OnBD with ALF

In this special episode of 'OnBD with ALF' host and General Manager of ALF Insight, Amanda Rosevear welcomes co-founders of the BD100, Jody Osman and Rich McHardy, to discuss everything you need to know about submitting your application to the prestigious awards.

Rich and Jody share why they created the BD100, and talk us through the nomination and submission processes, along with tips for crafting a standout entry.

They also explain additional categories such as Win of the Year, Team of the Year, and the newly introduced Industry Impact Award. With key insights and advice, this episode is essential for anyone in business development looking to boost their sales strategies and gain recognition.

Listen now to learn how to get involved and make the most of the BD100 community.

00:00 Introduction
02:06 The Importance of the BD100 Community
04:44 How to Get Nominated for the BD100
24:04 Additional Categories and Awards
26:47 Key Dates and Final Tips
If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.

In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear meets Katie Street, Founder and MD of Street Agency and podcast host of 'Marketing in the Madness.'

Katie shares her journey from falling into sales at a young age to running her own successful marketing agency. They delve into the importance of human-centred, people-powered marketing in the age of AI, discuss content creation strategies, and provide insights on building a personal brand in business development.

Listen in for actionable advice and inspiring stories to elevate your sales game.

00:43 Meet Katie Street: Career Journey and Insights
04:30 The Power of People-Powered Marketing
06:33 Challenges and Strategies in Personal Branding
11:40 Creating Valuable Content for Your Audience
18:44 Effective Audience Engagement and Outreach
24:06 The Overwhelming Email Overload
24:36 Human-Centric Marketing Strategies
25:12 Company-Wide Marketing Efforts
26:39 The Future of Personal Branding
29:07 Gen Z and the Evolution of Sales
32:11 Creating Authentic Content
36:55 Quick Fire Questions with Katie
42:49 Conclusion and Final Thoughts


If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.

In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, interviews Debra Sharron, a seasoned sales trainer and founder of Media Sales Training.

They discuss Debra’s journey into media sales, the current trends and challenges in the industry, and expert advice on sales success. The conversation also touches on the importance of consultative selling, the significance of face-to-face meetings, and strategies for building relationships with clients. Debra also shares insights on how to avoid being ghosted by prospects and explains why there’s a need for authenticity in sales.

Plus, Debra answers our quickfire questions that reveal her thoughts on sales, success and her favourite hype song.

00:00 Introduction
02:00 Debra's Journey into Media Sales
06:21 Current Trends in Media Sales
09:14 Consultative Selling in Today's Market
12:18 The Importance of Face-to-Face Meetings
20:40 Challenges Faced by Salespeople
24:05 Impact of Hybrid Working on Sales
30:30 Building Relationships in Sales
34:24 Keys to a Successful Sales Team
36:57 Quickfire Questions with Debra

If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.

In this episode, Amanda Rosevear speaks with Nick Adams, CEO of Sense, about the evolution of new business strategies in the experiential marketing sector.

Nick shares insights from his extensive career, discussing the challenges agencies face in winning clients today, the importance of data in sales, and the shift towards more transactional relationships.

Find out how Sense identifies their top prospects, the opportunities of collaborating with other agencies and the value of building genuine relationships in a fast-paced industry.

00:00 Introduction
00:43 Meet Nick Adams, CEO of Sense
01:09 Nick Adams' Career Journey
03:22 Evolution of New Business Strategies
06:08 Balancing Outbound and Inbound Marketing
11:10 Challenges in Winning New Clients
12:10 Specialising vs. Generalising in Brand Experience
18:58 Importance of Data in New Business
23:17 Impact of COVID on Client Relationships
26:08 The Shift in Client Expectations
27:14 The Importance of Chemistry in Client Relationships
29:47 The Future of Relationship Building in Sales
32:26 Adapting New Business Strategies
34:00 Collaborations and Audience Segmentation
38:30 Quickfire Questions with Nick
43:30 Final Thoughts

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, sits down with Steve Cox, former Marketing Director of JCDecaux, to find out about his 40 years of experience within the media and advertising industry.

Steve shares a comprehensive overview of his illustrious career, from his early days in television to his recent venture into consultancy. He offers invaluable insights into effective sales strategies, emphasising the importance of understanding audience mindset and context.

Steve also introduces his five-step sales process to ensure successful pitches and shares practical advice for smaller media owners aiming to compete with industry giants.

00:43 Meet the Legend: Steve Cox
01:20 Steve Cox's Journey in Media
03:58 Transition to Out-of-Home Advertising
05:36 Challenges and Strategies for Smaller Media Owners
09:06 The Five-Step Sales Process
19:06 Common Mistakes in Media Sales
22:55 Understanding Audience Behaviour
23:41 Marketing to Brands and Agencies
24:40 The Importance of Agency Relationships
25:39 Targeting Small and Local Brands
26:49 Effective Communication with Agencies
31:30 The Value of Agility and Passion
33:35 Quickfire Questions with Steve
42:20 Final Thoughts

If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.