The PR Week

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Storm Tussey, chief marketing officer for Discover Puerto Rico, joins The PR Week's latest episode as Puerto Rico is getting ready to celebrate Bad Bunny’s performance headlining the Super Bowl LX halftime show. 
Also on the agenda: the biggest marketing and communications news of the week, including Publicis Groupe reporting positive quarterly earnings during a tough week on Wall Street for holding companies, the first message from Target’s new CEO to employees and the next Cannes Lions PR jury leader. 

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The guest on the latest edition of The PR Week podcast is Nick Kalm, founder and CEO of Reputation Partners, a firm he launched in 2002 after working at Edelman. 
Kalm talks about the corporate reaction to the fatal shooting of Alex Pretti in Minneapolis by federal agents, and whether a letter signed by dozens of Minnesota-based companies accomplished its goals. 
Plus, the early marketing storylines for Super Bowl LX, a Danone communications executive joins PVH and major agency moves by Confidant and Ruder Finn. 

PRWeek.com
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With the Swiss Alps providing a backdrop for global discussions on transformation and growth, they explore the discovery of a $7 trillion global reputation economy. The conversation covers how reputation has officially graduated from a soft concept to a measurable financial asset, the critical insights from their roundtable session on the workplace in the age of AI and the massive opportunities available for leaders who treat reputation as a driver of shareholder value.

PRWeek.com
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The World Economic Forum in Davos brings together many of the most important political and business leaders in the world, and it’s also a who’s who gathering of some of the biggest names in the PR industry. 
PRWeek VP and editorial director Steve Barrett was on the ground in Switzerland this week, chatting with executives including 
Edelman CEO Richard Edelman, Burson CEO Corey duBrowa and Weber Shandwick North America CEO Jim O’Leary. 

PRWeek.com
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