Podcast host and General Manager of ALF Insight, Amanda Rosevear, speaks with Ian Harris, founder of Agency Hackers. Ian shares his journey from journalism to building a thriving membership community for independent agency leaders. He discusses the importance of truly understanding what people want, the challenges agencies face in growth and client acquisition, and the successful formula behind his events and why Ibiza has proved to be such a popular location. Amanda and Ian also discuss the importance of inclusivity in industry, leveraging LinkedIn for personal branding and business growth, and the value of authentic communication and relationship building in business development. 00:00 Introduction to Agency Hackers and Ian's Journey07:19 Building Community: The Success of Agency Hackers10:10 The Formula for Successful Events16:55 Challenges in Agency Growth and Client Acquisition23:19 Implementing Effective New Business Processes28:09 Inclusivity in Agency Leadership29:52 The Viral Success of Ibiza Events31:33 Navigating LinkedIn for Business Growth36:00 The Balance of Personal Branding41:09 Effective Communication in Business Development46:17 The Importance of Relationship Building If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.
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42:29
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42:29
Unlocking Agency Growth with Laura Vipond from Ogilvy
In this episode, host and General Manager of ALF Insight, Amanda Rosevear, chats to Laura Vipond, Chief Growth Officer at Ogilvy. They discuss Laura's career journey, the importance of new business culture, and the strategies Ogilvy employs for agency growth. Laura shares her knowledge of how best to understand client needs, the evolving pitch process, and why she promotes the Positive Pitch Pledge, aimed at improving the pitching experience for both agencies and clients. The conversation also touches on the importance of emotional intelligence in business development and the long-term strategies for building client relationships. Plus, Laura answers the OnBD Quickfire Questions revealing which animated movie title best describes her career. 00:00 Introduction to Laura Vipond and Her Career Journey03:53 Understanding Agency Growth Models08:13 The Importance of New Business Culture11:06 Ogilvy's New Business Strategy15:02 Identifying and Filling the Pipeline18:47 The Long Game: Asparagus Growth Strategy21:12 Evolving Pitch Processes and Client Expectations27:04 The Positive Pitch Pledge32:50 Quickfire Questions and Key Takeaways If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.
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38:42
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38:42
Adapting to Change with The Standard’s Steve Cording
Host and General Manager of ALF Insight, Amanda Rosevear is joined by Steve Cording, Head of Culture, Sport and TelCo at The Standard, the long-established regional newspaper for London. Steve shares his journey from sports journalism to media sales, the evolution of The Standard, the importance of storytelling, and the need for adaptability in the changing media landscape. Amanda and Steve also chat about navigating redundancy, the impact of AI on media, the future of audience engagement and the importance of multi-platform strategies. 00:00 Introduction to Steve Cording and His Role06:06 The Evolution of The Standard08:49 Adapting to Change in Media11:55 Team Dynamics and Learning15:02 Skills and Adaptation in a Changing Environment18:07 The Impact of AI on Media21:07 Future Predictions for Media and Audience Engagement26:30 The Importance of Affiliate Partnerships and Loyalty27:18 Multi-Platform Strategies for Modern Brands29:47 Adapting to Change30:35 Support and Optimism for the Future32:03 The Role of Sports in Media Engagement32:57 Navigating Redundancies in the Media Industry36:10 Transitioning from Editorial to Sales39:06 The Role of Video in Sales Communication41:03 Advice for Newcomers in the Industry42:12 What Makes a Great Salesperson?45:30 OnBD Quickfire Questions If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.
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42:44
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42:44
What makes a ‘GOOD’ Business Developer ‘GREAT’?
In this first episode of the new series, 'OnBD with ALF', host and General Manager of ALF Insight, Amanda Rosevear, delves into the intricacies of successful business development with guests, Rich McHardy, founder of The McHardy Collective, and Jody Osman, Chief Growth Officer at Propeller Group. The pair are also known for being the founders of The BD100. The episode explores what differentiates a good business developer from a great one, through the lens of The BD100—a community and annual awards event recognising top-performing business developers. Rich and Jody discuss the evolving nature of business development roles, characteristics of standout professionals, and the significance of creativity, strategy, and personality in sales. Plus hear what advice our guests would give their younger selves and what they’d name a movie about their life, as Amanda tasks them with answering the OnBD quickfire questions. The episode concludes with insights on future trends in business development and information about the upcoming BD100 Awards event at The Drum Labs.00:00 Introduction to OnBD with ALF00:47 Meet the Guests: Jody Osman and Rich McHardy01:18 The BD100: Origins and Purpose02:01 The BD100: Nomination and Judging Process03:21 Key Traits of Top Business Developers04:55 The Importance of Personality in BD17:35 Recognising Rising Stars in BD20:44 Evolution of Business Development22:49 The Expanding Role of Business Developers23:58 The Evolution of Business Development24:23 Balancing Stress and Support in Business Development26:07 The Importance of Research and Personalisation27:23 Building and Leveraging Relationships28:40 Advice for Aspiring Business Developers31:24 Quick Fire Questions: Insights and Reflections39:12 Upcoming BD100 Event and ConclusionIf you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.
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OnBD with ALF - New series coming soon!
Welcome to ALF Insight’s brand-new series focusing on everything you wanted to know about business development. Hosted on Acast. See acast.com/privacy for more information.
Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising. Each episode, we tackle the challenges of new business to help you elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place. If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.
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