‘The Marketing and AI Podcast: 'The MAP’ will help marketers navigate the new World driven by Artificial Intelligence. We believe AI will liberate marketers fro...
Tim Sparke - Practical learnings from getting businesses AI ready
In this episode, we speak with Tim Sparke, a founder of Congregation.io, a talent practice that builds change-ready marketing teams.Tim shares insights from the AI adoption workshops he's been leading for major global brands like Coca-Cola and over 50 in-house creative teams—revealing what he’s learned about navigating AI-driven transformation in marketing and creativity.
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38:15
Imogen Wethered - AI for Start-Ups and Entrepreneurs
How can AI help entrepreneurs bring their ideas to life faster and level the playing field?In this episode, we speak to Imogen Wethered, a former B2B SaaS founder and CEO who successfully exited her company and now advises and invests in startups and scale-ups. We explore how AI is reshaping entrepreneurship, making innovation more accessible, and how the landscape has evolved since she launched her first business in 2012."
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40:07
Aron Cody Boucher - Navigating the AI minefield
What pitfalls do businesses need to avoid when devising their AI strategy?In this episode, we hear from Aron Cody Boucher, founder of the Marketing Foundry consultancy and a seasoned fractional CMO. With senior marketing experience at OnBuy and Sea Salt, Aron shares his insights into the risks AI presents to businesses—and why these risks must be carefully managed.
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35:36
Gary Mc Donald - How are AI and Robotics changing Retail?
How are AI and Robotics Reshaping Retail?In this episode, we speak with retail expert Gary McDonald from Limitless Insights, a leading retail analytics platform. He shares how AI and robotics are changing the retail industry, driving efficiency and enhancing customer experiences. But while automation is on the rise, Gary reminds us of the critical role of 'humans in the loop'—not just in decision-making but also on the shop floor.
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44:43
Al Berry - Brand storytelling in the age of AI
In this episode, we hear from Al Berry, an award-winning brand storyteller and brand growth and innovation partner at global brand consultancy Pay Close Attention.Brand storytelling isn’t just a marketing tool—it’s a strategic imperative. Stories shape how brands present themselves to the world.The challenge for marketing professionals is to harness storytelling responsibly—using AI to enhance creativity while safeguarding the authenticity that gives stories their power. Compelling stuff.
‘The Marketing and AI Podcast: 'The MAP’ will help marketers navigate the new World driven by Artificial Intelligence. We believe AI will liberate marketers from time-consuming drudgery, freeing us to focus on the inspirational strategic and creative work that matters.
In 'The MAP,' we’ll talk with senior marketers already working with AI, to explore how it is transforming their work, their roles and their lives.
Because together, as a marketing community, we’ve got this.
Ireland