OnBD with ALF

In this special episode of 'OnBD with ALF' host and General Manager of ALF Insight, Amanda Rosevear welcomes co-founders of the BD100, Jody Osman and Rich McHardy, to discuss everything you need to know about submitting your application to the prestigious awards. Rich and Jody share why they created the BD100, and talk us through the nomination and submission processes, along with tips for crafting a standout entry. They also explain additional categories such as Win of the Year, Team of the Year, and the newly introduced Industry Impact Award. With key insights and advice, this episode is essential for anyone in business development looking to boost their sales strategies and gain recognition. Listen now to learn how to get involved and make the most of the BD100 community. 00:00 Introduction02:06 The Importance of the BD100 Community04:44 How to Get Nominated for the BD10024:04 Additional Categories and Awards26:47 Key Dates and Final TipsIf you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear meets Katie Street, Founder and MD of Street Agency and podcast host of 'Marketing in the Madness.' Katie shares her journey from falling into sales at a young age to running her own successful marketing agency. They delve into the importance of human-centred, people-powered marketing in the age of AI, discuss content creation strategies, and provide insights on building a personal brand in business development. Listen in for actionable advice and inspiring stories to elevate your sales game. 00:43 Meet Katie Street: Career Journey and Insights04:30 The Power of People-Powered Marketing06:33 Challenges and Strategies in Personal Branding11:40 Creating Valuable Content for Your Audience18:44 Effective Audience Engagement and Outreach24:06 The Overwhelming Email Overload24:36 Human-Centric Marketing Strategies25:12 Company-Wide Marketing Efforts26:39 The Future of Personal Branding29:07 Gen Z and the Evolution of Sales32:11 Creating Authentic Content36:55 Quick Fire Questions with Katie42:49 Conclusion and Final Thoughts If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, interviews Debra Sharron, a seasoned sales trainer and founder of Media Sales Training. They discuss Debra’s journey into media sales, the current trends and challenges in the industry, and expert advice on sales success. The conversation also touches on the importance of consultative selling, the significance of face-to-face meetings, and strategies for building relationships with clients. Debra also shares insights on how to avoid being ghosted by prospects and explains why there’s a need for authenticity in sales. Plus, Debra answers our quickfire questions that reveal her thoughts on sales, success and her favourite hype song. 00:00 Introduction 02:00 Debra's Journey into Media Sales06:21 Current Trends in Media Sales09:14 Consultative Selling in Today's Market12:18 The Importance of Face-to-Face Meetings20:40 Challenges Faced by Salespeople24:05 Impact of Hybrid Working on Sales30:30 Building Relationships in Sales34:24 Keys to a Successful Sales Team36:57 Quickfire Questions with Debra If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Amanda Rosevear speaks with Nick Adams, CEO of Sense, about the evolution of new business strategies in the experiential marketing sector. Nick shares insights from his extensive career, discussing the challenges agencies face in winning clients today, the importance of data in sales, and the shift towards more transactional relationships. Find out how Sense identifies their top prospects, the opportunities of collaborating with other agencies and the value of building genuine relationships in a fast-paced industry. 00:00 Introduction00:43 Meet Nick Adams, CEO of Sense01:09 Nick Adams' Career Journey03:22 Evolution of New Business Strategies06:08 Balancing Outbound and Inbound Marketing11:10 Challenges in Winning New Clients12:10 Specialising vs. Generalising in Brand Experience18:58 Importance of Data in New Business23:17 Impact of COVID on Client Relationships26:08 The Shift in Client Expectations27:14 The Importance of Chemistry in Client Relationships29:47 The Future of Relationship Building in Sales32:26 Adapting New Business Strategies34:00 Collaborations and Audience Segmentation38:30 Quickfire Questions with Nick43:30 Final Thoughts If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, sits down with Steve Cox, former Marketing Director of JCDecaux, to find out about his 40 years of experience within the media and advertising industry. Steve shares a comprehensive overview of his illustrious career, from his early days in television to his recent venture into consultancy. He offers invaluable insights into effective sales strategies, emphasising the importance of understanding audience mindset and context. Steve also introduces his five-step sales process to ensure successful pitches and shares practical advice for smaller media owners aiming to compete with industry giants. 00:43 Meet the Legend: Steve Cox01:20 Steve Cox's Journey in Media03:58 Transition to Out-of-Home Advertising05:36 Challenges and Strategies for Smaller Media Owners09:06 The Five-Step Sales Process19:06 Common Mistakes in Media Sales22:55 Understanding Audience Behaviour23:41 Marketing to Brands and Agencies24:40 The Importance of Agency Relationships25:39 Targeting Small and Local Brands26:49 Effective Communication with Agencies31:30 The Value of Agility and Passion33:35 Quickfire Questions with Steve42:20 Final Thoughts If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.