The MumBOSS Podcast

• 058 - Leveraged Content Part 5: Your 1st Digital Product

  Message me & tell me your story!As I’ve been creating this recent series on leveraged products on The MumBOSS Podcast: courses and memberships.... one thing keeps coming up:People tell me they want to have scalable digital products in their offer suite… but they’ve never created anything online before. And moving from mostly in-person work to digital can feel… like a huge leap.That’s exactly why I recorded today’s episode.Listen in to hear a practical method for stepping into online education without feeling like a full course or membership is “too far beyond you.” Learn about how YOU can get started - by creating online workshops - and get real examples of how you can take incremental steps toward becoming a creator of digital courses and memberships in the future.If you’ve been dreaming of adding a digital product to your business, but don’t know where to start, this one’s for you.

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• 057 - Leveraged Content Part 4: Course or Membership First?

  Message me & tell me your story!Here's a question that keeps so many of us stuck: Should I create a course or build a membership first?In this episode, I'm breaking down the answer - and it might surprise you.This is Part 4 in our leveraged content creation series, and today we're getting tactical about:The Two Models:Front door membership vs back door membership - what's the difference and which one fits YOUR business vision?The Mindset Shift:Why building a course-based business requires a completely different approach than building a membershipCourse model = acquisition focus (constantly bringing in new clients)Membership model = retention focus (keeping and nurturing your current community)Understanding this fundamental difference will save you months of frustration and misaligned effort.If you've been torn between these two paths, this episode will give you clarity on which model suits your strengths, your lifestyle, and your business goals.P.S. Already listened? I'd love to know - are you team course or team membership? Reply to [email protected] and let me know what resonated with you!

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• 056 - Leveraged Content Part 3: Courses/Memberships or Both?!

  Message me & tell me your story!This episode is examining the 5 biggest differences for choosing whether you want to build a course or a membership as part of your digital offer suite.... or do what I have done...and do both!But which should you focus on first?Together we will walk through the different elements to consider when you are choosing what type of leveraged content that you can create for your business, and by leveraged content - I mean content that lives on months and years after you make it, benefitting your clients and not demanding more from you. Its the ultimate form of time freedom creation and you have unique access to doing this in a really smart way if you decide to be the creator of digital courses & memberships!Tune in and let me know your thoughts - email [email protected]. Grab a FREE Toolkit Here that you can use for designing your own digital offerings.

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• 055 - Leveraged Content Part 2: How Early is Too Early to Launch?

  Message me & tell me your story!In this episode, I dive into how early is really too early to launch a membership...listen in to understand the complexity behind what it takes to launch a membership - one that drives wealth and business growth.I would love to hear your thoughts after listening to this episode - what stage of business are you in and does the thought of incorporating a paid community membership into your offer suite excite you and enhance your vision for the future?Click HERE to get a Free PDF Resource if you are curious about what you need to consider when launching a community membership.

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• 054 - Leveraged Content Part 1: Launch a Course or Membership?

  Message me & tell me your story!This episode is the first part of a New Series on Leveraged Content & over the next few weeks, I am going to dive deep on the concept of leveraging your content so as to invite more Time Freedom into your business and life.Leveraged Content will completely transform how you work "on" your business.It means creating trainings/resources/workshops that are not just used once but they get to be used time & time again in your business.This type of leveraged content is greatly used in the form of creating courses or creating memberships.When you do this, you get MORE Time Freedom in your Life.Imagine focusing your attention on something you can create once that can be used on repeat as necessary, whether you are in the room or not...This means your clients getting results, even when you are not teaching topics live.If you are interested in the world of creating digital products online, in the form of leveraging courses and memberships in your business.... then you will love this episode!I have created a Free Resource for you if considering one of these digital products for your own business. Truth be told this resource is leaning heavier towards memberships (they're my fave!), but the same principles can absolutely be applied if you are considering launching a course, and leveraging your content more strategically.You can access this Toolkit which will help you shape what your membership/course can look like and helpful prompts to help you market it best.Download it for FREE here Let me know what comes up for you - would you love to create a course or membership?Talk soon,Lorna 💖 x

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