Ep 298: How to Decide What YouTube Channel to Start
In today's episode, I'm tackling a common challenge for aspiring YouTubers: choosing the right channel type. This decision can often feel overwhelming, but I'm breaking it down into four distinct methods tailored to different personalities and thinking styles, empowering you to begin your channel with confidence.First, we explore the **Intersection Method**, a visual approach using a Venn diagram to find alignment between your passions, skills, and trending topics on YouTube. By combining what you love, what you excel at, and what's popular, you'll uncover channel ideas that are both compelling and marketable.Next, we examine the **Strategy First Method** for those who thrive on research. This method focuses on identifying popular but underserved niches. You'll analyze existing content to find opportunities that align with your interests, using tools like vidIQ and UberSuggest to gather insightful data for a strong channel foundation.Then, we discuss the **Backwards Engineered Business Method (BEB Method)**, essential for entrepreneurs using YouTube for marketing. This unique strategy starts with your end goals, guiding you to create content that aligns with your product or service, ensuring sustainable growth.Lastly, we cover the **Lab Method**, emphasizing experimentation. This approach allows you to test various video ideas while maintaining a consistent posting schedule, helping you identify what resonates best with your audience without committing to one concept too early.Throughout this episode, I share personal stories and practical steps for each method, encouraging you to overcome analysis paralysis and confidently launch your YouTube journey.If you're ready to dive in and start your YouTube channel, this episode offers the guidance and tools to make your ideas a reality. Let's explore how you can turn your vision into a thriving video platform!Chapters:0:06: Introduction to YouTube Channel Decisions1:13: The Intersection Method4:53: The Strategy First Method10:45: The Backwards Engineered Business Method14:45: The Lab Method18:47: Conclusion and Next StepsWant to learn 3 Secrets to Reach 1,000 Subscribers in Just 3 Months? Check out Creator Fast Track.Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
Ireland