OnBD with ALF

In this episode of OnBD with ALF, Amanda Rosevear, General Manager of ALF Insight, chats to James Walmsley, Ad Director at Immediate Media.

James shares insights from his career in media sales, including what he loved about his early days at MTV and why he’s stayed at Immediate Media for so many years.
He discusses the industry's challenges, including the shifting digital landscape and the resurgence of print media.

James also tells us about the idea behind Atria, a new collaborative initiative among major UK publishers aimed at simplifying media buys and driving investment into trusted, editorial brands and why he thinks joining forces with ‘competitors’ is a positive move.

00:00 Introduction
00:47 James’s Career Journey
04:11 Life at Immediate Media
05:56 Challenges and Innovations in Publishing
07:27 Focus on Video and Social Content
09:14 Subscriber Growth Strategies
12:40 Launch of Atria: A New Marketplace
20:31 The Future of Publishing and AI
22:06 The Importance of Human Connection in Media
23:15 The Value of Trusted Brands
24:56 Launching a New Initiative
25:59 James's Passion for Media Sales
29:03 The Future of Print and Digital Media
31:42 Advice for Aspiring Salespeople
36:00 James's Career Reflections and Hype Song
37:39 Conclusion and Final Thoughts

If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.

In this episode, Amanda Rosevear, General Manager of ALF Insight, chats to Kim James, Chief Growth and Business Development Officer at Havas Media Network.

Kim shares her journey through the media industry, starting as a graduate TV buyer to her current role at Havas Media Network.

Discover her thoughts behind the importance of building communities for business development and the strategies Havas uses to maintain relationships with prospective clients over long periods.

Kim emphasises the necessity of a team effort in successful pitches and tells us how Havas is working to expand their pitch bench.

The episode also discusses the evolving role of procurement in the pitch process and how Havas is addressing these changes through technology, robust qualification processes, and data-driven strategies.

00:00 Introduction
00:43 Meet Kim James: A Journey in Media
03:29 Strategies for Business Development
05:12 Building and Leveraging Communities
14:45 The Art of Pitching
21:38 The Changing Landscape of Pitch Processes
26:07 Utilising Technology and Data in New Business
33:36 Final Thoughts and Advice
37:58 Conclusion and Farewell

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.

In this special episode of 'OnBD with ALF' host and General Manager of ALF Insight, Amanda Rosevear welcomes co-founders of the BD100, Jody Osman and Rich McHardy, to discuss everything you need to know about submitting your application to the prestigious awards.

Rich and Jody share why they created the BD100, and talk us through the nomination and submission processes, along with tips for crafting a standout entry.

They also explain additional categories such as Win of the Year, Team of the Year, and the newly introduced Industry Impact Award. With key insights and advice, this episode is essential for anyone in business development looking to boost their sales strategies and gain recognition.

Listen now to learn how to get involved and make the most of the BD100 community.

00:00 Introduction
02:06 The Importance of the BD100 Community
04:44 How to Get Nominated for the BD100
24:04 Additional Categories and Awards
26:47 Key Dates and Final Tips
If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.

In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear meets Katie Street, Founder and MD of Street Agency and podcast host of 'Marketing in the Madness.'

Katie shares her journey from falling into sales at a young age to running her own successful marketing agency. They delve into the importance of human-centred, people-powered marketing in the age of AI, discuss content creation strategies, and provide insights on building a personal brand in business development.

Listen in for actionable advice and inspiring stories to elevate your sales game.

00:43 Meet Katie Street: Career Journey and Insights
04:30 The Power of People-Powered Marketing
06:33 Challenges and Strategies in Personal Branding
11:40 Creating Valuable Content for Your Audience
18:44 Effective Audience Engagement and Outreach
24:06 The Overwhelming Email Overload
24:36 Human-Centric Marketing Strategies
25:12 Company-Wide Marketing Efforts
26:39 The Future of Personal Branding
29:07 Gen Z and the Evolution of Sales
32:11 Creating Authentic Content
36:55 Quick Fire Questions with Katie
42:49 Conclusion and Final Thoughts


If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.

In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, interviews Debra Sharron, a seasoned sales trainer and founder of Media Sales Training.

They discuss Debra’s journey into media sales, the current trends and challenges in the industry, and expert advice on sales success. The conversation also touches on the importance of consultative selling, the significance of face-to-face meetings, and strategies for building relationships with clients. Debra also shares insights on how to avoid being ghosted by prospects and explains why there’s a need for authenticity in sales.

Plus, Debra answers our quickfire questions that reveal her thoughts on sales, success and her favourite hype song.

00:00 Introduction
02:00 Debra's Journey into Media Sales
06:21 Current Trends in Media Sales
09:14 Consultative Selling in Today's Market
12:18 The Importance of Face-to-Face Meetings
20:40 Challenges Faced by Salespeople
24:05 Impact of Hybrid Working on Sales
30:30 Building Relationships in Sales
34:24 Keys to a Successful Sales Team
36:57 Quickfire Questions with Debra

If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.