
Episode 102: Why Betfair Is A Bad Comparison For Prediction Markets
17/12/2025 | 24 mins.
Host Brad Allen is joined by EKG's Chris Grove to discuss the firm's new prediction market report, including: Why Betfair Exchange comparisons miss the mark Why slots-style markets look inevitable How PM operators can justify their valuations Purchase the full report here.

Episode 101: How DraftKings Built The Best US Sportsbook App
11/12/2025 | 20 mins.
Host Brad Allen is joined by EKG's product testing team Jimmy Neilly and Danny McCarthy to discuss their 2H25 sportsbook testing run, including: How DraftKings pulled clear at the top of the rankings Whether testers are responding to FanDuel's Your Way parlay feature Why bet365 slipped two spots The app rankings are available for purchase here.

Episode 100: Who Wins The Prediction Market Battle?
04/12/2025 | 21 mins.
Host Brad Allen is joined by Alun Bowden and Matthew Trenhaile to discuss predictions for 2026, including: Handicapping the prediction market battle Matthew's idea for a truly responsible sportsbook

Episode 99: Was ESPN Bet Always Doomed To Fail?
20/11/2025 | 22 mins.
Host Brad Allen is joined by former FanDuel and SportsGrid exec Adam Kaplan to discuss: His new role at Astralis Capital Where Penn went wrong with ESPN Bet Whether ESPN still has value as a marketing asset

Episode 98: Can Anyone Crack The Prediction Market Duopoly?
13/11/2025 | 24 mins.
Host Brad Allen is joined by Jake Benzaquen, co-founder of ProphetX, to discuss the company's recent pivot to prediction markets, including What the exchange learned as a sweepstakes operator How the RFQ system works for SGP-style exchange bets How DraftKings might fare in prediction markets



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