Printing's Alive

In this episode of Printing's Alive, Warren Werbitt chats with Al Kennickell from The Kennickell Group about AI's transformative role in the printing industry. They explore AI's practical applications, including legal insights, contract analysis, and website construction. The discussion covers AI's impact on printing embellishments, new technologies, and strategies for purchasing and financing equipment, featuring a special offer on the MGI 3,600. Warren and Al emphasize engaging customers with print samples, leadership in experimentation, and balancing owner involvement in sales and production. The episode concludes with a call for industry collaboration and support.

In this episode of Printing's Alive, Warren Werbitt talks with Nick Benkovich about navigating career transitions after being laid off. Nick shares his personal experiences and reactions to layoffs, reflecting on his thirteen-year tenure before the unexpected change. They discuss the importance of mental health, maintaining routines, and the role of support systems during tough times. The conversation explores how personal identity intertwines with professional life and the significance of leveraging industry relationships. Nick emphasizes the value of volunteering, gratitude, and kindness, offering advice on staying connected and supporting others. They also touch on social interactions in a post-COVID world and encourage embracing new opportunities.

In this episode of Printing's Alive, Warren Werbitt is joined by Ron Goodwin to explore the dynamic world of apparel decorating. They discuss Ron's journey and the significant changes in apparel printing, focusing on techniques like direct to film printing. The conversation delves into the size of the t-shirt printing industry, concert merchandise, and the challenges of on-demand printing and inventory management. They examine pricing strategies, customer categories, and supplier consolidation, comparing apparel and paper supply chains. Ron shares insights on customer value perception, handling large orders, and the impact of purchasing departments. The episode also highlights fundraising, charity programs, and the importance of doing good in the industry.

In this episode of Printing's Alive, Warren Werbitt and Chris Minn explore the evolving printing industry. They discuss Print United collaboration, strategies for protecting printers, and the challenges of selling print equipment. Warren shares his venture into the t-shirt market via Shopify. Chris, from Digital Ink Agency, emphasizes automation in digital marketing. They also cover maintaining relationships, social media's role, and company culture's impact on print businesses. The episode highlights omni-channel strategies, promotional merchandise, and introduces the Print Island platform, celebrating industry unsung heroes.

In this episode of Printing's Alive, Warren Werbitt delves into the world of marketing in the printing industry with Gee Ranasinha, CEO of Kexino. They explore the significance of trade shows like Drupa for networking and financial justification, and debunk common misconceptions about marketing in the print world. The conversation highlights the importance of strategic marketing, standing out, and avoiding budget pitfalls. Gee shares insights on transitioning from equipment-based selling to strategic marketing, emphasizing the power of storytelling and personal relationships. They discuss differentiation, trust-building, and the necessity of understanding customer profiles. The episode wraps up with practical business improvement steps and a proposal for future discussions.