Stephen Bienko is a former decathlete, former college football player at The Air Force Academy and Villanova, began his career as a state trooper, franchise owner, entrepreneur, and founder of 42U, helping athletes build their brands.We discuss life after sports, athlete branding, NIL collectives, and the evolving landscape of college athletics.Stephen shares how athletes can effectively transition beyond sports, build their personal brand while they're still playing, and navigate the opportunities that NIL has created in college sports.What You'll Hear About:How Stephen approaches major life transitionsWhy building your brand online matters more than everLessons from being a decathlete and state trooperThe story behind 42U’s branding kitsHis take on NIL collectives and athlete opportunityWhy confusion in college sports creates room for growthTimestamps:0:00 – Intro to Stephen2:40 – Competing as a decathlete6:10 – Life as a state trooper8:40 – Navigating transitions13:10 – What does branding really mean?15:25 – From 42G to 42U18:00 – The meaning behind 42U20:25 – Helping student-athletes discover identity25:25 – Working with individual teams27:40 – Athletes building their brand31:40 – How coaches embrace branding33:30 – Team branding strategies36:10 – NIL collectives & upholding standards39:00 – Business-minded collectives40:20 – Where money flows in college sports42:10 – Lessons from building 42U44:40 – How kids consume sports today47:00 – Where to find StephenLinks:Stephen Bienko | LinkedInStephen Bienko (@bienkostephen) • Instagram photos and videosthe42u.comThe Post Game Podcast:https://postgamepodcast.beehiiv.com/https://www.instagram.com/thepostgame_podcast/https://x.com/JoePod24https://www.linkedin.com/company/the-post-game-podcast/Email me:
[email protected]