Work Less, Earn More

In this episode, I speak with Lissa Figgins, a scaling strategist who helps entrepreneurs reclaim their time and combat burnout.Lissa shares her transformative journey from being overwhelmed by hustle culture to embracing heart-centered time management, emphasizing a shift from managing time to multiplying it. Together, we explore the profound impact of mindset on productivity and well-being.Key Takeaways:Heart-Centered Time Management: Lissa discusses the misconception that busyness equates to productivity, urging entrepreneurs to find purpose beyond their output.Reframing Your Relationship with Time: The dialogue stresses the importance of prioritizing meaningful tasks by asking, "What is it time for?" instead of fixating on the clock.Time Anchor Zones: Lissa introduces a flexible scheduling method that accommodates life’s interruptions, enhancing focus without the guilt of multitasking.Growth Mapping: She outlines a strategy to break annual goals into manageable 12-week segments, facilitating clear focus without overwhelm.Accountability and Support: Lissa highlights the significance of sharing goals with others to boost success rates.This episode serves as an empowering call to action for entrepreneurs seeking balance, providing practical strategies to approach time as an abundant resource. Tune in for actionable tips to help you work less and earn more!0:00 Introduction to Time Management1:26 The Reality of Busyness6:01 Unhurrying the Heart7:41 Transitioning from Busyness to Leadership9:53 Changing Beliefs About Time12:41 The Role of Time Stewardship18:52 Embracing Flexibility in Planning23:00 Multiplying Your Time28:05 Yearly Planning Insights31:30 Wrapping Up and ResourcesLissa's Links:- Website: https://redeemhertime.com- Facebook: https://www.facebook.com/lissa.figginsListen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-methodMore FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I talk to Sam Vander Wielen, a lawyer turned entrepreneur and best-selling author, about legal essentials for new business owners.We delve into the often-overlooked legal frameworks necessary for safeguarding entrepreneurial ventures and share actionable advice to help you avoid costly mistakes.Key Takeaways:Foundational Legal Protections: Sam outlines three critical components: registering your business as an LLC, drafting robust contracts, and obtaining necessary business insurance to mitigate risks.Timelines in Legal Action: Many entrepreneurs delay securing legal protections. Sam stresses the importance of establishing these safeguards from day one, even before initial profits.Professional Business Management: Sam underscores the necessity of enforcing contracts and maintaining clear boundaries with clients to ensure smooth operations.Clarity in Contracts: Clear and comprehensive contracts are vital. Sam advocates for professional templates to avoid confusion and protect interests.Choosing the Right Business Insurance: Entrepreneurs should work with brokers for tailored coverage to safeguard all business aspects, especially in online ventures.Partnership Dynamics: Sam warns against 50-50 partnerships, advocating for clear roles to prevent disputes and enhance decision-making efficiency.Embracing Legal Literacy: Sam encourages entrepreneurs to become familiar with legal terms and evolve their contracts as their businesses grow.This episode is a crucial resource for entrepreneurs to confront the legal complexities of their businesses confidently. Tune in for insights that empower you to maintain legal safety while focusing on growth and sustainability!Chapters:0:00 Teaser Clips0:32 Intro from Gillian2:45 Sam's Book Journey4:11 Building a Sustainable Business8:06 Common Legal Mistakes11:43 Understanding LLC Protection15:46 The Pitfalls of Partnerships18:36 Contracts and Terms of Service24:53 The Role of AI in Legal Documents30:10 Navigating Business Insurance36:10 Beyond the Basics of Legal Protection37:51 Conclusion and ResourcesSam's links:Free Legal Workshop: https://samvanderwielen.samcart.com/referral/Legal-workshop/rOhbxf8KbgOnMbqqLegal Foundations Pack: https://samvanderwielen.samcart.com/referral/legal-foundations/rOhbxf8KbgOnMbqqSam's Instagram: https://www.instagram.com/samvanderwielen Sam's YouTube: https://www.youtube.com/@SamVanderWielenListen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-methodMore FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I redefine the concept of scaling in entrepreneurship and dive into how to expand your businesses efficiently while maintaining your personal well-being. I challenge the misconception that scaling equates to simply increasing employee headcount or ad spend, instead emphasizing a smarter approach focused on leveraging resources for greater output without disproportionate input.I draw a clear distinction between scaling and traditional growth and outline a strategic pathway comprising three essential stages: foundation building, optimization, and exponential expansion. By stabilizing the business and refining offers in the foundation stage, entrepreneurs can transition to increasing efficiency in sales and marketing during the optimization phase, ultimately leading to expansive growth through replicable processes.Listen to learn four key levers for effective scaling: implementing systems and automation, developing leveraged products, enhancing marketing visibility, and strategic team building. Each lever provides concrete action steps for entrepreneurs at any stage, empowering you to take immediate, actionable measures toward your scaling goals.If you want to transform your understanding of business growth and unlock the potential for smarter scaling, all while avoiding burnout, then don't miss this episode!Chapters:0:20: Introduction to Scaling0:46: Understanding the Right Mindset3:51: Defining Scaling7:38: Examples of Strategic Scaling9:28: The Three Stages of Scaling10:42: Building the Foundation12:01: The Optimization Stage13:38: Exponential Expansion14:53: Transitioning Between Stages16:09: Four Levers to Scale Your Business16:30: Systems and Automation21:07: Leveraged Products24:21: Marketing and Visibility26:43: The Role of Your Team29:11: The Scaling Action Plan41:46: Q&A SessionFREE Resources to Grow Your Online Business:The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I interview Brittany Roberts, the mastermind behind the Instagram Launch Lab, about her innovative product launch methods that emphasize simplicity and creativity.Brittany helps online coaches and creatives build launches that everyone wants a piece of — by turning Instagram into their hottest launch asset.She's an award-winning Social Media Manager and the creator of Instagram Launch Lab, where she teaches a show-stopping, scroll-stopping strategy that transforms casual followers into paying clients.Brittany has led organic strategy for multiple six- and seven-figure women-led brands, and created standout campaigns for names like My Muscle Chef, Royal Caribbean, and Later.Since starting her own brand in 2020, she has coached hundreds of women internationally and grown an engaged Instagram audience from scratch.Brittany is a creativity-led strategist, and the host of The One Woman Show — which debuted at #3 in the Australian Marketing Charts.Key takeaways from this episode include:Evolving Launch Strategies: Brittany shares her shift from traditional funnels to using Instagram's "Close Friends" for more relaxed audience engagement.Curated Content: Short, engaging videos allow followers to learn without feeling overwhelmed, making content digestible.Simple Launch Processes: A three-day training series can effectively foster engagement without complexity.Boosting Participation: Gamified elements and exclusivity enhance interaction rates with her audience.Soft Selling Techniques: Gradual calls to action lead participants through a nurturing process to a final offer.Feedback for Improvement: Continuous refinement of her approach based on audience reactions drives success.Brittany's success illustrates how simplifying launches can lead to substantial results. Tune in for actionable insights to elevate your launch strategy!Chapters:0:00: Introduction to a New Launch Strategy1:16: The Shift Away from Fancy Funnels5:10: Embracing Instagram Stories for Engagement9:24: Building Exclusivity with Close Friends14:58: Innovative Ways to Opt-In19:59: The Close Friends List Strategy25:59: Adapting to Changing Marketing Strategies27:14: Content Structure for Instagram Stories30:48: Educational Challenges and Takeaways38:48: Call to Action and Conversion Strategies46:55: Planning and Prep for Launch Series52:21: Wrapping Up and Resources AvailableEmail Brittany: [email protected] can be found on socials @thesocialbritifyThe Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-labCan We Be Honest About Launching? Podcast: https://podcasts.apple.com/bb/podcast/can-we-be-honest-about-launching-the-campaign/id1857551172Want to grow your business with YouTube? It's a great option! Learn my strategy here: https://creatorfasttrack.com/workshop-registrationFREE Resources to Grow Your Online Business:The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I explore the vital first step in entrepreneurship: identifying a profitable product idea, which is crucial for building a successful online business. I emphasize the iterative nature of product development and the importance of tapping into market needs through personal frustrations and community insights.Listeners will learn how to harness everyday challenges to uncover authentic product ideas with built-in validation. I also share valuable strategies for exploring what’s selling in your niche by analyzing popular marketplaces like Amazon, Etsy, and Kickstarter for sales data, reviews, and trends.I outline a straightforward testing strategy to evaluate profit potential, utilizing tools like Google Trends and market size assessments to ensure demand and consumer willingness to pay. Using a practical example of launching an online course, I guide you through idea conception, validation, and beta launches.Throughout the episode, I encourage embracing uncertainty, experimenting, and taking incremental steps toward your entrepreneurial goals. Join me to discover how to brainstorm, validate, and act on product ideas, all while reshaping your approach to work-life balance.Don't miss this episode if you're ready to embrace innovation and reshape your entrepreneurial narrative!Chapters:0:03; Finding Profitable Product Ideas0:46: The Freedom of Entrepreneurship2:08: Generating Product Ideas3:30: Listening to Online Conversations5:40: Studying What Sells6:37: Testing Your Product Idea12:53: Validating Your Idea18:16: Action Steps to Take20:33: Resources for Your Journey24:22: Engaging with Your AudienceGrab our FREE course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inMore FREE Resources to Grow Your Online Business:The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins