OnBD with ALF

In this episode, host and General Manager of ALF Insight, Amanda Rosevear, meets Evelyn Oluwole, a global media and tech sales leader to discuss why ‘follow-up’ should be viewed as a strategy not a task.

Evelyn highlights common mistakes when it comes to follow up and shares her advice and tips for adding value to cut through noise, the role that AI should and shouldn’t play in your communications and her recommendations for building relationships.

Plus, what should you do if your emails continually get ghosted? Amanda and Evelyn debate different approaches for leaving the door open.

If you want to enhance your follow up, then this is a must-listen.

00:00 Welcome and introduction to Evelyn
01:30 What Follow Up Means
02:42 Three Follow Up Mistakes
06:52 Add Value Not Noise
09:28 Stakeholders and Account Mapping
14:01 Trust and Retention Mindset
15:46 AI and Human Touch
22:24 McDonalds Follow Up Example
26:59 Timing Next Steps and Value
32:23 When to Stop Following Up
36:39 Dear John Email Debate
40:00 Quick Fire Round
42:00 One Follow Up Challenge
43:36 Final thoughts and goodbye

If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.

Amanda Rosevear, host and General Manager of ALF Insight, chats to Becky Hipkiss, who leads new business at marketing agency, We Are Futures.

In 2025 Becky was named as BD100’s Rising Star with judges citing her "purpose-driven mindset, tenacity and clear results" and in this conversation, she shares her expertise on effective outreach strategies, relationship building, and pipeline health.

Discover practical tips on how to cut through digital noise and build meaningful connections that lead to long-term success.

00:00 Welcome and Guest Intro
01:27 Bad Outreach Red Flags
03:59 Channels That Cut Through
06:57 Email vs LinkedIn Messaging
10:41 Creating Cut Through
13:04 Building a Flexible Framework
18:22 Staying Top of Mind
23:06 Pipeline Roles and Relationship Equity
27:16 Metrics That Matter
30:22 Personalisation at Scale
33:32 Team GB Outreach Win Story
38:55 Quick Fire Questions
42:48 Wrap Up and Key Takeaways

If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.

In this episode, General Manager of ALF Insight, Amanda Rosevear, is joined by Rob Biagioni, CEO of Time Out.

Rob shares his journey through the media industry, offering insights on adapting to digital transformation, and strategies for engaging audiences in a rapidly changing landscape.

This includes how Time Out is pivoting in the face of AI challenges, why they won’t succumb to the drive for ‘negative news’ clicks and how their 4,000+ members of the ‘Time Out Loud’ community is being used for editorial direction and advertiser insight work.


00:00 Introduction and Rob's Career Beginnings
02:51 Rob's Journey from Sports Science to Media
08:41 Leadership lessons
10:08 Joining Time Out
11:25 Time Out Markets model
13:10 The Evolution of Media and Audience Engagement
18:14 Moving Away from Page Views to Core Value
19:06 The Power of Human Reviews and Authentic Content
21:29 Using Community and First-Party Data for Insights
30:44 Adapting to Platform Changes and Diversification
34:02 The Future of Media and AI Challenges
34:44 Leadership, Culture, and Learning from Mistakes
35:19 Quickfire Questions

If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.

In this episode, Amanda Rosevear, General Manager for ALF Insight, is joined by Charlie Celino, Commercial Services Director at News UK.

Charlie shares insights on navigating the evolving media landscape, the impact of AI on news and advertising, and proactive strategies for future success.

Discover how News UK is leveraging technology and innovation to stay ahead in a turbulent industry.

00:00 Introduction and Background of Charlie Celino
02:59 Role of Commercial Services Director at News UK
04:45 Challenges in the News Industry: AI and Trust
06:21 Advertiser Relationships and Brand Safety Concerns
13:02 Proactive Strategies in a Changing Landscape
16:09 Embracing AI: Opportunities and Internal Initiatives
22:24 Revolutionising Sales with Digital Tools
31:16 The Future of Media Consumption
34:37 Quickfire Insights on Sales and Authenticity
40:24 Charlie’s life as a movie and favourite hype songs

If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.

In this episode of OnBD with ALF, Amanda Rosevear, General Manager of ALF Insight, chats to James Walmsley, Ad Director at Immediate Media.

James shares insights from his career in media sales, including what he loved about his early days at MTV and why he’s stayed at Immediate Media for so many years.
He discusses the industry's challenges, including the shifting digital landscape and the resurgence of print media.

James also tells us about the idea behind Atria, a new collaborative initiative among major UK publishers aimed at simplifying media buys and driving investment into trusted, editorial brands and why he thinks joining forces with ‘competitors’ is a positive move.

00:00 Introduction
00:47 James’s Career Journey
04:11 Life at Immediate Media
05:56 Challenges and Innovations in Publishing
07:27 Focus on Video and Social Content
09:14 Subscriber Growth Strategies
12:40 Launch of Atria: A New Marketplace
20:31 The Future of Publishing and AI
22:06 The Importance of Human Connection in Media
23:15 The Value of Trusted Brands
24:56 Launching a New Initiative
25:59 James's Passion for Media Sales
29:03 The Future of Print and Digital Media
31:42 Advice for Aspiring Salespeople
36:00 James's Career Reflections and Hype Song
37:39 Conclusion and Final Thoughts

If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.