Hello and welcome to episode 78 of the Public Sector Marketing Show. 👋 🎙️2023 has been a ground-breaking year in terms of marketing transformation. Technology continues to drive change, disrupt consumer behaviour and challenge marketers. We are now navigating a new trajectory of AI-driven marketing practice. In today’s show I take a closer look at those trends that give rise to the new skills we all need to master in order to remain relevant in the Digital Age. I speak to Amanda Webb, founder of Spiderworking and Digital Marketing expert and we dig deeper on the seven marketing trends that are dominating marketing practice in 2023. It’s time to pause before we reprioritise. So stay tuned and let me share these important insights with you.

Hello and welcome to Season 5 of the award-winning Public Sector Marketing Show! 👋 🎙️After publishing the second edition and audiobook for Public Sector Marketing Pro I decided to take a content marketing break. But I’m back with renewed creativity and energy and some behind the scenes news since I last spoke to you on this podcast in December 2022. I share my interview from the audiobook launch with Kieran O’Malley about why I choose to serve you and what drives my inspiration for public sector marketing. There are a few personal and professional tales in there, so stay tuned! And do you like our new audio branding? Shoutout to our voice-over artist Stephen Daly, you might recognise his voice from Today FM. Each weekly episode will be released on Wednesdays on YouTube and your favourite podcast platforms. With snippets shared across our social media platforms.I’m delighted to be back and I hope you stick with me for Season 5!

The 4th Public Sector Digital Marketing Summit was a huge success, and simply down to the expert speakers and engaged audience.It was our pleasure to host you all. For those of you that didn’t make it, we’ve created a highlights reel from each of the four sessions on the day.Coming up in episode #76 Why public sector leadership need to role model great digital communications The social media manoeuvres being made by public sector marketing pros in an ever-changing landscape How to get the truth to rise to the top of the social web in the age of disinformation Innovation in public sector case studies---WIN Our Weekly Show PrizeSubscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShowAlso get a 50% discount on a course of your choice with us!---Subscribe, Rate & ReviewSubscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. If you are a regular listener, please rate and review our show.---FeedbackDon’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigitalIf you would like to be a guest on the show, please get in touch. Email Joanne at [email protected]. ---The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

My new book, the 2nd Edition of Public Sector Marketing Pro is out now! Coming soon is the accompanying audiobook.To celebrate the release of the book, I’ve decided to give my loyal Public Sector Marketing Show listeners and viewers, an exclusive listen to the audiobook. So, sit back and enjoy the introduction and Chapter 1. If you are interested in buying a copy of Public Sector Marketing Pro, please go to www.publicsectormarketingpros.com/book and watch out for the audiobook on Audible. ---WIN Our Weekly Show PrizeSubscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShowAlso get a 50% discount on a course of your choice with us!---Subscribe, Rate & ReviewSubscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. If you are a regular listener, please rate and review our show.---FeedbackDon’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigitalIf you would like to be a guest on the show, please get in touch. Email Joanne at [email protected]. ---The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

We have less than 8 years to save the planet.It’s a pretty depressing statistic.According to the 2021 United National Climate Report, changes to the global climate are intensifying rapidly.So it got me thinking.How much carbon am I emitting from my digital activity?Then I thought you would like to know more about this topic too.So, as we all try to positively contribute to climate change, I’m asking the question in today’s episode, how can we reduce our digital carbon footprint?Stay tuned to episode 74 to find out: What is the real impact of digital carbon on climate? What contributes to a digital carbon footprint? How can we mitigate our contribution?---WIN Our Weekly Show PrizeSubscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShowAlso get a 50% discount on a course of your choice with us!---Subscribe, Rate & ReviewSubscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. If you are a regular listener, please rate and review our show.---FeedbackDon’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigitalIf you would like to be a guest on the show, please get in touch. Email Joanne at [email protected]. ---The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.