The Dirt on Flowers

In this episode of "The Dirt on Flowers," Lyndsay and Shannon interview Jenn and Adam O’Neil of Pepperharrow Farm in Iowa. The O’Neils share their 15-year journey growing from a small flower patch to a 60-acre farm, including a 12-acre lavender field. They discuss value-added products like dried flowers, lavender goods, workshops, farm dinners, and custom-bred zinnias. The conversation covers marketing, employee management, and creative ways to engage customers, offering inspiration and practical tips for flower farmers looking to diversify and grow their businesses sustainably.
Learn more about this weeks guest Pepperharrow Farm: Website, Facebook and Instagram
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If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
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Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

In this episode of "The Uncut with Lyndsay and Shannon," the flower-farming duo shares candid updates from their Ohio farms, discussing wild spring weather, the challenges of forcing tulips, and the realities of ordering and storing dahlia tubers. They offer practical advice on planting dahlias, emphasizing proper spacing, depth, and airflow. The episode also touches on labor updates, family involvement, and propagation techniques. With their trademark humor and honesty, Lindsay and Shannon provide relatable insights and real-life tips for fellow growers and flower enthusiasts.
Be in the know for DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

In this episode, Lyndsay and Shannon, owners of successful flower farms, discuss the common bottlenecks that slow business growth, such as the “owner bottleneck,” production gaps, labor challenges, and financial hurdles. They share personal stories and practical strategies for overcoming overwhelm, delegating tasks, building systems, and setting boundaries. Emphasizing the importance of a proactive CEO mindset, they encourage listeners to address problems head-on, adapt to change, and prioritize profitability. Their candid conversation offers actionable advice for flower farmers and small business owners seeking to streamline operations and create sustainable, thriving businesses.
Be in the know for DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

In this episode of "The Uncut with Lyndsay and Shannon," they share an honest look at spring flower farming, discussing unpredictable weather, insurance frustrations, and labor shortages. Shannon opens up about the emotional toll of managing a growing farm and balancing family life, including her son’s journey with braces. They introduce a new “Chief Marigold Officer” job opportunity and answer listener questions about easy-to-grow flowers and foliage for market bouquets. The episode blends practical advice, personal stories, and encouragement, offering a real glimpse into the challenges and small joys of farm life.
Be in the know for DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

In this episode, Lyndsay and Shannon discuss when and how to hire employees for small farms, especially flower farms. Drawing from their own journeys to six-figure businesses, they share signs it’s time to hire—like overwhelm and burnout—and explain how employees can boost capacity, consistency, and growth. They offer practical hiring tips, caution against relying on volunteers, and emphasize the importance of planning, clear communication, and starting small. The episode encourages farm owners to view hiring as a positive step toward sustainability, profitability, and personal well-being.
Be in the know for DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm