The PR Week

Kelly McGinnis has worked across technology and consumer PR, most recently as chief communications officer at Levi Strauss & Co. Now, she’s teaching students about having a seat at the table in a graduate course at the University of San Francisco.

On the agenda for this week’s episode:

Why she’s inviting current and former top communications executives to interact with students on the topic of problem-solving.

What most people don’t realize about the San Francisco PR market.

The work that inspires her.

Her away-from-work life as an amateur equestrian.

PRWeek reporter Jeremy Sodergren discusses the top PR and communications news of the week, including:

His upcoming feature about Microsoft chief communications officer Frank Shaw.

New comms executive appointments at Stellantis and Airbnb.

Chipotle’s influencer push.

Campaigns and brands at the US Open.

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The latest guest on The PR Week is Charlotte West, VP of global corporate communications at Lenovo.

She talks about how Lenovo’s role as official technology partner of the 2026 FIFA World Cup was much more than a sponsorship, improving operations and even the broadcast of the tournament. West also talks about how her team is using AI, balancing one global message with regional specifics and making earnings calls more interesting.

Plus, the biggest marketing and communications news of the week, including crises at Callaway Golf and Neutrogena, people moves at Walmart and Wendy’s, the start of the US Open and the death of entertainment legend and philanthropist Dolly Parton.

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From public affairs officer in the U.S. Navy to leading communications at New York Life and previously Voya Financial, Paul Gennaro has had a career spanning major organizations. He talks about that and how New York Life is implementing AI on the latest edition of The PR Week. 

Also on the agenda this week: PRWeek’s 2026 Hall of Fame class. And PRWeek’s Jess Ruderman talks about the biggest marketing and communications news of the week, including new appointments at Vaseline and Burson and The Athletic’s “Advantage calendar for football fans.”

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The latest guest on The PR Week is Grant Toups, global CEO of Hotwire. 

Toups talks about his first days and weeks on the job after stepping into Hotwire’s top role more than six months ago, as well as how his agency uses AI and works with influencers and creators. He also chats about his inspirations from the Cannes Lions International Festival of Creativity. 

Plus, PRWeek’s Julia Walker discusses the biggest PR and communications news of the week, including PRWeek’s 2026 40 Under 40 list, Burson’s acquisition of AI company Limbik, a change at the top of American Airlines’ communications team and much more.

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The latest guest on The PR Week is Ann Melinger, CEO of Bink, which works with biotech and life sciences companies on organizational culture, employee engagement and change management. 

She talks about Bink’s new Culture at Work Study and its key findings about how some companies fail to produce winning cultures while others thrive. 

Plus, PRWeek’s Diana Bradley on the biggest PR and communications news of the week, including key executive exits at Conagra, Edelman and Airbnb and acquisitions by FGS Global and One Strategy Group.

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