Exploring Printing United 2025: Innovations, Networking, and the Future of Print
In this episode of Printing's Alive, Warren Werbitt, Mark Subers, and Chris Curran delve into the exciting developments at Printing United. They explore the show's new features, its vision, and its significance for printers. The conversation highlights the importance of networking, the AI Pavilion, and engaging young talent in the industry. They discuss the future of print, iLearning initiatives, the new G7 Plus color standard, and sustainability. The episode covers educational sessions, label technology, and strategic business expansion, along with tours and investment in embellishments. It concludes with insights on fostering youth engagement and special events for expo attendees.
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57:50
Colin Sinclair McDermott on Print Sales, Marketing Insights, and Community Impact
In this episode of Printing's Alive, Warren Werbitt chats with Colin Sinclair McDermott about his print industry journey. They explore Colin's career, lessons from failures, and the importance of integrity. Topics include marketing pitfalls, understanding customers, and collaboration. Colin shares insights on sales strategies, LinkedIn's impact, and direct mail's role. They discuss hiring challenges, digital-print integration, and creative direct mail ideas. The episode also covers charity work, community involvement, and print mastermind groups, ending with Colin's volunteer efforts in Africa and a Kilimanjaro trip teaser.
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1:09:50
Rebekah Hughes on Print Legacy, Neurodiversity, and Technology's Role
In this episode of Printing's Alive, Warren Werbitt chats with Rebekah Hughes from Latcham about her unique journey in the print industry and her family's print legacy. They discuss the vital role of print, Latcham's services, and Rebekah's experiences with neurodivergence. She opens up about school and work challenges, language struggles, anxiety management, and AI's role in grammar and organization. They also touch on coping strategies, therapy's importance, understanding neurodiversity, and technology's impact on attention spans. The episode wraps up with reflections and gratitude.
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52:15
Sherri Langburt on Influencer Packaging, Print Creativity, and BabbleBox's Innovations
In this episode of Printing's Alive, Warren Werbitt chats with Sherri Langburt about the fusion of influencer marketing and print via BabbleBox. They discuss the significance of physical packaging in campaigns, the creative design and printing processes, and the impact of tactile finishes. Sherry offers insights on targeting, ROI for B2B, budgeting, and influencer selection. They also explore personalization, merging digital and physical elements, and case studies like an insurance campaign for new moms. The episode concludes with BabbleBox's offerings, market predictions, and fulfillment challenges.
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45:59
Tracy Archuleta Breaks Down Embellishments, Sales Tactics, and Today’s Print Hurdles
In this episode of Printing's Alive, Warren Werbitt sits down with Tracy Archuleta to explore her deep experience in the print industry. They dive into the growing role of CRMs, the rise of embellishments, and key considerations for printers looking to invest in finishing equipment. Tracy shares her perspective on market shifts post-COVID, modern sales challenges, and the importance of authentic client interactions. The conversation also touches on creative workflows, ROI analysis, cost negotiations, and using AI to streamline tasks like contract reviews. They wrap up with practical negotiation tips and a call to respect every member of the team.
Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
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