The Dirt on Flowers

In this episode of The Dirt on Flowers, hosts Lyndsay and Shannon welcome farm marketing coach Charlotte Smith to discuss burnout prevention in flower farming. Charlotte emphasizes the importance of building the "no muscle" — learning to decline requests without explanation or guilt. She advises farmers to evaluate their commitments early, ideally after their first season, and narrow their focus to one profitable area before diversifying. Charlotte also addresses mindset shifts around scarcity and competition, encouraging farmers to prioritize sustainability over people-pleasing. The conversation highlights that saying no is an ongoing practice essential to long-term business health.
Learn more about Charlotte Smith: Website, Facebook and Instagram
Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
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Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

In this episode of The Uncut, Lyndsay and Shannon, two flower farmers, share an honest conversation about the realities of farm life. Lyndsay recounts returning from vacation to a hectic week, including a last-minute tent crisis for a farm dinner that was resolved just in time. They discuss evolving their workshop and dinner formats to better suit attendees. The duo also highlights the upcoming Dirt Con 2027 conference, featuring expert speakers on crop strategy, soil health, and more. Throughout, they balance humor with practical insights, encouraging fellow farmers to invest in education and personal development.
Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

In this episode of The Dirt on Flowers, hosts Lyndsay and Shannon break down the business side of flower farming by identifying three essential weekly metrics: sales, labor, and waste. They explain how tracking sales by revenue stream helps farmers measure progress toward annual goals, while monitoring labor hours reveals true profitability. Tracking waste highlights inefficiencies in crop production and harvesting. They also encourage farmers to choose one additional personalized metric. The episode emphasizes simplicity, consistency, and data-driven decision-making to build sustainable, profitable flower farms.
Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
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Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

In this episode of Uncut with Lyndsay and Shannon, flower farmers share candid stories from their recent Dahlia Fest, navigating rainy weather, parking chaos, and late-night flower pickers. They discuss Facebook ad struggles, pricing strategies for pick-your-own cups, and crop losses from pumpkin rot. Lyndsay previews an exciting multi-farm Harvest Fest featuring a "farm passport" experience. A listener question sparks conversation about dahlia petal drop and Midwest growing challenges. The episode closes with an announcement about Dirt Con 2027 and practical tips on bucket-filling systems — all delivered with humor and refreshing honesty.
Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

In this episode of The Dirt on Flowers, Shannon and Lyndsay explore the power of Public Relations for flower farmers. They emphasize that flower farming is a real business requiring strategic PR, not just beautiful blooms. Lyndsay shares her experience using press releases and TV appearances to build brand awareness, while Shannon highlights the importance of overcoming insecurity about self-promotion. Together, they discuss practical PR angles—seasonal events, business milestones, and personal stories—and offer actionable advice on crafting press releases, building media contact lists, and creating professional media kits to help farms grow beyond hobby status.
Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm