The PR Week

The latest guest on The PR Week is Grant Toups, global CEO of Hotwire. 

Toups talks about his first days and weeks on the job after stepping into Hotwire’s top role more than six months ago, as well as how his agency uses AI and works with influencers and creators. He also chats about his inspirations from the Cannes Lions International Festival of Creativity. 

Plus, PRWeek’s Julia Walker discusses the biggest PR and communications news of the week, including PRWeek’s 2026 40 Under 40 list, Burson’s acquisition of AI company Limbik, a change at the top of American Airlines’ communications team and much more.

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The latest guest on The PR Week is Ann Melinger, CEO of Bink, which works with biotech and life sciences companies on organizational culture, employee engagement and change management. 

She talks about Bink’s new Culture at Work Study and its key findings about how some companies fail to produce winning cultures while others thrive. 

Plus, PRWeek’s Diana Bradley on the biggest PR and communications news of the week, including key executive exits at Conagra, Edelman and Airbnb and acquisitions by FGS Global and One Strategy Group.

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What area of marketing is best positioned to be in charge of affiliate marketing? Mike Rush, EVP and partner at 360PR+, makes the case that it’s PR on the latest edition of The PR Week. 

Rush also talks about the Boston PR market and what it’s like having a lettuce client in the current news cycle. Plus the biggest marketing and communications news of the week, such as PRWeek’s Power List 2026, Wendy’s decision to hire a new PR AOR for the first time in more than 30 years, a new chief communications officer at Skims and a look inside the New York Liberty’s PR playbook.

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In beautiful Cannes, France, one of the most interesting places during the Cannes Lions International Festival of Creativity is actually a basement — because that’s where the shortlisted campaign case studies are. 

The latest guest on The PR Week, Taj Reid, global chief creative officer at Burson, talks about that and much more, including how Burson and VML won the PR Lions Grand Prix for their work for client KitKat. Reid also chats about unconventional paths into the industry, AI’s impact on creativity and inspirational work. 

Plus, PRWeek’s Carina Cole talks about winners and losers from the World Cup — that’s to say brand winners and losers — and effective tournament marketing by players, countries and fans.

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The latest edition of The PR Week features Jennifer Risi, founder and president of The Sway Effect.

Risi founded The Sway Effect, a New York-headquartered global marketing and communications agency, exactly seven years ago on July 16. In 2025, The Sway Effect reported revenue of $4.9 million, up 11% from the same period a year prior, according to PRWeek’s latest Agency Business Report. 

Risi discusses what her firm has been up to, what she attributes its success to and highlights some client campaigns. 

She also talks about her takeaways from this year’s Cannes Lions International Festival of Creativity.

Plus, PRWeek news editor Diana Bradley reviews the biggest PR and communications news of the week with newly promoted senior reporter Julia Walker, including how brands are cracking jokes amid the cyclospora outbreak; the FDA taking steps to make good on its threat to remove the adequate provision rule for pharma DTC ads; Praytell’s expansion into the Asian market; and people moves atSeatGeek, Etsy, Whoop and Unilever.

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