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The Practice Playbook Podcast with Susan Guthrie

Susan E. Guthrie LLC
The Practice Playbook Podcast with Susan Guthrie
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  • The Oprah Effect: Insights from Behind the Scenes on The Practice Playbook Podcast #547
    In this special solo episode, Susan shares behind-the-scenes lessons from her appearance on The Oprah Podcast. Discover how years of preparation and purpose can lead to extraordinary opportunities, how to steward visibility with integrity, and how to turn gratitude into growth. This isn’t just an episode about a big media moment, it’s a heartfelt reflection on what it means to stay consistent, stay true to your mission, and trust that the right people will find your work when the time is right. Consider this your reminder that you don’t chase moments like this - you build toward them one intentional step, one thoughtful piece of content, and one act of service at a time. Here’s what else you’ll hear in this episode: How consistent, clear messaging reaches the right person at the right moment when you stay committed to your work. The intentional preparation and mindset Susan used to show up professionally and honor the platform and community she represents. A simple shift that turns nerves into gratitude, presence, and grounded confidence in high-visibility moments. Insights from meeting Oprah and Justice Ruth Bader Ginsburg, and the reminder that true greatness is humble, steady, and rooted in service. The real “Oprah Effect”:  expanding impact, deepening connection, and inspiring others through meaningful visibility. Links and resources from this episode: The Oprah Podcast: Gray Divorce Episode Watch on YouTube // Listen on Spotify or Apple Podcasts Divorce & Beyond Episode Archive =================== This Episode is Sponsored by Fourth Party FourthParty bridges the gap between great mediators and great businesses by offering technology and guidance that make running a mediation practice feel effortless. Say goodbye to the pain of scheduling, payments, and communications.   FourthParty is offering listeners 20% off their first 6 months with the codes SUSAN20. Head over to FourthParty.app and schedule a conversation with the team. https://fourthparty.app ============================ WANT MORE CONTENT? Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter Susan's New Weekly Business Journal is NOW AVAILABLE!  https://susaneguthrie.com/the-journal Reach out to Susan at [email protected] Susan's Coaching Services:  https://susaneguthrie.com/services Website: https://susaneguthrie.com Social Media: Susan on Instagram: https://instagram.com/susanguthrieesq Susan on LinkedIn: linkedin.com/in/susaneguthrie Make Money Mediating on Instagram: https://instagram.com/makemoneymediating ***************** Meet Our Creator and Host: Susan Guthrie Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
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  • The Top 3 Must-Dos for Modern Marketing in Dispute Resolution on The Practice Playbook Podcast #546
    Most professionals in dispute resolution don’t start out dreaming of marketing strategies and social media plans, they become mediators, arbitrators, and facilitators because they want to help people resolve conflict, not “sell” themselves. Marketing done right isn’t about selling at all, it’s about educating, connecting, and building trust. In this episode, Susan breaks down the Top 3 Must-Dos for Modern Marketing in Dispute Resolution, sharing practical, accessible strategies that help professionals attract the right clients, establish credibility, and grow their practices authentically.  When clarity, connection, and consistency guide your marketing, growth becomes not just possible, but sustainable. Here’s what else you’ll hear in this episode: Why you should be marketing dispute resolution itself, not just your own services. How to build your brand around trust, not titles + why educational content builds trust  And why consistent follow-up might be your most powerful growth tool. Links and resources from this episode: The Thought Leadership Playbook: How to Get Known, Build Trust, and Grow a Profitable Practice (The Practice Playbook Series 2) Join the waitlist for The Practice Accelerator, Susan’s brand-new subscription program packed with resources, tools, and community support to help you grow smarter. ==================== This Episode is Sponsored by Fourth Party FourthParty bridges the gap between great mediators and great businesses by offering technology and guidance that make running a mediation practice feel effortless. Say goodbye to the pain of scheduling, payments, and communications.   FourthParty is offering listeners 20% off their first 6 months with the codes SUSAN20. Head over to FourthParty.app and schedule a conversation with the team. https://fourthparty.app ============================ WANT MORE CONTENT? Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter Susan's New Weekly Business Journal is NOW AVAILABLE!  https://susaneguthrie.com/the-journal Reach out to Susan at [email protected] Susan's Coaching Services:  https://susaneguthrie.com/services Website: https://susaneguthrie.com Social Media: Susan on Instagram: https://instagram.com/susanguthrieesq Susan on LinkedIn: linkedin.com/in/susaneguthrie Make Money Mediating on Instagram: https://instagram.com/makemoneymediating ***************** Meet Our Creator and Host: Susan Guthrie Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
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  • Early Wins: How Adding EDR Can Accelerate Your Practice Growth with Anne Jordan on The Practice Playbook Podcast #545
    If you’ve been looking for ways to expand your services, stand out in a competitive market, and deliver greater value to your clients, this week’s conversation is for you. Early Dispute Resolution (EDR) is transforming the way practitioners help clients resolve cases, faster, more cost-effectively, and with higher satisfaction on all sides. It’s also a smart way to grow your practice and position yourself as a future-focused professional. To explore the power of EDR, Susan Guthrie welcomes Anne Jordan, a Chicago-based arbitrator and mediator, Of Counsel to Mandell Menkes LLC, and one of the leading national voices on EDR. Anne serves on the American Arbitration Association’s Commercial, Large Complex Case, Employment, and International panels, as well as the CPR Panel of Distinguished Neutrals. She’s also a Trustee of the EDR Institute and past chair of the ABA Section of Dispute Resolution’s Task Force on Early Dispute Resolution, so she’s been shaping this movement from the inside out. Together, Susan and Anne break down what EDR really is, how its four-step process helps clients save time and money, and why it’s such an attractive service to offer as a mediator or dispute resolution professional. Anne also shares how the ABA and AAA are embracing EDR, and why now is the perfect time to integrate this approach into your practice and your marketing strategy. Here’s what else you’ll hear in this episode: How EDR can give you a business advantage by delivering faster, more cost-effective results and attracting clients. Why introducing EDR early in a case can save time, money, and reduce conflict before litigation escalates EDR’s four-step framework and how it can be adapted to fit the unique needs of each dispute Why demand for EDR is growing and how being trained now gives you a clear edge. More About This Week's Special Guest, Anne Jordan:  Anne Jordan is a Chicago-based arbitrator and mediator, Of Counsel to the firm Mandell Menkes LLC, and a leading national voice on Early Dispute Resolution (EDR). She serves on the American Arbitration Association’s Commercial, Large Complex Case, Employment, and International panels, as well as the CPR Panel of Distinguished Neutrals. Over the course of her career, she has handled countless high-value cases involving technology, intellectual property, and employment disputes. Before establishing her practice as a neutral, Anne served as General Counsel for three major technology companies — PeopleSoft, Sega of America, and Worlds of Wonder. Anne is also a Trustee of the EDR Institute and the past chair of the American Bar Association Section of Dispute Resolution’s Task Force on Early Dispute Resolution, playing a pivotal role in shaping the evolution of the EDR process. Website and Contact Information: Early Dispute Resolution Institute: https://www.edrinstitute.org/ Anne Jordan’s email: anne(at)annjordanassociates.com Social media: http://www.linkedin.com/in/anne-jordan-759867 ==================== This Episode is Sponsored by Fourth Party Build your practice like a CEO with Fourth Party, the all-in-one platform for dispute resolution professionals. Manage intake, scheduling, files, and payments in one place. As a listener of The Practice Playbook Podcast, you can get 20% off your first three months. Just visit fourthparty.app and use the code SUSAN20 at checkout.  Take control of your business and start building it like a CEO with Fourth Party. ============================ WANT MORE CONTENT? Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter Susan's New Weekly Business Journal is NOW AVAILABLE!  https://susaneguthrie.com/the-journal Reach out to Susan at [email protected] Susan's Coaching Services:  https://susaneguthrie.com/services Website: https://susaneguthrie.com Social Media: Susan on Instagram: https://instagram.com/susanguthrieesq Susan on LinkedIn: linkedin.com/in/susaneguthrie Make Money Mediating on Instagram: https://instagram.com/makemoneymediating ***************** Meet Our Creator and Host: Susan Guthrie Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
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  • Understanding Your Perfect Client: The Key to a Thriving Practice with Susan Guthrie on The Practice Playbook Podcast #544
    Susan Guthrie welcomes you back to The Practice Playbook Podcast with a focus on one of the most important shifts you can make in your business: moving from chasing clients to attracting your perfect clients. When you’re chasing, you’re hustling, discounting, and saying yes to everyone. It keeps you stuck in scarcity and often leads to burnout. Attracting, on the other hand, is about clarity, alignment, and building a practice that feels lighter, more intentional, and more successful. In this episode, Susan lays out the step-by-step process to help you research, define, and validate your perfect client profile and then put that information to work so that the right people naturally find you. What You’ll Learn in This Episode Why chasing doesn’t work long-term and how it keeps you in scarcity How to define your perfect client using both demographics and psychographics The key questions to ask yourself: Who brings out my best work? Who leaves me fulfilled? Who values what I bring? Practical tools for validating your perfect client profile through market research, from AI prompts to social listening to direct conversations Ways to put your research into action by refining your messaging, shaping your offers, and positioning yourself where your perfect clients already are ➡ Grab Your Copy of the Perfect Client Worksheet referenced in the episode:  https://susan-s-site-47d7.thinkific.com/products/digital_downloads/ai-placeholder ================== This Episode is Sponsored by Fourth Party Build your practice like a CEO with Fourth Party, the all-in-one platform for dispute resolution professionals. Manage intake, scheduling, files, and payments in one place. As a listener of The Practice Playbook Podcast, you can get 20% off your first three months. Just visit fourthparty.app and use the code SUSAN20 at checkout.  