Printing's Alive

In this episode of Printing's Alive, Warren Werbitt engages with Vladimir Gendelman, CEO of Company Folders, to explore his journey from computer repair to the print industry, focusing on niche printing's significance. Vladimir shares insights into starting in the folder business, transitioning from outsourcing to insourcing, and the benefits of trade houses. They discuss Company Folders' specialties, geographic reach, and early SEO success. The conversation delves into the impact of AI on customer acquisition and the challenges of rapid growth. They touch on finding market niches, the importance of company culture, and using customer testimonials for marketing. The episode concludes with reflections on business stability and future growth plans.

In this episode of Printing's Alive, Warren Werbitt sits down with Jamie McLennan to explore his journey from commodity selling to strategic selling in the print industry. They discuss the challenges of print pricing, managing customer expectations, and the importance of building strong customer relationships. Jamie shares insights on training newcomers, embracing new technologies, and the evolution from DMR to Invoke. The conversation touches on the significance of self-marketing, the relevance of 'premium' in print, and trends in paper quality. They delve into the future of print with AI integration, industry challenges, and strategies for engaging younger generations. The episode concludes with a focus on sustainability and the ongoing relevance of print.

In this episode of Printing's Alive, Warren Werbitt and Josh Fineman dive into the origins and philosophy of the Be More Mensch group. They explore what it means to be a "Mensch," focusing on personal growth, integrity, and evolving roles of men. The conversation covers accepting help, community impact, and balancing responsibilities with self-care. They discuss cultural backgrounds, societal pressures, and integrating masculine and feminine aspects. Touching on the emotional impact of movies and meditation benefits, the episode highlights compassion, mental resilience, and technology's influence on mental health, encouraging listeners to seek help and use community resources.

In this episode of Printing's Alive, Warren Werbitt chats with Bettylyn Krafft about her journey in the print industry and the impact of the Phoenix Challenge. They discuss differences between high school and college competitions, workforce development challenges, and student engagement. Bettylyn highlights the Phoenix Challenge's unique education program and the importance of industry involvement. They explore creating connections for workforce development, contributions from suppliers, and engaging students with hands-on demonstrations. The episode wraps up with success stories, addressing misconceptions about print, and a call to involve young people in the industry.

In this episode of Printing's Alive, Warren Werbitt chats with Dharminder Biharie about his journey in imaging technology, starting at Xerox. They discuss marketing mistakes, the shift to direct mail, and the impact of handwritten letters. Dharminder shares insights from a rubber company case study, exploring sales letter psychology versus metrics-based marketing. They cover AI's effect on marketing, outsourcing sales challenges, and the importance of follow-ups in direct mail. The episode highlights educating young marketers on print's potential, tackling digital fatigue, and innovative business card designs, ending with a call to action.