The Dirt on Flowers

DirtCon’s afternoon lineup pairs practical flower-farming advice with a reminder that “saturation” may really be sameness. Lyndsay and Shannon preview Tanya Murtha's seed-starting systems, Judd’s weed and irrigation strategies, Jenny Love’s approach to harvesting and designing premium bouquets, and Kristi Ralphs’s lean-farming workflows—including her slick cooler setup. Along the way, Lindsay recounts how burning cardboard sent a box into a tree and set a poison ivy vine alight. Hear what attendees can expect from the talks, takeaways, live Q&A, and event sponsors at Dirt Con on January 9–10.
EP 56 : Letting your Customer Define your Product with Christy Ralphs of Nourish Gardens
Get your early bird tickets for DirtCon 2027
Learn more about-Hunter Finn, and Mail Club
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
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Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

Moonshot Farm grows flowers on 25 acres, sells at some of New York City’s busiest farmers markets—and still turns customers away for lack of stems. Rebecca shares how the farm scaled from a handful of raised beds to a year-round operation with 17 people on payroll, nearly 25 greenhouses and high tunnels, and a daunting amount of debt. Along the way, she reveals why lilies are the farm’s third-highest-grossing crop, how an email list saved a week’s worth of dahlias when a nor’easter canceled market, and the grant-funded equipment and crop experiments shaping the business. Shana and Lindsay also get Rebecca’s candid advice on ranunculus, calcium, and keeping farm life from taking over a marriage.
Get your early bird tickets for DirtCon 2027
Learn more about-Hunter Finn, Independent Farmer Podcast and Mail Club
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

Dahlias are a “dime a dozen” in parts of Washington—but growers there may also face county inspections before selling tubers. After a trip to meet fellow flower farmers, Lyndsay pushes back on the fear and extra labor surrounding disease prevention, sharing how her farm decides what’s practical at production scale. She and Shannon also compare a new, streamlined fundraiser system with the old-school approach, debate whether a DIY simmer-pot bar is charming or just more work, and offer grounded advice for hiring your first farm support: start with the tasks you need to hand off, then build the role around where you want the business to go.
Get your early bird tickets for DirtCon 2027
Learn more about-Hunter Finn, Independent Farmer Podcast and Mail Club
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

A spring flower crop can be a costly gamble: thousands of bulbs are only the start if there’s no plan to sell them. In this bonus episode, Lyndsay and Shannon preview DirtCon 2027’s practical sessions on making crops pay. Rebecca Kutzer-Rice of Moonshot Farm will unpack spring crop strategy, Shannon shares why fresh successions—not endless cuts from the same bed—set summer flowers apart, and Lyndsay explains how to choose perennials and woody plants for your market. Jenny Marks brings it all back to the numbers: measuring crop performance so you know what to grow—and what to stop growing.
Get your early bird tickets for DirtCon 2027
Learn more about-Tilth Soil and Ampersand Bulb
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

Shelby Wallace started with cedar-fence raised beds and 500 tulip bulbs—and turned an accidental flower-growing hobby into a business built around subscriptions, farmers markets, and workshops while teaching fourth grade. In this Dirt Bag Coffee Chat, Lyndsay and Shannon talk with Shelby about why she’s keeping her farm intentionally small, how a devastating Lisianthus season led her to rethink watering and crop plans, and why tulips are worth growing even when they’re a lot of work. Shelby also shares how family and friends help make the farm possible, how she decides what to say no to, and the patient, consistent marketing that brings customers back year after year.
Learn about todays guest Shelby Wallace: Website, Instagram and Facebook
Get your early bird tickets for DirtCon 2027
Learn more about- Barn2Door, Summertime Seed Co, and Homegrown Reach
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm