Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print sha...
Innovation, Leadership, and Mental Health in Printing with Jon Bailey
In this episode of Printing's Alive, Jon Bailey from Precision Proco discusses the company's evolution, specialization, and commitment to a customer-centric approach. The conversation delves into innovation, the role of customer feedback in shaping marketing strategies, and the impact of company size on culture and leadership. John highlights the importance of employee engagement, the leadership approach, and their recruitment philosophy. The episode also covers storytelling, industry gossip, and the exchange of ideas. Mental health awareness and work-life balance are emphasized as crucial components of a healthy work environment. The episode concludes with John's closing remarks and a glimpse into future plans.
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37:32
Empowering Women in Print: Insights from Girls Who Print
In this episode of Printing's Alive, Deborah Corn and Kelly Mallozzi discuss the transformative journey of Girls Who Print and the advantages of its nonprofit status. The conversation highlights the importance of mentorship in addressing the workforce crisis and tackling unconscious and gender biases in the printing industry. They share future plans to enhance inclusivity and the role of the industry in attracting talent, including the relationship with FESPA. The episode explores strategies for global expansion, member engagement, and challenging industry norms. Deborah and Kelly emphasize the value of vocational training, the need for positive work environments, and the celebration of pride and community within the print industry.
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43:54
Behavioral Science, Marketing, and Print Strategies with Gee Ranasinha
In this episode of Printing's Alive, Gee Ranasinha from Kexino explores the intersection of behavioral science and marketing, highlighting the role of emotions and being remarkable in consumer behavior. The discussion covers print's impact in marketing, Super Bowl ad insights, recruitment challenges, and senior-level distrust in marketing. Gee and Warren discuss Hatteras' strategies, industry challenges, and the importance of customer experience, modern equipment, and educating digital-native buyers. They also touch on strategic marketing, sales systems, and proactive action in the print industry, concluding with reflections and advice for print business owners.
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1:10:00
Jeroen van Druenen from Jubels on Specialty Printing and Industry Challenges
In this episode of Printing's Alive, Jeroen from Jubels shares their transition from traditional letterpress to digital printing, focusing on specialty binding and papers. Discover marketing strategies, margin nuances, and a high-end custom book project that highlights the luxury print market. Explore the challenges of print buying groups, the value of personal customer interactions, and sustainability practices. Jeroen also discusses the skilled worker shortage, graphic arts education evolution, FSC certification costs, and current print embellishments. The episode wraps up with reflections on passion in print and audience engagement.
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54:02
Hatteras Printing: Growth, Innovation, and AI with Bill Duerr
In this episode of Printing's Alive, Bill Duerr from Hatteras Printing shares insights into the company's rich history and commitment to customer satisfaction. The conversation delves into the quality standards and technological investments that set Hatteras apart. Bill discusses the challenges of recruiting skilled human labor and the strategies employed to attract both clients and employees. The episode explores innovations in business cards, sustainability efforts, and boosting employee morale. Bill highlights the influence of leadership and emerging industry trends, including AI's role in sales and marketing. The discussion rounds off with tips on maintaining professional relevance and concludes with acknowledgments and book promotion.
Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
Ireland