The Dirt on Flowers

In this episode of The Dirt on Flowers, Shannon and Lyndsay explore the power of Public Relations for flower farmers. They emphasize that flower farming is a real business requiring strategic PR, not just beautiful blooms. Lyndsay shares her experience using press releases and TV appearances to build brand awareness, while Shannon highlights the importance of overcoming insecurity about self-promotion. Together, they discuss practical PR angles—seasonal events, business milestones, and personal stories—and offer actionable advice on crafting press releases, building media contact lists, and creating professional media kits to help farms grow beyond hobby status.
Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
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Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

In this episode, Lyndsay and Shannon discuss the realities of running a flower farm business. They cover weather challenges, including El Niño forecasts and strategies like high tunnels and soil steaming. Event planning for Dahlia Fest is explored, including flower wall construction and managing customer demand. The conversation touches on merchandising using print-on-demand services, bouquet wrapping techniques, and whether to specialize or diversify flower offerings. They emphasize that success requires consistent hard work, with no shortcuts. Upcoming podcast content on public relations and business tools like HoneyBook is also previewed, offering listeners practical guidance for growing their flower farming businesses..
Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

In this episode of The Dirt on Flowers, Lyndsay Shannon discuss the realities of running a flower farm while working full-time—what they call "the double shift." Inspired by listener Amy, they share personal experiences of exhaustion, guilt, and mental load, while offering practical advice on financial planning, managing capacity, and knowing when to make the leap to full-time farming. They emphasize separating farm and personal finances, setting realistic expectations, and prioritizing mental health, ultimately encouraging listeners to build sustainable businesses on their own timeline.
Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

In this midweek episode of The Uncut, flower farmers Lyndsay and Shannon chat candidly about bouquet-making challenges, including color mixing rules and communicating standards to employees. They discuss crop struggles from heavy rainfall, upcoming farm events, and agritourism collaborations. Lyndsay shares her disappointing experience canceling a cyanotype workshop after poor ticket sales. They answer a listener question about the difference between working on a flower farm versus owning one, emphasizing the business pressures of ownership. The episode wraps with mentions of upcoming content, Dirt Con tickets, and insider extras for their community.
Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

In this episode of The Dirt on Flowers, Lyndsay and Shannon discuss the critical difference between growing flowers as a hobby and running a profitable flower farm business. They emphasize adopting a CEO mindset, making decisions based on profitability rather than personal preference, and avoiding common pitfalls like underpricing. The hosts break down key business components—production, marketing, labor, and financial management—while sharing personal growth experiences. They close with five reflective questions to help growers identify their goals, bottlenecks, and next learning steps toward building a sustainable, fulfilling flower farm.
Be in the know for DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm