Ep 285: Marketing That WORKS in 2025 (and What to Leave Behind)
AI has changed the game, making it easier than ever to create more content but also raising the bar for quality. In this episode I talk about what’s working right now, from story-driven videos and long-form interviews to the growing shift toward video and podcasts as preferred content formats.We’ll dive into why building trust and creating personal connections is more important than ever and how “fast track funnels” can help speed up the buyer journey. I’m also breaking down why free “lite” versions of your offers can increase conversions and why user-generated content still plays a powerful role in today’s marketing landscape.Whether you're just getting started or looking to optimize your marketing strategy, this episode will help you stay ahead of the curve and reach your audience more effectively.Listen to the full episode to hear:The most effective marketing strategies for online businesses in 2025Why video and podcasts are outperforming written contentHow to build trust and connection with your audienceThe benefits of offering free “lite” versions of your productsWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:YouTube Workshop: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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Ep 284: Content Marketing in LESS TIME (w/ Gabe Cox)
In this episode, I'm excited to share a conversation I had with Gabe Cox during the Grow Your Business Without Social Media Online Conference. We talked all about how to grow your business with content marketing in a way that’s both strategic and sustainable.I shared why YouTube is my favorite platform for long-form content and how I use it to attract leads and build trust with my audience. We also got into how I repurpose content across different platforms, plan videos more efficiently, batch-produce content, and even turn content creation into a revenue stream.If you're looking to grow your business without being glued to your phone or computer all day, this episode will give you the tools and strategies to do just that.Listen to the full episode to hear:Why I rely on YouTube to grow my businessMy strategy for repurposing content across platformsHow I plan and batch content to save timeSimple ways to monetize your contentWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:YouTube Workshop Registration: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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Ep 283: How to PROTECT Your Business Legally (without spending a fortune)
In today's episode, I’m diving into a topic that every entrepreneur needs to understand: how to protect your business legally without spending a fortune. I may not be a lawyer, but after years of building and running multiple businesses, I’ve learned a lot about the legal steps small business owners need to take to stay protected and profitable.I’m sharing what I’ve learned about choosing the right business structure, using solid contracts and client agreements, creating essential website policies, protecting your intellectual property, and knowing when (and what kind of) business insurance makes sense. I’ll also introduce you to Small Business Legal 101, a practical and affordable course taught by licensed attorney Sam Vander Wielen, available inside Startup Society.Whether you’re just getting started or have been in business for a while, this episode will help you understand the key legal protections your business needs and how to get them in place without breaking the bank.Listen to the full episode to hear:The most important legal protections every small business should have in placeHow to set up contracts and agreements that actually protect youAffordable ways to safeguard your website, content, and intellectual propertyWhen you really need business insurance and when you might notWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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Ep 282: BABY #6 - How I'm Prepping My Biz to Run Without Me While I'm on Maternity Leave
As I get ready for the arrival of baby number six, I’ve been deep in preparation mode, not just at home but inside my business too. In this episode, I’m sharing exactly how I’m setting my business up to run smoothly while I step away for maternity leave.I walk you through the behind-the-scenes projects I’ve been prioritizing, like creating content in advance, planning upcoming launches, and onboarding new team members. I also share how I’m using tools like AI to delegate key responsibilities such as marketing, promotion, and managing partnerships.One strategy that has been especially helpful during this season is the 12-week year system, which has allowed me to get more done in less time and stay focused on what really matters.If you’re planning a break from your business or just want to streamline your operations, this episode will give you a practical look at how I’m preparing my company to thrive without me.Listen to the full episode to hear:How I'm preparing my business for maternity leaveThe specific projects I'm focusing on to keep things running smoothlyWays I'm using AI to delegate and automate key tasksHow the 12-week year system is helping me get more done in less timeWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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Ep 281: The Only Copywriting Framework You'll Ever Need (+ How to Use AI to Write BETTER Sales Copy Than Ever Before) (with Jason Benfer)
See what AI can do for your website with a custom Website Re-Write: https://startupsociety.shop/products/website-rewrite-client-attracting-messaging (Use coupon code WORKLESS when you check out for 40% off.)In this episode, I’m joined by copywriting expert Jason Benfer to talk all about how to write better, more strategic sales copy, especially with the help of AI.We dive into why so many entrepreneurs struggle to apply what they’ve learned from marketing or self-improvement books and how AI can help bridge the gap between knowledge and execution. Jason shares the copywriting framework he swears by, along with real examples and stories from people who have used it to transform their messaging.We also talk about Sherpa, the AI-powered tool Jason created to analyze and rewrite sales pages for better conversions.If you’ve ever felt stuck trying to write copy or wished you could partner with AI to make it easier, this episode will help you understand the foundations of good messaging and how to make it work for your business.Listen to the full episode to hear:The copywriting framework Jason uses to craft high-converting messagesWhy AI can help you write better sales copy fasterCommon mistakes entrepreneurs make with their messagingHow to use tools like Sherpa to improve your sales pagesFREE Resources to Grow Your Online Business:See what AI can do for your website with a custom Website Re-Write: https://startupsociety.shop/products/website-rewrite-client-attracting-messaging (Use coupon code WORKLESS when you check out for 40% off.)Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!
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