#64 Blake Lawrence: Building Opendorse, NIL in College Sports, and Life After Football
Blake Lawrence is a former University of Nebraska linebacker and co-founder of Opendorse, the leading NIL marketplace.Opendorse has helped college athletes earn and maximize their Name, Image, and Likeness value through deals, endorsements, and sponsorships—making it a leader in the evolving NIL economy.Topics Covered:Blake Lawrence’s transition from football to entrepreneur How Opendorse supports NIL deals for college athletesTurning locker room lessons into business strategyNIL, the transfer portal, and the future of athlete compensationThe difference between having an idea and running a businessWhy building something great always takes longer than you expectTimestamps:(0:00) Intro to Blake(2:30) Blake’s football background(4:50) Sports and entrepreneurship overlap(9:30) Starting Opendorse(10:30) Founding Hurrdat(11:45) NIL endorsements and early Twitter marketing(15:30) Athlete branding in the social media era(18:50) Landing the first customer(21:50) The transfer portal’s effect on NIL deals(27:15) Taking big risks after sports(32:00) Will Compton(34:30) Athlete influencers and marketing trend(37:45) “Eating your own dog food” as a founder(40:45) Biggest business lessons from Opendorse(42:30) Ok with 90% market share?(44:45) NIL stories: Favorite athletes and moments(49:50) College baseball + NIL(54:30) Where to find BlakeLinks:InstagramX.comTik Tok OpendorseThe Post Game Podcast:The Post Game Podcast on TwitterThe Post Game Podcast on InstagramThe Post Game Podcast YouTube Email Me:
[email protected]