The Dirt on Flowers

In this episode of The Dirt on Flowers, hosts Lyndsay and Shannon break down the business side of flower farming by identifying three essential weekly metrics: sales, labor, and waste. They explain how tracking sales by revenue stream helps farmers measure progress toward annual goals, while monitoring labor hours reveals true profitability. Tracking waste highlights inefficiencies in crop production and harvesting. They also encourage farmers to choose one additional personalized metric. The episode emphasizes simplicity, consistency, and data-driven decision-making to build sustainable, profitable flower farms.
Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
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Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

In this episode of Uncut with Lyndsay and Shannon, flower farmers share candid stories from their recent Dahlia Fest, navigating rainy weather, parking chaos, and late-night flower pickers. They discuss Facebook ad struggles, pricing strategies for pick-your-own cups, and crop losses from pumpkin rot. Lyndsay previews an exciting multi-farm Harvest Fest featuring a "farm passport" experience. A listener question sparks conversation about dahlia petal drop and Midwest growing challenges. The episode closes with an announcement about Dirt Con 2027 and practical tips on bucket-filling systems — all delivered with humor and refreshing honesty.
Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

In this episode of The Dirt on Flowers, Shannon and Lyndsay explore the power of Public Relations for flower farmers. They emphasize that flower farming is a real business requiring strategic PR, not just beautiful blooms. Lyndsay shares her experience using press releases and TV appearances to build brand awareness, while Shannon highlights the importance of overcoming insecurity about self-promotion. Together, they discuss practical PR angles—seasonal events, business milestones, and personal stories—and offer actionable advice on crafting press releases, building media contact lists, and creating professional media kits to help farms grow beyond hobby status.
Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

In this episode, Lyndsay and Shannon discuss the realities of running a flower farm business. They cover weather challenges, including El Niño forecasts and strategies like high tunnels and soil steaming. Event planning for Dahlia Fest is explored, including flower wall construction and managing customer demand. The conversation touches on merchandising using print-on-demand services, bouquet wrapping techniques, and whether to specialize or diversify flower offerings. They emphasize that success requires consistent hard work, with no shortcuts. Upcoming podcast content on public relations and business tools like HoneyBook is also previewed, offering listeners practical guidance for growing their flower farming businesses..
Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

In this episode of The Dirt on Flowers, Lyndsay Shannon discuss the realities of running a flower farm while working full-time—what they call "the double shift." Inspired by listener Amy, they share personal experiences of exhaustion, guilt, and mental load, while offering practical advice on financial planning, managing capacity, and knowing when to make the leap to full-time farming. They emphasize separating farm and personal finances, setting realistic expectations, and prioritizing mental health, ultimately encouraging listeners to build sustainable businesses on their own timeline.
Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm