Sandeep Seeripat: The CTO's perspective - AI, Alignment & Accountability
How should marketers work with their tech colleagues in the age of AI?In this episode, we speak with Sandeep Seeripat, Global Business Transformation and Technology Officer at TwiningsOvo, to explore how tech and marketing teams must work hand-in-hand to seize AI opportunities without losing control. From strategic alignment to risk mitigation, Sandeep shares how Twinings is navigating the AI revolution—and what every marketer needs to know now
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McKinley Hyden: Award-Winning AI Innovation with Integrity at the FT
To what extent should businesses consider the ethical implications of AI transformation?In this highly stimulating episode McKinley Hyden, Director of Data Value and Strategy at the Financial Times, shares the work she has been doing on AI transformation that led to the FT recently winning "Generative AI Initiative of the Year" at the 2025 British Data Awards.She is utterly compelling in her view that AI transformation is not just a technical challenge - but one that goes to the very heart of ethics in business.
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Brett Engeman: AI Augmented leadership: set smarter goals and lead with insight
Can AI make us better leaders?Leadership isn’t a job. It’s a privilege — because one conversation can change someone’s future. In this episode, Brett Engeman, founder of Aspirational Leaders Co., shares how he’s using AI to augment leadership — helping leaders lead with insight, set smarter goals, and build stronger teams.
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Tom Quick - Beyond Programmatic: How AI is enabling a golden age of cultural relevancy for brands
How is AI helping advertisers radically improve on the limits of programmatic advertising?In this latest episode to look at how AI is rapidly transforming the world of media we speak to Tom Quick, CEO and founder of Entity X, about how his company is using AI to quantify cultural intelligence and enable cultural activation for brands, helping agencies and clients create more relevant, impactful campaigns.
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Justin Ibbett - Agentic AI and the Future of Consumer Insight
What does Agentic AI mean for the future of Consumer Insight teams?In this episode, we speak with Justin Ibbett, founder and CEO of Focaldata, the world's first AI co-worker for consumer insight. In the near term, Justin believes Agentic AI will "give researchers superpowers." But he's also clear-eyed about the long-term. Consumer Insight has traditionally been about predicting the future to spot business opportunities.......but what now does the future hold for researchers themselves?
‘The Marketing and AI Podcast: 'The MAP’ will help marketers navigate the new World driven by Artificial Intelligence. We believe AI will liberate marketers from time-consuming drudgery, freeing us to focus on the inspirational strategic and creative work that matters.
In 'The MAP,' we’ll talk with senior marketers already working with AI, to explore how it is transforming their work, their roles and their lives.
Because together, as a marketing community, we’ve got this.
Ireland