Printing's Alive

Why do some print companies outperform without adding equipment or capabilities? Bob Rosen tells Warren Werbitt that the difference starts with CEOs who focus relentlessly on what matters. They discuss selling value instead of price, setting clear standards, making tough people decisions, tightening shop floor habits, and improving existing processes before investing in new equipment.

In this episode of Printing's Alive, Warren Werbitt talks with Michael Ginley about his path through design, print, and entrepreneurship, and the launch of the Connected Designer newsletter. They discuss how AI is changing the designer’s role, with more responsibility for messaging, copy, and marketing. The conversation covers high-volume ad production, training designers in print basics, and working with printers on large magazine runs, paper choices, color matching, and mailing logistics. They also touch on client education, embellishments, networking, remote work, designer communities, and advice for aspiring designers on staying adaptable and prepared for print.

In this episode of Printing's Alive, Warren Werbitt and Brian Franz discuss building relationships in the print industry, stressing connections over immediate sales. They explore print's evolving role in the digital age and the importance of understanding customer needs. The conversation covers managing numerous jobs with a small team, the benefits of direct mail, and bridging the age and experience gap among print buyers. They emphasize customer education through plant tours and Warren shares his defining career moment with the Printing's Alive video, highlighting authenticity in business. The episode concludes with insights on effective communication and gratitude.

In this episode of Printing's Alive, Warren Werbitt welcomes Mark Pomerantz to discuss his career journey and the founding of Sales Wisdom. They explore the dynamics of client relationships, leadership, and communication in the print industry, with a focus on attracting and retaining young talent. The conversation highlights the importance of mentorship and personal reflections on leadership. The episode also covers the significance of attending industry events like Printing United, offering insights into maximizing business trips, networking, and educational opportunities at trade shows. They delve into the benefits of participation for young professionals and spotlight the AI Pavilion at the upcoming Printing United event.

In this episode of Printing's Alive, Warren Werbitt and Aaron Montgomery discuss the evolving role of print across various industries and the challenges faced by small print shops. They explore the benefits of leveraging AI for tasks like podcast transcription and book creation, and emphasize the value of collaboration over competition. The conversation delves into the importance of understanding cost vs. value, joining peer groups, and having a solid business plan. Aaron highlights the Purpose Plus Profit retreat, focusing on adapting business strategies based on feedback. They also touch on managing tasks to avoid overwhelm and the benefits of team-building. The episode concludes with upcoming events at Printing United and a call for listener feedback.