The Best Marketing Podcast Ever

Welcome to my first video podcast!

Catching up on speaking at SISTALAND, the things I learnt at CreatorFest and what I'd pitch to speak there next year.

I also talk about our Summer Content Sprint in The Best 90 Days Ever, my 10 minute marketing membership.

You can sign up to join us here - https://www.hicommunications.co.uk/best90daysever

What is Atomicon? How do you pitch to speak there? What's the best advice for getting on that stage?

I'm answering all your questions and sharing how I spoke on stage at Atomicon 2026!

Join my marketing membership The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever

Work with me on your Big Fish Energy goals here - https://www.hicommunications.co.uk/bigfishenergy

How to stop romanticising to the point of not taking action.

Join the free Big Fish Energy Challenge here - https://noble-lab-369.myflodesk.com/arab5bzvr7

Find out more about The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever

Sign up for Xero ⁠⁠⁠using my link here⁠⁠⁠! http://www.xero.com/hicommunications

Sign up to The Best 90 Days Ever here! https://www.hicommunications.co.uk/best90daysever

Are you feeling the pressure to have your entire year figured out before the clock strikes midnight on New Year’s Eve? In this episode I break down my stress-free approach to annual planning.

Learn why I waits until January to start her own strategy and discover the five essential categories you need to map out to ensure your marketing supports your life—not the other way around. 

In this episode we cover:

The Permission to Wait: Why you don’t need to "hit the ground running" on January 1st to have a successful year. 

The "Holidays First" Rule: Why mapping out vacations, school holidays, and birthdays is the non-negotiable first step of any marketing plan. 

Dates Set in Stone: Factoring in pre-determined events like public speaking engagements and recurring membership launches. 

Audience Growth Strategy: How to plan lead magnets and challenges before your big launches so you aren't always selling to the same group of people. 

Business Milestones: Using anniversaries and awareness days to create easy, pre-planned content.

Sign up for Xero ⁠⁠using my link here⁠⁠! http://www.xero.com/hicommunications

Sign up to The Best 90 Days Ever here! https://www.hicommunications.co.uk/best90daysever

Episode 166: Being a Person Who is Organised
In this episode, Hannah Isted explores what it truly means to be "organised" in business and marketing. While she admits she hasn't always felt like an organised person, she shares the specific systems and mindset shifts that allow her to stay consistent and avoid the overwhelm of content creation.

Hannah explains that organisation starts with a clear structure, beginning with a year-long marketing overview that identifies upcoming launches, holidays, and growth goals. She emphasises that planning ahead makes a person much more likely to follow through with their intentions. 

To support this, she highlights the importance of content batching sessions, which provide a "bank" of ideas and posts for an entire quarter, effectively removing the daily stress of wondering what to say.

A central theme of the episode is the necessity of a dedicated "home" for your content. Hannah shares her personal reliance on Trello for organizing launches and seasonal content, though she notes that tools like Notion, Google Docs, or even a large sheet of paper can work as long as a consistent system is in place. She also discusses the benefits of using templates in Adobe Express or Canva, explaining how keeping these projects labeled and organised saves significant time when repurposing content from previous years.

The episode concludes with a call to make a conscious mindset shift toward becoming an organised person. Hannah encourages listeners to gather their scattered ideas from notebooks and phone memos into one central place where they will actually be used. By putting these systems in place now, business owners can ensure that "future them" is grateful for the preparation and ease created for the year ahead.

The Best 90 Days Ever: The next round of this marketing membership starts January 1st, featuring daily 10-minute tasks, goal setting, and community support via Slack.
Year of Marketing in a Day: An exclusive workshop for members held on Thursday, January 8th, to plan out the entire year.
Content Batching Session: A three-hour deep dive on Wednesday, January 21st, to create a quarter’s worth of marketing material.
Sponsor: This episode is sponsored by Xero, the small business accounting software designed to help you save time on admin and stay on top of your finances.