Take control of your business and start building it like a CEO with Fourth Party. ============================ WANT MORE CONTENT? Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter Susan's New Weekly Business Journal is NOW AVAILABLE!  https://susaneguthrie.com/the-journal Reach out to Susan at [email protected] Susan's Coaching Services:  https://susaneguthrie.com/services Website: https://susaneguthrie.com Social Media: Susan on Instagram: https://instagram.com/susanguthrieesq Susan on LinkedIn: linkedin.com/in/susaneguthrie Make Money Mediating on Instagram: https://instagram.com/makemoneymediating ***************** Meet Our Creator and Host: Susan Guthrie Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
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  • Is LinkedIn Trying to Tell You Something? Why Your Old Videos Are Suddenly Going Viral with Susan Guthrie on The Practice Playbook Podcast #543
    Have you noticed something strange happening on LinkedIn lately? Old videos from months ago are suddenly resurfacing and getting traction? That’s not a glitch, it’s the algorithm talking to you. And if you’re not paying attention, you could be missing one of the biggest visibility opportunities available right now. In this episode, Susan shares how a nine-month-old video suddenly went viral and what that means for your own content strategy. LinkedIn has shifted its priorities in favor of short-form video, at least for now. Susan helps break down the best practices you can use to ride the wave of this (and future) algorithm changes. What You’ll Learn in This Episode: A quick checklist to optimize content for the LinkedIn algorithm Why short, direct, personal, educational, or emotionally resonant content performs best The importance of captions, attention-grabbing openers, and calls to action in video posts Why your LinkedIn profile is not a static brochure and how to use analytics to adjust what’s working and what’s not The bigger lesson: stay engaged with the platforms that work for you and repurpose content strategically If a nine-month-old ChatGPT joke can resurface and go viral, just imagine what your next post might do. Visibility is a moving target, but if you pay attention, you’ll stop guessing about what and how to post and start growing with intention. ================== Get Real, Actionable Strategies Join the free Profitable Practice Strategies webinar on Thursday, September 18th at 12 noon ET. In 60 minutes, Susan will walk you through practical, real-world tips that have helped hundreds of professionals raise their revenue, improve their systems, and finally feel in control of their practice. We’ll cover: * How to transition away from the billable hour * A consult framework that actually converts * How to position yourself to attract premium clients * Simple ways to use AI to save time and increase profit * Your next steps with a profitability checklist Whether you’re a solo, firm leader, or neutral in transition, this one’s for you. ➡️ Save your seat at susaneguthrie.com ============================ WANT MORE CONTENT? Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter Susan's New Weekly Business Journal is NOW AVAILABLE!  https://susaneguthrie.com/the-journal Reach out to Susan at [email protected] Susan's Coaching Services:  https://susaneguthrie.com/services Website: https://susaneguthrie.com Social Media: Susan on Instagram: https://instagram.com/susanguthrieesq Susan on LinkedIn: linkedin.com/in/susaneguthrie Make Money Mediating on Instagram: https://instagram.com/makemoneymediating ***************** Meet Our Creator and Host: Susan Guthrie Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
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About The Practice Playbook Podcast with Susan Guthrie

Welcome to The Practice Playbook Podcast, the go-to show for legal and dispute resolution professionals who want more than just survival in their practices; they want strategy, sustainability, and success. Hosted by best-selling author, attorney, mediator, and practice development expert Susan E. Guthrie, this podcast brings you straight-talking insights, actionable tips, and real-world advice on what it takes to thrive in today’s evolving professional landscape. Whether you're a lawyer, mediator, coach, or consultant, you'll learn how to build a business that reflects your values, supports your lifestyle, and positions you as a trusted expert. Each episode pulls from the strategies in The Practice Playbook book series, featuring topics like: Ditching the billable hour and implementing flat fees with confidence Building a thought leadership brand that attracts ideal clients Using AI and technology to streamline your workflow and boost productivity Mastering client experience, referrals, and pricing strategy Real-world case studies, expert interviews, and practice-building stories From the creator of The Flat Fee Playbook, The Thought Leadership Playbook, and The Practice Accelerator membership community - this is your weekly shot of clarity, confidence, and momentum. Your practice doesn’t have to be overwhelming. It just needs a better playbook.
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