Work Less, Earn More

In this episode, I explore the transformative journey of assembling a powerful team that can elevate your business to new heights. I share crucial insights on the paradigm shift required for effective hiring, advocating for an approach that not only seeks potential employees but fosters an environment that attracts skilled individuals aligned with your mission.
I reflect on my own hiring struggles, providing you with actionable strategies to identify and engage the best talent. I introduce the concept of the "solo ceiling," emphasizing that collaboration and shared vision are key to leveraging your business for exponential growth.
You will learn about four essential qualities that define a valuable team member: alignment with values, capability, reliability, and collaboration. Through a practical reflection exercise, I help clarify the traits that contribute to successful working relationships, making it easier to identify ideal candidates moving forward.
Additionally, I discuss innovative recruitment strategies that extend beyond conventional job postings, highlighting the power of referrals and 'inbound recruiting' to attract talent that resonates with your mission. I underscore the importance of team culture, introducing four pillars—delegation, clear expectations, strong communication, and a growth mindset—that empower team members and enhance overall engagement.
With practical advice aimed at avoiding high turnover and burnout, this episode serves as a reminder that building a successful team involves more than filling roles; it's about crafting a collaborative environment that amplifies your organizational impact. If you're eager to enhance your team-building skills and accelerate your growth, this episode is a must-listen! Tune in to unlock the potential of the right people in your entrepreneurial journey.
Chapters:
0:00 Building a Powerful Team
0:47 The Journey of Entrepreneurship
1:16 Overcoming Hiring Challenges
3:37 Finding the Right People
6:47 Essential Qualities of Team Members
9:09 Defining Team Values
12:56 Analyzing Character Qualities
14:48 Hiring for Character
16:13 Effective Sourcing Strategies
22:31 Testing Potential Hires
23:52 Attracting, Not Just Recruiting
29:18 Building a Team Culture
32:59 Setting Clear Expectations
35:13 Strong Communication Practices
41:07 Creating a Culture of Growth
43:05 Steps to Build Your Team
44:02 The Power of a Strong Team
45:06 Shortcut to Building a Strong Team
Book a free call now to find out how $100K Mastermind can help you scale your product to six-figures in 2026: https://gillianperkins.com/100k
FREE Resources to Grow Your Online Business:
The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

Work with Gillian Perkins:
Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
Get your online biz started with Startup Society: https://startupsociety.com 
Learn more about Gillian: https://gillianperkins.com 
Instagram: @GillianZPerkins

In this episode, I speak with Lissa Figgins, a scaling strategist who helps entrepreneurs reclaim their time and combat burnout.
Lissa shares her transformative journey from being overwhelmed by hustle culture to embracing heart-centered time management, emphasizing a shift from managing time to multiplying it. Together, we explore the profound impact of mindset on productivity and well-being.
Key Takeaways:
Heart-Centered Time Management: Lissa discusses the misconception that busyness equates to productivity, urging entrepreneurs to find purpose beyond their output.
Reframing Your Relationship with Time: The dialogue stresses the importance of prioritizing meaningful tasks by asking, "What is it time for?" instead of fixating on the clock.
Time Anchor Zones: Lissa introduces a flexible scheduling method that accommodates life’s interruptions, enhancing focus without the guilt of multitasking.
Growth Mapping: She outlines a strategy to break annual goals into manageable 12-week segments, facilitating clear focus without overwhelm.
Accountability and Support: Lissa highlights the significance of sharing goals with others to boost success rates.
This episode serves as an empowering call to action for entrepreneurs seeking balance, providing practical strategies to approach time as an abundant resource. Tune in for actionable tips to help you work less and earn more!
0:00 Introduction to Time Management
1:26 The Reality of Busyness
6:01 Unhurrying the Heart
7:41 Transitioning from Busyness to Leadership
9:53 Changing Beliefs About Time
12:41 The Role of Time Stewardship
18:52 Embracing Flexibility in Planning
23:00 Multiplying Your Time
28:05 Yearly Planning Insights
31:30 Wrapping Up and Resources
Lissa's Links:
- Website: https://redeemhertime.com
- Facebook: https://www.facebook.com/lissa.figgins
Listen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-method
More FREE Resources to Grow Your Online Business:
Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

Work with Gillian Perkins:
Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
Get your online biz started with Startup Society: https://startupsociety.com 
Learn more about Gillian: https://gillianperkins.com 
Instagram: @GillianZPerkins

In this episode, I talk to Sam Vander Wielen, a lawyer turned entrepreneur and best-selling author, about legal essentials for new business owners.
We delve into the often-overlooked legal frameworks necessary for safeguarding entrepreneurial ventures and share actionable advice to help you avoid costly mistakes.
Key Takeaways:
Foundational Legal Protections: Sam outlines three critical components: registering your business as an LLC, drafting robust contracts, and obtaining necessary business insurance to mitigate risks.
Timelines in Legal Action: Many entrepreneurs delay securing legal protections. Sam stresses the importance of establishing these safeguards from day one, even before initial profits.
Professional Business Management: Sam underscores the necessity of enforcing contracts and maintaining clear boundaries with clients to ensure smooth operations.
Clarity in Contracts: Clear and comprehensive contracts are vital. Sam advocates for professional templates to avoid confusion and protect interests.
Choosing the Right Business Insurance: Entrepreneurs should work with brokers for tailored coverage to safeguard all business aspects, especially in online ventures.
Partnership Dynamics: Sam warns against 50-50 partnerships, advocating for clear roles to prevent disputes and enhance decision-making efficiency.
Embracing Legal Literacy: Sam encourages entrepreneurs to become familiar with legal terms and evolve their contracts as their businesses grow.
This episode is a crucial resource for entrepreneurs to confront the legal complexities of their businesses confidently. Tune in for insights that empower you to maintain legal safety while focusing on growth and sustainability!
Chapters:
0:00 Teaser Clips
0:32 Intro from Gillian
2:45 Sam's Book Journey
4:11 Building a Sustainable Business
8:06 Common Legal Mistakes
11:43 Understanding LLC Protection
15:46 The Pitfalls of Partnerships
18:36 Contracts and Terms of Service
24:53 The Role of AI in Legal Documents
30:10 Navigating Business Insurance
36:10 Beyond the Basics of Legal Protection
37:51 Conclusion and Resources
Sam's links:
Free Legal Workshop: https://samvanderwielen.samcart.com/referral/Legal-workshop/rOhbxf8KbgOnMbqq
Legal Foundations Pack: https://samvanderwielen.samcart.com/referral/legal-foundations/rOhbxf8KbgOnMbqq
Sam's Instagram: https://www.instagram.com/samvanderwielen 
Sam's YouTube: https://www.youtube.com/@SamVanderWielen
Listen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-method
More FREE Resources to Grow Your Online Business:
Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

Work with Gillian Perkins:
Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
Get your online biz started with Startup Society: https://startupsociety.com 
Learn more about Gillian: https://gillianperkins.com 
Instagram: @GillianZPerkins

In this episode, I redefine the concept of scaling in entrepreneurship and dive into how to expand your businesses efficiently while maintaining your personal well-being. I challenge the misconception that scaling equates to simply increasing employee headcount or ad spend, instead emphasizing a smarter approach focused on leveraging resources for greater output without disproportionate input.
I draw a clear distinction between scaling and traditional growth and outline a strategic pathway comprising three essential stages: foundation building, optimization, and exponential expansion. By stabilizing the business and refining offers in the foundation stage, entrepreneurs can transition to increasing efficiency in sales and marketing during the optimization phase, ultimately leading to expansive growth through replicable processes.
Listen to learn four key levers for effective scaling: implementing systems and automation, developing leveraged products, enhancing marketing visibility, and strategic team building. Each lever provides concrete action steps for entrepreneurs at any stage, empowering you to take immediate, actionable measures toward your scaling goals.
If you want to transform your understanding of business growth and unlock the potential for smarter scaling, all while avoiding burnout, then don't miss this episode!
Chapters:
0:20: Introduction to Scaling
0:46: Understanding the Right Mindset
3:51: Defining Scaling
7:38: Examples of Strategic Scaling
9:28: The Three Stages of Scaling
10:42: Building the Foundation
12:01: The Optimization Stage
13:38: Exponential Expansion
14:53: Transitioning Between Stages
16:09: Four Levers to Scale Your Business
16:30: Systems and Automation
21:07: Leveraged Products
24:21: Marketing and Visibility
26:43: The Role of Your Team
29:11: The Scaling Action Plan
41:46: Q&A Session
FREE Resources to Grow Your Online Business:
The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

Work with Gillian Perkins:
Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
Get your online biz started with Startup Society: https://startupsociety.com 
Learn more about Gillian: https://gillianperkins.com 
Instagram: @GillianZPerkins

In this episode, I interview Brittany Roberts, the mastermind behind the Instagram Launch Lab, about her innovative product launch methods that emphasize simplicity and creativity.
Brittany helps online coaches and creatives build launches that everyone wants a piece of — by turning Instagram into their hottest launch asset.
She's an award-winning Social Media Manager and the creator of Instagram Launch Lab, where she teaches a show-stopping, scroll-stopping strategy that transforms casual followers into paying clients.
Brittany has led organic strategy for multiple six- and seven-figure women-led brands, and created standout campaigns for names like My Muscle Chef, Royal Caribbean, and Later.
Since starting her own brand in 2020, she has coached hundreds of women internationally and grown an engaged Instagram audience from scratch.
Brittany is a creativity-led strategist, and the host of The One Woman Show — which debuted at #3 in the Australian Marketing Charts.
Key takeaways from this episode include:
Evolving Launch Strategies: Brittany shares her shift from traditional funnels to using Instagram's "Close Friends" for more relaxed audience engagement.
Curated Content: Short, engaging videos allow followers to learn without feeling overwhelmed, making content digestible.
Simple Launch Processes: A three-day training series can effectively foster engagement without complexity.
Boosting Participation: Gamified elements and exclusivity enhance interaction rates with her audience.
Soft Selling Techniques: Gradual calls to action lead participants through a nurturing process to a final offer.
Feedback for Improvement: Continuous refinement of her approach based on audience reactions drives success.
Brittany's success illustrates how simplifying launches can lead to substantial results. Tune in for actionable insights to elevate your launch strategy!
Chapters:
0:00: Introduction to a New Launch Strategy
1:16: The Shift Away from Fancy Funnels
5:10: Embracing Instagram Stories for Engagement
9:24: Building Exclusivity with Close Friends
14:58: Innovative Ways to Opt-In
19:59: The Close Friends List Strategy
25:59: Adapting to Changing Marketing Strategies
27:14: Content Structure for Instagram Stories
30:48: Educational Challenges and Takeaways
38:48: Call to Action and Conversion Strategies
46:55: Planning and Prep for Launch Series
52:21: Wrapping Up and Resources Available
Email Brittany: [email protected]
She can be found on socials @thesocialbritify
The Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab
Can We Be Honest About Launching? Podcast: https://podcasts.apple.com/bb/podcast/can-we-be-honest-about-launching-the-campaign/id1857551172
Want to grow your business with YouTube? It's a great option! Learn my strategy here: https://creatorfasttrack.com/workshop-registration

FREE Resources to Grow Your Online Business:
The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

Work with Gillian Perkins:
Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
Get your online biz started with Startup Society: https://startupsociety.com 
Learn more about Gillian: https://gillianperkins.com 
Instagram: @GillianZPerkins