing's Alive, Warren Werbitt and Paul Stead discuss Paul's journey with ASL and his involvement with venture capital, focusing on ConnectPrint. They explore the dynamics between OEMs and dealers in sales, the benefits of dealer networks, and experiences with Xerox Premier Partners. The conversation delves into the integration of Touch7 software and third-party solutions, as well as the Young People in Print initiative in the UK. They emphasize engaging youth in print companies and marketing strategies, highlighting the industry's obsession with equipment. The episode also addresses the importance of persistence in sales, the challenges of modern cold calling, and the value of direct communication.

In this episode of Printing's Alive, Warren Werbitt and Jeff Bauer explore print embellishments and the challenges of finding local printers with these capabilities. Jeff shares his journey with technologies like Scodix and MGI, and the struggle of contacting OEM representatives. They discuss Takitful's role in bridging industry gaps and the importance of showcasing embellishments to clients. The conversation covers USPS discounts for embellished mail, Jeff's transition from web to print, and the need to educate end users and salespeople. The episode wraps up with insights on networking and presenting new print techniques to clients.