Printing's Alive

In this episode of Printing's Alive, Warren Werbitt and Mike Philie dive into the intricacies of the print industry, exploring why printing company owners seek Mike's expertise. They discuss the importance of organizational structure, influenced by Mike's sports background, and his unique consulting approach. The conversation highlights challenges owners face, especially when preparing a business for sale, and the significance of processes and procedures. They also touch on the Graphic Arts CEO Forum, peer groups, and maintaining company culture. Topics include hiring youth, owner involvement, customer relations, and the strategic use of consultants. Closing thoughts emphasize available resources and future discussions.

In this episode of Printing's Alive, Warren Werbitt and Charity Gibson explore the evolution of promotional products in the print industry. Charity shares her journey to the supplier side and discusses balancing multiple roles. They cover the importance of quality, branding, and effective promo items for relationship building. Topics include sustainability, costs, certifications, and balancing business growth with quality. They also touch on generational differences, AI, and emphasize human interaction, work-life balance, and learning from younger generations. The episode wraps up with reflections on kindness and future industry discussions.

In this episode of Printing's Alive, Warren Werbitt and Jason Leonard explore the importance of customer visits and hands-on experiences in the print industry. They discuss perceptions of uncoated paper, the rise of print embellishments, and generational differences. The duo examines challenges in paper manufacturing, mentoring younger generations, and using social media for engagement. They also cover print sales, paper choices, and digital printing trends, emphasizing collaboration and software integration. The episode highlights communication, print shows, partnerships, and learning from younger generations, along with personal reflections and hobbies.

In this episode of Printing's Alive, Warren Werbitt and Paul Gardner explore Nuance.Ink's rebranding journey from AlphaGraphics. They discuss the early days of Dscoop, Rastar’s acquisition by Transcontinental, and Xerox’s current challenges. The conversation touches on outsourcing, selling digital embellishments, and transitioning from offset to digital print sales. They also navigate OEM and dealer relationships, print equipment deals, and service contract evolution. Emphasizing print's vital role in everyday life, they highlight the importance of addressing customer pain points and attracting young talent to the industry.

In this episode of Printing's Alive, Warren Werbitt and Bill Farquharson dive into the intricacies of sales and marketing in the print industry. They discuss the importance of persistence in sales, the value of personal connections, and the role of LinkedIn profiles in effective marketing strategies. Bill shares insights on cold calling, solving business needs, and engaging young employees. The conversation explores modern sales trends, including leveraging AI for lead generation and communication. They also address common mistakes printers make today and the excitement surrounding the future of print. The episode wraps up with free sales tips and resources from Bill.