A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders w...
A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders w...
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Available Episodes
5 of 82
7 Major Public Sector Marketing Shifts You Need to Adopt Now
Hello and welcome to episode 78 of the Public Sector Marketing Show. 👋 🎙️2023 has been a ground-breaking year in terms of marketing transformation. Technology continues to drive change, disrupt consumer behaviour and challenge marketers. We are now navigating a new trajectory of AI-driven marketing practice. In today’s show I take a closer look at those trends that give rise to the new skills we all need to master in order to remain relevant in the Digital Age. I speak to Amanda Webb, founder of Spiderworking and Digital Marketing expert and we dig deeper on the seven marketing trends that are dominating marketing practice in 2023. It’s time to pause before we reprioritise. So stay tuned and let me share these important insights with you.
13/9/2023
35:05
Why my passion for public service drives public sector marketing results | Ep 77
Hello and welcome to Season 5 of the award-winning Public Sector Marketing Show! 👋 🎙️After publishing the second edition and audiobook for Public Sector Marketing Pro I decided to take a content marketing break. But I’m back with renewed creativity and energy and some behind the scenes news since I last spoke to you on this podcast in December 2022. I share my interview from the audiobook launch with Kieran O’Malley about why I choose to serve you and what drives my inspiration for public sector marketing. There are a few personal and professional tales in there, so stay tuned! And do you like our new audio branding? Shoutout to our voice-over artist Stephen Daly, you might recognise his voice from Today FM. Each weekly episode will be released on Wednesdays on YouTube and your favourite podcast platforms. With snippets shared across our social media platforms.I’m delighted to be back and I hope you stick with me for Season 5!
6/9/2023
25:00
Best bits from the 2022 Public Sector Digital Marketing Summit
The 4th Public Sector Digital Marketing Summit was a huge success, and simply down to the expert speakers and engaged audience.It was our pleasure to host you all. For those of you that didn’t make it, we’ve created a highlights reel from each of the four sessions on the day.Coming up in episode #76 Why public sector leadership need to role model great digital communications The social media manoeuvres being made by public sector marketing pros in an ever-changing landscape How to get the truth to rise to the top of the social web in the age of disinformation Innovation in public sector case studies---WIN Our Weekly Show PrizeSubscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShowAlso get a 50% discount on a course of your choice with us!---Subscribe, Rate & ReviewSubscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. If you are a regular listener, please rate and review our show.---FeedbackDon’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigitalIf you would like to be a guest on the show, please get in touch. Email Joanne at [email protected]. ---The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.
17/11/2022
31:46
Public Sector Marketing Pro Audiobook Chapter
My new book, the 2nd Edition of Public Sector Marketing Pro is out now! Coming soon is the accompanying audiobook.To celebrate the release of the book, I’ve decided to give my loyal Public Sector Marketing Show listeners and viewers, an exclusive listen to the audiobook. So, sit back and enjoy the introduction and Chapter 1. If you are interested in buying a copy of Public Sector Marketing Pro, please go to www.publicsectormarketingpros.com/book and watch out for the audiobook on Audible. ---WIN Our Weekly Show PrizeSubscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShowAlso get a 50% discount on a course of your choice with us!---Subscribe, Rate & ReviewSubscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. If you are a regular listener, please rate and review our show.---FeedbackDon’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigitalIf you would like to be a guest on the show, please get in touch. Email Joanne at [email protected]. ---The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.
10/11/2022
46:07
How to Reduce your Digital Carbon Footprint
We have less than 8 years to save the planet.It’s a pretty depressing statistic.According to the 2021 United National Climate Report, changes to the global climate are intensifying rapidly.So it got me thinking.How much carbon am I emitting from my digital activity?Then I thought you would like to know more about this topic too.So, as we all try to positively contribute to climate change, I’m asking the question in today’s episode, how can we reduce our digital carbon footprint?Stay tuned to episode 74 to find out: What is the real impact of digital carbon on climate? What contributes to a digital carbon footprint? How can we mitigate our contribution?---WIN Our Weekly Show PrizeSubscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShowAlso get a 50% discount on a course of your choice with us!---Subscribe, Rate & ReviewSubscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. If you are a regular listener, please rate and review our show.---FeedbackDon’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigitalIf you would like to be a guest on the show, please get in touch. Email Joanne at [email protected]. ---The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.
A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.
The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”
Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.
Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.
She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco.
Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards.
Find out more at https://publicsectormarketingpros.com/.