The Dirt on Flowers

In this episode of The Dirt on Flowers, hosts Lyndsay and Shannon welcome Maggie from Petal Back Farm in Wisconsin. Maggie shares her journey from corporate life to flower farming, driven by a passion for photography and growing. She discusses how Petal Back Farm evolved to include weddings, retail sales, and nationwide tuber and seed sales. The conversation focuses on photography as a powerful branding tool, with Maggie offering practical tips on lighting, composition, and editing. She encourages farmers to embrace imperfection, develop a consistent visual style, and use authentic storytelling to connect with their audience.
Learn more about Petal Back Farm: Website, and Instagram,
Links referenced in this episode: Another great example iPhone 12, and Peter McKinnon: iPhone 14 vs Canon R5
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Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

In this episode of The Uncut with Lyndsay and Shannon, the duo recaps their post-vacation "hell week," 4th of July celebrations, and the challenges of fireworks near high tunnels. They discuss slow market sales during a heatwave, the pros and cons of wholesale flower arrangements, and debunk "get rich quick" flower farming myths. Shannon shares a new wholesale trial with a grocery store, while Lyndsay reflects on business diversification and retirement planning. They also answer a listener question about plant watering needs and tease an upcoming episode featuring photography tips for social media and farm marketing.
Be in the know for DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
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Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

In this episode of The Dirt on Flowers, Lyndsay and Shannon celebrate America's 250th birthday by reflecting on 250 years of American agriculture. They discuss how farming has evolved from a way of life for most Americans to a highly specialized, mechanized industry. The hosts highlight the growing disconnect between consumers and agriculture, emphasizing the importance of educating customers about seasonality, labor, and the true value of locally grown flowers. They challenge fellow farmers to use marketing as a tool for storytelling and consumer education to keep local agriculture thriving.
Be in the know for DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
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Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

In this episode of The Uncut with Lyndsay and Shannon, the two flower farmers catch up on their week's highs and lows. They bond over sunburn struggles, share laughs about regional expressions, and discuss retirement dreams. Lindsay celebrates a lightning-fast dahlia workshop sellout, while Shannon navigates staffing challenges caused by visa issues. They dive into practical dahlia care tips, debate Facebook farming trends, and tackle the profitability of perennials. The episode wraps with a preview of an upcoming episode celebrating America's 250th birthday and a humorous discussion about Shannon's jury summons.
Be in the know for DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
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Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

In this episode of The Dirt on Flowers, Lyndsay and Shannon discuss how incorporating artisan and local vendors can elevate farm events. They share personal experiences transitioning from frequent open farm days to fewer, more curated events featuring vendors, food trucks, and activities. Key topics include vendor curation, communication strategies, pricing models, administrative workload, and the marketing benefits vendors bring. Both hosts emphasize the importance of aligning vendors with the farm's brand, careful vetting, and prioritizing the customer experience to create memorable, profitable events.
Be in the know for DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm