Brett Engeman: AI Augmented leadership: set smarter goals and lead with insight
Can AI make us better leaders?Leadership isn’t a job. It’s a privilege — because one conversation can change someone’s future. In this episode, Brett Engeman, founder of Aspirational Leaders Co., shares how he’s using AI to augment leadership — helping leaders lead with insight, set smarter goals, and build stronger teams.
--------
34:31
Tom Quick - Beyond Programmatic: How AI is enabling a golden age of cultural relevancy for brands
How is AI helping advertisers radically improve on the limits of programmatic advertising?In this latest episode to look at how AI is rapidly transforming the world of media we speak to Tom Quick, CEO and founder of Entity X, about how his company is using AI to quantify cultural intelligence and enable cultural activation for brands, helping agencies and clients create more relevant, impactful campaigns.
--------
42:42
Justin Ibbett - Agentic AI and the Future of Consumer Insight
What does Agentic AI mean for the future of Consumer Insight teams?In this episode, we speak with Justin Ibbett, founder and CEO of Focaldata, the world's first AI co-worker for consumer insight. In the near term, Justin believes Agentic AI will "give researchers superpowers." But he's also clear-eyed about the long-term. Consumer Insight has traditionally been about predicting the future to spot business opportunities.......but what now does the future hold for researchers themselves?
--------
41:45
Erik Wikander - Creating content that stands out in the AI search era
AI is fundamentally disrupting both content marketing and SEO. By 2026, 90% of all online content is projected to be AI-generated, according to Europol. So what opportunities does this create for marketers?In this episode, we speak to Erik Wikander, co-founder and CEO of Wilgot.ai, a start-up redefining how high-quality content is created and scaled in the era of AI search. He gives his invaluable perspective on how rapidly the landscape is changing— and why most marketers are still stuck recycling, rather than amplifying, their ideas.He also unpacks why he calls AI “the ultimate unlock for the internet” — and what marketers must do now to create content built for the future.
--------
34:08
Nathan Mzumara - The future of SEO in an AI-driven search landscape
Does AI spell the end of SEO as we know it?2024 was a landmark year for AI in search — and if Google & Alphabet CEO Sundar Pichai’s latest insights are anything to go by, 2025 will be even bigger. In this episode, we speak to Nathan Mzumara, Head of SEO at OneAdvanced Software Solutions, about how he and his peers are adapting to the rapidly evolving SEO landscape.
‘The Marketing and AI Podcast: 'The MAP’ will help marketers navigate the new World driven by Artificial Intelligence. We believe AI will liberate marketers from time-consuming drudgery, freeing us to focus on the inspirational strategic and creative work that matters.
In 'The MAP,' we’ll talk with senior marketers already working with AI, to explore how it is transforming their work, their roles and their lives.
Because together, as a marketing community, we’ve got this.
Listen to The Marketing & AI Podcast: The MAP, The Diary Of A CEO with Steven Bartlett and many other podcasts from around the world with the radio.net app
Ireland